The document discusses 6 critical challenges that print media companies face in efficiently scaling digital content production through freelance writers: 1) Recruiting qualified writers, 2) Onboarding new writers, 3) Managing internal and freelance writers, 4) Facilitating editorial review, 5) Streamlining payment administration, and 6) Leveraging metrics and analytics to optimize audience engagement. It proposes that print media companies require automated solutions to address these challenges, recruit and train writers, manage the content creation process, pay writers, and analyze content performance. Skyword is presented as a platform that can help solve these problems by connecting media companies to writers and providing tools to manage the entire digital content workflow.