This document summarizes a 2018 DIY marketing workshop for home improvement contractors. It includes an agenda with topics on DIY marketing ideas, Q&A, and a speaker introduction. Digital marketing has changed with more devices used and an integrated strategy is now necessary. The workshop provides 5 easy DIY ideas including updating your Google My Business profile, getting reviews, creating and sharing content, getting local links, and analyzing digital marketing data. It emphasizes the importance of consistency across online platforms and maintaining a fast, optimized website.