This document provides guidance on organizing and delivering an effective persuasive speech. It discusses adapting a speech to different audience types, such as favorable, neutral, apathetic, or hostile audiences. It also covers the different types of appeals - pathos, ethos, and logos - that can be used to influence an audience. Methods of persuasion include enhancing one's credibility, using evidence, employing logical reasoning, and appealing to emotions. Various organizational patterns and techniques are presented, such as Monroe's Motivated Sequence, to structure a persuasive speech.