Microsoft SQL Server 2008 provides predictive analytics and data mining capabilities that are seamlessly integrated into the Microsoft Business Intelligence platform. It allows users to test multiple models simultaneously, build incompatible models within a single structure, and blend optimized short and long-term predictions. These predictive insights can be used for applications like market basket analysis, churn analysis, and forecasting. The predictive capabilities are extensively integrated throughout the BI workflow and can be delivered via tools like Microsoft Office.