MDM for product data with Talend

© Talend 2014
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MDM for Product Data with Talend Platform for MDM
Jean-Michel Franco

© Talend 2014
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Agenda
•Talend’s profile
•MDM for Product Data; what are the business benefits ?
•Talend’s MDM for Product Data
-Overview of the solution
-Our ecosystem (customers, business partners, etc.)
•Demo: from trials to distribution in the Life Sciences industry
•Questions & answers

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Key Facts
•Founded in 2006
•480+ employees in 7 countries
•Dual HQ in Los Altos, CA and Paris, France
•Open Core business model
•Subscription license
•Services & training
Talend Overview
Disruptive Integration
2007 2008 2009 2010 2011 2012 2013

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TALEND ENTERPRISE
Big Data
Data Integration
ESB
TALEND OPEN STUDIO for
Big Data
Data
Quality
Data
Integration
MDM
ESB
TALEND PLATFORMS
•Bundles of Enterprise technologies
•Advanced features
•Platinum support
•Commercial license
•Subscription model
•Gold support included
•Open source license
•Free of charge
•Optional support
Talend Offerings
BPM
Big Data
Data
Management
Data Services
MDM
Enterprise Integration
Hybrid Cloud

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Agenda
•Talend’s MDM platform for MDM for Product data

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Master Data Management is a cornerstone for data-driven processes
Know Your Customer
Know Your Products
Know Your Suppliers

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Talend MDM
Customers
Suppliers
Products
Assets
Agencies Stores
Organiza- tions and Reference Data
Employees
MDM is about creating and managing the golden records of your business
What ? (44%)
Who ?
(33%)
How ?
(21%)
Where ?
(3%)
Number sources : Gartner

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The journey from Data Integration to Information Governance
From a fully IT driven model…
…to a federated and collaborative responsibility model
IT
Lines of
Business
Evolution path
From Data Management…
…to Information Governance

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Master Data Management for Product Data Brings Business Value
What is(are) your business case(s) ?
Shared definitions of Customer data
Collaborative data governance
Managed Data Accuracy
Actionability
Boost product attractiveness (sales efficiency)
Long tail Product Portfolio
Lean Supply Chain
Efficient Service and claim management
Time to market
Compliance and Trust
MDM
platform
Accessibility
Internet of Things

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Agenda
•MDM for customer Data; what are the business benefits ?

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Talend Master Data Management
The shortest path to trusted & actionable master data
Model
Explore &
Cleanse
Enable
stewardship
Consolidate
& Enrich
Operatio-nalize
• True multi-domain
• Active data model
• Audit trails and controls
• Real time master
data services
• Enterprise-wide
application access
• Embedded data quality
• Standardization & matching
• Quality analytics and control
• Streamlined data hygiene
• Completely customizable
workflows
• Embedded data integration
• 800+ components &
connectors
• Augment with external data

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Key differentiators
•Single MDM hub, rather than MDM silos
-Holistic: One hub, multiple-domain
-Integrated: Built-in data integration federates applications and 3rd party data
-Connected: Master data services enable real-time MDM
•Fastest time to business benefits
-Rapid: Intuitive and powerful modeling
-Progressive: Start small, expand fast
-Unified: One studio, one repository
•Lowest cost of ownership
-All in one: Single tool set across all MDM dimensions
-Affordable: Predictable pricing
•Ready for Big Data

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Flexible modeling for any product data
Key Capabilities
•Flexible Data Model (XML Based)
•Business Rules (drools) and Events based
•Roles Based Access Controls, user interface and workflows
•Audit trail, rollbacks
•Empowered with search, hierarchies Mgmt., inheritance
•Any implementation style is supported
Data Modeling
capabilities
Information quality
management capabilities
Business services
and workflow functionality
Loading, integration and
synchronization capabilities
Stewardship support
and services

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Best of breed and integrated data quality
Key Capabilities
• Intuitive and visual Data Profiling
• Embedded parsing, standardization,
reconciling and de-duplication
• Unstructured, semi-structured, structured or
multi-structured data can be considered
• Easy integration of classification systems
(UNSPSC, CLADIMED, eClass, NHS e-class …)
Data Modeling
capabilities
Information quality
mgmt. capabilities
Business services
Loading, integration
and synchronization
Stewardship support
and services

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•Talend Data Mapper facilitates integration with EDI and XML based exchanges
Smooth integration, batch or real time
Key Capabilities
•Data integration layer with 800+ connectors
•Legacy systems, enterprise applications
•Cloud applications, external sources
•Enterprise class MDM data services through embedded Enterprise Service Bus
Data Modeling
capabilities
Information quality
Business services
Loading, integration and synchronization
Stewardship support
and services
•Examples of business connectors

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Strong Business Process Management capability for collaboration and workflows
Key Capabilities
•Visual modeling of data gov. processes
•Multi-Lingual Support
•Custom Form Designer
•Delegation of Tasks
•Real-time Follow-up and Alerts, Real-time Activity Monitoring
•Business Activity Monitoring Dashboards
Data Modeling
capabilities
Information quality
Business services
And workflow
Stewardship support
and services

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Web based interfaces for data stewards
Key Capabilities
• Stewardship console to organize data
stewardship tasks by roles and users.
• Complete Web interface with embedded
search engine to read, create, update and
delete the master data.
• Survivorship and de-duplication of record.
• Audit trail for all operations performed on
data resolution and integrity tasks
Data Modeling
capabilities
Information quality
Business services
Stewardship support
and services

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Data marketplaces and
Third-Party providers
Master Data Management, all-in-one
Application
Integration
Data Stewardship Team
CRM
Implementation
team
Billing ERP
LOBs users
Address Mgmt.
Exchanges
E-com-merce

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Talend Data Governance solutions are recognized by independant industry analysts
Data Quality (Gartner)
MDM (Forrester)
Customer MDM (Gartner)

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Agenda
•Talend’s MDM for Product data
•Questions & Answers

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Overview of our customers by MDM domains
Product & assets
Organization & Ref. Data Mgmt.
Multi domain
Customers
Employees, Supplier

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Main use cases
Using Talend MDM for Product Data
•What? Central repository on materials that an enterprise engineers procures, produces, stores, sells, configures…
•Why Talend ? progressive approach, data quality and stewardship, data integration, multi-domain
MDM for material
•What? Unifying the description and management of all the facilities involved to deliver a services
•Why Talend ? Strong ESB and BPM capabilities
MDM for lean managed services
•What? Ensures that product related information can be shared and audited across processes
•Why Talend? Easy integration to exchanges and EDI/XML formats
MDM for regulated products
•What ? Managing the customer facing side of product and related processes
•Why Talend: flexible modeling, integrated Application Integration and BPM, affordable, platform rather than enterprise software
Product Information Management
•What ? Leverages Talend Product for MDM flexibility to implement any specific case related to product or things data
•Why Talend ? Any model, any implementation, fast and incremental implementation
MDM for “any thing”

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Customer use case in manufacturing: the right product at the right time and right place
Challenge:
Deliver single view and source of Motor data to the customer facing processes across multiple manufacturing locations
Why Talend:
•Lower TCO than the incumbent solution
•Unified platform with flexible modeling, data stewardship management and superior connectivity
Value:
Increasing first time quote accuracy to customers
Reduce time to manufacture
Reduction in motor spend by minimizing incomplete or incorrect orders

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Customer use case in Aerospace & Defense: Just-in-time logistics to the armed forces
Challenge:
Reduce cost and improve efficiency of the procurement process for aircraft spare parts in the context of an outsourced managed service
Why Talend:
•Progressive approach to MDM
•All in one MDM platform with Data stewardship and quality, data integration and master data services
Value:
Reduction of procurement and maintenance costs
Faster repairs
From a manual and spreadsheet driven process to a well managed process

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Customer case in media: Monetizing content and increasing ARPU in the media industry
Challenge:
Deliver 28,000 hours of multimedia content monthly from 340 content providers targeting 75 million households
Why Talend:
•Flexibility and rapid implementation time
•Unified integration platform with embedded data quality, ESB and Business Process Management
Value:
Increase ARPU (Average Revenue Per User) and improved customer experience with data to promote the movies
Decreased costs and time for adding new content to the movie catalog

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Nurturing our ecosystem to deliver on the promises of MDM
Business blueprint
Proof of concept
Imple- mentation
Go live a support
Continuous improvement
Talend MDM deep experts provide deep expertise at the key phases of MDM initiatives (POC, architecture design, solution watch, go live checks) ; e.g: Synotis, Artha Data Solutions
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MDM program partners deliver end to end MDM programs. They have the capacity to deliver large projects with an affordable delivery model. They provide deep industry expertise and packaged offerings . E.g : Virtusa, Osscube, CGI , Micropole, Sopra/Steria
Note: consider categories as roles; one partner may have multiple roles, depending on each customer situation
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OEM or technology partners provides additional software .
Technology partners provides add-ons. Example : Loqate, Melissa Data, QAS, Uniserv
OEM partners use our MDM in the context of their enterprise application. Example : Kiva Group
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MDM thought leaders help design the MDM program and establish the data governance org. for sustainable deployment of MDM programs ; e.g. : Bearing Point, CGI Consulting, 1st San Francisco partners

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Zoom in on four partners with specific skills on MDM for product Data
Strong background in MDM for material in manufacturing
Multiple projects in MDM for product data. Building IP in healthcare, retail
Early adopter of Talend MDM in France, UK and Switzerland
Building intellectual property in PIM
Multiple projects related to MDM for product in process in France and Switzerland

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Demo Highlights: from clinical trails to product launch in the Life Sciences industry
•Mastering product data across the product life cycle from trial and data discovery phase all the way to submission to the commercial business
-Managing multiple models related to product data in a single environment
-Using MDM in conjunction with Big Data during the trail phase to manage positive and adverse events
-Preparing for product launch by promoting a new product category once validated through the trial process.
-Organizing the data stewardship processes across the lines of businesses to manage this new category and get the operations ready for roll-out.
Talend MDM orchestrates the full master data flow from :
•unstructured analysis to a fully governed process
•discovery to enterprise wide publication

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Demo summary: what we’ve shown
Model
Explore &
Cleanse
Enable
Stewardship
Consolidate
& Enrich
Operatio-nalize
• Any model, from fuzzy to
highly governed and
regulated
• Easily link multiple
business units
together making
process operational
• Entity resolution to extract
content from unstructured
data
• Big Data Cleansing
• Big Data Governance
• BPM and workflows
• Data and Big Data
integration capabilities

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Summary
Ready for the 5 use cases of MDM for Product Data
•MDM for Material
•MDM for Lean Managed Services,
•MDM for Regulated Products,
•Product Information Management
•MDM for “Anything”
Single MDM hub, rather than MDM silos
•Holistic: One hub, multiple-domain
•Integrated: large set of applications are supported
•Connected: Master data services enable real-time MDM
Fastest time to business benefits
•Rapid: Intuitive and powerful modeling
•Progressive: Start small, expand fast
•Unified: One studio, one repository
Lowest cost of ownership
•All in one: Single tool set across all MDM dimensions
•Affordable: Predictable pricing
Ready for Big Data
Contact us: info@talend.com
Learn more: www.talend.com.product/mdm

MDM for product data with Talend

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