Success Story: Flowkey and SearchAdsHQ

•

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Within one year Flowkey were able to scale significantly: The Spend increased for about 70% and ROAS doubled. This was achieved by increasing the new downloads about 80% and custom conversions about 200%. Also the share of new downloads in their new markets (JP, TW, KR, HK) increased dramatically +900%. Watch SearchAdsHQ & Flowkey webinar to find out how they did it.

Key markets
US, Austria, Germany, SwitzerlandApple
Search Ads
for ﬂowkey
Apple Search Ads as UA channel: high ROAS
which we don’t see for other paid channels;
backbone for experiments with new channels.
Strategy
Growth
KPIs
Revenue, Events, CPA,
Cost per Goals, ROAS

2019 2020
Spend
+7%
+23%
+55%
+70%
Q3 Q4 Q1 Q2

ROAS
2019 2020
Q3 Q4 Q1 Q2
x1.0
x1.4
x1.8
x2.0

+80%New
downloads
In 2020 the number of downloads
increased by 80%.

Increase of New
Downloads
in New Markets
+900%
New Downloads

Success tactic
01
Structure campaigns in
a way that made sense
for the product.
02
Focus on a broad range of
storefronts (expanded
campaigns about 65% in one
year).
03
Now have 70% more active
keywords compared to last
year and keep on searching
for new ones.
04
Aim to localize the keyword
sets for all markets where
we run campaigns.
05
Went after LAT_ON users.
06
Take seasonality into
account.

SearchAdsHQ
Automation
Over 500 variations of Apple Search Ads
automation rules and alerts in SearchAdsHQ.
1
2
3
Rule to optimize keyword bids
by your target metric.
Rule to automatically pause
ill-performing keywords with
high CPT bid, but low ROAS.
Alerts warning you when your
spend on keywords gets too high.
4 Bulk management: duplicate the
whole account structure to a new
storefront in a few clicks.

Apple Search Ads needs SearchAdsHQ capabilities
Quick access to full funnel:
from impressions to events
➔ All-on-one dashboard: Apple Search Ads metrics with MMPs data
➔ Custom conversions conﬁguration & ﬁlters
In-depth overview of the account
➔ Intuitive layout + total summary for the linked accounts
➔ Charts at every level and cohort analysis
➔ Custom columns & dashboard column presets
Saving time & cutting routine tasks
➔ Automated rules & smart alerts
➔ Bulk management
➔ Campaign structure duplication in a few clicks
Keywords management ➔ Built-in Keyword Planner
Scaling campaigns
➔ Campaign duplication to enter new storefronts
➔ Bulk operations to run discovery campaigns
➔ Automated rules focused on scaling
SearchAdsHQ

How to scale
successfully?
The most important work is to maintain
the campaigns and check every one of
them regularly to keep growing and
deﬁning opportunities and risks.
Key success pillars:
Localize each storefront
Work on the campaigns
continuously

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Success Story: Flowkey and SearchAdsHQ

1. SearchAdsHQ & ﬂowkey SUCCESS STORY

2. Key markets US, Austria, Germany, SwitzerlandApple Search Ads for ﬂowkey Apple Search Ads as UA channel: high ROAS which we don’t see for other paid channels; backbone for experiments with new channels. Strategy Growth KPIs Revenue, Events, CPA, Cost per Goals, ROAS

3. 2019 2020 Spend +7% +23% +55% +70% Q3 Q4 Q1 Q2

4. ROAS 2019 2020 Q3 Q4 Q1 Q2 x1.0 x1.4 x1.8 x2.0

5. +80%New downloads In 2020 the number of downloads increased by 80%.

6. Increase of New Downloads in New Markets +900% New Downloads

7. Success tactic 01 Structure campaigns in a way that made sense for the product. 02 Focus on a broad range of storefronts (expanded campaigns about 65% in one year). 03 Now have 70% more active keywords compared to last year and keep on searching for new ones. 04 Aim to localize the keyword sets for all markets where we run campaigns. 05 Went after LAT_ON users. 06 Take seasonality into account.

8. SearchAdsHQ Automation Over 500 variations of Apple Search Ads automation rules and alerts in SearchAdsHQ. 1 2 3 Rule to optimize keyword bids by your target metric. Rule to automatically pause ill-performing keywords with high CPT bid, but low ROAS. Alerts warning you when your spend on keywords gets too high. 4 Bulk management: duplicate the whole account structure to a new storefront in a few clicks.

9. Apple Search Ads needs SearchAdsHQ capabilities Quick access to full funnel: from impressions to events ➔ All-on-one dashboard: Apple Search Ads metrics with MMPs data ➔ Custom conversions conﬁguration & ﬁlters In-depth overview of the account ➔ Intuitive layout + total summary for the linked accounts ➔ Charts at every level and cohort analysis ➔ Custom columns & dashboard column presets Saving time & cutting routine tasks ➔ Automated rules & smart alerts ➔ Bulk management ➔ Campaign structure duplication in a few clicks Keywords management ➔ Built-in Keyword Planner Scaling campaigns ➔ Campaign duplication to enter new storefronts ➔ Bulk operations to run discovery campaigns ➔ Automated rules focused on scaling SearchAdsHQ

10. How to scale successfully? The most important work is to maintain the campaigns and check every one of them regularly to keep growing and deﬁning opportunities and risks. Key success pillars: Localize each storefront Work on the campaigns continuously

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