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What's Next in Growth? 2016

•
•
Andrew Chen
Andrew Chen

Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

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What’s Next in Growth? Andrew Chen / StartCon 2016
Zoom out. See what’s come before
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Getting customers to refer friends
Why do you refer? Who’s referred? Which channel? Is it exponential?
Spreading viral content
When a dog bites a man, that is not news, because it happens so often…
When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
AKA The Great Moon Hoax of 1835
Bootstrapping marketplaces
Marketplace
Marketplace Which side is constrained?
 How to grow buyers? How to grow sellers? Find > Price > Transact
We could go on for a while on this.
Convincing people to buy stuff
 has been around for a long time.
But really here’s the point…
Technology changes, but people stay the same
Referrals, content marketing,
 virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
Growth opportunities arise constantly:
 Classic strategies x New platforms x Smart execution
My challenge to you:
Study the classics. (Don’t try to get clever with tips and tricks)
Approach platforms/channels systematically Be early to new platforms when you can!
Execute thoughtfully and iteratively
Ignore quick growth hacks Only trust ideas that 100+ years old :)
Technology changes, but people stay the same
Get this deck and updates via my newsletter andrewchen.co Thank you!

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