This document provides information about Toshiba's viral marketing campaign objectives. It discusses Toshiba as a brand, highlighting its innovation. It outlines the campaign's goals of working with creative teams to produce viral videos that create desire for Toshiba products and sell items. The target audience is identified as those interested in technology and media. Successful viral video features discussed include humor, playfulness, mystery, online/offline integration, and personalization. Examples are given of past successful viral marketing campaigns.