A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
2013 #Canneslions Review by DigitasLBiBridget Jung
This document summarizes award-winning campaigns from the 2013 Cannes Lions International Festival of Creativity. It discusses campaigns that took risks in their ideas, such as using humor and cute animated characters to address the serious issue of rail safety. It also highlights campaigns that innovated with low-tech ideas, such as transforming old phones into e-readers for students. Throughout, it emphasizes the importance of ideas that tell stories, change behaviors, and spark open discussion, even when those ideas involve risks.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
2013 #Canneslions Review by DigitasLBiBridget Jung
This document summarizes award-winning campaigns from the 2013 Cannes Lions International Festival of Creativity. It discusses campaigns that took risks in their ideas, such as using humor and cute animated characters to address the serious issue of rail safety. It also highlights campaigns that innovated with low-tech ideas, such as transforming old phones into e-readers for students. Throughout, it emphasizes the importance of ideas that tell stories, change behaviors, and spark open discussion, even when those ideas involve risks.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
This document provides notes from various seminars at Cannes Lions 2011. Key points include:
- Brands are discussed more in conversations now than in the past, with symbols and storytelling playing important roles.
- Social media conversations offline influence online brand exposure. Word of mouth is most powerful from 8-10pm worldwide.
- Successful brands integrate traditional and new media, like Lady Gaga with her fans and album releases.
- The future lies in understanding different screen types and creating tailored content for each.
- Innovation is less important than tweaking existing ideas and effective implementation.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
The document summarizes the author's experience at their first Cannes Lions festival. It was overwhelming due to the immense amount of creativity, inspiration, and difficult choices between overlapping events. However, apps helped plan the schedule and the staff made navigation easy. Notable highlights included seeing famous speakers, the stunning award-winning work on display, intimate discussions at Master Classes, innovative start-ups at the Innovation Hub, and brand experiences like Facebook's and YouTube's beaches. The Dentsu Beach House was a favorite spot with food, drinks, and sports viewing. Overall, it was an incredible thank you to the creative industry.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides examples of successful viral marketing campaigns from 2009 to 2013. It discusses campaigns for brands like Old Spice, Dollar Shave Club, Honda, Dove, and others. Each campaign example highlights what made it unique and effective at generating buzz through creative and engaging content on social media platforms. The document aims to educate on best practices for video and viral marketing strategies.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
IBM hosted an interactive house showcasing cognitive technologies like real-time event tracking and a collaboration with Sesame Street. YouTube promoted new video directions and gadgets through exhibitions and recording studios. Sony demonstrated hologram design collaboration and DJ mixing technologies. Twitter has been a major SXSW presence for years since debuting there.
Le 26 juin, heaven a présenté son nouveau Trendsday, l'étude Dark Side of The Trends : une exploration de 5 tendances technologiques et innovations digitales de fond qui bousculent notre société.
When you believe in the power of storytelling and understand that it takes more innovation and creativity to achieve that, you will more than enjoy reading this e-book.
Noé charity launches an awareness campaign called "In the shadow of the largest, smallest disappear" to highlight the threat faced by common and small biodiversity species that are often overlooked. The campaign features a video and prints that initially draw attention to larger iconic species like whales and bears, before revealing smaller species behind them that are dying in silence.
Who Wore It Best: Marketing Campaigns Edition HubSpot
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
This document discusses charity advertising and outlines an assignment brief. It notes that charity advertising has to promote awareness of important issues and causes, which can sometimes involve taboo or negative topics. Charities also have to demonstrate that they are using donations effectively. While provocative ads can spark discussion, some have faced criticism for using excessive stereotypes. The brief asks students to research charities, document their idea development process, and create a set of print or audiovisual ads addressing a social issue. They will then evaluate their work in relation to media studies concepts.
This document provides notes from various seminars at Cannes Lions 2011. Key points include:
- Brands are discussed more in conversations now than in the past, with symbols and storytelling playing important roles.
- Social media conversations offline influence online brand exposure. Word of mouth is most powerful from 8-10pm worldwide.
- Successful brands integrate traditional and new media, like Lady Gaga with her fans and album releases.
- The future lies in understanding different screen types and creating tailored content for each.
- Innovation is less important than tweaking existing ideas and effective implementation.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
The document summarizes the author's experience at their first Cannes Lions festival. It was overwhelming due to the immense amount of creativity, inspiration, and difficult choices between overlapping events. However, apps helped plan the schedule and the staff made navigation easy. Notable highlights included seeing famous speakers, the stunning award-winning work on display, intimate discussions at Master Classes, innovative start-ups at the Innovation Hub, and brand experiences like Facebook's and YouTube's beaches. The Dentsu Beach House was a favorite spot with food, drinks, and sports viewing. Overall, it was an incredible thank you to the creative industry.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides examples of successful viral marketing campaigns from 2009 to 2013. It discusses campaigns for brands like Old Spice, Dollar Shave Club, Honda, Dove, and others. Each campaign example highlights what made it unique and effective at generating buzz through creative and engaging content on social media platforms. The document aims to educate on best practices for video and viral marketing strategies.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
IBM hosted an interactive house showcasing cognitive technologies like real-time event tracking and a collaboration with Sesame Street. YouTube promoted new video directions and gadgets through exhibitions and recording studios. Sony demonstrated hologram design collaboration and DJ mixing technologies. Twitter has been a major SXSW presence for years since debuting there.
Le 26 juin, heaven a présenté son nouveau Trendsday, l'étude Dark Side of The Trends : une exploration de 5 tendances technologiques et innovations digitales de fond qui bousculent notre société.
When you believe in the power of storytelling and understand that it takes more innovation and creativity to achieve that, you will more than enjoy reading this e-book.
Noé charity launches an awareness campaign called "In the shadow of the largest, smallest disappear" to highlight the threat faced by common and small biodiversity species that are often overlooked. The campaign features a video and prints that initially draw attention to larger iconic species like whales and bears, before revealing smaller species behind them that are dying in silence.
Who Wore It Best: Marketing Campaigns Edition HubSpot
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
This document discusses charity advertising and outlines an assignment brief. It notes that charity advertising has to promote awareness of important issues and causes, which can sometimes involve taboo or negative topics. Charities also have to demonstrate that they are using donations effectively. While provocative ads can spark discussion, some have faced criticism for using excessive stereotypes. The brief asks students to research charities, document their idea development process, and create a set of print or audiovisual ads addressing a social issue. They will then evaluate their work in relation to media studies concepts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Portraits for advertising,editorial and charity sector, From Boardroom to Cow...Lorentz Gullachsen
Portraits shot for Advertising,Editorial and Charities ,this is a snapshot collection of images from my extensive portfolio related to the work I do for a great mix of clients.
The images include a small selection of the project:
Movers and Shakers,faces of a changing City. A collection of portraits shot in Birmingham between 2001 - 2005 and were exhibited at the Birmingham Symphony Hall in 2005 -2006. This exhibition was seen by 60,000 visitors.
The images shot for a variety of Charities including,Timebank,Shelter,Asthma UK,British Lung Foundation and Guide Dogs for the Blind.
Advertising commissions include,O2,PT Portuguese Telecom,Heart of England Tourism,British Waterways and
Caterpillar Europe.
Vietnam Digital Marketing Market OverviewĐào Minh Anh
Vietnam Digital Marketing Market Overview 2013 (Focus on Digital Advertising)
Tổng quan tiếp thị công nghệ số, tập trung vào quảng cáo số (internet marketing, viral marketing, interactive marketing,..) tại Việt Nam. Dự báo hình thức, doanh thu, mô hình kinh doanh giai đoạn 2013 - 2015. Tài liệu dành cho các nhân sự mới về digital marketing, các công ty chuyên giải pháp về SEM & website, công ty nội dung số trên Internet & Mobile
This document discusses photography and its importance. Photography is valuable because it captures memories and is an art form important for news. Most US citizens owned digital cameras in 2010. Photography is considered both an art and important for capturing and sharing memories. The document presents survey results showing that most people think photography has had a positive impact on society and is important in their lives. It concludes by quoting Dorothea Lange about how photography can alter life by holding moments still.
This document discusses different types of photography:
- Fashion photography is used in publications like magazines and catalogs. It has evolved over time as attitudes have changed. Annie Leibovitz and Nick Knight are famous fashion photographers.
- Commercial photography is used in advertising products. It has changed with advancing technology and increased competition.
- Fine art photography contrasts with photojournalism and is used to create art through principles of design, color, and materials. It has changed as historic events influenced artists' perspectives.
- Landscape photography depicts outdoor settings and nature. It has evolved with developing technology and discovery of new places.
- Portrait photography is used in studios. It has changed through better cameras producing higher quality portraits
Different styles and types of photography for recordwifeysarg
The document discusses different styles, techniques, and uses of photography over time. It explains that portrait photography was originally used to capture a person's likeness based on social status, whereas now photography is used more for emotions, events, and feelings. The document also outlines different photography techniques like high speed, infrared, and HDR photography. It discusses styles of photography like commercial, artistic, technical, and genres like wildlife, nature, fashion, and advertising photography.
The document compares tabloid and broadsheet newspapers, noting differences in their appearance, content, target audiences, and biases. Tabloid newspapers are smaller in size, contain more images and sensational stories, aim to attract middle and lower social classes, and show a biased perspective through dramatic language. Broadsheet newspapers are larger, provide more in-depth articles summarized on the front page, aim for higher socioeconomic readerships, and present news in a more detached manner. The document also analyzes differences in two specific newspapers, the Daily Mirror tabloid and The Telegraph broadsheet, in terms of formatting, topics covered, and word counts in identical stories.
This document provides a summary of 100+ slides from presentations given at the 2012 Cannes Lions International Festival of Creativity. The slides cover a variety of topics related to marketing, advertising, branding, and creativity from companies and organizations like SapientNitro, ZenithOptimedia, Adobe, Visa, Coca-Cola, Nike, Twitter, Kraft Foods, Dentsu, and Unilever. The document encourages downloading or viewing more of the presentations on SlideShare.
The document discusses modern marketing strategies and tactics. It emphasizes embedding marketing and value into products through innovation and content. Modern marketing focuses on engagement, utility and insights to better understand consumers and deliver value through branding and experiences. The key is to make people's lives better through great products and content.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
Whats Next In Marketing Advertising - Paul IasksonJames Scott
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Brands should focus on uncovering rich consumer insights to create marketing that delivers value and improves people's experiences.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
This document discusses viral marketing and provides examples of successful viral marketing campaigns. It defines viral marketing as marketing techniques that use social media and technologies to increase brand awareness through self-replicating viral processes like word-of-mouth sharing. The main objectives of viral marketing are to attract new customers and help brand reputation. Successful campaigns make their message simple, relevant, provide sales opportunities, use the right technology, and reflect the brand. Top viral campaigns included the Nike "Touch of Gold" ad and Hotmail's early use of viral marketing through embedded messages in emails.
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
Advertising Stunts And Ideas Q42009 Vol.IIIAyman Sarhan
The document provides information about advertising campaigns and ideas from various agencies around the world. It includes examples of ambient advertising, digital and online campaigns, outdoor advertising techniques like guerrilla marketing, events and competitions. It also discusses public relations strategies, retail promotions, and loyalty programs. Case studies are presented on campaigns for brands like Red Bull, Duracell, nuun, Sharpie, Pringles, John Smith's, Yotvata Dairies, OCBC Bank and HP among others. Awards and categories for marketing effectiveness are also listed.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
The document summarizes advertising work from the 2014 Cannes Lions International Festival of Creativity. It explores how "Big Emotion" trumped "Big Data" in many of the award-winning campaigns. Specifically, it discusses campaigns that used data and technology, emphasized the importance of the individual/self, told compelling stories, and innovated product experiences to drive emotional engagement. Examples are provided for each category, highlighting how they effectively tapped into human emotions.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
"Go beyond infinity with our innovative solutions!"
Infinity Advertising is a full-service digital marketing agency that specializes in helping small businesses reach their target audience and maximize their online presence. We provide an array of services, ranging from search engine optimization (SEO) to website design and development. Our team of experienced professionals are dedicated to creating marketing strategies that will help you reach your goals, quickly and cost-effectively. Our services are tailored to the unique needs of each business, giving you the best chance of success. Contact us today and go beyond infinity with our innovative solutions!
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Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The document provides 10 steps for succeeding in B2B marketing on the "New B2B Frontier". The steps include embracing transparency, wrapping hard sells in soft shells, thinking like a publisher by creating content for social media, telling stories to enable selling, emphasizing company culture and vision, embracing employee advocacy, creating a consistent brand voice, sharing content across platforms, turning clients into ambassadors, and consistently producing unique content while using the right marketing mix. The document also includes examples of successful B2P campaigns for various brands that demonstrate these principles.
4 Ways Brands Should Act During COVID-19 Riku Vassinen
We are living in unprecedented times and all brands need to re-evaluate their marketing strategy for the foreseeable future. Many marketers are considering postponing or cancelling their marketing activities.
Instead of marketing paralysis, this document outlines 4 ways for brands to act during these turbulent times:
-Remove Barriers
-Reduce Stress
-Reuse Capacity
-Re-Energize People
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
Similar to 2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISING (20)
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The Key Summaries of Forum Gas 2024.pptxSampe Purba
The Gas Forum 2024 organized by SKKMIGAS, get latest insights From Government, Gas Producers, Infrastructures and Transportation Operator, Buyers, End Users and Gas Analyst
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AskXX Pitch Deck Course: A Comprehensive Guide
Introduction
Welcome to the Pitch Deck Course by AskXX, designed to equip you with the essential knowledge and skills required to create a compelling pitch deck that will captivate investors and propel your business to new heights. This course is meticulously structured to cover all aspects of pitch deck creation, from understanding its purpose to designing, presenting, and promoting it effectively.
Course Overview
The course is divided into five main sections:
Introduction to Pitch Decks
Definition and importance of a pitch deck.
Key elements of a successful pitch deck.
Content of a Pitch Deck
Detailed exploration of the key elements, including problem statement, value proposition, market analysis, and financial projections.
Designing a Pitch Deck
Best practices for visual design, including the use of images, charts, and graphs.
Presenting a Pitch Deck
Techniques for engaging the audience, managing time, and handling questions effectively.
Resources
Additional tools and templates for creating and presenting pitch decks.
Introduction to Pitch Decks
What is a Pitch Deck?
A pitch deck is a visual presentation that provides an overview of your business idea or product. It is used to persuade investors, partners, and customers to take action. It is a concise communication tool that helps to clearly and effectively present your business concept.
Why are Pitch Decks Important?
Concise Communication: A pitch deck allows you to communicate your business idea succinctly, making it easier for your audience to understand and remember your message.
Value Proposition: It helps in clearly articulating the unique value of your product or service and how it addresses the problems of your target audience.
Market Opportunity: It showcases the size and growth potential of the market you are targeting and how your business will capture a share of it.
Key Elements of a Successful Pitch Deck
A successful pitch deck should include the following elements:
Problem: Clearly articulate the pain point or challenge that your business solves.
Solution: Showcase your product or service and how it addresses the identified problem.
Market Opportunity: Describe the size, growth potential, and target audience of your market.
Business Model: Explain how your business will generate revenue and achieve profitability.
Team: Introduce key team members and their relevant experience.
Traction: Highlight the progress your business has made, such as customer acquisitions, partnerships, or revenue.
Ask: Clearly state what you are asking for, whether it’s investment, partnership, or advisory support.
Content of a Pitch Deck
Pitch Deck Structure
A pitch deck should have a clear and structured flow to ensure that your audience can follow the presentation.
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2. @matfree @patdack @nicothiboutot @jpmartzel @bridoo
Mathieu Morgensztern Patrick Dacquin Nicolas Thiboutot Jean-Philippe Martzel Bridget Jung
CEO Digitas France Creative Director Creative Director Planning & Strategy Director Chief Creative Officer
3.
4. SMALL BUSINESS SATURDAY
It’s not every day that the President of the United States
tweets about an idea.
American Express created Small Business Saturday, a
new shopping day right after Black Friday, to help small
businesses get what they needed most: more customers.
American Express built a marketing campaign that
communicated the importance of small businesses while youtu.be/NgmLC6jbxfg
driving home a call to action for consumers and small
businesses at the local level. Consumers were asked to
shop, and small businesses were provided with the tools
they needed to get the word out to their customers.
We’re proud of (and excited about) Small Business
Saturday - it’s a great introduction to the theme for our
Cannes review this year...
GRAND PRIX DIRECT
GRAND PRIX PROMO & ACTIVATION
AMERICAN EXPRESS, SMALL BUSINESS SATURDAY
DIGITAS NEW YORK & CP+B BOULDER
5.
6. There is no such thing as a free lunch -
this is especially true in advertising.
By ‘generous’ we don’t mean pro bono
or charity.
We’re talking about brands that do
things for and with people. These
brands create value and earn attention.
Today’s successful brands find the
mutual value exchange between brand
and consumer.
7. #1 CREATING SHARED VALUE { SOCIETY }
Following on from Small Business Saturday let’s start by
looking at some of the other brands that go beyond promoting
their product and take on a bigger broader mission. That
said, this doesn’t mean that the brand is not promoted - it’s
just a matter of getting the right balance. Some examples
have some pretty serious drive to purchase mechanics, but
when it’s transparent and wrapped up into a more generous
experience consumers are often happy to take part.
8. #1 CREATING SHARED VALUE { SOCIETY }
UNHATE
A polarizing campaign
sparking debate on politics,
race and religion.
Most people have seen this
campaign - but interestingly,
never in its original format.
The campaign aired for one
day and then went viral
online.
youtu.be/D7UBdvroSKA
GRAND PRIX PRESS
BENETTON, UNHATE
FABRICA Treviso, ITALY
9. #1 CREATING SHARED VALUE { SOCIETY }
DAY ONE STORIES
Prudential celebrated the
“Day One Stories” from across
the country, starting the real
conversations around
retirement — without all the
clichés. They encouraged
people to pro-actively plan for
their own retirement.
Win Win for brand and
consumer.
youtu.be/0ZpdGvMmVzg
GOLD TITANIUM AND INTEGRATED
PRUDENTIAL, DAY ONE STORIES
DROGA5
10. #1 CREATING SHARED VALUE { SOCIETY }
CHIPOTLE
Most of us have seen the
video clip. But behind it is a
deeper engagement platform
“Cultivate a better world” that
celebrates people changing
food culture and invites
customers to join this journey.
Interesting to see how a fast
food brand can stake out
ownership in sustainable
farming.
youtu.be/NsulZDlATjc
GRAND PRIX BRANDED CONTENT & ENTERTAINMENT
CHIPOTLE
CREATIVE ARTISTS AGENCY Los Angeles
11. #1 CREATING SHARED VALUE { SOCIETY }
BE THE COACH
A great example here from
Carling Black Label that shows
how shared value can come
out of shared passions.
The brand invited people to
really “be the coach”. From
selecting players to subbing
on or off in real time -
participation was fueled by
purchase (unique codes
printed on the bottle caps).
Proving that brands can be
generous and sell product.
youtu.be/etmzOOtNCIk
GOLD BRANDED CONTENT & ENTERTAINMENT
CARLING BLACK LABEL
OGILVY CAPE TOWN
12. #1 CREATING SHARED VALUE { SOCIETY }
DON’T MAKE UP
AND DRIVE
It’s important to note that brands
can take on a bigger broader
missions without making a huge
investment.
Let’s take a look at this small
(but effective) tactical execution
to alert women about the risk of
applying makeup while driving.
A smart partnership with a
beauty blogger gave this an
immediate audience with little
media investment.
youtu.be/wMFqSjjnte0
GOLD CYBER
VOLKSWAGEN, DON’T MAKE UP AND DRIVE
DDB TRIBAL, BERLIN
13. #1 CREATING SHARED VALUE { SOCIETY }
HELP I WANT TO
SAVE A LIFE
Some smart behavioural
economics turn a bandaid
pack into a recruitment drive
for bone marrow donors.
It’s hard to know who the
advertiser is - Help Remedies
or DKMS? It doesn’t matter
because both win - a great
example of a partnership that
creates shared value for both
parties (and consumers).
youtu.be/ZG8NxjlyUxU
GRAND PRIX FOR GOOD
HELP REMEDIES, HELP I WANT TO SAVE A LIFE
DROGA5
14. #1 CREATING SHARED VALUE { SOCIETY }
THE BIG TURN ON
To charge the conversation
about electric driving Nissan
set out so find the most
‘turned on’ city and reward it
with 30 free charging stations.
All of this creating shared
value for indivuduals,
community and the brand.
vimeo.com/44741914
BRANDED CONTENT & ENTERTAINMENT
NISSAN LEAF, THE BIG TURN ON
DIGITAS FRANCE
15. #2 CREATING VALUE AROUND {ME}
Generous advertising is not always trying to change
society. This generosity can be a direct exhange between
brand and individual. Often these experiences are
personal and personalised - making them shareworthy.
We’ll wrap up this section with a case study that’s realtime
and reactive - bringing a new personal dimension to live
events.
16. #2 CREATING VALUE AROUND {ME}
MUSEUM OF ME
Intel invites users to stroll
through their social graph as
if it were a museum or
gallery. A personal and
personalised demonstration of
intel processors.
youtu.be/FZSKEugj_QY
GOLD CYBER
INTEL, MUSEUM OF ME
PROJECTOR TOKYO
17. #2 CREATING VALUE AROUND {ME}
THE LIBERATION
Let’s look at a brand that has
created value through a truly
personalised experience.
Is this a fashion catalogue?
movie? game? music video?
on demand retail experience?
It’s all of the above and it’s up
to the user to decide how they
want to engage.
youtu.be/kCr7ZP7KC0Q
GOLD CYBER
ONLY, THE LIBERATION
UNCLE GREY COPENHAGEN
18. #2 CREATING VALUE AROUND {ME}
GOOGLE OK GO
We couldn’t do a Cannes
Review without mentioning this.
Google won big last year with
Arcade Fire. They are back
again this year with OK GO.
A nice example of how a brand
can show generosity by
creating a cool personalised
experience that people want to
use (whilst demonstrating the
performance of google
chrome). In this instance
people could choreograph a
personal message.
youtu.be/2edcChH58uI youtu.be/2edcChH58uI
GOLD CYBER
GOOGLE, ALL IS NOT LOST
HAKUHODO Tokyo
19. #2 CREATING VALUE AROUND {ME}
POLAR BEARS
The realtime and reactive
superbowl advertising from
coke shows how a brand can
create value around sharing
an event and being with {me}
in the moment.
vimeo.com/39911236
GOLD DIRECT
COKE, POLAR BEARS
WIEDEN+KENNEDY Portland
20. #3 EARNING ATTENTION THROUGH MAGIC
We are seeing more and more creative technology - shifting
advertising from fake to real. We used to rely on faking it
(through CGI or special effects). Now we can create
incredible experiences for real. Magic! Interestingly we
saw more innovation in print, radio and outdoor than in the
cyber (and yes the name cyber seems even more ridiculous
this year).
21. #3 EARNING ATTENTION THROUGH MAGIC
INVISIBLE CAR
It’s not often that you try to
make your product invisible as
part of your advertising.
Dramatizing the new zero-
emission technology,
Mercedes literally made the
car invisible to the
environment through a pretty
impressive cloaking effect.
youtu.be/ZIGzpi9lCck
cannes lions casestudy
GRAND PRIX OUTDOOR
MERCEDES-BENZ B-CLASS F-CELL
JUNG von MATT Hamburg
22. #3 EARNING ATTENTION THROUGH MAGIC
SOLAR POWERED
ANNUAL REPORT
There’s not much talk about
annual reports these days.
This example from Austria
Solar is interesting because it
turns reading the annual
report into an experience.
Apart from being a pretty cool
– it’s a magical experience
that brings to life the main
mission of the company.
youtu.be/vATSkM6Qf6Y
GRAND PRIX DESIGN
AUSTRIA SOLAR
SERVICEPLAN Munich
23. #3 EARNING ATTENTION THROUGH MAGIC
LITTLE MARINA
Target took over Fashion Week
with a giant 25ft puppet. We
love the combination of low
tech & high tech - puppeteers
gave her a very believable
presence as she tweets and
blogs on her giant iPhone. It
brought magic to fashion
week and made Target worth
talking about.
youtu.be/sSLQsyBrvIE
BRONZE TITANIUM & INTEGRATED
TARGET
MOTHER New York
24. #3 EARNING ATTENTION THROUGH MAGIC
TNT DRAMA
TNT brought magic to the
everday by literally putting
passers-by ‘in the movie’.
Interesting to note we see more
and more of these kinds of
stunts filmed for a happy few,
and then diffused on YouTube
at scale.
youtu.be/ZpTkjXAL_6M
SILVER FILM
TNT
DUVAL GUILLAUME MODEM Antwerp
25. #3 EARNING ATTENTION THROUGH MAGIC
REPELLENT RADIO
A simple idea that turned any
radio into a mosquito repellent.
An innovative use of radio and
a great way for Go Outside
Magazine to give something
back to their readers.
youtu.be/HeEPCfzFAHM
GRAND PRIX RADIO
GO OUTSIDE MAGAZINE
TALENT São Paulo,
26. #3 EARNING ATTENTION THROUGH MAGIC
BUY THE WORLD A
COKE
Fiction becomes reality. Part
of Google’s project re:brief, a
creative concept from Coke in
the 70s becomes a brand
experience today. Google
proved that you can literally
buy the world a coke. Creative
technology provides the magic
to make this happen.
Interesting that the brand
entered here is google, not
coke!
youtu.be/k8PEZz-IOtI
GRAND PRIX MOBILE
GOOGLE
GROW INTERACTIVE Norfolk
27. #3 EARNING ATTENTION THROUGH MAGIC
RED TOMATO
Red Tomato created the VIP
fridge magnet which let
customers order pizza at the
press of a button. A gift to loyal
customers that sent sales and
visibility through the roof.
youtu.be/-Y51eqhlnRY
GOLD MOBILE
RED TOMATO
TBWARAAD Dubai
28. #3 EARNING ATTENTION THROUGH MAGIC
McDONALDS
Technology is not the only way
a brand can deliver magic.
Brands that demonstrate true
understanding can transform a
great insight into a powerful
campaign.
We thought this print campaign
from McDonalds was great.
Simple, powerful and spot on.
Anyone with kids will love it.
GOLD PRESS
McDONALDS
DDB South Africa
29.
30. #3 EARNING ATTENTION THROUGH MAGIC
DADS IN BRIEFS
Again, another example of a
powerful insight executed to
perfection. In this case a very
local insight can touch and
engage a global audience - it’s
the magic of advertising.
youtu.be/-Jn0GOcKfXU
GOLD FILM
BGH AIR CONDITIONERS
DEL CAMPO NAZCA SAATCHI & SAATCHI
31. #4 PRODUCT INNOVATION & SERVICE DESIGN
We’ve seen some ideas that try to change society. We’ve
seen ideas that focus in on the value around the individual.
And we’ve looked at how brands are creating magic. Now
lets take a look at the brands creating value by reinventing
the product itself, or wrapping a services around it.
32. #4 PRODUCT INNOVATION & SERVICE DESIGN
NIKE FUEL
It’s hard to tell what’s product
and what’s campaign which is a
sign of true success. This is the
ultimate example of a brand
doing things for and with
people. It embraces the three
previous themes (society,
individual and magic).
What’s interesting is that they
could potentially own the metric
for energy. How much longer
will we need calories?
youtu.be/eYbGZ_kub-8
TITANIUM & GRAND PRIX CYBER
NIKE FUEL
R/GA New York
33. #4 PRODUCT INNOVATION & SERVICE DESIGN
TWEET SYNC SAVE
We want to close with an
example from Digitas New York
that was too recent to enter at
Cannes this year - but brings to
life this last them in The Age Of
Generous Advertising.
American Express brought new
value and meaning to “the
membership effect” through a
smart partnership with Twitter
that brings value to both card
members and merchants.
youtu.be/0B-Km9vAIwo
NOT SUBMITTED @ CANNES 2012
AMERICAN EXPRESS
DIGITAS New York
34. #1 #2 #3 #4
CREATING CREATING EARNING PRODUCT
SHARED VALUE VALUE ATTENTION INNOVATION &
{ SOCIETY } AROUND {ME} THROUGH SERVICE
MAGIC DESIGN