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Using Mobile for Outreach and Education July 16, 2009 Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are being recorded… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Mobile for Outreach and Education Facilitator: Kami Griffiths, TechSoup Presenters: Adam Shyevitch, Michael Sabat Sponsored by
Today’s Speakers Volunteers:  Becky Wiegand, Laura Newton (TechSoup) Kami Griffiths TechSoup Adam Shyevitch Boston After School  & Beyond Michael Sabat Mobile Commons
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Go Mobile? ,[object Object],[object Object],[object Object],[object Object]
Mobile Basics Short Code: 5 or 6 Digits Keyword: Corresponds to Campaign or Subscription VP Short Code Keyword Short Message Service (SMS)
Mobile Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Basics ,[object Object],[object Object],[object Object]
Using Mobile to Provide Services ‘Pull’ Technologies
Using Mobile to Provide Services ‘Pull’ Technologies
Program Information on Mobile ,[object Object],[object Object],Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea   16 4
Program Information on Mobile ,[object Object],[object Object],[object Object],[object Object],Diablo Glass School 123 Terrace Street MTWT 617- 442-7444  diabloglassschool.com  Neighborhood Network Television 3025 Washington MTWTFSa  617-708-3224 www.bnntv.org
Public Health Information for Youth
Public Health Information on Mobile:  Text to Computer ,[object Object],[object Object],[object Object],U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie 617-983-XXXX  [email_address]
Public Health Information on Mobile  Text to Person ,[object Object],[object Object],[object Object],Hi. It’s great UR seeking help. The best place 2 start is JP Health Center @ 640 Centre St. ask fr Julie 617-983-XXXX julie@XXXX.org Good luck!
Youth Reporting Twitter +  Google Maps
Youth Reporting SMS Text Poetry SMS Story Telling 160-Character Chapters Simple Twitter Account
Using Mobile to Broadcast Information   ‘Push’ Technologies ,[object Object],[object Object]
Using Mobile to Broadcast Information   ‘Push’ Technologies Step 2:  Constituent gets audio talking points and is connected to the Governor’s office Step 1:  Food and Water Watch sends a text action alert SMS Action Alert to Voice Call Call Governor : Schwarzenegger to tell him to protect our water!  Reply with “Call”  to be connected.
Using Mobile to Broadcast Information   ‘Push’ Technologies Create Interactive Events Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor’s Mansion Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Structure ,[object Object],[object Object],[object Object]
Budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Submit your questions using the chat box.
Continue the Discussion… ,[object Object],[object Object]
Get the Most Out of TechSoup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for  TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information:   pages.readytalk.com/techsoup.html
Thank you!  Please complete the post event  survey. For more information contact: Kami Griffiths [email_address]

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Using Mobile Technologies For Outreach And Education

  • 1. Using Mobile for Outreach and Education July 16, 2009 Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by
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  • 4. Using Mobile for Outreach and Education Facilitator: Kami Griffiths, TechSoup Presenters: Adam Shyevitch, Michael Sabat Sponsored by
  • 5. Today’s Speakers Volunteers: Becky Wiegand, Laura Newton (TechSoup) Kami Griffiths TechSoup Adam Shyevitch Boston After School & Beyond Michael Sabat Mobile Commons
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  • 8. Mobile Basics Short Code: 5 or 6 Digits Keyword: Corresponds to Campaign or Subscription VP Short Code Keyword Short Message Service (SMS)
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  • 11. Using Mobile to Provide Services ‘Pull’ Technologies
  • 12. Using Mobile to Provide Services ‘Pull’ Technologies
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  • 18. Youth Reporting Twitter + Google Maps
  • 19. Youth Reporting SMS Text Poetry SMS Story Telling 160-Character Chapters Simple Twitter Account
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  • 21. Using Mobile to Broadcast Information ‘Push’ Technologies Step 2: Constituent gets audio talking points and is connected to the Governor’s office Step 1: Food and Water Watch sends a text action alert SMS Action Alert to Voice Call Call Governor : Schwarzenegger to tell him to protect our water! Reply with “Call” to be connected.
  • 22. Using Mobile to Broadcast Information ‘Push’ Technologies Create Interactive Events Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor’s Mansion Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.
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  • 28. Questions? Submit your questions using the chat box.
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  • 31. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information: pages.readytalk.com/techsoup.html
  • 32. Thank you! Please complete the post event survey. For more information contact: Kami Griffiths [email_address]

Editor's Notes

  1. SMS (Short Message Service), commonly referred to as "text messaging,“ is a service for sending short messages of up to 160 characters to mobile devices, including cellular phones, smart phones and PDAs.
  2. Other types of activity: Activity Alerts Surveys & Polls Event Reminders
  3. Considerations he went through when looking at Mobile Application Providers a. Price b. 5 digit shortcode available c. Established APIs (for connecting with existing databases) d. Competing Users for 5 digit short code in same market e. Evidence of Post Sales Service Vendor Options he’s seen a. Software Available (some are push oriented) b. Vanity Shortcode vs. Random Shortcode 3. Issues to watch out for a. It’s all about relationships. The sales person isn’t necessarily the person you’re going to be working with. Make sure you talk to the account manager and not just the sales person. b. Other users of the short code in your market.
  4. Cost
  5. MobileActive: provides resources for NGOs throughout the world to effectively use mobile phones in their work Mobile Marketing Association: industry standards and best practices, research and case studies
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