Tuborg - Your Music on TV, Case Study

1. MIXX entry CLIENT: TUBORG AGENCY: KINECTO Strategy Tuborg needed to further improve the brand association with music amongst its core target: the 18-24 y.o.). To do that we developed a campaign that challenged consumers to change the soundtrack of the Tuborg TV commercial by voting their favorite band on tuborgsound.ro – THE romanian music portal. Execution We asked the young generation to prove its momentum by allowing them to change the current Tuborg commercial soundtrack (performed by Blur) with their favorite Romanian band and song. To do that they simply had to show their preference on the tuborgsound.ro, a portal presenting all Romanian alternative music bands. Results The total online reach of the campaign was 4 mil people, but most important we achieved an improved brand image: 1st position as brand associated to music; 1st position as young brand.

Tuborg - Your Music on TV, Case Study

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Tuborg - Your Music on TV, Case Study