The document discusses how various communication theories were applied in the production of a magazine, billboard, and radio advertisement about Leicester, England. It summarizes how AIDA theory was used to attract attention with color, engage the target audience, appeal to their desires to learn about culture, and tell them how to access the magazine. Feminist theory and postmodernism were applied by featuring empowered female characters and embracing Leicester's diversity. Marxist and cultural hegemony theories influenced the choice of distracting advertisements. Overall, the production aimed to challenge stereotypes about Leicester and celebrate its multiculturalism.