This document presents a framework for understanding the sociability of brands in social media. It identifies seven potential roles brands can take: master of ceremony, sage, muse, pitchman, host, volunteer, and idol. Case studies of Cannes Lions award-winning campaigns and Finnish brands on Facebook were analyzed using this framework. The studies found that while all roles can be successful, altruism and entertaining fans are common winning approaches, and most brands lack a unique social role.
This document discusses social media marketing strategies based on research from over 2,300 award-winning campaigns at the Cannes Lions International Festival of Creativity from 2012 to 2015. It identifies seven common brand roles or personas on social media: Master of Ceremony, Sage, Muse, Pitchman, Host, Volunteer, and Idol. The key findings are that social media is vital for marketing, half of all successful social media campaigns are based on content marketing, and campaigns focused on entertainment content and useful information saw the biggest growth from 2012-2014. Additionally, campaigns with an altruistic or cause-based focus ("Volunteer" role) performed best consistently over the four-year period. The document concludes by stating different
A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.
The leading brands of the future will be sustainable brands --
building them takes a new kind of thinking, with a new group
of collaborators and a new set of tools -- and the world-wide
Sustainable Brands community is showing the way.
In November, join sustainable brand innovators from unilever,
BASF, mArS, Adidas, Coca-Cola, kingfisher, Philips, uPS,
Sainsbury’s and more, at SB London -- the first meet up for the
Sustainable Brands community outside North America. expect
two days of extraordinary conversation, inspiration and insights
while we explore global market trends, breakthrough research and
disruptive new practices in brand strategy, communication, and
design driven by those who are seeing social and environmental
sustainability as a key driver of innovation in the 21st century.
Session 2, Branding Cultural Entertainment 2011John Verhoeven
This document outlines a course on branding music, events, and entertainment. It defines key branding concepts like brand awareness, image, and loyalty. Branding is described as managing associations between a brand and audience memories in a meaningful way. The document discusses how brands differentiate entertainment products in crowded markets. It also notes that strong brands give employees purpose and can build communities of like-minded people. Successful branding requires choosing a unique name, creating a logo and tagline, being consistent, using celebrity endorsements, and giving the brand meaning.
Phenomenon brands are those that consumers are proud to own and display, and that provide a unique experience that connects with trends and youth culture. Characteristics include being part of a lifestyle trend, offering a futuristic product, having mass appeal, reflecting consumer attitudes, and building identity and social groups. Building a phenomenon brand requires an innovative idea, answering an untapped need, vision, creative thinking, and aggressive promotion. Not all categories can contain phenomenon brands, such as those with negative associations, serious business images, or inability to brandish the brand. Icon brands are phenomenon brands that have maintained their status for a long period of time due to strong aura and heritage.
The document discusses two campaigns run by FreshNetworks for Jimmy Choo. The first was a scavenger hunt on Foursquare to promote a new trainer collection which increased daily in-store sales by 33%. The second was an online community for a limited edition collection supporting charity that doubled conversion rates. It also discusses long-term strategies like maintaining Facebook fans and an ecommerce site section called "Choo Connection" to keep engagement, resulting in longer site visits and higher purchase amounts.
Jimmy Choo organized a treasure hunt in London using Foursquare where one pair of their sneakers would check in at different locations. Those who followed the sneakers' check-ins on Foursquare and arrived at a location first could win the sneakers. The campaign increased online mentions of Jimmy Choo by 40% and in-store sneaker sales by 33%, showing how using social media and a real-world scavenger hunt engaged customers both online and offline.
This document discusses social media marketing strategies based on research from over 2,300 award-winning campaigns at the Cannes Lions International Festival of Creativity from 2012 to 2015. It identifies seven common brand roles or personas on social media: Master of Ceremony, Sage, Muse, Pitchman, Host, Volunteer, and Idol. The key findings are that social media is vital for marketing, half of all successful social media campaigns are based on content marketing, and campaigns focused on entertainment content and useful information saw the biggest growth from 2012-2014. Additionally, campaigns with an altruistic or cause-based focus ("Volunteer" role) performed best consistently over the four-year period. The document concludes by stating different
A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.
The leading brands of the future will be sustainable brands --
building them takes a new kind of thinking, with a new group
of collaborators and a new set of tools -- and the world-wide
Sustainable Brands community is showing the way.
In November, join sustainable brand innovators from unilever,
BASF, mArS, Adidas, Coca-Cola, kingfisher, Philips, uPS,
Sainsbury’s and more, at SB London -- the first meet up for the
Sustainable Brands community outside North America. expect
two days of extraordinary conversation, inspiration and insights
while we explore global market trends, breakthrough research and
disruptive new practices in brand strategy, communication, and
design driven by those who are seeing social and environmental
sustainability as a key driver of innovation in the 21st century.
Session 2, Branding Cultural Entertainment 2011John Verhoeven
This document outlines a course on branding music, events, and entertainment. It defines key branding concepts like brand awareness, image, and loyalty. Branding is described as managing associations between a brand and audience memories in a meaningful way. The document discusses how brands differentiate entertainment products in crowded markets. It also notes that strong brands give employees purpose and can build communities of like-minded people. Successful branding requires choosing a unique name, creating a logo and tagline, being consistent, using celebrity endorsements, and giving the brand meaning.
Phenomenon brands are those that consumers are proud to own and display, and that provide a unique experience that connects with trends and youth culture. Characteristics include being part of a lifestyle trend, offering a futuristic product, having mass appeal, reflecting consumer attitudes, and building identity and social groups. Building a phenomenon brand requires an innovative idea, answering an untapped need, vision, creative thinking, and aggressive promotion. Not all categories can contain phenomenon brands, such as those with negative associations, serious business images, or inability to brandish the brand. Icon brands are phenomenon brands that have maintained their status for a long period of time due to strong aura and heritage.
The document discusses two campaigns run by FreshNetworks for Jimmy Choo. The first was a scavenger hunt on Foursquare to promote a new trainer collection which increased daily in-store sales by 33%. The second was an online community for a limited edition collection supporting charity that doubled conversion rates. It also discusses long-term strategies like maintaining Facebook fans and an ecommerce site section called "Choo Connection" to keep engagement, resulting in longer site visits and higher purchase amounts.
Jimmy Choo organized a treasure hunt in London using Foursquare where one pair of their sneakers would check in at different locations. Those who followed the sneakers' check-ins on Foursquare and arrived at a location first could win the sneakers. The campaign increased online mentions of Jimmy Choo by 40% and in-store sneaker sales by 33%, showing how using social media and a real-world scavenger hunt engaged customers both online and offline.
This document discusses branding in the age of social media. It notes that while companies initially invested heavily in social media strategies, few brands were actually successful in generating interest online. This is because social media empowered "crowdcultures" and made brands less significant. It then examines how certain performers and celebrities have been able to build huge followings by appealing to crowdcultures, while most corporate brands struggle. The document advocates that to succeed, brands must shift their focus away from social media platforms and target novel ideologies emerging from influential crowdcultures.
Beauty brands “spend obscene amounts on content marketing to stand out.” Which brands spend most wisely? sQills’ CONTENT SELLS BEAUTY is featuring 5 Out of the Box Content Marketing Cases in the Beauty Industry with Outstanding ‘On Budget Effectiveness’.
Do brand personality scales really measure brand personality?Hendy Mustiko Aji
This slide is based on the article of Azoulay and Kapferer (2003) entitled "Do brand personality really measure brand personality?" debating the existence brand personality measurement developed by Aaker (1997)
Glossier is an American beauty brand that plans to expand to Australia by offering an exclusive self-tanner product for the Australian market. Keys to success include offering quality products at competitive prices, an exclusive product, and unique in-store experiences. Glossier's philosophy focuses on natural beauty and making skincare practical. The Australian beauty market is growing, particularly in skincare, and Australian consumers value innovative, affordable products and in-store experiences.
This document provides an integrated marketing communications plan for Schick disposable razors. The plan aims to restore Schick's brand image after some controversial advertising campaigns. The target market is younger women and students. Objectives include increasing brand awareness and usage. Strategies include a tagline "Be a #SchickChick" and social media campaign emphasizing everyday shaving situations. The budget, media plan, and timeline are also outlined. Competitors include Gillette and Dollar Shave Club. Trends show more women removing body hair at younger ages.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
Brand ambassadors and opinion leaders are important influencers in consumer behavior. They increase awareness of brands, help create positive feelings towards brands, and provide word-of-mouth recommendations that reinforce consumer confidence. Effective brand ambassadors are those that have credibility with consumers and match well with the brand, such as using sports celebrities to endorse sporting goods. Opinion leaders act as trendsetters and brand referrals in categories like fashion and help spread information to other consumers.
Visual storytelling is an important tool for sport brands. It allows them to (1) inspire and motivate regular people, (2) promote cultural significance and inclusion, and (3) build unity between fans and players. Nike and Adidas use images of everyday athletes to show people can achieve greatness through hard work. Adidas posted an image of a same-sex couple for Valentine's Day to promote inclusion. Nike featured fans joining Lebron James in a huddle to strengthen bonds between the Cavaliers and their supporters. Visual storytelling helps brands engage audiences and spread their messages in an easy, emotionally powerful way.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples show ordinary people overcoming challenges, same-sex couples promoted on Valentine's Day, and campaigns bringing together fans through shared colors. Visual storytelling engages audiences, promotes discussion, and has led to increased social media following and fan engagement for brands.
This document discusses signs on the social media road ahead. It identifies three key signs: 1) building audiences through social networks, 2) curating influence by managing influencers and content, and 3) creating layered social experiences across organizational units like sales, marketing, and customer service. The document suggests associations need strategies to engage stakeholders through social media and address how new technologies are changing user behaviors and business models.
The document discusses the growing maturity of social media and need for businesses to implement social customer relationship management (SCRM). It notes that social has moved past experimentation to being mission critical. However, traditional social metrics like likes and followers no longer suffice and don't relate to business outcomes. Implementing successful SCRM requires a long-term strategic approach across the entire organization to provide customer intimacy at scale, not just social media communications. This involves leveraging social analytics, curating relevant communities and content, and ensuring consistent online and offline customer experiences.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
The document provides an overview and recap of social media academy sessions so far. It discusses key concepts like social planning processes, earned vs owned vs paid media, brand essence and assets, and measurements and insights. It also provides examples of 2D vs 3D ideas, and how brands can create social ideas that enable participative interactions between people and generate favorable outcomes for the brand. Case studies of how brands like Sharpie have successfully used social media are also summarized.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Vivaldi Partners Social Currency Study 2010VIVALDI
Social currency refers to the extent to which people share a brand or information about it as part of their everyday social lives. The document discusses how building social currency is now critical for brands due to the rise of social media and how people integrate technologies into their daily lives. It also explains that social currency increases brand engagement, access to information, identity, and permission to interact with customers. Companies must adopt new approaches centered around interaction, collaboration, and co-creation to build social currency effectively and create value in today's digital world.
Social currency is the extent to which people share a brand or information about it socially. The study found that social currency significantly drives brand loyalty and allows brands to command a price premium. While social currency involves six key levers, which levers are most important varies by category and competitive context. Successful brands strive to be an integral part of people's daily lives by enabling them to connect, interact, and benefit through the brand's community of users.
CSC has launched several social business initiatives to systematically engage employees, customers, and partners. These include WikonnecT (2008), CSC Engage: Secure (2012), and CSC Engage: C3 (2009) for employees. CSC Engage Public (2010) allows clients and partners to connect, while CSC.com (2012) focuses on the external market. The strategies aim to transform relationships, make CSC a trusted partner, drive profitability, and differentiate CSC as an innovator through collaboration and co-innovation.
The document provides 5 rules for social media marketing. Rule 1 discusses managing your brand's timeline against new social media features and competing for attention. Rule 2 advises respecting your audience and not being too overt in early interactions. Rule 3 emphasizes putting people over your own agenda by understanding what content your audience wants to engage with and share.
Landor Associates predicts trends in shopping behavior, packaging, and social media for 2011. For shopping behavior, consumers will seek authentic brand stories, real value over premium prices, and origins/traceability of products. Packaging will become more sustainable and incorporate new technologies. In social media, brands will need to provide curated, meaningful content to earn a place in users' streams, and location-based services will tailor offers to users' locations.
This document discusses branding in the age of social media. It notes that while companies initially invested heavily in social media strategies, few brands were actually successful in generating interest online. This is because social media empowered "crowdcultures" and made brands less significant. It then examines how certain performers and celebrities have been able to build huge followings by appealing to crowdcultures, while most corporate brands struggle. The document advocates that to succeed, brands must shift their focus away from social media platforms and target novel ideologies emerging from influential crowdcultures.
Beauty brands “spend obscene amounts on content marketing to stand out.” Which brands spend most wisely? sQills’ CONTENT SELLS BEAUTY is featuring 5 Out of the Box Content Marketing Cases in the Beauty Industry with Outstanding ‘On Budget Effectiveness’.
Do brand personality scales really measure brand personality?Hendy Mustiko Aji
This slide is based on the article of Azoulay and Kapferer (2003) entitled "Do brand personality really measure brand personality?" debating the existence brand personality measurement developed by Aaker (1997)
Glossier is an American beauty brand that plans to expand to Australia by offering an exclusive self-tanner product for the Australian market. Keys to success include offering quality products at competitive prices, an exclusive product, and unique in-store experiences. Glossier's philosophy focuses on natural beauty and making skincare practical. The Australian beauty market is growing, particularly in skincare, and Australian consumers value innovative, affordable products and in-store experiences.
This document provides an integrated marketing communications plan for Schick disposable razors. The plan aims to restore Schick's brand image after some controversial advertising campaigns. The target market is younger women and students. Objectives include increasing brand awareness and usage. Strategies include a tagline "Be a #SchickChick" and social media campaign emphasizing everyday shaving situations. The budget, media plan, and timeline are also outlined. Competitors include Gillette and Dollar Shave Club. Trends show more women removing body hair at younger ages.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
Brand ambassadors and opinion leaders are important influencers in consumer behavior. They increase awareness of brands, help create positive feelings towards brands, and provide word-of-mouth recommendations that reinforce consumer confidence. Effective brand ambassadors are those that have credibility with consumers and match well with the brand, such as using sports celebrities to endorse sporting goods. Opinion leaders act as trendsetters and brand referrals in categories like fashion and help spread information to other consumers.
Visual storytelling is an important tool for sport brands. It allows them to (1) inspire and motivate regular people, (2) promote cultural significance and inclusion, and (3) build unity between fans and players. Nike and Adidas use images of everyday athletes to show people can achieve greatness through hard work. Adidas posted an image of a same-sex couple for Valentine's Day to promote inclusion. Nike featured fans joining Lebron James in a huddle to strengthen bonds between the Cavaliers and their supporters. Visual storytelling helps brands engage audiences and spread their messages in an easy, emotionally powerful way.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples show ordinary people overcoming challenges, same-sex couples promoted on Valentine's Day, and campaigns bringing together fans through shared colors. Visual storytelling engages audiences, promotes discussion, and has led to increased social media following and fan engagement for brands.
This document discusses signs on the social media road ahead. It identifies three key signs: 1) building audiences through social networks, 2) curating influence by managing influencers and content, and 3) creating layered social experiences across organizational units like sales, marketing, and customer service. The document suggests associations need strategies to engage stakeholders through social media and address how new technologies are changing user behaviors and business models.
The document discusses the growing maturity of social media and need for businesses to implement social customer relationship management (SCRM). It notes that social has moved past experimentation to being mission critical. However, traditional social metrics like likes and followers no longer suffice and don't relate to business outcomes. Implementing successful SCRM requires a long-term strategic approach across the entire organization to provide customer intimacy at scale, not just social media communications. This involves leveraging social analytics, curating relevant communities and content, and ensuring consistent online and offline customer experiences.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
The document provides an overview and recap of social media academy sessions so far. It discusses key concepts like social planning processes, earned vs owned vs paid media, brand essence and assets, and measurements and insights. It also provides examples of 2D vs 3D ideas, and how brands can create social ideas that enable participative interactions between people and generate favorable outcomes for the brand. Case studies of how brands like Sharpie have successfully used social media are also summarized.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Vivaldi Partners Social Currency Study 2010VIVALDI
Social currency refers to the extent to which people share a brand or information about it as part of their everyday social lives. The document discusses how building social currency is now critical for brands due to the rise of social media and how people integrate technologies into their daily lives. It also explains that social currency increases brand engagement, access to information, identity, and permission to interact with customers. Companies must adopt new approaches centered around interaction, collaboration, and co-creation to build social currency effectively and create value in today's digital world.
Social currency is the extent to which people share a brand or information about it socially. The study found that social currency significantly drives brand loyalty and allows brands to command a price premium. While social currency involves six key levers, which levers are most important varies by category and competitive context. Successful brands strive to be an integral part of people's daily lives by enabling them to connect, interact, and benefit through the brand's community of users.
CSC has launched several social business initiatives to systematically engage employees, customers, and partners. These include WikonnecT (2008), CSC Engage: Secure (2012), and CSC Engage: C3 (2009) for employees. CSC Engage Public (2010) allows clients and partners to connect, while CSC.com (2012) focuses on the external market. The strategies aim to transform relationships, make CSC a trusted partner, drive profitability, and differentiate CSC as an innovator through collaboration and co-innovation.
The document provides 5 rules for social media marketing. Rule 1 discusses managing your brand's timeline against new social media features and competing for attention. Rule 2 advises respecting your audience and not being too overt in early interactions. Rule 3 emphasizes putting people over your own agenda by understanding what content your audience wants to engage with and share.
Landor Associates predicts trends in shopping behavior, packaging, and social media for 2011. For shopping behavior, consumers will seek authentic brand stories, real value over premium prices, and origins/traceability of products. Packaging will become more sustainable and incorporate new technologies. In social media, brands will need to provide curated, meaningful content to earn a place in users' streams, and location-based services will tailor offers to users' locations.
The document discusses how social media has transformed brand marketing from broadcast-only advertising to engagement-based marketing. It argues that in order to engage large audiences at scale, brands should organize and coordinate their employees, partners, and advocates to engage with customers on social media in an authentic way, rather than relying solely on small internal social media teams. When done effectively, this approach can drive brand awareness, love, mindshare, and advocacy.
«SOMshare» 17.04.2012: Social Media Dachis GroupSOMshare
Dachis Group is a global social business consultancy focused on helping clients build social ecosystems and make real-world business cases for social media. As social media grows, companies need to connect their social media presence internally and externally to drive engagement. Dachis Group advises transforming companies into social businesses by leveraging internal capabilities and value to engage customers through curated content, product recommendations, communities, and seamless online and offline experiences.
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticSusan Stewart
This discussion paper was developed to explain the medium and persuade senior leadership to embrace social media as a communication tactic. It includes briefs on a number of social media sites.
Sections of the presentation have been removed for confidentiality reasons.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Strategists need to understand customer behaviors, track engagement, and identify advocates. They also must gain corporate buy-in, organize internal teams, and provide training and guidance for company-wide adoption. Finally, strategists should establish plans, policies, and integrations to operationalize social media initiatives.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
Similar to The sociability of the brand - A framework for social media marketing - Kurio 2012 (20)
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
Kurion puheenvuoro Digitalist Future Forumissa @ Bio Rex 14.10.2014. Kuluttajakäyttäytymisen digitaalisuus -hankkeen tuloksia ja muita havaintoja globaalista näkökulmasta, puristettuna kahteen eri skenaarioon, kahteen pecha kucha -esitykseen.
Kurion johdolla - yhdessä 250 digitalistin kanssa - tehty kollektiivinen brändimuotoilu Digitalist Networkille. Esitetty Digitalist Networkin lanseeraustilaisuudessa 24.10.2013 Bio Rexissä.
Brändinrakennus tarvitsee uudenlaisia työkaluja sosiaalisen median aikakautena. Sosiaalisen potentiaalin malli (Kurio 2013) pakottaa miettimään brändin ja sen sidosryhmien välistä sosiaalista dynamiikkaa ja auttaa löytämään luonnollisimman tavan toimia ihmisten yhdistäjänä sosiaalisen median alustoilla.
Teinit ovat netissä elävää sisällöntuotantosukupolvea, jolle yhteisöpalvelut ovat ajan tappamista ja kavereiden tapaamista varten, kertoo digitaalisen markkinoinnin ajatushautomo Kurion ja Nuorten Akatemian tuore tutkimus. Tulosten valossa brändiyhteisöjen ylläpitäjien tulisi arvioida uudestaan palkintoihin perustuvaa osallistamista, joka tällä hetkellä on alan konventio.