This presentation explores why it is so hard to come up with a security monitoring (or shall we call it security intelligence) approach that helps find sophisticated attackers in all the data collected. It explores the question of how to visualize a billion events. To do so, the presentation dives deeply into heatmaps - matrices - as an example of a simple type of visualization. While these heatmaps are very simple, they are incredibly versatile and help us think about the problem of security visualization. They help illustrate how data mining and user experience design help get a handle of the security visualization challenges - enabling us to gain deep insight for a number of security use-cases.