This document describes a new approach to conducting a SWOT analysis called a "SWOT Gallery Walk". It involves spreading out large poster boards with the categories of Strengths, Weaknesses, Opportunities, and Threats around a room and having participants provide feedback on each category by writing notes on post-it notes and placing them on the relevant boards. The goals are to generate a shared understanding of strategic issues, build on strengths, address weaknesses, capitalize on opportunities, mitigate threats, and help develop a strategic direction.