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managers@sportechbi.com

Laura Peña, CEO
Justin Norman, CTO
managers@sportechbi.com
The Problem
Proprietary and Confidential © SporTech Business Intelligence, LLC
CHALLENGES EVERY GENERAL MANAGER FACES
DATA
How to transform raw
information into insights?
PAGE 2
VALUE
Poor ROI from Players,
Facilities, Marketing
REACH
Expanding fan base
& Increasing ticket sales
Our Solution
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 3
PLATFORM
Cloud-based
App Marketplace
Sport-specific Solutions
Tailored for Major U.S. Sports
Product Roadmap
Proprietary and Confidential © SporTech Business Intelligence, LLC
WinSmart
Create a competitive edge through data
visualization of all Front Office Business
Analytics
PlayerMatch
Find the best available player for your club
Access to players and agents through
our connected database
PAGE 4
Nostradamus
Model & predict the future!
Forecast Ticket Revenue
Estimate Social Media Impact
Beta Stage Mid-2015 2016
PAGE 5
	
  	
  
WinSmart

App Features
Proprietary and Confidential © SporTech Business Intelligence, LLC
ü Leverage existing data with
simple dashboard to provide
valuable return on investments.
ü Customized dashboard to
focus priorities, resources, and
track tangible progress.
ü Increase efficiency with time-
saving analysis and insights.
ü Recruiting Beta Testers in
professional minor league
soccer.
	
  
PAGE 6
	
  	
  
BASKETBALL
$152 MILLION
(AVG. FRANCHISE REVENUE) 

TOP 5 LEAGUES: >$25 BILLION ANNUAL REVENUE 
STBI POTENTIAL REVENUE: >$150 MILLION ANNUAL REVENUE

HOCKEY
$123 MILLION
(AVG. FRANCHISE REVENUE) 

FOOTBALL
$300 MILLION
(AVG. FRANCHISE REVENUE) 

BASEBALL
$236 MILLION
(AVG. FRANCHISE REVENUE) 

SOCCER
$103 MILLION
(AVG. FRANCHISE REVENUE) 

Market: Top 5 U.S. Pro Sports
Proprietary and Confidential © SporTech Business Intelligence, LLC
Customer Acquisition
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 7
Phase
 Sport
 Users
 Goals
Pre-Launch
(Current Phase)
Soccer 10 Develop WinSmart MVP
Survey WinSmart MVP with Minor League Soccer Clubs
Phase 1 Soccer 25 Develop Full WinSmart App & Sell across Soccer Industry
Phase 2 Soccer
+Football
+Hockey
180 Expand STBI apps to football and hockey
Partner with football & hockey data analysts to create
sport-specific apps
Phase 3 Soccer
Football
Hockey
+Baseball
300 Expand STBI apps to baseball
Continue expansion in soccer, football, and hockey.
Phase 4 Soccer
Football
Hockey
Baseball
+Basketball
450 Expand STBI apps to basketball
Continue expansion in soccer, football, hockey, and baseball
Phase 5 ++ Additional sports +++
Revenue Model
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 8
VALIDATE STBI PRODUCTS WITH MINOR & AMATEUR LEAGUES
EXPAND INTO PROFESSIONAL LEAGUES
TotalCustomers
Customer Adoption
Professional
Minor League
Amateur
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
200
150
100
50
0
Professional
$7,500 Avg. Monthly Subscription
Minor League
$3,000 Avg. Monthly Subscription
Amateur
$1,800 Avg. Monthly Subscription
Financial Plan
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 9
Est. 5 yr. Revenue:
$19 million
Est. 5 yr. Costs:
$10 million
Profitability Point:
24 months
Revenue
Costs
20
15
10
5
0
Year 1 Year 2 Year 3 Year 4 Year 5
Market Validation
Proprietary and Confidential © SporTech Business Intelligence, LLC
CUSTOMER MEETINGS
PAGE 10
Teams in our League could use
WinSmart today to help streamline our
data analysis needs.
– V.P. of Operations
Professional Minor League
We have tons of data, but we
don’t know what to do with it.
– Soccer Club Biz Ops Manager
INDUSTRY LEADERS
Soccer clubs can’t afford SAS.
Analysts learn to crush Excel.
– Snr. Analytics Director,
AEG
B.I. is prime for rapid-growth
in new industries.
– Director,
Major BI Consulting Firm
WHY START WITH SOCCER? 
Fastest Growing Pro Sport
Top 5 MLS teams valued at over $700 Million in 2013
Demographic Base Growth: Youth, Latinos, Yuppie Geeks
New Television Contracts increase MLS annual revenue by $70 million
Who we are
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 11
Justin Norman, CTO, BSc CS, MBA, PMP
Over 10 years experience developing big data
architectures; program manager with Fortune 100
Tech Company; Marine Officer.
Laura Peña, CEO, J.D.
Experience mobilizing & fundraising national
campaigns; international experience with soccer
in Latin America.
 	
  
Competitive Landscape
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 12
Comparison
Criteria
Advanced B.I.
Feature Set
Soccer Market
Penetration
Lightweight SaaS
Apps
Soccer-Specific Focus
Flexible Architecture
Rapid Deployment
Easy to Use
Affordable?
Exit: Acquisition
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 13
	
  	
  
	
  	
  
TECHNOLOGY INDUSTRY
SPORTS & NEWS INDUSTRY
PAGE 14
	
  	
  
5% equity

Common shares
$1 million
pre-money valuation
What it funds:
Salary for developer to build out WinSmart
Sales & Marketing expenses
Fundraising Goal:
$50,000

Terms
Proprietary and Confidential © SporTech Business Intelligence, LLC
managers@sportechbi.com

Laura Peña, CEO
Justin Norman, CTO
managers@sportechbi.com

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SporTech BI Presentation

  • 1. managers@sportechbi.com Laura Peña, CEO Justin Norman, CTO managers@sportechbi.com
  • 2. The Problem Proprietary and Confidential © SporTech Business Intelligence, LLC CHALLENGES EVERY GENERAL MANAGER FACES DATA How to transform raw information into insights? PAGE 2 VALUE Poor ROI from Players, Facilities, Marketing REACH Expanding fan base & Increasing ticket sales
  • 3. Our Solution Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 3 PLATFORM Cloud-based App Marketplace Sport-specific Solutions Tailored for Major U.S. Sports
  • 4. Product Roadmap Proprietary and Confidential © SporTech Business Intelligence, LLC WinSmart Create a competitive edge through data visualization of all Front Office Business Analytics PlayerMatch Find the best available player for your club Access to players and agents through our connected database PAGE 4 Nostradamus Model & predict the future! Forecast Ticket Revenue Estimate Social Media Impact Beta Stage Mid-2015 2016
  • 5. PAGE 5     WinSmart App Features Proprietary and Confidential © SporTech Business Intelligence, LLC ü Leverage existing data with simple dashboard to provide valuable return on investments. ü Customized dashboard to focus priorities, resources, and track tangible progress. ü Increase efficiency with time- saving analysis and insights. ü Recruiting Beta Testers in professional minor league soccer.  
  • 6. PAGE 6     BASKETBALL $152 MILLION (AVG. FRANCHISE REVENUE) TOP 5 LEAGUES: >$25 BILLION ANNUAL REVENUE STBI POTENTIAL REVENUE: >$150 MILLION ANNUAL REVENUE HOCKEY $123 MILLION (AVG. FRANCHISE REVENUE) FOOTBALL $300 MILLION (AVG. FRANCHISE REVENUE) BASEBALL $236 MILLION (AVG. FRANCHISE REVENUE) SOCCER $103 MILLION (AVG. FRANCHISE REVENUE) Market: Top 5 U.S. Pro Sports Proprietary and Confidential © SporTech Business Intelligence, LLC
  • 7. Customer Acquisition Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 7 Phase Sport Users Goals Pre-Launch (Current Phase) Soccer 10 Develop WinSmart MVP Survey WinSmart MVP with Minor League Soccer Clubs Phase 1 Soccer 25 Develop Full WinSmart App & Sell across Soccer Industry Phase 2 Soccer +Football +Hockey 180 Expand STBI apps to football and hockey Partner with football & hockey data analysts to create sport-specific apps Phase 3 Soccer Football Hockey +Baseball 300 Expand STBI apps to baseball Continue expansion in soccer, football, and hockey. Phase 4 Soccer Football Hockey Baseball +Basketball 450 Expand STBI apps to basketball Continue expansion in soccer, football, hockey, and baseball Phase 5 ++ Additional sports +++
  • 8. Revenue Model Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 8 VALIDATE STBI PRODUCTS WITH MINOR & AMATEUR LEAGUES EXPAND INTO PROFESSIONAL LEAGUES TotalCustomers Customer Adoption Professional Minor League Amateur Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 200 150 100 50 0 Professional $7,500 Avg. Monthly Subscription Minor League $3,000 Avg. Monthly Subscription Amateur $1,800 Avg. Monthly Subscription
  • 9. Financial Plan Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 9 Est. 5 yr. Revenue: $19 million Est. 5 yr. Costs: $10 million Profitability Point: 24 months Revenue Costs 20 15 10 5 0 Year 1 Year 2 Year 3 Year 4 Year 5
  • 10. Market Validation Proprietary and Confidential © SporTech Business Intelligence, LLC CUSTOMER MEETINGS PAGE 10 Teams in our League could use WinSmart today to help streamline our data analysis needs. – V.P. of Operations Professional Minor League We have tons of data, but we don’t know what to do with it. – Soccer Club Biz Ops Manager INDUSTRY LEADERS Soccer clubs can’t afford SAS. Analysts learn to crush Excel. – Snr. Analytics Director, AEG B.I. is prime for rapid-growth in new industries. – Director, Major BI Consulting Firm WHY START WITH SOCCER? Fastest Growing Pro Sport Top 5 MLS teams valued at over $700 Million in 2013 Demographic Base Growth: Youth, Latinos, Yuppie Geeks New Television Contracts increase MLS annual revenue by $70 million
  • 11. Who we are Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 11 Justin Norman, CTO, BSc CS, MBA, PMP Over 10 years experience developing big data architectures; program manager with Fortune 100 Tech Company; Marine Officer. Laura Peña, CEO, J.D. Experience mobilizing & fundraising national campaigns; international experience with soccer in Latin America.
  • 12.     Competitive Landscape Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 12 Comparison Criteria Advanced B.I. Feature Set Soccer Market Penetration Lightweight SaaS Apps Soccer-Specific Focus Flexible Architecture Rapid Deployment Easy to Use Affordable?
  • 13. Exit: Acquisition Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 13         TECHNOLOGY INDUSTRY SPORTS & NEWS INDUSTRY
  • 14. PAGE 14     5% equity Common shares $1 million pre-money valuation What it funds: Salary for developer to build out WinSmart Sales & Marketing expenses Fundraising Goal: $50,000 Terms Proprietary and Confidential © SporTech Business Intelligence, LLC
  • 15. managers@sportechbi.com Laura Peña, CEO Justin Norman, CTO managers@sportechbi.com
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