Red cube credentials_presentation

“I hear and I forget,
I see and I remember,
I experience and I
understand.”
- Confucius

“I experience
and I
understand”

Not long ago…
Marketing was all about
getting from here to there

And it was fairly SIMPLE
PRODUCT

PRODUCT TARGET
AUDIENCE

PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y

PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y
MASS
MEDIA

PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y
MASS
MEDIA
MONEY

This was where
BRANDS
touched their
customers

A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication

buy
BUY
BUY
BUY
buy
buy
buy
Buy
Buy
A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication
Buy

Result
8 out of 10 customers
D O N O T
B E L I E V E
what brands advocate

while brands are still THERE…

mediums of
communication
have CHANGED

And the customers
have flown out of the CAGE

And the customers
have flown out of the CAGE
they are…

this is where
we come into
play

this is where
you will need
us

and creating
MEMORABLE BRAND
EXPERIENCES

We are against
archaic modes of
brand communication

We believe in
EXPERIENTIA
MARKETING

And the experience ripples to all our services
Events
Exhibitions
Promotions
Response
Retail
Interactive

We are NOT a 360 degree marketing solutions company

We are a 365 days
brand experience
company

And these experiences are derived from IDEAS

IDEAS born just like the Tiger Sharks

The idea embryos are put to a battle.
The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE

Here are the embryos who survived
Here is the EXPERIENCE

When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India

When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India
we told them a story

and they launched an
„experience‟

Goodyear Assurance FuelMax Launch

When technology blends with art,
it‟s an experience

The essence of the product came
to life

It metamorphosed from just a tyre
launch to a global cause

Goodyear‟s more than a 100 years
journey narrated through Sand Art

And the problems brought to the
fore

Problems abound. A message
whilst we launch to everyone
present

Interactive dancers looking for a
solution

High end motion graphics for
enhanced authenticity

The saviour, the tyre is revealed

Blending engaging storytelling with
advanced technology to achieve
goals

Peppered with mesmerizing
experiences through Laser

Spellbound. The applause post this was so
thundering we had to shout in our clear
coms

Needless to say, this was the only
reaction from the management

The Media Launch - event got
widespread coverage and industry
recognition

When a newly found JV company placed its trust in us for its first ever
international exhibition

When a newly found JV company placed its trust in us for its first ever
international exhibition
We gave them a reason

Stech – METEC Conference, Germany

It is always difficult to project a
company that has virtually no
credentials

Hence we delved deep into the
company‟s character

And found that the company itself is its
biggest strength

Hence, while others focused on
credentials, we focused on character

The result: Best Stall Design Award for
the first ever exhibition on foreign
shores

When a world leading ICT Solutions company looked for a solution to find the
best way of engaging visitors

When a world leading ICT Solutions company looked for a solution to find the
best way of engaging visitors
We chose our best tool -
Experience

And they got their finest
experience zone in the
region

HUAWEI Product Experience Zone

We knew that nothing we would do
could oversee the gigantic stature of
Huawei

Hence we deviated towards „Simplicity‟

It was Zen art blended seamlessly with
minimalistic technology

And the experience zone turned out to
be a bliss, loved by the visitors

It is a different thing to work as an official agency for a leading global
technology and IT enterprise and an altogether different thing to work as their
enabler for growth

It is a different thing to work as an official agency for a leading global
technology and IT enterprise and an altogether different thing to work as their
enabler for growth
Partnering technology with
experience

HCL – Over 10 MICE events across India

Seamlessly integrated
event itinerary

Event conceptualization,
planning, response and
execution

Executing technology‟s vital meet
ups

And diverging away from clichéd
conferences, we ENGAGE the
visitors

Ensuring that the attendees look
forward to the sequel events

When one of the most popular marathon organizers asked us to promote their
event by engaging the youth

When one of the most popular marathon organizers asked us to promote their
event by engaging the youth
We gave them the best
solution to reach out to the
masses

And the participation almost
doubled

When its about the public, the
only way is to reach out to
them

And do it in style, do it their
way

Challenge their caliber and
they will participate

It was unprecedented but
obvious

We managed to do just the
right thing – Pull the youth

Zealously stretching well beyond the
day

When one of India‟s finest real estate company assigns you the task of building
its website

When one of India‟s finest real estate company assigns you the task of building
its website
You ought to build the best

The greatest online
experience

This is just a
glimpse of „Great
Experiences‟ we
have enabled for
brands

Imagine the treat
our more than 100
clients have
savoured

Student of the year
Press Launch

Monte Carlo Summer
Collection 2013 Dealer
Launch

Brahmakumaris I Pledge for Peace Launch
Event

SP Guide Publications Aero India Stall

India TV Multi City Signature Campaign

FBB Style Icon and Winter Collection
Launch

SP Guide Publications Defence Expo Stall

For more such experiences, visit our website:
www.red-cube.co.in

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