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Pitch Deck 101

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Mohamad Gandara Ranggani
Mohamad Gandara Ranggani

The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.

Marketing
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HR Consultants Corporate Training Consultants Accountants Product design & innovation agencies Management Consultants Branding AgenciesSales Consultants Ad Agencies PR
Brand website Online ads
Brand website Online ads E-commerce SEM Social “Fun” apps
Brand website Online ads E-commerce SEM Social “Fun” apps “Serious” apps Digital service design Digital product design & testing Co-creation Crowdsourcing E-Learning E-Recruiting Digital transformation / change management Social analytics Digital supply chains
Accenture buying Fjord+ W+K aces social with Old Spice+ WCG buying predictive analytics firm + + WPP buying AKQA
Source: Joanne Davis Consulting
Source: Joanne Davis Consulting
the
business name what you do, not who you are current traction key presentation takeaways
Mohamad Gandara Chief Marketing Officer @ideaimaji Leads a team of generally smart people. Responsible for managing clients.
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
pitchthe
problem validation data personalize the problem quantify where appropriate
• • • • • • • • •
our
overview of product or service your value proposition & key benefits avoid technical specifications include imagery where appropriate
the
overall market size tiered breakdown of market penetration demonstrate credible market research opportunities for expansion graphs & charts are a plus
the
top three to five competitors similarities & key differences your competitive advantage charts & visuals make it simple
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
the
go-to-market strategy how you will reach your customers marketing channels campaign strategy
final
powerful visuals leave a lasting impression be consistent – themes, fonts, colors avoid stock templates & animations include logo, website, & social media info
Pitch Deck 101

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