This document provides a summary of trends in marketing, storytelling, and digital culture for Africa from Native VML's October 2016 trends report. It discusses how collaboration and new technologies are enabling creativity through tools that allow designers and developers to work together. Examples highlighted include a startup called Fuse that offers collaboration tools, and how augmented and virtual reality are providing new experiences through technologies like Magic Leap. The document also notes how drones are being used innovatively for advertising and how 5G networks may help address high data costs in South Africa.