“Mobilize Your Creativity – Bring Your Content to Mobile” The mobile world presents great opportunities for game developers; as technology evolves, new devices, operating systems and distribution solutions emerge and grow rapidly. However, it is becoming increasingly difficult for the game artists to fulfill their creative vision in the fragmented world of mobile. Lack of standardization and multiple technical barriers prevent the game developers from benefiting the market growing potential. In this session we will review the opportunities; the challenges (spiced up with some our own real life anecdotes) and provide helpful solutions to overcome them.