Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Belka Games)

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Are you struggling with LiveOps and can't seem to figure out what's going wrong? You're not the only one. In this talk, Alexander Devyaterikov, a game producer at Belka Games, will dive into the seven most common reasons why LiveOps isn't working and provide practical solutions to overcome these challenges.

Alexander Devyaterikov
Product Manager
Why Your LiveOps
Is Not Performing

Alexander
Devyaterikov
Product Manager
at Belka Games
● Started as QA, now Product Manager
● In gaming industry since 2009
● 10 years in mobile games
● 5 last years at Belka Games
● Worked with Clockmaker
● Closely working with game design, analytics
and product management
About myself

● More updates
● More content
● More events
● More discounts
● Better graphics
● Higher quality
…
= Good Live-Ops
Clockmaker in iOS TOP Grossing US, 2017 - 2022
What makes a good mobile game even better?

Disclaimer: there are more than 7 principles. Those 7 are mostly
uncommon, easy to implement, practical with proven
effectiveness
7 Principles on how to make
your Live-Ops perform better
Intro

Top-20
grossing
company in
EU
acc. to data.ai
2023
Top-20 company
by revenues in
EMEA
acc. to data.ai
2021
Solitaire Cruise -
#3 grossing
solitaire, WW
2020
2010
Partnership with
AppLovin
In 2010, two guys
released their
first game
December,
2014
The mobile
version
of Clockmaker
is released
Belka Games Today
● full cycle: from prototyping to development
● operations, LiveOps, marketing and analytics
● Clockmaker, Bermuda Adventures, Solitaire Cruise
● one more project in soft launch
About Belka

December 2017 Now (Classified)
Right schedule is the key
Schedule

● Unique events
● Discounts
● Interceptions allowed
● Alternative Goals
1-week cycle
Schedule

● Length and frequency
● Parallel streams of same type events
● Combine!
Schedule is filled, what’s next?
Experiments

Reuse and make (re)cycles
Reuse of the content

Reuse best content time after time
(Clockmaker’s Illusion, players’ favorite, has been restarted more than 10 times)
Reuse of the content

Plan additional content during production
Reuse of the content

Why is it so important?
Source: How to crack the Match-3 code, uxreviewer.com
Easy to learn, hard to master

Why is it so important?
Merge event Train event
Easy to learn, hard to master

Introduce LiveOps early
The sooner the better

Fremont street, Las Vegas
The sooner the better

Don’t hold for bad ideas
Time’s Photographer, HOPA-based event
Failed first, will (most likely) fail again

This meme has been remastered in 4K using AI technologies
Failed first, will failed again

Narrative
Producer
Core
Make narrative right
Narrative rules

Bonuses Tournament Tesla vs Edison Tournament
Narrative rules

Moon Fox Saving Bright Creek
Ask your players

To sum it up
● Fill your schedule. And then —
experiment!
● Follow Nintendo’s rule «Easy to
learn, hard to master»
● Reuse and loop good content
● Introduce juiciest mechanics, the
sooner, the better
● Don’t hold to failed ideas, learn
and turn the page
● Apply the narrative smartly. It
should resonate with the whole
thing
● Ask your players!

Thank You!
Alexander
Devyaterikov
Alexander
Devyaterikov

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