Meet Me in the Metaverse | Higher Education | Accenture

Meet Me in
the Metaverse
The continuum of technology and
experience reshaping Higher Education
TechnologyVision 2022
#TechVision

Copyright © 2022 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture
Technology Vision 2022 | accenture.com/technologyvision
#TechVision
On an ordinary day in 2030,
a woman starts her day of work and learning…
Meet Nina, who:
• has a degree from a large university where
she is an engaged alumnus,
• works full time in alumni relations,
• is simultaneously pursuing her master's degree.
Remote work day starts: Nina logs on to from home, as
her AI assistant reads out her meeting schedule for the
day. She sends a quick text to her son to celebrate his
birthday and confirm what time they are joining theVR
section of the university basketball game.
Virtual meeting: Nina logs onto her first
(of several) virtual meetings of the day.
8am
9am
Lunch in the Metaverse where she is excited
to catch up with her colleagues. She decides
to purchase an NFT of the school mascot for her son’s
birthday, which will grant him access to
a meet-and-greet with the school mascot and exclusive
virtual merchandise.
12pm
Hosting a VR campus tour for the alumni being
honored at this year’s commencement ceremony.The
alumni are impressed with the interactive biology
laboratory, where they preview the surgery simulator
used by students.
1pm
While pursuing her Masters in Data Analytics
in a hybrid capacity, today Nina will go to
the University to tour the quantum computing
laboratory.TheAR capabilities in the lab help her
understand how the machine computes trillions
of operations in just a few seconds.
4pm
Homecoming basketball game in the Metaverse: Nina
and her son use their university-provided
VR headsets to join thousands of other virtual fans at
the homecoming basketball game. Her son adds his new
virtual merchandise to his growing collection before
inviting some of his friends to join their virtual box seats.
7pm
Nina’s experiences—physical and virtual—
seamlessly blend as she navigates her life as both
an employee and astudent.

#TechVision
The Metaverse Continuum brings incredible promise to
improve learning efficacy, access to education, student
success, student and alumni engagement, research
collaboration, and much more. But like all technology
advances, it also brings considerable risk. Questions
about equity, accessibility, security and ethics are
imminent.
The world of seamless virtual and physical realities is
coming sooner than we think, and higher education
leaders need to start thinking today about what they
need to do to get prepared.
Welcome to the “Metaverse Continuum” – a
spectrum of digitally-enhanced worlds,
realities, and business models poised to
revolutionize life and learning in the next
decade.
Aspects of the Metaverse Continuum have existed at our
universities for years, others have yet to be fully adopted,
and much is still evolving. However, as the evolution
continues, one thing seems certain—this continuum will
bring the next major wave of digital change to institutions.

#TechVision
Tomorrow’s
university today:
seamless
virtual and
physical lives
Student lifestyle & community
Where and how “everyday life” occurs
will accelerate the blurring of today’s
online and offline boundaries and
reshape students’ sense of “place” as a
whole.
Enterprise operations & services
Growing business use cases of
blockchain and IoT will continue to shift
the way universities interact with their
students, employees, alumni and
stakeholders.
Brand marketing & influence
Virtual worlds will change how universities
engage with students, employees and
alumni. More complex modes of
messaging and fluid collaboration between
entities will create new opportunities for
universities to connect with current and
prospective stakeholders.
Innovation & leadership
The overarching concept of innovation
and research will be more dynamic than
ever before, underpinned by completely
digital, and therefore more agile,
capabilities. No longer bound by
geography, collaboration between
entities will be changed forever.
VR CLASSROOM
AI ADVISING
INTERDISCIPLINARY
RESEARCH
AR LABORATORY
AND SKILLS
VR CAMPUS TOUR
NEW HIRE
ONBOARDING
ANNUAL SKILLING
IN THE METAVERSE
ALUMNI
ENGAGEMENT
VIRTUAL
STADIUM
NFTs AND
MERCHANDISING
Multi-
Modal
Student
Journey

#TechVision
Title
Subtitle
#TechVision
The student journey across the Metaverse Continuum.
What if students could…
Financial Assistance Registration & Records
Student Finance
`
Alumni Engagement
Course Scheduling
Student Engagement
Risk Management
Admissions
Take a VR tour of campus from
across the world?
Transfer their personal and academic data
between institutions via blockchain?
Graduation
Invite all family members to a VR front-
row seat to their graduation?
Career Planning & Experience
Have increased access to
high-quality XR-based internships?
Learning Experience
Work with their online peers
or faculty as if they were on
campus in an XR workroom?
Enrollment
Complete mandatory orientation and trainings
before coming to campus?
Academic Advising
Have an AI advisor reach
out with nudges to keep students
on track?
Establish a relationship with their financial aid
advisor in the metaverse?
Pay tuition and bills
using blockchain secured
cryptocurrency?
Leverage supercomputing power
to develop an optimal course
catalog for every semester?
Improve graduation likelihood
with learn-from-anywhere
course options?
Participate in an
XR student “clubhouse”
Show their school spirit by
purchasing university NFTs?

#TechVision
96% of higher education executives agree
that emerging technologies are enabling their
organization to have a
broader and more ambitious vision.
Education CIOs are already planning to adopt
technologies to adjust to new standards in learning,
administration, and engagement.
Emerging technology—including the Metaverse—is
pervasively believed to be enabling the strategy and
vision of higher education institutions
6
96% of higher education executives believe
continuous advances in technology are becoming
more reliable than economic, political, or social
trends in informing their organization’s long-
term strategy.
57.91%
Expected growth rate
of the extended reality (XR)
market by 2027
CIOs investing in XR technologies
over the next 12 months,
12-24 months, and 2-3 years
68% Machine Learning &AI (other
than AI conversational interface)
63% LearningAnalytics
62% DigitalCredentialing
68% Adaptive Learning
Technology Vision 2022 Global Business and IT Executive Survey.
Higher Education N=100 (Agree Net = Agree/Strongly Agree)
2022 Gartner®, Innovation Insight for Digital Assessments in Higher
Education, data taken from Figure 2
GARTNER is a registered trademark and service mark of Gartner, Inc.
and/or its affiliates in the U.S. and internationally and is used herein
with permission. All rights reserved.
Mordor Intelligence Report: Extended Reality (XR) Market
- Growth, Trends, COVID-19 Impact, and Forecasts
(2022 - 2027)

#TechVision
Meet me in the Metaverse
WebMe
PuttingtheMe
inMetaverse
WebMe explores how the internet is
being reimagined. The last two years
spurred institutions to explore new
digital solutions and pushed students
to learn virtually to an extent they
never expected. Now the metaverse
is emerging
as a natural evolution that reconciles
how the internet is designed today
with what we will demand from it
going forward.
The Unreal
MakingSynthetic,
Authentic
The Unreal tracks how our environments
are increasingly filled with machines that
are passably human. Constituents are
coming face-to-face with bad actors using
this technology—from deepfakes to bots
and more —igniting a growing concern.
Ensuring authenticity and building trust
may be the biggest hurdle for institutions
looking to grow their use of AI.
Programmable
World
OurPlanet,Personalized
The Programmable World tracks how
technology is being threaded through
our physical environments in
increasingly sophisticated ways. It
projects how the convergence
of 5G, ambient computing,
augmented reality, smart materials,
and more are paving the way for
institutions to reshape how they
interact with the physical world.
Computing
The Impossible
NewMachines,
NewPossibilities
Computing the Impossible–
The outer limit of what is
computationally possible is
being disrupted as a new class
of machines emerges. Quantum,
biologically-inspired, and high-
performance computers are each
allowing institutions to answer
questions, solve problems, and
conduct research that once seemed
impossible.
Our four technology trends for 2022

#TechVision
8
Establishing a foundation of scalable technology
Many CIOs are uncertain about which applications of the Metaverse will gain traction at an institutional scale. However,
what is certain is that waiting for use-cases of technologies like 5G and quantum computing to become the norm would
lead universities to fall behind and ultimately build up their tech debt.
How might institutions begin to think about building a foundation for the Metaverse?
Data & Computing Power
Investing in the groundwork data
capacity and infrastructure will be a
powerful foundation to accommodate
both volume and size of future
applications.
At first, your institution will likely show a
large divide between eager and
reluctant groups. Novelty won’t work for
everyone, but it’s essential to strike a
balance—without a dose of originality,
the innovation you want to attract won’t
be impressed by old news.
Setting standards for matters like
security, privacy, and identity will
allow your institution to comprehend the
current state of the Metaverse. The
principles you determine now will allow
you to navigate through the unexpected,
and whatever the future has in store.
Security & Responsibility Readiness Valley

#TechVision
Title
Subtitle
#TechVision
WebMe
Trend 01
Putting the Me in Metaverse

#TechVision
WebMe
Time and space no longer rule student
activities, research or interdisciplinary
collaboration. Already, 72% of higher
education executives are piloting or using
VR capabilities and 81% believeVR will
have a breakthrough or transformational
impact on their institution in the next
three to four years. Already, research has
highlighted the impact ofVR learning, with
40% of study participants scoring 10% or
higher in recall ability when usingVR
instead of a desktop computer.
PuttingtheMein Metaverse
The last two years spurred education
providers to explore new modes of
digital experience and pushed people
to live virtually to an extent they never
expected.The Metaverse will redefine an
already changing student experience,
extended realty (XR) including virtual reality
(VR) and augmented reality (AR), capabilities
will become incorporated into standard
teaching practice, and Artificial Intelligence
(AI) will be infused throughout university
functions.
With 48% of students already
reporting that most or almost most all their
personal and professional interactions with
others take place online and 47%
characterizing technology as ingrained into
almost all aspects of their life or as an
extension of themselves, universities must
adapt to the growing expectation that digital
and “real” lives are merging. A recent study
found 95% of participants preferred learning
usingVR tools than on a traditional desktop
computer, illustrating how learning and
teaching standards are soon to evolve.

Meet me in the Metaverse // WebMe #TechVision
What if…
Students could tour every college campus
and talk with their guide from their living
room?
Going to class became as easy
as putting on aVR headset?
Online student completion rates
skyrocketed, as they started to
get access to the same sense of
community and belonging as their
campus-based peers through metaverse
worlds?
NFT revenue from events, athletics, and
merchandise was higher than revenue
from physical goods?
Enabling immersive learning through VR
University
University of Kansas School of Nursing is
giving students the opportunity to learn in-
person, online, or through virtual reality.
This “Metaversity” creates a digital
replica of the KU campus and classrooms so
students can useVR to transform
their experience when they are remote
learning.
By equipping all students withVR headsets,
KU will support its students’ development of
new skills in AR,VR and immersive media,
while generating highly interactive content for
the Metaverse.
Examples in higher education
Students
Revolutionize research and collaboration
in the Metaverse by enabling online students to
leverage tools like Horizon Workroom, where they
can conduct group work as
if they were on campus.
Faculty & Staff
Enhance equity training by incorporating
VR real-world practice without real-world risk,
helping employees create a culture of care.
Alumni & Community
More easily reach alumni and donors across the
world by offering a living room friendly
VR tour of new campus facilities.
Kansas University Becomes One of the first Metaverse Universities
In the Nation with Virtual Reality Classes

Meet me in the Metaverse // WebMe #TechVision
Get started.
• Create experiences that are seamless between the digital and physical world.
Put technology foundations in place—enable more secure and seamless sharing
with cloud applications with APIs
and microservices architectures.
• IncorporateVR as a core teaching tool. Leverage the
increasingly more common no-code and low-code platforms,
which are accessible to learning designers of all backgrounds.
• Promote equity through innovation. Provide students, faculty,
and staff with the devices and tools they need for success.
Consider this.
TheCOVID-19 pandemic forced universities to confront the digital divide by requiring students, faculty, and
staff to have access to computers with stable network access for learning.As high-tech hardware becomes
integral in and out of the classroom, institutions must consider how stakeholders of all socioeconomic
backgrounds and abilities will have access not only to the next wave of education hardware, but a safe and
reliable place to use it.

#TechVision
Title
Subtitle
#TechVision
Programmable
World
Trend 02
Our Planet, Personalized

#TechVision
Programmable World
77% of higher education executives believe programming
the physical environment will emerge
as a competitive differentiator in their industry. Already, AR
is becoming commonplace at universities, with 100% of
higher education executives reporting that their organization
would consider using AR in the
next three years.
Smart Campus capabilities represent the crux of data
connectivity. Fueled by Internet ofThings (IoT) devices,
universities will become seamless providers of physical and
virtual services themselves. With only 28% of universities
leveraging IoT devices, the time for increasing campus
connectivity is now.
OurPlanet,Personalized
As technology becomes part of the fabric of our environment,
it allows us to treat our environment more like technology—
unlocking an unprecedented fidelity of control, automation,
and personalization. Programming the physical world will be a
competitive differentiator and AR an industry disruptor.
Students, employees and alumni must be able to seamlessly
move between their physical and virtual worlds—yet 78% of
higher education executives believe technology integration
and interoperability will be
a key hurdle in delivering robust augmented reality.

Meet me in the Metaverse // Programmable World #TechVision
What if…
Students could practice surgical
skills before touching medical
instruments?
Robots delivered dining hall meals and
bookstore supplies to student residence
hall rooms?
Air and noise control could be adjusted
based on space capacity?
High-tech personalization solutions
disproportionately favor certain academic
or research disciplines, creating funding
inequities?
On the cutting edge of augmented
reality (AR): McGill University
McGill University has partnered with the
province of Quebec to provide students with
an AR anatomy experience based on real
patient imaging. Patients who sign a waiver
grant McGill permission to convert their
medical imaging into 3D pre-mortem
renderings, which are uploaded to an
AR headset and overlaid onto a cadaver.
Students can dissect and understand human
anatomy without compromising the lives of
living patients. Preliminary data of the efficacy
of the program is promising—most of the
students using
AR have increased learning outcomes.
Students
Alleviate first-year jitters by offering an AR
residence hall experience to allow roommates to
experiment with furniture and design, similar to
Ikea’s Space 10 capability.
Faculty & Staff
With the push of a button, faculty could leverage
IoT devices to automatically adjust the audio and
visual quality for students
of differing abilities.
Alumni & Community
School spirit could mimic the NBA’s
approach to AR—enabling a phone app
for spectators to participate in half-time
competitions from around the world.
McGill University Institute of Health Sciences Education

Meet me in the Metaverse // Programmable World #TechVision
Get started.
• Level up infrastructure to 5G. Ensure student discovery,
collaboration, and breakthroughs are truly in real-time.
• Prepare for challenges with interoperability. Pinpoint the
devices and data that may need decommissioning or upgrading.
• Preempt security issues. Detect vulnerabilities from dormitories
to academic halls to IT departments, and everywhere in between.
Consider this.
Personalization is built on data. How universities source and leverage student, employee,
and alumni data to create a more personalized experience will frame stakeholder trust in
higher education leaders.Consider how institutions will need to enhance security to
protect university communities.

#TechVision
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Subtitle
#TechVision
The Unreal
Trend 03
Making Synthetic,Authentic

#TechVision
The Unreal
Already, 80% are concerned that misinformation could have a
negative financial/reputational impact on their organization in
the next 3 years. Responsible use and governance of advanced
technology is critical to adoption. Do students trust in AI to
answer their chatbot questions?Will faculty trust AI teaching
assistants? Even now, 91% of higher education executives
say the use of AI is pervasive across their business
processes.
The answer to these questions will define how universities
adapt to the coming change; 98% of higher education
executives believe their organization will
be competing based on AI.
Making Synthetic,Authentic
People are coming face-to-face with bad actors
using these technologies—from deepfakes to bots
and more—igniting a growing concern that may turn into the
biggest hurdle for institutions looking to grow their use of AI.
Growth in consumer fraud has been turbocharged by the
pandemic with a 22.5% compound annual growth rate in
reported incidents between 2019 and 2021, according to an
Accenture study. Between January 2016 and October 2017
alone, the education sector lost $70B to fraud—highlighting
the need to take decisive action to tackle perpetrators and
reassure students, employees and alumni.
Universities have a responsibility to their communities, which
must now extend into their students’, employees’ and
alumni’s virtual worlds.
Association of Certified Fraud Examiners 2018 Report to the Nations

Meet me in the Metaverse // The Unreal #TechVision
What if…
AI could reduce bias in admissions,
academic, and financial aid
decision-making?
Teaching assistants became
AI assistants?
Universities could responsibility improve
equity and accessibility
in classrooms, dining halls, and
dormitories?
High-tech solutions exacerbate social,
economic, and systemic inequities?
A Georgia Institute ofTechnology
online master’s program uses JillWatson, an AI
teaching assistant, to answer student
questions. Equipped for over
20 courses, Jill can answer questions about the
syllabus, upcoming due dates, and formatting
for essays.
Arizona State University is using blockchain to
help determine which
of their students has adequate credits
to receive an associate’s degree from a
neighboring community college, even
if still enrolled at the university.
The Massachusetts Institution ofTechnology
leverages blockchain to offer students digital
diplomas, which make it easy for employers
and schools to verify the legitimacy of a
graduate’s degree.
Students
Enable blockchain to condense and
secure personally identifiable information
and academic data for students.
Faculty & Staff
Leverage AI to supplement grading and identify
potentially biased grading trends.
Alumni & Community
Build highly sophisticated engines
for recommending skilled undergrads
with relevant alumni connections and
career opportunities.
Georgia Institute of Technology’s Design and Intelligence Lab: Jill Watson
Inside Higher Ed: Arizona State Tackling College Completion with Blockchain
Digital Diploma Debuts at MIT

Meet me in the Metaverse // The Unreal #TechVision
Get started.
• Trusted connection. Build foundational Identity and Access
management products and services to support end user seamless,
trusted access to data and systems.
• Authentic as the new compass. Invest in digital ledger technology to
verify digital content and identity.
• Analyze and update technology policies. As the technology
universities use evolves, policies must change to match the institution’s
values. Consider establishing a governing capability that safeguards
against potential bias in AI.
• Know who’s who when it comes to AI. Develop clear organizational
structures for user-technical support, policy review, and privacy
standards.
Consider this.
The ethical use of AI and other high-tech solutions impact university communities.
How will student employment, such as teaching and research assistantships, be preserved?Will
students and employees feel safe in virtual spaces? How will universities combat misinformation on
school-sponsored or affiliated platforms?

#TechVision
Title
Subtitle
#TechVision
Computing the
Impossible
Trend 04
New Machines, New Possibilities

#TechVision
Computing the Impossible
NewMachines,New Possibilities
Previously unsolvable problems
are answerable thanks to next generation
computing with 65% of higher education
executives working with academia, labs
and agencies to address previously
unsolvable problems using next generation
computing.
64% agree quantum computing will have a
transformational
or breakthrough impact on their
organization within the next 1-2 years.
Next generation computing is here.
92% of higher education executives believe
it has the power to upend institutions’
current business models. Universities are
already invested in supercomputing
infrastructure— Over 70% of higher
education executives
report they are piloting or using high
performance computing and/or quantum
computing.This revolution in research and
data analysis has spurred collaboration and
problem solving.
We are on the precipice of resetting
the boundaries of traditional industries
as we begin Computing the Impossible.The
outer limit of what is computationally possible
is being disrupted as a new class of machines
emerges. Quantum and high-performance
computers are each allowing universities to
tackle grand challenges that once defined and
shaped the very core of their industry.
Increased computing power has already
enabled universities to analyze ever-growing
datasets to address complex, interdisciplinary
research questions
—and this is just the beginning.

Meet me in the Metaverse // Computing the Impossible #TechVision
What if…
There was no data set too big
and no challenge too complex
to compute?
University medical centers
could improve preemptive cancer
screening with high performance
computing?
Improved volume and velocity
of data could enable previously
siloed areas of university technology to
trade ideas and discover
hidden trends?
Accelerating the Speed of Research:
Protein Engineering at the University of
California
A researcher at the University of California at
Berkeley studying ways to use machine
learning in protein engineering had a problem:
he needed more computing power. David
Brookes’ research requires specialized
technology, called graphics processes units
(GPUs), but sharing GPU support with other
research groups was dramatically slowing his
progress.
Brookes’ team invested in the Z8 workstation,
which gives him nearly exclusive GPU access.
By leveraging the immense power of GPUs
and advanced computing, Brookes’ research
no longer takes weeks to process.
Students
As high-power computing, machine learning, and
other computing solutions are brough tot
universities, create learning and professional
experiences for students.
Faculty & Staff
Proactively meet discipline-specific faculty
research technology needs by creating a
communications plan between research groups
and OCIO.
Alumni & Community
Improve alumni engagement and development
efforts by leveraging larger, more complex data
sets to uncover hidden trends.
Educause: Machine Learning’s Growing Role in Research

Meet me in the Metaverse // Computing the Impossible #TechVision
Get started.
• Invest in modern technologies. Consider 5G and Edge Computing to address data
volume, future latency requirements and connected device scaling.
• Evolve the Cloud continuum. Operate with a Cloud only mindset and accelerate the
move from on premise data centers.
• Prioritize Sustainability. Start to evaluate and measure energy consumption for
software and infrastructure so that you can make Sustainability in IT a priority for
your institution.
• Fast-track curriculum development. Create and update computing curriculum to
equip students with the knowledge, tools, and skills to enter the workforce.
Consider this.
Your institution may want to prepare for the risks that come from advancedAI systems paired with quantum
computing. Many universities have launched research organizations dedicated to maximizing
the benefits of machine learning while averting the potential negative effects, like Northwestern’sCenter for
Advancing Safety of Machine Intelligence. Institutions should be strategizing against threats, like
future-proofing students for careers that are at low risk for being disrupted byAI and detecting
advancedAI applications that complete coursework without student involvement.

#TechVision
Attaining enterprise value and utility in
the advanced virtual technology requires
a mix of industry, strategic, creative,
and technology expertise.
Metaverse Strategy
Reframe the problem
and correctly apply the
technology to build
tomorrow’s competitive
advantage.
Enabling Technology
Rearchitect what is
possible and drive
the technology
forward.
Creative Design
Imagine and unlock digitally
native and immersive
experiences
for the next generation
of commerce.
Governance, Standards, Ethics, Risk, & Safety
But it is not just
about the technology.
Industry
Experience
Shape the future
by generating value through
real transformation.

26
Copyright © 2022 Accenture. All rights reserved.
Accenture’s Metaverse Continuum Business Group
Set Strategy
Through application of creativity, technology, and deep industry
experience, we work with clients to prioritize opportunities and
set strategies that drive business transformation. Our strategy
services span a continuum of business strategy needs,
including marketing and brand; customer experience; digital
identity; digital products and services; digital commerce including
NFT/tokens; future of work; technology and operating model
strategies.
Learn & Shape
We help clients ascend a complex learning curve and set
a bold vision to generate value in the short and long
term. We work with clients to immerse and educate
through our Metaverse Continuum studios, explore
industry and functional use cases, and design a
responsible metaverse approach.
Build & Operate
We design, build and operate metaverse capabilities for our
clients, including world-building and engagement, content
management, marketplace development, blockchain, 3D
commerce, extended reality, digital twins, trust and safety and
ecosystem and community development.
Identifying new
businesses and
experiences
Strategy and roadmap
planning
Technology assets and
Talent capabilities
Pilot and first phase
measurement
Potential re-badging at
scale
26
Copyright © 2022 Accenture. All rights reserved.

#TechVision
Reach out for more.
SamanthaFisher
Managing Director, Education
samantha.fisher@accenture.com

Technology Vision 2022 | accenture.com/technologyvision Copyright © 2022 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture
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#TechVision
Title
Subtitle
#TechVision
Accenture Labs andAccenture Research
collaborate on the annual research process,
which this year included:
• Input from theTechnology Vision External
Advisory Board, a group of more than
two dozen experienced individuals from
the public and private sectors, academia, venture
capital, and entrepreneurial companies. In
addition, theTechnology Vision team conducts
interviews with technology luminaries and
industry experts, as well as many Accenture
business
leaders from across the organization.
As a shortlist of themes emerges from
the research process, theTechnology
Vision team works to validate and refine
the set of trends.The themes are weighed
for their relevance to real-world business
challenges. TheTechnologyVision team seeks
ideas that transcend the well-known drivers of
technological change, concentrating instead on the
themes that will soon start
to appear on the C-level agendas of
most enterprises.
Technology vision research methodology
For more than 20 years, Accenture has developed the Technology vision report as a systematic review across
the enterprise landscape to identify emerging technology trends that will have the greatest impact on
companies, government agencies and other organizations in the coming years. This year the trends look
further out into
the future than ever before, while remaining relevant across industries and actionable for businesses today.
• A global survey of 24,000 consumers
to capture insights into their use of, interactions
with, and beliefs about technology in their
everyday lives.
In addition, Accenture conducted a survey
of 4,650 C-level executives and directors across
23 industries to understand their perspectives
and use of emerging technologies across their
organizations.The surveys were fielded from
December 2021 through January 2022 across
35 countries.
• Experiential research and data science
to analyze technology developments
and advancements.

#TechVision
Title
Subtitle
#TechVision
Survey Demographics
Accenture Research conducted a global survey of 24,000 consumers to
capture insights into their use of, interactions with, and beliefs about
technology in their everyday lives. In addition, Accenture conducted a survey
of 4,650 C-level executives and directors across 23 industries to understand
their perspectives and use of emerging technologies across their
organizations. The surveys were fielded from December 2021 through January
2022 across 35 countries.
Business and Consumer Surveys
35 COUNTRIES
1 Argentina 10 Denmark 19 Malaysia 28 South Africa
2 Australia 11 Finland 20 Mexico 29 Spain
3 Austria 12 France 21 Netherlands 30 Sweden
4 Belgium 13 Germany 22 Norway 31 Switzerland
5 Brazil 14 India 23 Poland 32 Thailand
6 Canada 15 Indonesia 24 Portugal 33 United Arab Emirates
7 Chile 16 Ireland 25 Russia 34 United Kingdom
8 China 17 Italy 26 Saudi Arabia 35 United States
9 Colombia 18 Japan 27 Singapore

#TechVision
Title
Subtitle
#TechVision
INDUSTRIES
Aerospace & Defense 2% Healthcare Provider 6%
Automotive 2% High Tech 4%
Banking 9% Industrial Goods & Equipment 7%
Capital Markets 3% Insurance 8%
Central Government (CA) 2% Media & entertainment 2%
Chemicals 2% Natural Resources 2%
Communications 6% Public Service 7%
Consumer Goods & Services 9% Retail 9%
Education (Higher) 2% Software & Platforms 2%
Energy 2% Travel 2%
Federal Government (US) 4% Utilities 4%
Healthcare Payor 2% Total 100%
REVENUES (USD)
$50 billion or more 3%
$20 to $49.9 billion 6%
$10 to $19.9 billion 16%
$5 to $9.9 billion 26%
$1 to $4.9 billion 48%
ROLES
Chief Digital Officer 1% Chief Purchasing Officer 1%
Chief Executive Officer 4% Chief Security Officer 2%
Chief Finance Officer 7% Chief Strategy Officer 5%
Chief Human Resources Officer 3% Chief Supply Chain Officer 1%
Chief Information Officer 16% Chief Technology Officer 16%
Chief Information Security Officer 3% Director of Business Function 3%
Chief Innovation Officer 14% Director of Technology 6%
Chief Marketing Officer 6% Director, IT 5%
Chief Operating Officer 7% Director, Line of Business <1%

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