A 5-star dinner will cost more than an ordinary burger. For food this has become a fact. So looking at our own industry, why do certain games get high sponsorship offers while others remain unsold? What makes the difference? Is it the way the game has been prepared? Are the spices making a difference? Is it the way the dish has been presented? Martine will reveal how you can wet the appetite of SPIL and other sponsors and how you increase your chances to receive a big tip!