The document provides a marketing plan for introducing an eco-friendly product by a student for a selected company. It outlines the objectives of analyzing the marketing environment, making accurate marketing decisions, and developing an effective marketing plan. It then provides a detailed 15-page outline for a marketing plan for Portakabin, a UK-based modular building company, to introduce a new eco-friendly product. The outline includes sections on company background, SWOT analysis, competition analysis, financial analysis, marketing strategy, promotion strategy, and conclusions.
This document discusses time series analysis. It defines a time series as values of a variable ordered over time. Examples of time series include climate data, financial data, and demographic data. Time series analysis is important for understanding past behavior, predicting the future, evaluating programs, and facilitating comparisons. Components of a time series include trends, cyclic variations, seasonal variations, and irregular variations. Several methods are discussed for measuring and decomposing these components, including moving averages, least squares, and seasonal indices.
Random Variable
Discrete Probability Distribution
continuous Probability Distribution
Probability Mass Function
Probability Density Function
Expected value
variance
Binomial Distribution
poisson distribution
normal distribution
This document provides an overview of key concepts related to random variables and probability distributions. It discusses:
- Two types of random variables - discrete and continuous. Discrete variables can take countable values, continuous can be any value in an interval.
- Probability distributions for discrete random variables, which specify the probability of each possible outcome. Examples of common discrete distributions like binomial and Poisson are provided.
- Key properties and calculations for discrete distributions like expected value, variance, and the formulas for binomial and Poisson probabilities.
- Other discrete distributions like hypergeometric are introduced for situations where outcomes are not independent. Examples are provided to demonstrate calculating probabilities for each type of distribution.
- The document outlines a class on multiple regression analysis and its applications.
- It discusses using regression to analyze the relationship between sales of a product and its own price as well as the price of a substitute or complementary product.
- As an example, it describes a group exercise analyzing sales data of Best Foods and Kraft mayonnaise to determine if they are substitute or complementary goods.
The document discusses accounting for employer pension plans. It distinguishes between defined contribution plans and defined benefit plans. It also covers types of pension plans, pension expense components, and the use of a pension worksheet to record journal entries for employer pension plans. The document provides an example of a comprehensive illustration using a pension worksheet to record the transactions of a company's defined benefit pension plan over multiple years.
The document discusses techniques for analyzing time series data and seasonal trends, including calculating moving averages, determining linear and nonlinear trends, seasonal indexes, and deseasonalizing data. It provides examples of computing seasonal indexes using quarterly sales data and removing seasonal variation to study underlying trends. Key steps include organizing the data, taking moving averages, calculating specific seasonal indexes, and adjusting values using seasonal factors.
This document discusses various forecasting techniques used to predict future events and trends. It describes short, medium, and long-range forecasts used for production planning, budgeting, and new product development. Both qualitative methods like executive opinion and surveys, and quantitative methods like time series analysis, moving averages, and regression are covered. The key factors influencing forecasts like product life cycles and demand trends are also explained.
This document discusses time series analysis. It defines a time series as values of a variable ordered over time. Examples of time series include climate data, financial data, and demographic data. Time series analysis is important for understanding past behavior, predicting the future, evaluating programs, and facilitating comparisons. Components of a time series include trends, cyclic variations, seasonal variations, and irregular variations. Several methods are discussed for measuring and decomposing these components, including moving averages, least squares, and seasonal indices.
Random Variable
Discrete Probability Distribution
continuous Probability Distribution
Probability Mass Function
Probability Density Function
Expected value
variance
Binomial Distribution
poisson distribution
normal distribution
This document provides an overview of key concepts related to random variables and probability distributions. It discusses:
- Two types of random variables - discrete and continuous. Discrete variables can take countable values, continuous can be any value in an interval.
- Probability distributions for discrete random variables, which specify the probability of each possible outcome. Examples of common discrete distributions like binomial and Poisson are provided.
- Key properties and calculations for discrete distributions like expected value, variance, and the formulas for binomial and Poisson probabilities.
- Other discrete distributions like hypergeometric are introduced for situations where outcomes are not independent. Examples are provided to demonstrate calculating probabilities for each type of distribution.
- The document outlines a class on multiple regression analysis and its applications.
- It discusses using regression to analyze the relationship between sales of a product and its own price as well as the price of a substitute or complementary product.
- As an example, it describes a group exercise analyzing sales data of Best Foods and Kraft mayonnaise to determine if they are substitute or complementary goods.
The document discusses accounting for employer pension plans. It distinguishes between defined contribution plans and defined benefit plans. It also covers types of pension plans, pension expense components, and the use of a pension worksheet to record journal entries for employer pension plans. The document provides an example of a comprehensive illustration using a pension worksheet to record the transactions of a company's defined benefit pension plan over multiple years.
The document discusses techniques for analyzing time series data and seasonal trends, including calculating moving averages, determining linear and nonlinear trends, seasonal indexes, and deseasonalizing data. It provides examples of computing seasonal indexes using quarterly sales data and removing seasonal variation to study underlying trends. Key steps include organizing the data, taking moving averages, calculating specific seasonal indexes, and adjusting values using seasonal factors.
This document discusses various forecasting techniques used to predict future events and trends. It describes short, medium, and long-range forecasts used for production planning, budgeting, and new product development. Both qualitative methods like executive opinion and surveys, and quantitative methods like time series analysis, moving averages, and regression are covered. The key factors influencing forecasts like product life cycles and demand trends are also explained.
This document introduces key concepts related to random variables and probability distributions:
- A random variable is a function that assigns a numerical value to each possible outcome of an experiment. Random variables can be discrete or continuous.
- A probability distribution specifies the possible values of a random variable and their probabilities. For discrete random variables, this is called a probability mass function.
- Key properties of a probability distribution are that each probability is between 0 and 1, and the sum of all probabilities equals 1.
- The mean, variance, and standard deviation can be calculated from a probability distribution. The mean is the expected value, while variance and standard deviation measure dispersion around the mean.
The document discusses time value of money concepts including future value, present value, annuities, effective annual rate, and compound interest. It provides examples of calculating future value, present value, and annuities using time value of money formulas. Spreadsheet functions for solving time value problems are also introduced.
Live ops in mobile gaming - how to do it right?GameCamp
More and more growth in mobile gaming comes from Live Operations. How to use data to run Live Ops. Where it brings biggest business outcome? Good examples of live ops activities.
Holt Winters exponential smoothing is used to forecast univariate time series data. There are three types: single exponential smoothing for data with no trend or seasonality; double exponential smoothing for data with trends; and triple exponential smoothing for data with trends and seasonality. The method chosen depends on whether the data exhibits level, trend, and/or seasonality patterns. Holt Winters exponential smoothing assumes data is stationary.
This chapter discusses sampling and sampling distributions. It defines key terms like population, parameter, sample, and statistic. It also differentiates between a population and a sample. The chapter covers different sampling methods like simple random sampling, stratified random sampling, and cluster sampling. It describes the properties of the sampling distribution of the sample mean, including its expected value and standard deviation. The chapter also explains the central limit theorem.
Joyixir is an indie game studio. This is our pitch deck to investors and we present ourselves with this file. Take a look and don't hesitate to ask anything. Maybe it can help you too.
The document discusses the law of large numbers and central limit theorem. It states that as the sample size increases, the sample mean will get closer to the population mean. It also explains that the distribution of sample means will approach a normal distribution as the sample size increases, regardless of the population distribution. Additionally, it provides an example stating that if a large number of dice are rolled, the average value will be close to 3.5.
Netflix began in 1997 as an online movie rental service without late fees. It launched a DVD-by-mail subscription service in 1999. In 2007, Netflix introduced online streaming, allowing subscribers to watch movies and TV shows via the internet. While Netflix grew rapidly, competitors emerged offering similar streaming services. Netflix's strategy focused on acquiring a wide selection of content, easy-to-use technology, marketing, and expanding streaming internationally while transitioning U.S. subscribers from DVD-by-mail. This strategic approach helped Netflix become the leading internet television network.
The document discusses regular expressions (regexes) in Python. It defines regexes as sequences of characters used to match patterns in strings. The re module provides full support for regexes. It describes various regex patterns like literals, concatenation, alternation, repetition. It also covers metacharacters like brackets, caret, backslash, dot and special sequences. Finally, it explains the search() and match() methods to perform regex queries on strings, with search() finding matches anywhere and match() only at the start.
This document contains solutions to problems from Chapter 7 on stock valuation. Problem P7-1 discusses authorized and available shares. Problem P7-2 covers preferred dividends for noncumulative and cumulative preferred stock. Problem P7-3 tests understanding of preferred dividends in arrears. Problem P7-4 involves valuation of convertible preferred stock.
Pandas is an open source Python library that provides data structures and data analysis tools for working with tabular data. It allows users to easily perform operations on different types of data such as tabular, time series, and matrix data. Pandas provides data structures like Series for 1D data and DataFrame for 2D data. It has tools for data cleaning, transformation, manipulation, and visualization of data.
Basecamp International is expanding into Peru with volunteer and hostel programs. Their marketing plan targets students and mid-life adults. Competition includes large global volunteer networks and smaller in-country organizations. Basecamp will advertise through their website and partner organizations while maintaining competitive pricing and service quality. Challenges include Peru's developing economy, corruption and safety issues, which require careful consideration for successful implementation.
The document discusses different Python data types including lists, tuples, and dictionaries. It provides information on how to create, access, modify, and delete items from each data type. For lists, it covers indexing, slicing, and common list methods. For tuples, it discusses creation, concatenation, slicing, and built-in methods. For dictionaries, it explains how they are created as a collection of unique keys and values, and how to access, add, remove, and delete key-value pairs.
Lecture: Joint, Conditional and Marginal Probabilities Marina Santini
The document discusses joint, conditional, and marginal probabilities. It begins with an introduction to joint and conditional probabilities, defining conditional probability as the probability of event A given event B. It then presents the multiplication rule for calculating joint probabilities from conditional probabilities and marginal probabilities. The document provides examples and calculations to illustrate these probability concepts. It concludes with short quizzes to test understanding of applying the multiplication rule.
- Conjoint analysis is a statistical technique used in market research to understand how consumers value different product attributes and trade-offs between attributes.
- It involves identifying important product features, defining different levels within each feature, designing surveys that combine these into profiles representing potential products, collecting consumer preferences, and analyzing the data to determine the relative importance or "part-worth" of each feature level.
- An example application shows a conjoint analysis survey for the telecom industry to understand which features like carrier, speed, price, and contract duration most influence sales ratings. The data is then analyzed using a regression model to calculate the relative importance of each attribute level.
Slides from the game economy workshop held at TAG Research Center in Montreal.
Using Clash of Clans as an example, participants learned basic game economy concepts and techniques to create their own simulations in Excel.
A presentation about user-generated content in video games, the change in de media change, implications and a brief look at the business models related to this.
The document discusses risk and rates of return, including stand-alone risk, portfolio risk, and the Capital Asset Pricing Model. It defines risk as the chance of an unfavorable outcome and discusses how risk is measured using concepts like standard deviation, beta, and the capital market line. Diversification across many assets or asset classes can reduce risk for a portfolio, though not below the market risk.
Pandas is an open-source Python library that provides data structures and data analysis tools. It allows users to load, clean, manipulate, and visualize data in an efficient way. Pandas contains powerful data structures like Series (1D), DataFrame (2D), and Panel (3D). DataFrame is the most commonly used data structure, as it represents data as columns and rows like a spreadsheet or SQL table. Pandas enables fast and easy data analysis and is widely used in domains like finance, economics, and analytics.
This document discusses Product Focus, a company that provides product management training. It introduces Ian Lunn, a co-founder of Product Focus, and describes the various training and consulting services offered, including public courses, private on-site training, reviews and assessments. It also promotes an upcoming webinar and product management journal. The presentation focuses on putting product management in the driving seat using a new Product Management Dashboard tool to help companies understand and improve their product management. It outlines seven key things to achieve this, such as making product management a leadership role and ensuring decisions are based on market insights and facts.
Investment Opportunity in Franchise Holdings International OTCQB:FNHIFranHolding
Investors are always on the look for the best companies to invest in. In this investors deck Franchise Holdings International shows the great investment opportunity in their growth. Franchise Holdings International is publicly traded on the OTCQB under ticker symbol FNHI. www.Franchiseholdingsinternational.com
This document introduces key concepts related to random variables and probability distributions:
- A random variable is a function that assigns a numerical value to each possible outcome of an experiment. Random variables can be discrete or continuous.
- A probability distribution specifies the possible values of a random variable and their probabilities. For discrete random variables, this is called a probability mass function.
- Key properties of a probability distribution are that each probability is between 0 and 1, and the sum of all probabilities equals 1.
- The mean, variance, and standard deviation can be calculated from a probability distribution. The mean is the expected value, while variance and standard deviation measure dispersion around the mean.
The document discusses time value of money concepts including future value, present value, annuities, effective annual rate, and compound interest. It provides examples of calculating future value, present value, and annuities using time value of money formulas. Spreadsheet functions for solving time value problems are also introduced.
Live ops in mobile gaming - how to do it right?GameCamp
More and more growth in mobile gaming comes from Live Operations. How to use data to run Live Ops. Where it brings biggest business outcome? Good examples of live ops activities.
Holt Winters exponential smoothing is used to forecast univariate time series data. There are three types: single exponential smoothing for data with no trend or seasonality; double exponential smoothing for data with trends; and triple exponential smoothing for data with trends and seasonality. The method chosen depends on whether the data exhibits level, trend, and/or seasonality patterns. Holt Winters exponential smoothing assumes data is stationary.
This chapter discusses sampling and sampling distributions. It defines key terms like population, parameter, sample, and statistic. It also differentiates between a population and a sample. The chapter covers different sampling methods like simple random sampling, stratified random sampling, and cluster sampling. It describes the properties of the sampling distribution of the sample mean, including its expected value and standard deviation. The chapter also explains the central limit theorem.
Joyixir is an indie game studio. This is our pitch deck to investors and we present ourselves with this file. Take a look and don't hesitate to ask anything. Maybe it can help you too.
The document discusses the law of large numbers and central limit theorem. It states that as the sample size increases, the sample mean will get closer to the population mean. It also explains that the distribution of sample means will approach a normal distribution as the sample size increases, regardless of the population distribution. Additionally, it provides an example stating that if a large number of dice are rolled, the average value will be close to 3.5.
Netflix began in 1997 as an online movie rental service without late fees. It launched a DVD-by-mail subscription service in 1999. In 2007, Netflix introduced online streaming, allowing subscribers to watch movies and TV shows via the internet. While Netflix grew rapidly, competitors emerged offering similar streaming services. Netflix's strategy focused on acquiring a wide selection of content, easy-to-use technology, marketing, and expanding streaming internationally while transitioning U.S. subscribers from DVD-by-mail. This strategic approach helped Netflix become the leading internet television network.
The document discusses regular expressions (regexes) in Python. It defines regexes as sequences of characters used to match patterns in strings. The re module provides full support for regexes. It describes various regex patterns like literals, concatenation, alternation, repetition. It also covers metacharacters like brackets, caret, backslash, dot and special sequences. Finally, it explains the search() and match() methods to perform regex queries on strings, with search() finding matches anywhere and match() only at the start.
This document contains solutions to problems from Chapter 7 on stock valuation. Problem P7-1 discusses authorized and available shares. Problem P7-2 covers preferred dividends for noncumulative and cumulative preferred stock. Problem P7-3 tests understanding of preferred dividends in arrears. Problem P7-4 involves valuation of convertible preferred stock.
Pandas is an open source Python library that provides data structures and data analysis tools for working with tabular data. It allows users to easily perform operations on different types of data such as tabular, time series, and matrix data. Pandas provides data structures like Series for 1D data and DataFrame for 2D data. It has tools for data cleaning, transformation, manipulation, and visualization of data.
Basecamp International is expanding into Peru with volunteer and hostel programs. Their marketing plan targets students and mid-life adults. Competition includes large global volunteer networks and smaller in-country organizations. Basecamp will advertise through their website and partner organizations while maintaining competitive pricing and service quality. Challenges include Peru's developing economy, corruption and safety issues, which require careful consideration for successful implementation.
The document discusses different Python data types including lists, tuples, and dictionaries. It provides information on how to create, access, modify, and delete items from each data type. For lists, it covers indexing, slicing, and common list methods. For tuples, it discusses creation, concatenation, slicing, and built-in methods. For dictionaries, it explains how they are created as a collection of unique keys and values, and how to access, add, remove, and delete key-value pairs.
Lecture: Joint, Conditional and Marginal Probabilities Marina Santini
The document discusses joint, conditional, and marginal probabilities. It begins with an introduction to joint and conditional probabilities, defining conditional probability as the probability of event A given event B. It then presents the multiplication rule for calculating joint probabilities from conditional probabilities and marginal probabilities. The document provides examples and calculations to illustrate these probability concepts. It concludes with short quizzes to test understanding of applying the multiplication rule.
- Conjoint analysis is a statistical technique used in market research to understand how consumers value different product attributes and trade-offs between attributes.
- It involves identifying important product features, defining different levels within each feature, designing surveys that combine these into profiles representing potential products, collecting consumer preferences, and analyzing the data to determine the relative importance or "part-worth" of each feature level.
- An example application shows a conjoint analysis survey for the telecom industry to understand which features like carrier, speed, price, and contract duration most influence sales ratings. The data is then analyzed using a regression model to calculate the relative importance of each attribute level.
Slides from the game economy workshop held at TAG Research Center in Montreal.
Using Clash of Clans as an example, participants learned basic game economy concepts and techniques to create their own simulations in Excel.
A presentation about user-generated content in video games, the change in de media change, implications and a brief look at the business models related to this.
The document discusses risk and rates of return, including stand-alone risk, portfolio risk, and the Capital Asset Pricing Model. It defines risk as the chance of an unfavorable outcome and discusses how risk is measured using concepts like standard deviation, beta, and the capital market line. Diversification across many assets or asset classes can reduce risk for a portfolio, though not below the market risk.
Pandas is an open-source Python library that provides data structures and data analysis tools. It allows users to load, clean, manipulate, and visualize data in an efficient way. Pandas contains powerful data structures like Series (1D), DataFrame (2D), and Panel (3D). DataFrame is the most commonly used data structure, as it represents data as columns and rows like a spreadsheet or SQL table. Pandas enables fast and easy data analysis and is widely used in domains like finance, economics, and analytics.
This document discusses Product Focus, a company that provides product management training. It introduces Ian Lunn, a co-founder of Product Focus, and describes the various training and consulting services offered, including public courses, private on-site training, reviews and assessments. It also promotes an upcoming webinar and product management journal. The presentation focuses on putting product management in the driving seat using a new Product Management Dashboard tool to help companies understand and improve their product management. It outlines seven key things to achieve this, such as making product management a leadership role and ensuring decisions are based on market insights and facts.
Investment Opportunity in Franchise Holdings International OTCQB:FNHIFranHolding
Investors are always on the look for the best companies to invest in. In this investors deck Franchise Holdings International shows the great investment opportunity in their growth. Franchise Holdings International is publicly traded on the OTCQB under ticker symbol FNHI. www.Franchiseholdingsinternational.com
This document provides a portfolio of marketing, branding, design and digital work completed by Scarab4. It includes brochures, websites, branding projects and PR coverage for various clients across multiple industries. Scarab4 specialized in providing full branding and marketing solutions including logo design, branding guidelines, marketing materials and digital assets.
This document provides an annual review of Davis Langdon Ireland for 2011. It summarizes key developments in the Irish construction industry including sector developments in public, commercial, retail, residential, hotels, sports, culture and infrastructure projects. It also discusses industry developments such as the Capital Works Management Framework and working with distressed projects. The review highlights some of Davis Langdon Ireland's major projects in 2011 and looks forward to their involvement in significant upcoming projects in Ireland. It reflects on the challenges facing the Irish construction industry and calls for government support to invest in infrastructure and restore confidence in the sector.
AB Dynamics designs, manufactures and supplies advanced testing equipment for the automotive industry. In the past year, the company saw a 23.9% increase in revenue to £20.5 million and a 16% increase in operating profit to £4.4 million. The company has a strong order book of over £12 million that covers revenues into the third quarter of 2017. AB Dynamics is currently constructing a new 3,070 square meter manufacturing facility that is expected to be completed in the third quarter of 2017. The company has experienced strong growth due to increasing automotive R&D spending globally and the development of new technologies like advanced driver assistance systems and autonomous vehicles.
This document provides a 115-page report on the packaging industry in Spain published in October 2012. It details key trends in the Spanish packaging market, including the impact of the country's economic decline and rising unemployment on consumers and packaging. It also examines packaging legislation and sustainability issues in Spain. The report provides historical data from 2005-2010 and forecasts to 2015 on various packaging materials and pack types. It includes profiles of the major packaging companies operating in Spain.
This document outlines the chapter topics for a presentation on international operations management. The chapter will discuss: 1) the nature of international operations management, 2) supply chain management and vertical integration decisions, 3) productivity improvement, 4) quality control and total quality management, and 5) information management for effective decision making. It then provides an example comparison of the international strategies of two major retailers, Inditex and Benetton, and the challenges they face from competitors. Finally, it previews how international operations can be managed and the strategic context of international operations management.
The document discusses The Manitowoc Company's presentation at the RBC Capital Markets' Global Industrials Conference in Las Vegas on September 7, 2016. It begins with a safe harbor statement noting any forward-looking statements are subject to risks and uncertainties. The presentation agenda then covers building a real company through transforming Manitowoc, executing the transformation plan, and future growth opportunities. The document provides details on Manitowoc's initiatives around margin expansion, growth, innovation, and velocity to drive results as part of its transformation into a higher-quality, higher-margin crane company.
Opportunities for Finnish companies in the bio-based chemical and materials m...Team Finland Future Watch
Team Finland Market Opportunities/Future Watch report of emerging business models and opportunities in bio-based chemical and materials market. Presentation from the event held in 2nd November 2016.
Ryan Engineering Ltd produces hoists, machines, assembles and finishes parts. They have developed a marketing plan to increase their market share. Their SWOT analysis identified strengths in expertise and product quality but weaknesses in high costs, low capacity usage and lack of branding. Their target market is construction companies. Opportunities exist in economic recovery and potential projects, but threats include competitors. Their strategy is to focus on hoists, differentiate products, lower costs and customize for customers. Goals are expanding product range and increasing market share through advertising and PR. Progress will be monitored through annual planning and financial controls.
The document is a project report submitted by Deepak Kumar for his post graduate diploma in management. It discusses Deepak's summer internship project analyzing the marketing activities of Videocon and its competitors in Kolhapur, India. The project involved conducting surveys of retailers and distributors in Kolhapur, observing Videocon's marketing strategies like POP displays, advertisements, and branding. It also discusses promotional activities conducted by Deepak, such as training sessions, distributing gifts and messages to dealers, and canopies to introduce new products and offers. The goal of the project was to analyze Videocon's declining market position and provide recommendations to improve sales.
The document is a project report submitted by Deepak Kumar for his post graduate diploma in management. It discusses Deepak's summer internship project analyzing the marketing activities of Videocon and its competitors in Kolhapur, India. The project involved conducting surveys of retailers and distributors in Kolhapur, observing Videocon's marketing strategies like POP displays, advertisements, and branding. It also discusses promotional activities conducted by Deepak, such as training sessions, distributing gifts and messages to dealers, and canopies to introduce new products and offers. The goal of the project was to analyze Videocon's declining market position and provide recommendations to improve sales.
Kraft Foods aims to position itself as a "global snacks powerhouse" through its growth strategy focused on high-margin categories like snacks and confectionary. It plans to launch Oreo biscuits in India as a test case for introducing core brands in emerging markets. For long-term success, Kraft must implement a marketing strategy in India that considers local tastes and prices, and manages the significant debt from its Cadbury acquisition through restructuring activities that avoid increasing long-term debt levels.
0601041 market potential survey for cold room in pune regionSupa Buoy
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PolyPack is developing innovative packaging made from recycled plastic bottles that is both sturdy and environmentally sustainable. Their business model involves leasing machines to manufacturers to produce customized packaging on-site from waste materials. This limits environmental impact while allowing companies to project green values. Initial financial projections estimate PolyPack will be profitable by year 3 with $1 million in retained earnings by year 5, and management aims to raise $400,000 in investment to fund growth.
The document provides an overview of The Manitowoc Company's presentation at the Seaport Global Industrials & Coatings Conference in Chicago on September 1, 2016. It discusses Manitowoc's transformation into a standalone crane company through margin expansion, growth initiatives, innovation, and increasing velocity. Key points include plans to relocate crawler crane production, improve quality and market share, leverage new technologies, and focus on operational strategies to drive improved financial results and position the company for future growth opportunities.
- The document introduces a marketing simulation where the participant will manage the marketing department of an electronics division over 10 years.
- The objective is to maximize the company's Share Price Index, which depends on financial performance and eco-score based on circular initiatives.
- As marketing manager, decisions will include product development, pricing, advertising, distribution channels, and circular marketing initiatives.
- The simulation models a market of 80 million consumers and up to 6 competing firms. Performance will be assessed annually.
Orient Electronics is one of the fastest growing consumer electronics companies in Pakistan. It was established in 2005 as a private limited company. Orient produces a wide range of home appliances including air conditioners, refrigerators, LED TVs, and more. It aims to introduce modern technologies at affordable prices. Orient has partnerships with foreign brands like Mitsubishi and Midea to transfer technology and build its brand image. It competes in the electronics market through affordable pricing, latest technology, and a distribution model that moves products from the company to dealers to retailers and consumers.
Diversification involves expanding a firm's business activities beyond its current products and markets. It allows firms to grow rapidly by entering new business fields. There are three main ways firms diversify: acquisitions, internal startups, and joint ventures. Diversification can be related, where new businesses are related to the firm's existing value chains, or unrelated where the businesses are completely different. Examples of related diversification include Johnson & Johnson expanding into different healthcare products, while General Electric and Virgin have diversified into both related and unrelated industries.
Similar to Marketing plan sample report homework help (20)
There are two main types of cells - prokaryotic cells that lack a nucleus and eukaryotic cells that have a nucleus. Kingdoms are divided based on whether cells are prokaryotic like Monera or eukaryotic like Protista, Fungi, Plantae, and Animalia. Unicellular organisms are in the kingdoms of Monera and Protista while multicellular organisms are in Fungi, Plantae, and Animalia.
The document discusses taxonomy and classification systems. It explains that binomial nomenclature is the scientific naming system developed by Carolus Linnaeus, using a two-part Latin name of genus and species. An example is provided of the full taxonomic classification of humans from the broadest kingdom to the specific species. Key terms like genus, species, and DNA are defined. A brief history of classification systems mentions Ernst Haeckel's original three kingdom system.
Osmosis is the diffusion of water across a selectively permeable membrane according to concentration gradients. Cells placed in hypotonic solutions will swell as water enters, while hypertonic solutions cause water to leave cells, shrinking them. Transport across the cell membrane is facilitated by carrier proteins that bind specific molecules and change shape to transport them either passively down gradients or actively against gradients using ATP. Cells take material in through endocytosis and release it through exocytosis using membrane-bound vesicles.
The document discusses nitrogen fixation, which is the process by which nitrogen in the atmosphere is converted into a form that can be used by living things. It then provides details about the general characteristics of bacteria, including that they are single-celled organisms without organelles, have a cell wall composed of peptidoglycan, can reproduce through binary fission, and can perform both aerobic and anaerobic respiration. Finally, it lists 13 biological importance of bacteria, such as their role in producing antibiotics, decomposing waste, and processing foods like cheese and yogurt.
1. Mitosis involves cell division for growth, healing, and asexual reproduction where one diploid cell divides into two identical diploid daughter cells.
2. The main stages of mitosis are prophase, metaphase, anaphase and telophase where chromosomes condense and align before separating and distributing into two new daughter cells.
3. Meiosis involves two cell divisions that result in four haploid cells from one original diploid cell. The main stages are similar to mitosis but with additional processes like independent assortment and crossing over during prophase I and a second division to separate sister chromatids.
The plasma membrane separates the interior of the cell from the outside environment. It is a phospholipid bilayer with embedded proteins. The fluid mosaic model describes the plasma membrane structure, with hydrophobic lipid tails facing the interior and hydrophilic heads facing the exterior. Membrane proteins have various functions like transport, receiving signals, and acting as enzymes. The plasma membrane is selectively permeable, allowing small uncharged molecules to pass through by passive or active transport mechanisms.
Monera is a kingdom composed solely of prokaryotic organisms like bacteria and cyanobacteria. Bacteria can exist as single cells, filaments, or colonies, and can be aerobic or anaerobic, autotrophic or heterotrophic. Other groups in the kingdom include cyanobacteria, which can perform photosynthesis, and eubacteria, which rely on organic carbon sources. Archaebacteria are the most ancient group and differ so greatly from other Monera that they may constitute their own kingdom.
The document discusses the structure and function of prokaryotic cells. Prokaryotic cells are much smaller and simpler than eukaryotic cells, lacking organelles like the nucleus and mitochondria. The basic structure of a prokaryotic cell includes an outer cell wall and cytoplasmic membrane, cytoplasm containing ribosomes and other inclusions, and sometimes additional structures like flagella, pili, or plasmids. The cell wall provides shape and rigidity while the membrane is semipermeable and controls movement of molecules in and out. Ribosomes perform protein synthesis and mesosomes are involved in respiration.
Homeostasis refers to the maintenance of a stable internal environment in an organism. Most homeostatic mechanisms operate through negative feedback loops. A negative feedback loop has components that sense a deviation from the optimal range and trigger responses that act to reverse the deviation and restore homeostasis. An example is the regulation of body temperature through sweating or shivering in response to temperature changes.
In multi-celled organisms, growth occurs through the production of new cells, which increases the total number of cells and total surface area to volume ratio. Metamorphosis in animal development allows for different forms adapted to different environments and food sources over an organism's lifespan. This provides advantages like access to new resources and habitats as the organism matures.
Biology is the science of life and living organisms, including their structure, function, growth, origin, and distribution. It includes subdisciplines like microbiology, botany, zoology, anatomy, physiology, cell biology, biochemistry, genetics, and molecular biology. Biology seeks to understand life at different scales, from molecules to cells to tissues to whole organisms, and examines the chemistry and physics underlying living things. Key concepts that guide biologists include different levels of biological organization and the idea that the difference between living and non-living things is one of degree rather than kind.
Fungi have several key characteristics:
1) They have cell walls made of chitin and obtain nutrients as heterotrophs and decomposers.
2) Their bodies are made of long filaments called hyphae that form a mycelium.
3) They reproduce both sexually through the mating of hyphae and asexually through spores.
The document then discusses the five major fungal phyla - Zygomycota, Oomycota, Ascomycota, Basidiomycota, and Deuteromycota. It provides more details on Zygomycota, including how bread mold is an example and goes through its life cycle and
The document discusses the structure and function of eukaryotic cells. It outlines several key organelles including the cell wall, cell membrane, endoplasmic reticulum, ribosomes, mitochondria, which provide shape, protection, transport, protein synthesis, and energy production respectively to the plant cell.
DNA is composed of nucleotides that contain a phosphate group, five-carbon sugar called deoxyribose, and nitrogenous bases including adenine, guanine, thymine and cytosine. The nucleotides are linked by the phosphate group to form the backbone of the DNA double helix structure.
The document discusses the structures and functions of eukaryotic cells. It outlines the major organelles found in plant and animal cells including the cytoplasm, endoplasmic reticulum, ribosomes, mitochondria, Golgi apparatus, lysosomes, chloroplasts, centrioles, vacuoles, plastids, leucoplasts, chromoplasts, nuclei, nucleoli, nuclear membranes, and chromosomes. It provides details on the specific roles of these organelles in photosynthesis, digestion, cell division, food storage, motility, and genetic functions.
This document discusses the levels of organization of life from cells to the biosphere. It begins by outlining the hierarchical organization from cells to tissues, organs, organisms, populations, communities, ecosystems, and ultimately the biosphere. It then discusses the reductionist principle of breaking down complex life into more simple compartments like chemicals, cells, tissues, organs, and systems within an organism. The next section defines cells and describes the two main types - prokaryotic and eukaryotic. The last section describes the key characteristics of living organisms such as being made of cells, reproduction, genetic code, growth, obtaining and using energy, responding to the environment, and evolving over time.
Bacteria have simple structures, lack organelles, and have circular DNA plasmids instead of chromosomes. They have strong cell walls that are resistant to environmental changes. Bacteria can move using flagella, cilia, or be non-motile. Some bacteria move to spread between hosts while non-motile bacteria spread through other means. Gram staining determines the type of carbohydrates in the bacterial cell wall, distinguishing between thick peptidoglycan walls of Gram-positive bacteria and thinner complex walls of Gram-negative bacteria.
Bacteria can obtain energy through three main methods - autotrophs produce their own energy using solar or chemical energy, chemotrophs produce energy from chemical reactions, and heterotrophs obtain energy from organic matter. Bacteria also reproduce through binary fission, conjugation where genetic material is exchanged, or forming highly resistant spores.
All prokaryotes are classified into two kingdoms: Archaea and Bacteria. Bacteria include cyanobacteria, which are photosynthetic bacteria that appear blue-green in color. Prokaryotes are single-celled organisms that lack nuclei and are found almost everywhere on Earth in enormous numbers. They are divided into the kingdoms Eubacteria and Archaebacteria.
Unicellular green algae like Chlamydomonas reproduce through binary fission and flagellated zoospores. Algae are classified based on their photosynthetic pigments. Green algae contain chlorophyll a, chlorophyll b, and carotenoids. Spirogyra is a filamentous green alga with cylindrical cells arranged in helical filaments. It reproduces asexually through fragmentation and sexually through scalariform and lateral conjugation. Volvox is a colonial green alga. Red algae exhibit varied multicellular forms and contain the red pigment phycoerythrin.
Vision and Goals: The primary aim of the 1st Defence Tech Meetup is to create a Defence Tech cluster in Portugal, bringing together key technology and defence players, accelerating Defence Tech startups, and making Portugal an attractive hub for innovation in this sector.
Historical Context and Industry Evolution: The presentation provides an overview of the evolution of the Portuguese military industry from the 1970s to the present, highlighting significant shifts such as the privatisation of military capabilities and Portugal's integration into international defence and space programs.
Innovation and Defence Linkage: Emphasis on the historical linkage between innovation and defence, citing examples like the military genesis of Silicon Valley and the Cold War's technological dividends that fueled the digital economy, highlighting the potential for similar growth in Portugal.
Proposals for Growth: Recommendations include promoting dual-use technologies and open innovation, streamlining procurement processes, supporting and financing new ICT/BTID companies, and creating a Defence Startup Accelerator to spur innovation and economic growth.
Current and Future Technologies: Discussion on emerging defence technologies such as drone warfare, advancements in AI, and new military applications, along with the importance of integrating these innovations to enhance Portugal's defence capabilities and economic resilience.
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AskXX Pitch Deck Course: A Comprehensive Guide
Introduction
Welcome to the Pitch Deck Course by AskXX, designed to equip you with the essential knowledge and skills required to create a compelling pitch deck that will captivate investors and propel your business to new heights. This course is meticulously structured to cover all aspects of pitch deck creation, from understanding its purpose to designing, presenting, and promoting it effectively.
Course Overview
The course is divided into five main sections:
Introduction to Pitch Decks
Definition and importance of a pitch deck.
Key elements of a successful pitch deck.
Content of a Pitch Deck
Detailed exploration of the key elements, including problem statement, value proposition, market analysis, and financial projections.
Designing a Pitch Deck
Best practices for visual design, including the use of images, charts, and graphs.
Presenting a Pitch Deck
Techniques for engaging the audience, managing time, and handling questions effectively.
Resources
Additional tools and templates for creating and presenting pitch decks.
Introduction to Pitch Decks
What is a Pitch Deck?
A pitch deck is a visual presentation that provides an overview of your business idea or product. It is used to persuade investors, partners, and customers to take action. It is a concise communication tool that helps to clearly and effectively present your business concept.
Why are Pitch Decks Important?
Concise Communication: A pitch deck allows you to communicate your business idea succinctly, making it easier for your audience to understand and remember your message.
Value Proposition: It helps in clearly articulating the unique value of your product or service and how it addresses the problems of your target audience.
Market Opportunity: It showcases the size and growth potential of the market you are targeting and how your business will capture a share of it.
Key Elements of a Successful Pitch Deck
A successful pitch deck should include the following elements:
Problem: Clearly articulate the pain point or challenge that your business solves.
Solution: Showcase your product or service and how it addresses the identified problem.
Market Opportunity: Describe the size, growth potential, and target audience of your market.
Business Model: Explain how your business will generate revenue and achieve profitability.
Team: Introduce key team members and their relevant experience.
Traction: Highlight the progress your business has made, such as customer acquisitions, partnerships, or revenue.
Ask: Clearly state what you are asking for, whether it’s investment, partnership, or advisory support.
Content of a Pitch Deck
Pitch Deck Structure
A pitch deck should have a clear and structured flow to ensure that your audience can follow the presentation.
Empowering Excellence Gala Night/Education awareness Dubaiibedark
The primary goal is to raise funds for our cause, which is to help support educational programs for underprivileged children in Dubai. The gala also aims to increase awareness of our mission and foster a sense of community among attendees
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It takes all kinds of AI and Humans to make Good Business DecisionDenis Gagné
In today’s rapidly evolving markets, the integration of human insight with advanced AI technologies is crucial for making sophisticated, timely decisions. This presentation delves into how businesses in regulated industries such as finance, healthcare, and government can leverage AI to balance mission-critical risks with profitability, ensure compliance, and maintain necessary transparency. We'll explore strategic, tactical, and operational decisions across various scenarios, demonstrating the power of AI to augment human decision-making processes, thus optimizing outcomes. Whether you are looking to enhance your existing protocols or build new frameworks, this webinar will equip you with the insights and tools to advance your decision-making capabilities.
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How Communicators Can Help Manage Election Disinformation in the WorkplaceMariumAbdulhussein
A study featuring research from leading scholars to breakdown the science behind disinformation and tips for organizations to help their employees combat election disinformation.
How Communicators Can Help Manage Election Disinformation in the Workplace
Marketing plan sample report homework help
1. Marketing plan – Introducing Eco-Friendly Product
Based on a selected company, a student is required to conduct a
systemic and detailed marketing plan of a new product offering.
The effects of global warming are with us now. Environmental friendly or
eco-friendly product refer to goods or services that claimed to inflict
minimal or no harm on the environment.
Companies sometimes use these terms to promote goods and services
by making environmental marketing claims and with eco-labels.
Hence, the assignment requires the student to offer an eco-friendly
product to the market.
Student must choose any one (1) of the international companies
(attached in PDF form) which make up of three hi-tech companies and
one clothing company. The companies are:
i) Portakabin
ii) Siemens
iii) Corus
iv) Diesel
OBJECTIVE:
The assignment would enable students to:
1. Analyse accurately and analytically the situations of the environments
in order to provide inputs for making better decisions in marketing.
2. Make accurate marketing decisions and prepare effective marketing
plan for a particular product or service that is ideal for a selected
organisation.
3. Identify the marketing mix elements to be integrated resulting in a
completed marketing plan project.
2. LIST OF CONTENTS
Serial Contents Page No
No.
1 EXECUTIVE SUMMARY 3
2 PORTAKABIN - INTRODUCTION 4
3 COMPANY BACK GROUND: 5
4 THE AWARDS AND THE ACCREDITATION’S OF 7
PORTAKABIN:
5 SWOT ANALYSIS - PORTAKABIN 8
6 COMPETITION ANALYSIS: 9
· Advantages
· Issues
7 FINANCIAL ANALYSIS OF PORTAKABIN 12
8 HR PRACTICES IN PORTAKABIN: 16
9 MARKETING STRATEGY 16
10 STP ANALYSIS 17
11 MARKETING MIX OF PORTAKABIN: 19
· Positioning Mix
· Product Mix
· Price Mix
· Place Mix
· Promotion Mix
12 PROMOTION STRATEGY OF PORTAKABIN: 24
· Above-the-line
· Below-the-line
13 CONCLUSION 30
14 REFERENCES 31
15 APPENDICES 33
3. LIST OF TABLE &GRAPHS
Serial No Table & Charts Page No
1 Table showing PAT for the period 2007 – 2010 10
2 Chart showing the PAT for the period 2007 – 2010 11
3 Table Sales Comparisons 2007 – 2010 11
4 Chart showing the Sales Comparisons 2007 – 2010 12
5 Bank balance of Portakabin Limited for the period 2006 12
to 2011
6 Chart showingBank balance of Portakabin Limited for 13
the period 2006to 2011
7 Table showing the Net worth of the shareholders for the 13
period 2006– 2010
8 Chart showing the Net worth of the shareholders for the 14
period 2006– 2010
9 Table displaying Total Current Assets (2006- 2011) 14
10 Chart of Total Current Assets (2006- 2011) 15
11 Table of Profit after tax of Portakabin for period of 15
2007- 2011
12 Chart of Profit after tax of Portakabin for period of 16
2007- 2011
13 Table Sales Turnover of Portakabin (2007-2011) 18
14 Chart Sales Turnover of Portakabin 18
4. EXECUTIVE SUMMARY
Portakabin modular and portable building construction company was set up in 1961
by Donald Shepherd. It is the market leader in UK in the modular construction.
Portakabin is known for its quality and customer satisfaction.
Business to Business market is the target market for Portakabin. Portakabin has a
high market share in the UK Modular building construction Industry.
Portakabin uses below-the-line promotion methods like direct mails, press release,
magazines, newsletters, trade journals to promote its products. Portakabin also
evaluates its promotion campaign to identify the effectiveness and the return from an
investment in promotional activity.
5. PORTAKABIN
INTRODUCTION:
Portakabin is one of the market leaders in the modular and portable building
construction in U.K. It is the result of the realization of a market need and acting to
satisfy that need by the founder of Portakabin Donald shepherd in 1961.This is the
first portable building in England (The Patents and Designs Journal, 2002). During the
post war period there was a need for simple, easy to make and portable building in
Britain. In 1961 Donald Shepherd produced his first portable building and in 1963
registered with the trademark of Portakabin. The purposes for which the Portakabin
portable buildings are used in U.K are:
v Office purposes
v Nurseries
v Classrooms in schools
v Doctors uses in hospitals
v Surgeries
v Airport buildings
Portakabin has a well-established and well-known brand image. Even the potential
customers are aware of the Portakabin and its products. One of the reasons of
Portakabin being the market leader in U.K is its promotion strategy that distinguishes
Portakabin from its competitors.
Market Analysis:
Market analysis of Portakabin shows that it has a greater share in the U.K modular
and portable building business. When market is classified based on the type of
customers it serves, there are two classification –
v Business to consumer (B2C) markets where the customer represents
individual consumers.
v Business to business (B2B) market where the customer represent business.
6. The Portakabin targets the business to business markets.Their customers are schools,
hospitals, Airports and business organizations.
Characteristics of business to business (B2B) market: focus on the price discount and
the offers and purchases are while usually in small quantities. Business to business
market does not give much importance for these benefits.
The main features of B2B market are:
v It involves buying in large quantities
v The process of buying is undertaken by a specialist purchase department
v The purchase department negotiates the price of a company.
The market share is an indicator of the value attached by customers for a range of
products. Portakabin has 15 % of the market share and the leader in supplying
portable building in the B2B market sector.
COMPANY BACK GROUND:
HISTORY OF PORTAKABIN:
The history of innovation of portable buildings by Donald shepherd can be traced to
1961, when the first Portakabin accommodation building was launched. In 1963,
Portakabin was registered as a trade mark and started functioning under the name
Portakabin.
In 1965 a product named ‘Potaloo’ was launched that specialized in the quality toilet
and shower facilities.
Portakabin started its business in Netherlands in the year 1971 and in France in
1978;Portakabin received ‘Queen’s Award’ for its Export Achievement.
In the year 1980, the company launched ‘Yorkon’ which involved specialized design
and manufacture of high quality and modular buildings for the private organizations,
educational institutions and health care departments and health care departments.
Portakabin was the first company to receive BBA (British Board of Agreement)
certificate for a building module system.
7. Portakabin’s business was extended further and in 1985 its office was established in
Belgium.
In 1992 Portakabin received the Queen’s Award for the second time for its
technological Achievements.
In 1995, Portakabin entered the field of event hire solution. In 1998, design council
awarded the millennium products status for Portakabin’sLilliput nursery. It was the
first and the only modular building to receive this award.
In the year 2000 Titan the largest single modular building was launched and
also expanded its one-stop-shop service by adding air conditioning and furniture
hiring businesses. Portakabin also purchased an existing company ‘ Foremans' that is
into supply of pre-owned modular building. Two years later ‘Ultima’ an office
buildings for air leading was launched. In 2004, Portakabin introduced the unique
customer charter. In the same year 5 year product and 20 years structural warranties
on all products was assured.
During 2005, Portakabin introduced Titan Building system and Potaloo Junior a
quality toilet for 1 and 2 year children. It also launched Luxe showers, the quality
showers for the special guests.
Foremans launched a new product called construction space which involved in the
buying and re-sale of pre-owned portable building for use in the construction industry.
‘One-stop- shop solution’ extended to ‘Total solutions.
2006: To improve staff productivity Portakabin Solus. It also purchased an Ireland’s
modular building company called ‘Allspace Limited’. Portakabin Datakom a
networking solution was introduced. At New York manufacturing center Alpha
demonstration building was launched and enabled the customers to visit the
site.Yorkon won the specialist contractor Award Innovator of the year in 2006.
In 2007, Portakabin came out with new and striking designs and innovative solutions
and introduced Glazed Titan and Titan solar.
2008: Biometric site access management solution was introduced. It also received ISO
14001:2004 awards for environmental management system.
8. 2009: The different products of Portakabin like Ultima, Titan and Solus buildings
received European Technical Approval (ETA) and the right to bear the CE mark.
2010: Portakabin user the latest energy saving designs and introduced a new product
‘Portakabin Solus’. Energy –saver. It also launched a new. Decant school solution.
Portakabin received credit score rating of 1 and was in the top 15% of UK companies.
2011: Thus Portakabin completes 50 year in the field of portable building business.
The first assembly plant of Portakabin was started in the Europe for providing better
and more flexible service throughout the Europe.
THE AWARDS AND THE ACCREDITATION’S OF PORTAKABIN:
The awards and the accreditations won by the Portakabin is the proof of its high
standard and service in the field of modular and portable building construction.
Portakabin buildings are known for its engineering design and innovation.
1. BBA (British Board of Agreement) Certificate.
2. LABC (Local Authority Building Control) Approval.
3. CE (Continental Europe) mark to bear on Portakabin’s buildings like
Ultima, Titan and Solar.
4. European Technical Approval (ETA).
5. 5 Year product warranty – All new buildings of Portakabin provides 5
year product warranty.
6. 20 year structural warranty: Warranty for the external walls, floors,
roofs and columns.
7. LPCB (Loss Prevention Certification Board): Ultima was awarded
LPCB and provides assurance against fire damages.
8. CSTB – Portakabin buildings meets all the building regulations in
France.
9. Komo – Portakabin buildings meet all the buildings regulations in
Dutch.
ATG: Portakabin meets all the building regulations of Belgium.
ISO 9001: Certification of the Quality Management System in Portakabin.
ISO 14001: Certification of High Standard of Environmental Management by
Portakabin.
9. Dun and Bradstreet have given Portakabin Credit ratings of 1.
Zurich Approval: Zurich Municipal, UK’s largest insurer of Local Education
Authority buildings has approved Portakabin as its Supplier of interim
accommodation.
Government Procurement Service: An executive agency of the cabinet office,
government procurement services has entered into a four year agreement for the
supply of modular buildings to the public sector.
CHAS (Contractors Health & Safety Assessment Scheme) has approved Portakabin.
Constructionline: The technical & financial systems of Portakabin has been assess and
approved.
NICEIC (National Inspection Council for Electrical Installation Contracting):
Portakabin provides NICEIC Certification for all the electrical installation of the
building.
AWARDS OF PORTAKABIN:
1. Superbrand – The list of Top 500 Superbrands were published every year and
Portakabin was listed as:
Year Rank
2008 258
2009 233
2010 191
2. Millennium Products: Design Council awarded Millennium Products Status to
Portakabin Lilliput nursery building system:
3. Civic Trust Awards: For the outstanding architecture and environmental
design Lilliput nursery was awarded with Civic Trust Award.
SWOT ANALYSIS:
SWOT analysis is analyzing the strengths, weaknesses, opportunities and threats.
This analysis is undertaken to identify future opportunities and expand the market and
identify threats that are to be faced in the future.
SWOT ANALYSIS OF PORTAKABIN:
Strengths:
v Strong brand name and brand image.
10. v Potential customers are also aware of the company’s name and products.
v Financially company very strong
v High rate of customer satisfaction 9/10 score
v Known for the quality products
v On time and on budget promise
v Long term product and structural warranty.
v Market leader in portable building in U.K
v Has a very large market share
v Large variety of designs
v Tailor made design and price to suit different customer needs
v Strong promotional activities
v Large number of Portakabin hires and service center all over U.K.
Weakness:
v Compared to competitors the price of Portakabin building are high
v In case of failure to compete projects on time, Portakabin faces greatest
financial losses as per its customer charter.
Opportunities:
v Portable and modular building industry is in the upturn.
v Portakabin can extend its business beyond the boundaries of European
countries
v Portakabin has many opportunities for joint ventures and takeovers
v Apart from schools,hospitals, offices,portable buildings are also used in hotels,
retails, housing, commercial and industrial field as increasing demand for it.
Threats
v There is a risk of company name ‘Portakabin’ being generalized.
v Entry of new companies in the portable building construction industry.
COMPETITION ANALYSIS:
Portakabin has a strong market in the portable building industry in the education,
childcare, hospitals and commercial sectors. It provides its target market the benefit of
customer satisfaction, value addition, on time delivery and on budget.
Competitive advantages:
The following are the competitive advantages of Portakabin:
11. v Good public image
v Customer satisfaction and good customer feedback
v On time delivery and on budget with no extra hidden charges.
v Quick response and emergency services
v Portakabin was the pioneering in protection warranty
v For the quality assurance building certifications.
Competitive issues:
v Portakabin prices are comparatively high, hence faces price competition
v No standard rates are publish in the website like other competitors
v Faces competition from the traditional permanent building construction
companies.
The below table displays the profit after tax and turnover comparison of few portable
building companies in U.K over the past 4 years:
1. Table showing PAT for the period 2007 – 2010(Amounts in £).
Companies 2007 2008 2009 2010
Portakabin 17,250,000 21,503,000 20,877,000 18,774,000
Wernick 3,753,631 4,675,061 3,804,213 3,521,208
Group
Space Maker 718,893 291,455 389,475 474,664
group
Integra 0 138,085 -159,382 0
Building
Chart showing the PAT for the period 2007 – 2010 (Amounts in £):
12. Sales Comparisons 2007 – 2010 (Amounts in £):
Companies 2007 2008 2009 2010
Portakabin 145,123,000 185,325,000 202,094,000 174,327,000
Wernick 55,117,010 60,605,974 55,963,921 56,537,326
Group
Space Maker 9,095,301 8,389,587 7,616,260 7,530,590
group
Integra 0 7,082,570 5,489,039 0
Building
Chart showing the Sales Comparisons 2007 – 2010 (Amounts in £):
13. FINANCIAL ANALYSIS OF PORTAKABIN:
Portakabin is a UK based international company. The produces most
advanced portable building and it is a part of £700 million turnover Shepherd Group.
It has employed over 3500 people.
As per the Annual reports of Portakabin cash in hand and at Bank for the year
ending 2011 was £ 23,728,000.
Bank balance of Portakabin Limited for the period 2006 to 2011
Year Amount in £
2006 8,97,54,000
2007 9,29,05,000
2008 10,17,74,000
2009 10,81,04,000
2010 11,65,11,000
2011 12,82,34,000
14. The cash balance was lowest in 2008 and from 2009 it started increasing, representing
the Companies Credit Worthiness.
Net worth i.e., the shareholders’ funds less Intangible assets of the Portakabin
Limited for the year ending 2011 amounted to £ 128,234,000.
Year Amount in £
2006 8,97,54,000
2007 9,29,05,000
2008 10,17,74,000
2009 10,81,04,000
2010 11,65,11,000
2011 12,82,34,000
Chart showing the Net worth of the shareholders for the period 2006– 2010
(Amounts in £):
15. Net worth of Portakabin shows a positive trend which is favorable for the company.
Total Current Assets:
The total current Assets of Portakabin in 2011 amounted to £ 79,047,000.
YEAR TOTAL CURRENT
ASSETS IN £
2006 62,073,000
2007 57,282,000
2008 63,459,000
2009 67,428,000
2010 75,732,000
2011 79,047,000
16. Profit after tax of Portakabin for period of 2007- 2011
YEAR PAT IN £
2007 17,250,000
2008 21,503,000
2009 20,877,000
2010 18,774,000
2011 19,757,000
17. HR PRACTICES IN PORTAKABIN:
Portakabin being one of the market leader and the pioneer in the portable
building construction is constantly trying to strengthen its business with high caliber
and efficient workers.
Portakabin is a part of the leading private family owned businesses in U.K
Shepherd Group with a work force of 3,300 people. Portakabin consists of both
skilled workers. Employees are involved in different functions like administration,
sales, support functions, engineering, marketing, architectural, and technical, finance,
legal and other professional roles (www. Portakabin.co.u.k)
H.R practices in Portakabin assure career growth through excellent training, equality
and diversity policy of the company assures fairness and equal treatment.
MARKETING STRATEGY:
Market research: Portakabin being the market leader in the modular and portable
building always undertakes market research. Portakabin has two purpose of
undertaking market research:
1. Identify the reasons for being the market leader.
2. To retain its position in the market
18. The research Portakabin shows that the customers prefer Portakabin products due to
the high quality and reliable services. The Portakabin message that accompany the
brand name- “Quality- this time- next time- every time.” Portakabin also states that
“on time, on budget our promise”.
Customer satisfaction is one of the crucial elements of Portakabin and it uses
customer satisfaction index. The index scored 9/10. Hence Portakabin promotional
activities concentrated on quality and customer satisfaction.
STP ANALYSIS: (SEGMENTING, TARGETING, POSITIONING)
The STP analysis is the process of analyzing the market segment, Target market and
product positioning in the market.
Segmenting:
Market segmentation means classifying the market or grouping of buyers. Portakabin
segments the market based on type of customer it serves. The two board segments are
business to customers and business to business. Within business to business segment
it has further segmented as education sector, commercial sectors, commercial sectors,
healthcare and hotels. The interconnecting units manufactured by Portakabin has
facilitated in the centralized medical facility in the health care centers (Nursing mirror
and midwives journal, 1973).
Targeting:
Targeting is a process of prioritizing the segment which becomes the target market for
the organization. Portakabin’s target market is business organization and not
individual buyers. Its main target market is U.K
Positioning:
Positioning refers to the process by which the company tries to create an image or
identity in the minds of its target market for its product, brand, or organization and
thereby creating demand for its products. Including Positioning in the market mix
shows the importance Portakabin gives in positioning itself to customers so as to
differentiate it from its competitors. The Portakabin was able to sell more than 30000
19. buildings in just 20 years (British Business, 1980). Portakabin turnover for the past
five years is as follows:
Sales Turnover of Portakabin:
YEAR SALES
2007 £ 145,123,000
2008 £ 185,325,000
2009 £ 202,094,000
2010 £ 174,327,000
2011 £ 171,272,000
Chart showing Sales Turnover
Marketing Mix:
The marketing mix is a combination of 4 P’s - price, product, place, and
promotion forms the entire promotional campaign.
Product: It is a tangible goods or an intangible service that is mass produced with a
specific volume of units (Ramaswamy; 2002).
20. Price: Price is something paid in exchange for goods and services. The price decision
depends on the Business as such it can increase or decrease the price based on market
conditions.
Place: Place is where the products are bought and sold or where the buyers and the
sellers meet and deal their products and services. It is often referred to as the
distribution channel. It includes physical stores and also sale internet.
Promotion: It includes all the techniques a marketer undertakes to sell his products.
Business uses different ways of communication to promote its product. Some of these
are advertising, public relation, personal selling and sales.
The Marketing Mix of Portakabin:
As discussed above the marketing mix or the balance of elements needed for effective
marketing was considered as 'four Ps' such as Product, Price, Promotion and Place.
Portakabin has added a fifth 'P' to this mix with 'Positioning'.
Positioning Mix:
Positioning refers to the process by which the company tries to create an image or
identity in the minds of its target market for its product, brand, or organization and
thereby creating demand for its products.Including Positioning in the market mix
shows the importance Portakabin gives in positioning itself to customers so as to
differentiate it from its competitors. It is closely linked to its Unique Selling Point
(USP). Portakabin was successful in positioning the brand at the top end of the
market by providing high quality buildings and quality services to its customers. This
leads to giving customers added value in terms of confidence and peace of mind. The
Portakabin Customer Charter promises on time delivery and on budget completion of
the work.
Product Mix:
Portakabin has a verity of products. The products are tailor made to suit the
customer’s needs. The Portakabin Decant School provides a total accommodation
solution designed to enable a school to transfer with minimum disruption. The main
products of Portakabin are:
21. Modular Building Systems
· Lilliput Nurseries:
Lilliput Nursery is bright, stimulating and safe building system. It is specifically
designed building
· Duplex.
It is a cost-effective modular building system for hire.
· Ultima:
Accommodate up to 1,000 people - or more - in spacious, welcoming surroundings.
· Ultima Vision
· Classrooms.
Attractive classroom block featuring two spacious 64m2 classrooms.
Portable Buildings
· Titan Building System
Great-value and available in sizes from 70m2 to 110m2 - sited in a day!
· Glazed Titan
At up to 67m2, Titan is Europe's largest self-contained portable building...
· Titan
At up to 67m2, Titan is Europe's largest self-contained portable building
· Solus
Contemporary, attractive, plug-in-and-go office space for up to 6 people
· Solus Energy Saver
Stand-alone, ready-to-use office space designed to help you cut energy
· Pacemaker
Great-value portable building for up to six people - delivered ready for instant
use</STRO...< span>
· Pullman
Spacious, cost-effective stand-alone building available to hire - for up to 15 people
· Titan Solar
Energy saving self-contained office space
22. · Arkive
Secure, fire-rated file storage for hire - offering 39% more space
· Portastor
Solid steel, secure storage units available in a range of sizes
Portaloo - Toilets Showers and Changing Rooms Building Systems
· Showers
Attractive, well-equipped buildings fitted with high-performance
showers
Disabled Facilities
Premium-standard, easily accessible toilet and shower facilities
Natural
Purpose-designed natural position toilets for multi-faith users
· Changing Rooms
Shower and changing room buildings for team and individual sports
Junior
Colorful, welcoming toilets specially designed for primary school
children
· NEW Two Team Changing Rooms
· NEW Large high-quality two-team changing facility
· Toilet Blocks
Bright, welcoming toilet buildings fitted out to domestic standards
Events Buildings Building Systems
· Showers
Domestic-standard energy-saving showers for any location
· Sleepakabin
Self-contained, en-suite, single occupancy bedrooms for site-based
staff
· Ticket Offices
High-security, multi-window buildings for fast, efficient ticket sales
· Vacloo
Award winning toilets that cut water and waste by 90%
23. · Toilets
Robust, hygienic and efficient portable toilets to cater for all your
visitors, guests and staff
· Luxe Toilets
Luxe toilets – exceed your VIP's expectations
· Single Plastic Units
Efficient, durable units for the busiest events
· Events Facilities Buildings
High quality facilities for any application
· Wheeled Toilet units
Facilities for the most remote and difficult to access locations
Price Mix:
Portakabin buildings prices are set taking into account the competition level. These
prices may sometimes be higher than rivals so as to reflect the better quality of
building and service that are offered by the company. Due to its high quality, support
services, Customer Charter and on time delivery Portakabin was able to charge
premium price for its premium service.
Portakabin buildings are offered at a clear and accurate price. The size and design of
the building does not matter, Portakabin offer its buildings to customers at the agreed
price without any hidden extra charges. Portakabin visit all customers and fully assess
their site and quickly provide its customers with a clear, accurate quote. Since the size
of the site and the individual preferences of the customers differ Portakabin does not
display a standard price in its web site.
Place Mix:
Place is where the products can be bought by the customers or the distribution
channel that Portakabin uses to reach its customers. Portakabin is a business-to-
business (B2B) operation and has 45 hire centers across the UK. The entire customer
in UK can reach Portakabin within one-hour drive. Hence Service teams are also close
24. to customers so can resolve issues quickly.Portakabin operates in more than five
countries and has a place of business in UK, Ireland, France, Belgium and Holland.
Promotion Mix:
The promotion mix of Portakabin includes both above-the-line and below-the-line
methods. Promotion is a vital element in the Portakabin marketing mix. The
promotional methods in Portakabin aim at sending positive messages to its existing
and the potential customers. This is done to make sure that the companies brand
message of quality and the customer satisfaction is retained. Above-the-line
promotional activities involve paid-for advertising through targeted channels such as
trade magazines. Below-the-line promotion methods of promotional activities include
direct mail, public relations and open days. Portakabinwebsite is also a point of
promotion as it provides the customers immediate access to the scale and capability of
Portakabin product and services. It also helps is making buying decisionsas the
website provides detailed information and product images.
When Portakabin launched Decant School product, ittargeted local education
authorities (LEAs) and education contractors. To reach them Portakabin used both
above-the-line and the below-the-line promotion methods. One of the above-the-line
methods was to place a double-page spread advertisement in relevant education and
construction magazines. Below-the-line promotion methods used were:
1. Direct mail: This was a letter that had a printed leaflet displaying the decant
school complex.
2. Promotional emails: The Promotional emailswere sent to the key database of
prospects.
3. Public Relations: the press releases were also used to promote this product in
the appropriate education and construction publications.
4. Portakabin website included an additional targeted web pageto support the
campaign.
5. The stages of a project video were displayed in thePortakabin website and on
YouTube videos.
6. Portakabin hire centers organized Special school open days to demonstrate
decant school complex.
25. Questions:
A. What are the main aims of promotion for Portakabin?
Portakabinis the market leader in modular & portable building construction in UK. Its
objective of promotional activities is to spread a positive message about the company
to its existing as well as the potential customers. Promotional activities are
undertaken for the purpose of increasing market share, for widening the customer base
and also to increase the number of repeat purchases. Thus the two main aims of
Portakabin promotional campaigns are:
a. To spread its brand message of quality products and customer satisfaction.
b. To generate enquiry about the products and to increase sales.
B. Why does Portakabin not employ many above-the-line promotion
methods?
Above-the-line promotion method is the use of advertising methods like Television,
Radio, newspapers, magazines, cinema & posters to reach the mass audience. This
method of promotion reaches a large number of consumers and creates general
awareness about the brand or a company. Above-the-line promotion method is
mainly used in case of business to consumer market. In case of business to consumer
market, the promoter has to reach a large number of customers.
Portakabin target market is Business to Business Market. Henceabove-the-line
promotion methods are not an ideal method. But in certaincases like a group of
business has to be targeted.The reasons for Portakabinnot employing above-the-
line promotion methods are:
a. Above-the-line methods mainly create brand awareness. Portakabin has high
brand awareness and need not create it.
b. Television & Radio advertisements are very expensive.
c. As the above-the-line method targets mass audience it is difficult to measure
responses.
d. These methods are mainly aimed at consumers and not the businesses.
e. To maintain a differential promotional method from that of its competitors.
26. f. To use above-the-line promotion method only in case of necessity like when
group of businesses like educational Institutions or healthcare are to be
targeted. In such case, articles and advertisements are placed in the trade
journals.
Due to the above reasons, Portakabin depend mainly on below-the-line promotional
methods.
C. Explain below-the-line promotion. Why is this used more often by
Portakabin?
Below-the-line promotion method is the use of a wide range of promotional methods
over which the business has direct control and can be targeted at a group of
customers. Below-the-line method is more suitable for Business to Business market.
The sales promotion activities offered by Portakabin to its customers involve value-
based benefits such as adding free air conditioning to a building.
Types of Below-the-line promotion method:
Ø Direct Mail
Ø Sponsorship
Ø Charitable Donations
Ø Public relations
Ø Sales promotions or merchandising
Ø Press Releases
1. Direct Mail:
Under this method, the business organization sends mails directly with the
sales messages to its target customers. This enables the company to maintain personal
contact with the customers and can maintain brand awareness.
Portakabin uses this method by sending brochures & leaflets to its existing
customers from the database.
Advantages:
27. a. Easy to measure response
b. Fast follow-up of enquiries
c. Inexpensive method
2. Sponsorship:
Sponsorship is one of the promotional methods where the large companies finances
events such as Olympics or cricket and during the event they promote their brand
name.
3. Charitable donations:
Some business organizations directly donate funds for charity and others participate in
the fund raising activities for some charitable purposes such as flood relief or children
in need.
Advantage:
§ Displayed before large television audiences
§ Creates brand awareness.
4. Press Releases:
In case of certain special events or operations companies issues news about it to the
press. This might later on appear in the television news and newspapers.
Portakabin issued press release about the nursery accommodation at a hospital in
Salford and incubator unit at Pap worth hospital in Cambridge shire.
· It creates publicity about the company
· It increases awareness & brand image.
5. Sales promotion:
Under this method, the customers are offered incentives to encourage them to
buy companies goods and services. In case of business to customer markets,
the following are the sales promotion methods:
· Offers such as buy one get one free
· Price discounts
· Offers to win certain cash prizes or a holiday trip.
28. · Give always.
In case of Business to Business market, the following are the sales promotion
incentives:
· Value based benefits
· Delivering in short period
Advantages:
· Increases sales
· Creates good image about the company
6. Public Relation:
Under this method, the company communicates with the outside world such as
customers, shareholders, creditors, government and the public.
Advantages:
· Inexpensive method
· It leads to favorable publicity
7. New media:
The use of modern technology like computers & internet to promote a product on a
company is called new media.
Portakabin uses its website and Google search to promote its products.
Advantages:
· It is very fast and more effective.
· Less expensive
The reasons for the use of below-the-line promotion methods by Portakabin:
a. The use of direct mails is an inexpensive method of promotion.
29. b. Direct Mail is also an easy way of promoting to the existing customers
as their contacts already exists.
c. It helps in measuring responses.
d. This method helps in follow up enquiries.
e. It targets a specific group of customers and not mass audience.
f. This promotion method can be custom made to target a specific group.
D. What are the main ways in which Portakabin evaluates its promotional
effort? Why is this important activity?
The purpose of any promotional activity is to promote a product or a company and
to motivate the customers to buy the product. Hence generating sales is the aim of
every promotional activity. Portakabin to increase the sales and to generate enquiries.
Portakabin evaluates its promotional campaign in terms of enquiries generated
by each campaign. Portakabin considers two factors:
· Response rate
· Return on Investment (ROI)
Response rate:
Response rate is calculated by recording the number of enquiries during and
after a campaign. Since each campaign has a code, it is possible to identify which
campaign has generated each enquiry and response.
Return on Investment:
The return on investment is calculated based on the sale value of orders and
the cost of promotion campaign. This helps in identifying the return from each
promotionalcampaign and the most effective campaign. The formula for calculating
return on Investment is:
Sale value of orders
100
Cost of Promotion
30. Importance of evaluating promotional activities:
By evaluating promotional activities, Portakabin has the following benefits:
· Response rate helps in assessing whether the promotional campaign worth
investment.
· Response rate also helps in rating which campaign was most effective.
· Return on Investment calculation helps in identifying whether the campaign
was effective and the cash generated from the promotional campaign.
· Evaluating promotion helps in future promotional decisions.
CONCLUSION:
Portakabin is one of the leading modular and portable building construction
companies. It has been in this business for 50 years. Based on the past experiences
31. and market research Portakabin was able to implement an effective promotion
method.
Since Portakabin’s target market is Business to Business and not Business to
Customers. It concentrates more on below-the-line promotion. Above the line
promotion and sales promotion are not much use to Portakabin. Hence Portakabin
investment in the television radio, newspaper advertisements are very limited.
Portakabin uses below-the-line promotion methods like direct mails, newsletters,
company websites and certain trade magazines.
This method of promotion has helped Portakabin to evaluate it promotional efforts
and also to reach out to its target customers.
32. REFERENCE:
About the company. A history of innovation. Retrieved January 18, 2012 from
www.portakabin.co.in
Awards and Accreditations. Retrieved January 18, 2012 from www.portakabin.co.in
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Gillwood. (2006). CIM Revision Cards: Customer Communications in Marketing.
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Products and HR Practices Retrieved January 18, 2012 from www.portakabin.co.in
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APPENDICES
34. Portakabin Financial data and sales information’s are extracted from the statistics
produced below:
Source: www.companycheck.co.uk