Marian Härtel

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The document discusses the opportunities for Korean online game developers in the evolving global digital distribution landscape. It notes that browser-based games allow developers to reach worldwide audiences by making their games accessible across devices. Korean developers must leverage this convergence by localizing their games, marketing, and websites to capture market share globally. The document also outlines strategies such as free-to-play business models, precise user targeting, and retargeting ads that can help Korean developers succeed in today's rapidly changing online games space.

Bringing Russian Games to the World The Challenge and Opportunity

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Korean Online Game Industry Challenges ,[object Object],[object Object],[object Object],[object Object]

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The Opportunity: High Growth Online Business Models ,[object Object],[object Object],[object Object],[object Object]

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Paradigm Shift: Cost Per Lead Modeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paradigm shift: Small developers localizing and operating internationally ,[object Object],[object Object],[object Object],[object Object]

Paradigm Shift: Premium Viral Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Paradigm Shift: Retargeting for content updates ,[object Object],[object Object],[object Object],[object Object]

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This document discusses entering the Chinese mobile game market. It notes that the market is massive, with mobile gaming leading and growing rapidly. The top 10 grossing games take over half of revenues, and genres like shooting and MOBA are growing. Distribution is fragmented across hundreds of Android app stores and a single iOS store. Non-Apple stores take a large revenue share. The document provides advice on how to enter the market, including choosing a local partner and using proven gameplay with Chinese-style art and stories. It emphasizes focusing on engagement over monetization.

Advergames Features & Benefits presentation

www.djchimp.com

The document discusses advergames and their benefits for advertising. It notes that 53% of Facebook users play games on the platform, and that advergames are a way for brands to reach audiences spending increasing time online and on social media. The document outlines the key components of advergames like Facebook integration, data capture, customization and viral features. It provides examples of different game types and discusses how advergames can boost page likes, engage users and generate revenue for brands through player interactions.

The Real Business of Virtual World

Ridho Irawan

This document discusses virtual worlds and online games. It provides statistics on gaming participation rates that show gaming is booming. It discusses the size and growth of the web-based and mobile online game market. It also outlines evolving business models for online games, including virtual goods, franchises, subscriptions, advertising, free-to-play models with microtransactions, and in-game advertisements. The document emphasizes that games are being played by everyone and are becoming a major social platform.

Gamestop

Ryan Gardner

Auto coach 12 news mid co. cjdrv3

bjoyce1119

This document proposes a marketing campaign called "The Auto Coach" to position a car dealership as a helpful expert for consumers. The campaign would include 30-second TV spots on local channels, digital ads on the station's website and mobile apps, and a paid search campaign. It recommends an exclusive $7,500 per month sponsorship for the dealership to receive all of these elements over 12 months. The goal is to make the dealership a trusted resource for people researching their car purchases online and drive more visitors to their dealership.

The document discusses scaling ad revenues through a blend of revenue streams including ads, virtual goods, and subscriptions. It introduces BrandBoost, an advertising platform that allows brands to engage gamers by dynamically integrating sponsored items and sessions into social games on Facebook. BrandBoost has potential to reach over 10 million daily users and has seen success with its initial campaigns, addressing advertiser concerns about performance, scale, addressability, and reliability. The document predicts advertising will be 30-50% of ARPU by 2013 for companies that successfully implement blended revenue models like BrandBoost.

China App Index: Foreign Games Win Chinese Hearts, But Not Their Wallets [Nov...

WandouLabs

The document summarizes app trends in China from Wandoujia's November 2013 App Index. The top trends include foreign games like Clash of Clans being popular in China but lacking a payment system. MomentCam, a photo editing app from China, saw international success before an English version. Self-discipline apps like I Wanna Sleep that lock phones at bedtime were growing as users address smartphone overuse. The App Index provides data on top new apps and fastest growing apps and games each month from Wandoujia's user base.

Designed to Win: How to Monetize Users and Enhance Experience in Your Game

Vungle

This document discusses strategies for monetizing mobile games through in-app video advertising using permission marketing rather than interruptive ads. It introduces the STARS framework for integrating ads into the natural flow of a game at scenes where players are waiting or during breaks in gameplay. The framework involves using triggers at these scenes to prompt players to view an ad in exchange for rewards that provide social, access, or progression benefits in the game rather than just currency. The goal is to make ads an engaging part of the game experience rather than an interruption.

Bob Slinn, Head of Gaming Partnerships EMEA, Facebook

White Nights Conference

Facebook continues to be a major platform for games, with over 445 million people playing games connected to Facebook daily. The games market is growing, and Facebook provides tools to help developers succeed, including Facebook Login, App Links, Parse, sharing features, App Invites, and analytics. Case studies show features like Facebook Login can increase daily users, payments, and retention rates. Facebook Analytics for Apps also provides free, detailed data and metrics to help developers improve their games.

Social Commerce Platforms

Markus Karlsson

The document discusses social commerce platforms and their potential benefits. Some key points: - Social commerce platforms can help publishers, retailers and others centralize their e-commerce, social media and sales automation to improve customer targeting, experiences and conversions. - While early days, social commerce is growing rapidly and predicted to surpass traditional e-commerce. Integrating social and commerce capabilities can boost sales by 15% or more. - Successful companies like Groupon have shown the power of social commerce, particularly for group buying deals, but many retailers still have disconnected social and commerce presences. A centralized platform can help close that gap.

2 sixwaveslo lapps

Cass Phillipps

The document discusses publishing games on Facebook and mobile platforms. It outlines the services a company called 6L provides to help independent game developers grow and profit, including distribution, marketing, localization, hosting, and game advisory services. 6L has helped scale many popular games across different genres that have reached over 1 million monthly active users. The new frontier of social and mobile publishing allows for more transparency between publishers and developers. Game development cycles are also faster, so signing with a publisher does not mean years of work. Publishers who can operate across social and mobile networks have more ways to reach players.

BUSTED: Top Myths about Rich Media and Exchange-Traded Media

Michael Zarcone

Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: • Myth: Expandables can’t run on exchange-traded media • Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers • Myth: Campaign performance is best measured through CPA and CTR • Myth: One size creative fits all • FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.

Advergame case studies

www.djchimp.com

Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days. Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game. Carritus is an online supermarket marketplace that compares

Dominating influencer marketing

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