The document discusses the importance of communication in business. It begins by defining communication and providing definitions from various authors. It then lists 15 reasons why communication is important for businesses, including that it enables smooth operations, maximum output with minimum input, prompt decision making, building good human relations, job satisfaction, external contacts, managerial functions like planning and control, career success, promotion of the enterprise, building goodwill and organizational image. Effective communication is described as the "nervous system" and "life blood" of organizations.