How To Use LinkedIn To Promote Your Business

How To Use LinkedIn To
Promote Your Business?

Why LinkedIn Is The Most Effective Social
Media Platform For B2B Marketers?

LinkedIn is used in 200 countries
and territories, with 70% of
LinkedIn users being based
outside of the US.
41% of millionaires use LinkedIn.
In total, there have been 1 billion
endorsements on LinkedIn.
The average CEO has 930
connections.

Create Your
Company Page
Creating a company page on LinkedIn
gives your business a separate identity
than your individual profile. It gives you
ample of chances to showcase and
promote the products and services offered
by your organization. It also allows
interested users to get in touch with you
to discuss business opportunities.

Grow Your
Network
Once you create a company page, the
next important step it to grow your
network and connect with those who
matter to your business. A high number
of connections and followers enables you
to put across your messages to a larger
target audience and gain significant
traction. Remember: Do not rush to send
excessive invitations. Gradually work
towards building your connections.

Participate In
Groups
You will find several highly active groups
on LinkedIn who provide a platform to
opinion leaders, experts, professionals,
business executives to discuss new
developments, challenges and
opportunities in a particular industry.
Participating in such groups and sharing
your views expands your ambit and helps
you get known among the larger
fraternity.

LinkedIn can be a great platform
to spread awareness about your
industry, products, solutions and
services. Sharing useful content
such as blogs, articles,
whitepapers, PPTs, infographics
and more will help you educate
your potential clients and create
significant demand for your
offerings.
Share Useful Information

Regular Status
Updates
Regular status updates help your
brand create a recall value. It is
important to ensure maximum
exposure for your brand and keeping
your connections updated with latest
developments in the industry and
advancements in your products and
services.

LinkedIn Polls
LinkedIn polls lets you create
opinion polls and share the same
with industry experts, your
connections, groups and more.
These polls may significantly help
you read the pulse of the market
and analyse changing trends in
your industry or product offering.

Introduce Yourself
To Potential Clients
LinkedIn allows you to send messages to
other users. A marketer can use the
platform to introduce their brand to
potential clients and educate clients about
their company’s offerings. It also gives
marketers the opportunity to understand
clients’ challenges and requirements and
accordingly serve them. However, refrain
from spamming users as it may have
negative repercussions on your brand.

Getting
Recommendations
Your connections on LinkedIn can help
you connect with those who maybe
looking for the products and services that
you offer. Connect with your past and
existing clients on LinkedIn and request
them to recommend your brand to their
fellow connections. In this way, your
connections can help you generate more
business and reachability.

LinkedIn
Advertising
LinkedIn provides B2B marketers with
one of the best platforms to connect with
their most potential clients. LinkedIn’s
paid membership gives you additional
options to get in touch with your target
audience and also gives you benefits in
terms of your Sales, recruitment and
other operations . Upgrading your page to
premium helps you gain significant
insights into your page visits, interested
users and so on.

Blue Mail Media provides customized B2B marketing solutions to
support your sales and marketing teams in the lead generation
process.
1-888-494-0588
sales@bluemailmedia.com
www.bluemailmedia.com
300 E Royal Ln #127, Irving, Texas 75039

How To Use LinkedIn To Promote Your Business

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