The Concept of Email Marketing Explained

What is Email Marketing?
Email marketing is deﬁned as an act of sending a commercial message, usually
to a group of prospects or customers, using email.
It consists of using email to:
- Request Business
- SendAdvertisements
- Promote Products or Services
- Solicit Sales or Donations

You can carry out email marketing using below-mentioned email types
Transactional Emails Direct Emails
Types of Email Marketing

Transactional Emails
Transactional emails are triggered based on customer's action with a
company.
Order
Conﬁrmation Emails
Order
Status Emails
Email Receipts
Reorder Emails
Password
Reset Emails
Abandoned
Cart Messages
Transactional emails have a high open-rate of 51.3% compared to
36.6% for newsletters

Direct emails are sent solely to communicate a promotional message with
the customer or potential clients.
Product CatalogSpecial Oﬀer Free Samples
BrochuresAdvertisements Upcoming Events
Direct Emails
60% of customers have purchased after receiving a promotional message
by email.

ROI of Email Marketing
According to the DMA and Demand Metric Survey, the median email marketing
ROI is 122%. That’s 4X higher than other digital marketing channels.
Other ROI Case Studies for Email Marketing
80% - According to agency professionals
surveyed by eConsultancy
73% - According to in-house marketers
surveyed by eConsultancy
28.5% - According to Chief Marketer
2,600% - According to a HubSpot study

Beneﬁts of EmailMarketing
Cost-Eﬀective
Strategy
Increases Brand
Awareness
Reach the
Global Audience
Boost Company
Sales
Better Return
-On-Investment
Demographic
Segmentations
Ease of
Data Sharing
Highly Targeted
Approach

Insightful Email Marketing Statistics
73% of marketers agree that email is the top digital marketing platform for
ROI.
89% of the marketers said that email is their primary lead generation
channel.
Email is the third most inﬂuential source of information for B2B audiences.
58% of millennials claim they prefer to communicate via email.
80% of professionals believe that email marketing improves customer
retention.
44% of the audience check their email for a deal from their favorite brands.

How to Build a Successful Email Campaign?
1. Create a Targeted EmailList
Start with an email list full of quality leads that
are interested in buying from you.
Did You Know?
Targeted email campaigns get
14.64% more opens, and 59.99%
more clicks compared to non-
segmented ones.”
~ Mailchimp

2. Identify Your Email Marketing Goals
Think about what you want to achieve through email marketing campaigns,
such as:
Welcoming newsubscribers
Nurturing existingsubscribers
Re-engaging subscribers
The primary goal of 54% of email
marketers is to upsurge the
engagement rate ofemails.
~ Ascend2
Boost engagement
Did You Know?

3.Know Your Email Types
Transactional emailsuch
as welcomemessages
A direct email with
promotional contents in it
It’s important to learn the diﬀerent types of emails that your brand can send.
It could be:

4.Craft Your Email Subject Line
Subject line plays a key role in getting people to open as well as click your
messages.
Improve your subject line with these tips:
Keep it simple and precise
Include 50 characters or fewer
Add personalization
Avoid spam triggerwords

5. Write the Best EmailCopy
A well-written email will inform and persuade the reader to buy from you.
Tips for writing a compelling email copy:
Don't over-communicate
Keep messages clear and brief
Be polite
Check yourtone
Proofread
Personalize your content
Include short and clear CTA

6. Focus on Email Design
It's essential to use a responsive email template that's good to look at.
Include plenty of white space
Use alt tags to describe images
Avoid hiding information in images
Mobile-optimized templates
65% of users prefer emails with
mostly images, compared to 35%
who prefer text.
~ HubSpot
Did You Know?

7. Test and Track
Email testing and tracking enable you to ﬁgure out what’s working and
what’s not with your campaigns.
Test:
Design, and layout
Email copy, Subject line, and CTA
Send times
Segmented list
Monitor:
Opens, clicks, unsubscribes, and forwards.

SEND
8. Choose Email Marketing Tools
Find tools that help you create more successful email marketing campaigns.
It should have the following features:
Easy campaign creation and automation
Quick integrations with the software you use
Allows you to segment the audience
Performs in-depth analytics on performance
Did You Know?
75% of marketers currently use
at least one type of marketing
automation tools.
~ Social Media Today

9. Create Opt-In Forms
Create attractive opt-in forms in your website that encourage people to sign
up. Diﬀerent types of opt-in forms:
It appears when people
arrive onyour site.
It appears when people
are about to leave the
website.
It can appear on any page
and blanks out the rest of
the content temporarily.
Welcome forms Lightbox popups Exit-intent popups

10.Plan Emails and Follow-ups
Planning ensures that your communication strategy runs smoothly.
A right approach for planning and follow-up includes determining:
Type of email, as mentioned in step #3
Content idea
Email frequency
Important dates andevents

Examples of Amazing Email Campaigns
Adidas
The welcome email from Adidas comes with
bold colors and graphics showcasing their
most popularproducts.
It has a coupon code of 15%, which is
redeemable upon anypurchase.
This tactic builds brand loyalty, which will
lead to an increase in conversion.

BuzzFeed
BuzzFeed oﬀers the best of the content that
people want to share online.
They are successful in gaining subscribers
and also retaining them with interesting
messages.
Their newsletter comes with intriguing
subject lines, compelling email copy,
visuals, and CTA.

Rise andShine
reBloom provided some information for
better sleep in their newsletter Rise and
Shine
They used call-to-action buttons to learn
more about the topic.
They also supplied readers with a solution,
which many subscribers would love to
know.

Email Marketing Performance Benchmarks
Average benchmarks for all industries:
Average open rate: 17.8%
Average click-to-openrate: 14.3%
Average click-through rate: 2.6%
Average bounce rate: 0.7%
Average unsubscribe rate:0.1%

Breakdown for average metricsacross industries:

Email Marketing Takeaways
Start your email marketing campaign now
Group your email list through segmentation
Add a personalized touch to your messagesAdd a
personalized touch to your messages
Master the latest tools for campaign execution
Experiment multiple versions of campaign
Always track and measure the performance

Know more about our solution and get the best
service for your business.
300 ERoyal Ln # 127, Irving, Texas 75039
1 -888 - 494 - 0588 |sales@bluemailmedia.com
/Blue.Mail.Media/ /Blue.Mail.Media/ /company/blue-mail-media
Blue Mail Media provides customized B2B email and mailing lists conﬁgured as per industry, geographic regions, demographics, size of the
prospective market and so on. With a motive to support your sales and marketing teams in the lead generation process, Blue Mail Media maintains a rich
directory of decision makers across all industries and provides marketers with complete access to information to reach out to their prospects via emails,
physical mails or telephone.
About Us:
WWW.BlueMailMedia.com

The Concept of Email Marketing Explained

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