How to Integrate Employee Advocacy Into Your Marketing Strategy

This document summarizes a presentation about employee advocacy and how to integrate it with marketing strategies. The presentation covers defining employee advocacy, its benefits including increased reach and engagement, best practices like leveraging existing content and enlisting diverse employees, and tools like LinkedIn Elevate that can help measure results. Aon provides an example of how they launched an employee advocacy program to tell a more cohesive brand story across owned and earned media.Read less