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“If you can’t measure it,
  you can’t manage it”
The Result of Measuring?
4 Keys To Great Customer Feedback

•   Do it consistently
•   Do it personally
•   Keep it short
•   Ask the right questions
5 Questions*
* and recording, sorting, trending, and analyzing…
The Raw Materials of the Right
              Questions
• The experience with the product or service
• The experience with the people behind the
  product or service
• The overall brand and company experience
  (through the Ultimate Question)
• Feedback that would make the experience
  better
• Identification of things of less importance to
  the customer
The Ultimate Question

“On a scale of 0 to 10, how likely
 would you be to recommend us
     to a friend or relative”
What Do The Answers Tell You?
• 0-6 “Detractors” – People very likely to be out
  there saying bad things about you
• 7-8 “Neutrals” – Neither ready to bail or ready
  to leap for joy
• 9-10 “Promoters” – Those literally telling you
  they are ready to shout to the rooftops for you
  (the evangelists)
The Metric: Net Promoter Score
• Popularized by Fred Reichheld and his book, “The
  Ultimate Question” (www.netpromoter.com)
• Major point: The customer satisfaction score
  with the highest correlation to profit
• Has had wide adoption by many “customer
  centric” organizations (Apple, USAA, American
  Express, Enterprise Rent-A-Car)
• Cited by Enterprise as the #1 success factor for
  their climb to become the top rental car company
  in the US
Calculating The Net Promoter Score
• The Score Calculation:
  – Percentage of 9-10s less the percentage of 0-6s
     • Example: 100 calls
        – 60 (60%) 9-10
        – 25 (25%) 7-8
        – 15 (15%) 0-6

     • 60% minus 15% =      45% NPS Score
• What’s a “good” score?
  – Anything greater than zero is OK, but north of 50%
    means your customer service is making you
    $$$, called “Good Profits” by Reichheld
Questions About The Questions
•   Who do you ask?
•   When do you ask?
•   Who will do the asking?
•   How will you respond?
•   How will you use the data?
And, The BIG Bonus…..


“Thank you for your business”

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How Customer Feedback (and The Net Promoter Score) Can Bring "Gold" To Your Business

  • 1. “If you can’t measure it, you can’t manage it”
  • 2. The Result of Measuring?
  • 3. 4 Keys To Great Customer Feedback • Do it consistently • Do it personally • Keep it short • Ask the right questions
  • 4. 5 Questions* * and recording, sorting, trending, and analyzing…
  • 5. The Raw Materials of the Right Questions • The experience with the product or service • The experience with the people behind the product or service • The overall brand and company experience (through the Ultimate Question) • Feedback that would make the experience better • Identification of things of less importance to the customer
  • 6. The Ultimate Question “On a scale of 0 to 10, how likely would you be to recommend us to a friend or relative”
  • 7. What Do The Answers Tell You? • 0-6 “Detractors” – People very likely to be out there saying bad things about you • 7-8 “Neutrals” – Neither ready to bail or ready to leap for joy • 9-10 “Promoters” – Those literally telling you they are ready to shout to the rooftops for you (the evangelists)
  • 8. The Metric: Net Promoter Score • Popularized by Fred Reichheld and his book, “The Ultimate Question” (www.netpromoter.com) • Major point: The customer satisfaction score with the highest correlation to profit • Has had wide adoption by many “customer centric” organizations (Apple, USAA, American Express, Enterprise Rent-A-Car) • Cited by Enterprise as the #1 success factor for their climb to become the top rental car company in the US
  • 9. Calculating The Net Promoter Score • The Score Calculation: – Percentage of 9-10s less the percentage of 0-6s • Example: 100 calls – 60 (60%) 9-10 – 25 (25%) 7-8 – 15 (15%) 0-6 • 60% minus 15% = 45% NPS Score • What’s a “good” score? – Anything greater than zero is OK, but north of 50% means your customer service is making you $$$, called “Good Profits” by Reichheld
  • 10.
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  • 13. Questions About The Questions • Who do you ask? • When do you ask? • Who will do the asking? • How will you respond? • How will you use the data?
  • 14. And, The BIG Bonus….. “Thank you for your business”
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