How a Smart Leader Sets SMART Goals

SMART GOALS
3%Only 3% of adults have clear, written, speciﬁc, measurable,
time-bounded goals, and by every statistic, they accomplish ten
times as much as people with no goals at all.

S
SPECIFIC
“Speciﬁc goals focus people’s attention; Lacking a speciﬁc goal,
employee attention may be dispersed across too many possible
objectives”
„I will increase the company's revenue by making 10
more sales a week“

M
MEASURABLE
“Goals should be measurable so that you have tangible evidence
that you have accomplished the goal.”
„I will increase the company's revenue 20% by making 10
more sales a week“

A
ACHIEVABLE
A goal is achievable if it's something that you know you can do.
more sales a week. Last quarter the increase was 15%,
so it shouldn't be too hard“

R
REALISTIC
“If I could reach the amazing goal of churning out 1,000 pizzas a
day, it would not be relevant if I run a dry cleaning business.”
more sales a week. I will sell the software we are making.
Last quarter the increase was 15%, so it shouldn't be too
hard“

T
TIME-BASED
“Without deadlines, it's easy to put goals off and leave them to die.
As well as a deadline, it's a good idea to set some short-term
milestones along the way to help you measure progress.”
„I will increase the company's revenue 20% this quarter
by making 10 more sales a week. I will sell the software
we are making. Last quarter the increase was 15%, so it
shouldn't be too hard”

SMART
"Many people fail in life, not for lack of
ability or brains or even courage, but simply
because they have never organised their
energies around a goal."
- Elbert Hubbard

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How a Smart Leader Sets SMART Goals

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