Growth hacking is not about finding a superhero growth hacker, but rather building a multi-disciplinary growth team within a company. It involves focusing on core strengths and products, using strategies like SEO and embeds that benefit both users and the company. Growth requires balancing multiple approaches like SEO, virality, and funding in innovative ways. While growth hacking can involve tedious work, a motivated team supported by each other can implement sustainable strategies leading to significant growth.