Embracing Your Inner Marketing Technologist to Bridge the Martech Divide

This document discusses how marketing technologists can bridge the divide between marketing and technology. It provides tips for marketing technologists to attract and retain talent, integrate marketing and IT, and build a martech foundation. Marketing technologists are passionate about both business and technology and work to bring people, business, and technology together to drive progress. The document emphasizes that marketing technologists must engage both creative and analytical skills, have a growth mindset, and be passionate and curious problem solvers. It also stresses the importance of team culture and using objectives and key results to focus efforts.Read less