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Data Warehousing & Business Intelligence Introduction  What do you think of when you hear the words Data Warehousing ? Prithwis Mukerjee, Ph.D.
Conceptual DW Definition ,[object Object],ยฉ  Prithwis Mukerjee
The Knowledge Management Framework ยฉ  Prithwis Mukerjee Data  Structure Technology Infrastructure Management Business Applications Information Technology Process People
How it all fits in .. ยฉ  Prithwis Mukerjee Database CRM :  Customer Relationship Management   Transactional Systems  ERP :  Enterprise Resource Planning SCM :  Supply Chain Management   Data Warehouse
Typical Business Uses of the Data Warehouse ยฉ  Prithwis Mukerjee Target Advertising campaigns Strategic Initiatives Business Processes Functions Profitability Analysis Market Basket Analysis  Product Pricing Cross-selling and upgrade selling Just-in-Time  Inventory Category  Management Human Resources  Management Determine  Customer  Lifetime Value Predict Customer  Behavior Management  Reporting Customer Acquisition and Retention
Benefits of the Data Warehouse Program ยฉ  Prithwis Mukerjee Improves the way we do business and the bottom line Revenue Stimulation & Revenue Protection Cost Reduction and Cost Avoidance Productivity Improvement Profitability Enhancement Performance Analysis DecisionMaking Market Response Competitive advantage
Non-integrated Decision Support Architecture ยฉ  Prithwis Mukerjee DSSs,Report writers, Excel, databases, etc. Data Feeds Budgeting Analysis Sales Forecasting Inventory System Order System Procurement System Accounting System
Basic Data Warehouse Architecture ยฉ  Prithwis Mukerjee Enterprise DW/ODS Subject oriented Data Warehouses or Data Marts One Stop  Data Shopping Fewer Data Feeds Inventory System Order System Procurement System Accounting System
Performance Measures : Definition & Examples ,[object Object],[object Object],ยฉ  Prithwis Mukerjee Innovation & Learning Measures Customer Measures Financial Measures Internal Process Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences between OLTP and DW ,[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee Explanations ..
Data access, manipulation and use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee OLTP DW Differences between OLTP and DW
Data Organisation And integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee OLTP DW Differences between OLTP and DW
Time Handling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee OLTP DW Differences between OLTP and DW
Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee OLTP DW Differences between OLTP and DW
Data Structures & Schemas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee OLTP DW Differences between OLTP and DW
Basic Datawarehousing Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee
Dimensional Data Modeling ,[object Object],ยฉ  Prithwis Mukerjee
The Technical Infrastructure  ,[object Object],ยฉ  Prithwis Mukerjee
Knowledge Management Architecture ยฉ  Prithwis Mukerjee Metadata Source Data  Purchasing Systems General Ledger Other  Internal  Systems External Data  Sources Data Resource Management And Quality Assurance . Invoicing Systems Data  Extraction Integration  and Cleansing  Processes   Extract ODS Purchasing Marketing and  Sales Corporate information Product  Line Location Translate Attribute Calculate Derive Summarize Synchronize Segmented  Data  Subsets Summarized Data   Data Warehouse Applications Custom  Developed Applications  Data Mining Statistical Packages Query Access Tools Data  Marts Transform
The Business and The IT Perspective ยฉ  Prithwis Mukerjee Business What will it do? What value will it bring? How is it built? How does it work? Information Technology Data Warehouse
The Business Perspective of the Data Warehouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee Focuses on needs and usage
The IT Perspective of the Data Warehouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ยฉ  Prithwis Mukerjee Focuses on database, technology, organizational features
DW Methodology ,[object Object],ยฉ  Prithwis Mukerjee
Data Warehouse System Development Life Cycle ยฉ  Prithwis Mukerjee CONSTRUC- TION IMPLEMEN- TATION DESIGN ANALYSIS PLANNING MANAGING Business Architecture Data Architecture Technology Architecture Management Infrastructure
ยฉ  Prithwis Mukerjee stop

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Datawarehousing and Business Intelligence

  • 1. Data Warehousing & Business Intelligence Introduction What do you think of when you hear the words Data Warehousing ? Prithwis Mukerjee, Ph.D.
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  • 3. The Knowledge Management Framework ยฉ Prithwis Mukerjee Data Structure Technology Infrastructure Management Business Applications Information Technology Process People
  • 4. How it all fits in .. ยฉ Prithwis Mukerjee Database CRM : Customer Relationship Management Transactional Systems ERP : Enterprise Resource Planning SCM : Supply Chain Management Data Warehouse
  • 5. Typical Business Uses of the Data Warehouse ยฉ Prithwis Mukerjee Target Advertising campaigns Strategic Initiatives Business Processes Functions Profitability Analysis Market Basket Analysis Product Pricing Cross-selling and upgrade selling Just-in-Time Inventory Category Management Human Resources Management Determine Customer Lifetime Value Predict Customer Behavior Management Reporting Customer Acquisition and Retention
  • 6. Benefits of the Data Warehouse Program ยฉ Prithwis Mukerjee Improves the way we do business and the bottom line Revenue Stimulation & Revenue Protection Cost Reduction and Cost Avoidance Productivity Improvement Profitability Enhancement Performance Analysis DecisionMaking Market Response Competitive advantage
  • 7. Non-integrated Decision Support Architecture ยฉ Prithwis Mukerjee DSSs,Report writers, Excel, databases, etc. Data Feeds Budgeting Analysis Sales Forecasting Inventory System Order System Procurement System Accounting System
  • 8. Basic Data Warehouse Architecture ยฉ Prithwis Mukerjee Enterprise DW/ODS Subject oriented Data Warehouses or Data Marts One Stop Data Shopping Fewer Data Feeds Inventory System Order System Procurement System Accounting System
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  • 19. Knowledge Management Architecture ยฉ Prithwis Mukerjee Metadata Source Data Purchasing Systems General Ledger Other Internal Systems External Data Sources Data Resource Management And Quality Assurance . Invoicing Systems Data Extraction Integration and Cleansing Processes Extract ODS Purchasing Marketing and Sales Corporate information Product Line Location Translate Attribute Calculate Derive Summarize Synchronize Segmented Data Subsets Summarized Data Data Warehouse Applications Custom Developed Applications Data Mining Statistical Packages Query Access Tools Data Marts Transform
  • 20. The Business and The IT Perspective ยฉ Prithwis Mukerjee Business What will it do? What value will it bring? How is it built? How does it work? Information Technology Data Warehouse
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  • 24. Data Warehouse System Development Life Cycle ยฉ Prithwis Mukerjee CONSTRUC- TION IMPLEMEN- TATION DESIGN ANALYSIS PLANNING MANAGING Business Architecture Data Architecture Technology Architecture Management Infrastructure
  • 25. ยฉ Prithwis Mukerjee stop
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