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From Zero to
Data Hero
Rikke Hovgaard
Einstein Analytics Solution Architect
@HovsaRikke #DataTribe
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
Forward Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering
new functionality for our service, new products and services, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
What will we cover
· Data in Einstein Analytics
· Data Sync & Connections
· HANDS-ON with Data
· Demo of upcoming features
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
“Without big data, you are blind and
deaf and in the middle of a freeway.”
– Geoffrey Moore
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
EA Architecture
Dataset
DR & Backup
EtLT Layer
(Transform & Convert to Datasets)
Datasets
Query Engine
Visualization
Salesforce Objects
Tables
Asset Storage
Administration & Governance
Sharing & Collaboration
SalesforcePlatform
DedicatedMPPAnalytics
Same Data Center: Dedicated Analytics
Extract
Dataflow, Data Sync &
Connectors
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
Get a developer org
https://sfdc.co/EA-DE
Get the files
https://sfdc.co/EADreamOle19
Dataflow
At minimum has
these plus
Combine/create any
based on these
SQL Oracle
External Data/ ETL
tools/APIs
Data
Lake
SFDC Objects
CSV
(gets added to Dataflow
dependent on DF)
External on it’s own schedule
Other SFDC Orgs
Redshift, Other
Connectors
Marketing Cloud
CSV - Manual
Connect
Trend Report Data in Analytics
Dataset Builder
Data Recipes (not
part of Dataflow)
Start from or
combine from any
of these dataset
Recipes
Demo
- Settings
- Data Manager
- Create Dataset
Hands-on
- Import data (csv)
- Create Recipe
- Modify XMD
- Create Dataflow (edgemart, computeExpression,
register)
- Create Dashboard with timeseries and custom map
Demo
- Moana (join, suggested values, aggregation) Not yet GA 🆕
Edgemart computeExpression Filter Slice Register
Get it all here
https://sfdc.co/EADreamOle19
Combine
Datasets in
Data Layer
Reduce
Dependency
on SAQL
Add
Derived
Fields in
Data Layer
Reduce
Dependency
on JSON
Bindings
Add
Common
Lookup
Fields to
Datasets
Reduce
Dependency
on JSON
Bindings
Where does it go - data layer
or design layer?
It depends on the use case...
But generally if you can push
it to the data layer do it and
keep these three tips in mind

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Data hero dream ole19

  • 1. From Zero to Data Hero Rikke Hovgaard Einstein Analytics Solution Architect @HovsaRikke #DataTribe Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
  • 2.
  • 3. Forward Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. What will we cover · Data in Einstein Analytics · Data Sync & Connections · HANDS-ON with Data · Demo of upcoming features Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
  • 5. “Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
  • 6. Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
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  • 8. EA Architecture Dataset DR & Backup EtLT Layer (Transform & Convert to Datasets) Datasets Query Engine Visualization Salesforce Objects Tables Asset Storage Administration & Governance Sharing & Collaboration SalesforcePlatform DedicatedMPPAnalytics Same Data Center: Dedicated Analytics Extract
  • 9. Dataflow, Data Sync & Connectors Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
  • 10. Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
  • 11. Get a developer org https://sfdc.co/EA-DE Get the files https://sfdc.co/EADreamOle19
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  • 13. Dataflow At minimum has these plus Combine/create any based on these SQL Oracle External Data/ ETL tools/APIs Data Lake SFDC Objects CSV (gets added to Dataflow dependent on DF) External on it’s own schedule Other SFDC Orgs Redshift, Other Connectors Marketing Cloud CSV - Manual Connect Trend Report Data in Analytics Dataset Builder Data Recipes (not part of Dataflow) Start from or combine from any of these dataset Recipes
  • 14. Demo - Settings - Data Manager - Create Dataset Hands-on - Import data (csv) - Create Recipe - Modify XMD - Create Dataflow (edgemart, computeExpression, register) - Create Dashboard with timeseries and custom map Demo - Moana (join, suggested values, aggregation) Not yet GA 🆕
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  • 45. Get it all here https://sfdc.co/EADreamOle19
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  • 47. Combine Datasets in Data Layer Reduce Dependency on SAQL Add Derived Fields in Data Layer Reduce Dependency on JSON Bindings Add Common Lookup Fields to Datasets Reduce Dependency on JSON Bindings Where does it go - data layer or design layer? It depends on the use case... But generally if you can push it to the data layer do it and keep these three tips in mind
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