Creating Predictable Growth

Editor's Notes

1. The fact we live in such a connected world means we're able to innovate at a rapid pace. The pace of innovation has increased as we've been able to scale our ability to learn from others. From the invention of the printing press back in the 15th century, allowing people to consume knowledge via reading, to the present day when we can connect with anyone through our phone.
2. That means we can now do some crazy shit; in China, they have face detecting technology that allows you to pay for goods with your face.
3. You can buy Vaccum shows right? Not only do these look super awesome, but they're actually going to help keep your house clean.
4. When I was growing up I had to depend on my parents to help with the questions I had.
5. And that change is affecting both sales and marketing as well. Our worlds are also changing really fast.
6. Growth has never been harder. Andrew Chen, who runs growth at Uber, wrote an article recently where he listed a number of reasons he believed growth will continue to become more difficult. Two of those reasons were superior tooling and smarter, faster competitors.
7. One of the most important characteristics of product channel fit is this, and why a lot of companies fail: "Products are built to fit with channels. Channels do not mold to products". For example: Pinterest is built to fit Google; they produce a lot of user generated content that ranks for thousands of keywords. DropBox is built to work with virality through a referral program.