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Copies of Scenario's attached
Complete the Supply and Demand Simulation located on the
student website.
Write 700 - 1,050-word paper of no more than summarizing the
content. Address the following:
Identify two microeconomics and two macroeconomics
principles or concepts from the
simulation. Explain why you have categorized these principles
or concepts as microeconomics or
macroeconomics.
Identify at least one shift of the supply curve and one shift of
the demand curve in the
simulation. What causes the shifts?
• For each shift, analyze how it would affect the equilibrium
price, quantity, and decision
making.
• How may you apply what you learned about supply and
demand from the simulation to
your workplace or your understanding of a real-world product
with which you are
familiar?
• How do the concepts of microeconomics help you understand
the factors that affect shifts
in supply and demand on equilibrium prince and quantity?
• How do the concepts of macroeconomics help you understand
the factors that affect
shifts in supply and demand on the equilibrium price and
quantity?
Explain how the price elasticity of demand affects a consumer's
purchasing and the firm's
pricing strategy as it relates to the simulation.
250
3.000
Vacancy rate (%)
Revenue (5 in million)
Surplus
Quantity demanded
Rental rate ($)
0 500 1.000 1,500 2.000 2.500
Number of Apartments
Demand Curve i Rental Rate
Economics for Business
'applying Supply and Demand Concepts
Scenario
GoodLife currently has 2,000 two-bedroom apartments in its
apartment
complexes. The current vacancy rate for your two-bedroom
apartments
on temporary, month-to-month lease is 28 percent. Susan Hearst
has
recommended that the vacancy rate be brought down to about 15
percent. She has also asked you to maximize revenue.
You have to determine the monthly rental rate to ensure that
more
two-bedroom apartments are occupied and that revenue is
maximized.
Hal Morgan, Regional Property Manager. GoodLife
Management
Though we are a monopoly in Atlantis and we can fix the
market
rental rate at our discretion, well have to lower the rental rate to
increase the quantity demanded. We can consider lowering
rental
rates for all our two-bedroom apartments on temporary month-
to-
month lease.
1 500
1.250
1.000
750
500
R
e
n
ta
l
R
a
te
(
$
)
Scenario
nt-1M ifa t-IirrAntly h2c 4 non buri-hArirnnm onartrnanic in ite
You have selected the appropriate rental rate to reduce the
vacancy rate to 15 percent. However, you have not maximized
revenue. You
could have increased the revenue you are earning by lowering
the rental rate and the vacancy rate.
The demand curve for any product is an imaginary line at a
point in time. This tells you the quantities consumers would
demand at various
prices of the product. As a decision maker, you typically do not
have access to the demand curve.
However, what you do know is that for any product, more
quantity is demanded at a lower price, other things remaining
constant. As you have
seen, when you reduce the rental rate, more potential tenants are
willing to rent apartments, leading to a lower vacancy rate.
As you lower the rental rate, revenue initially increases. reaches
a maximum at a particular rental rate and quantity demanded.
and then
decreases.
At a rental rate of $1,050 per month, you have succeeded in
reducing the vacancy rate to the targeted level. At this rental
rate, there were
tenants for 1.700 apartments, leading to a revenue of $1.79
million.
Also notice that though you have more apartments, not all of
them are demanded at this rental rate and you have a surplus of
300 apartments.
In order to lease out all your apartments, you would have to
reduce the rental rate.
Hal Morgan, Regional Property Manager, GoodLife
Management
It would not be profitable for us to lease out all the apartments
at
the current rental rate. That is because the cost of maintenance
increases as we consider each additional apartment. We would
be willing to lease out more apartments at higher rental rates as
long as our maintenance costs are covered.
500
1,000 1,500
2,000 2.. 500
3.000
Number of Apartments
I I Demand Curve Rental Rate
=_-- Supply Curve
R
e
n
ta
l
R
a
te
(
$)
2,000
1,750
1.500
1.250
1.000
750
Rental rate (S)
Quantity supplied
vnti navp 1 hem) nun-nortresnm onortrnontc o‘itailohlo fnr
lagcp nn
You have correctly identified the rental rate that you would
charge if you were to lease out all your apartments.
Economics for Business I
Applying Supply and Demand Concepts
Scenario t-/
You have 2,500 two-bedroom apartments available for lease on
a
temporary, month-to-month basis. The current rental rate for
these
apartments is $1,100. Susan has asked you to assess the
possibility of
leasing out all these apartments. Would you lease out all the
apartments
at the current rental rate?
If you were to lease out all 2,500 apartments, what would be the
rental rate?
The supply curve for a product is an imaginary line at a point in
time that tells you the quantities a supplier would provide at
various prices of
the product. As a decision-maker, you typically cannot access
the supply curve.
For any supplier. a higher price is an incentive to supply more,
other things remaining constant. Therefore, as the rental rate
increases, the
number of apartments that GoodLife is willing to lease
increases. This could be because the production cost, or in the
case of GoodLife, the
maintenance cost, increases for each additional unit of the
product. This increasing maintenance cost means that each
additional unit of the
product, (in your case, each additional apartment), would be
supplied at a higher price.
The supply curve is, therefore upward sloping. As you increase
the rental rate, the number of apartments supplied increases.
If you were to lease all your 2,500 apartments, the appropriate
rental rate, as you have correctly identified, would be $1,550
per month.
1,000 2,000 3,000 4.000
Number of Apartments
5.000
2,000
1,750
1,500
1,250
1.000
750
500
250
0
0
R
en
ta
l R
a
te
(
$
)
Surplus
Quantity supplied
Quantity demanded
Rental rate (S)
Demand Curve i Rental Rate
A surplus in the market exerts a
2,500 downward pressure on price.
Quantity (units)
Demand Curve Supply Curve
!Equilibrium
Replay
Economics for Business I
Applying Supply and Demand Concepts
1'
Scenario .1'
6
The Atlantis Housing Survey has provided statistics on the
demand for
two-bedroom rental apartments in Atlantis. For various monthly
rental
rates, the survey has estimated the number of two-bedroom
apartments
that will be demanded. On the basis of these estimates, the
survey has
found a persisting imbalance between quantity demanded and
quantity
supplied at the prevailing rental rate.
What monthly rental rate will you determine to remove this
imbalance?
Hal Morgan, Regional Property Manager, GoodLife
Management
For us as suppliers, a high rental rate is an incentive to lease
more apartments. However, a high rental rate also means lower
quantity demanded of apartments. The survey has found that
people who work in Atlantis stay in neighboring towns because
of
the relatively low rental rates there. I suggest we lower the
rental
rate to capture this potential demand.
You have identified the appropriate rental rate at which there is
no imbalance
between quantity demanded and quantity supplied.
The point at which quantity demanded equals quantity supplied
is the equilibrium
point. At equilibrium. the market is in a state of balance and
there is no incentive
for either suppliers or consumers to change their respective
quantities. The
rental rate corresponding to this point is called equilibrium
rental rate, and the
corresponding quantity is called equilibrium quantity.
At any rental rate above equilibrium, the quantity supplied is
more than the
quantity demanded and there is a surplus of apartments in the
market. This
means that GoodLife would supply more apartments than
potential tenants would
be willing to pay for. For potential tenants to increase their
quantity demanded,
the rental rate has to decline, because quantity demanded
increases only when
price decreases, other things remaining constant. As the rental
rate decreases,
quantity supplied of apartments also decreases, because you
would have less
incentive to supply at a lower price. The surplus becomes
smaller and smaller as
the rental rate decreases, leading to an increase in quantity
demanded and a
decrease in quantity supplied. This adjustment continues until
equilibrium is
attained.
At any rental rate below equilibrium, the quantity demanded is
more than the
quantity supplied, leading to a shortage of apartments in the
market. That is,
potential tenants would be willing to pay for more apartments
than you would
supply. To induce you to increase quantity supplied, the rental
rate has to
increase, because more is supplied only at a higher price, other
things remaining
constant. As the rental rate increases, the quantity demanded
also decreases,
because along a demand curve, an increase in price results in a
decrease in
quantity demanded. The shortage becomes smaller and smaller
as the rental
rate increases, resulting in a decrease in quantity demanded and
an increase in
quantity supplied. This adjustment continues until equilibrium
is reached.
At a rental rate of $1,050 per month, you would lease 2,000
apartments, which is
equal to 2,000 apartments for which there are tenants at this
rental rate.
There is equilibrium in the market, there is nc shortage or
surplus, and therefore,
there is no incentive for the rental rate or the number of
apartments to change.
Scenario `-‘1
2,500
2,000
S
Supply Curve
Demand Shift
Demand Curve
Initial Equilibrium
co:: New Equilibrium
Economics for Business I
Foloply C and
It has been two years. GoodLife now manages 3,000 two-
bedroom
apartments, and the prevailing monthly rental rate for
temporary, month-
to-month leases is $1,150. However. Lintech Inc's move to
Atlantis has
increased the population in the city. How will this affect
demand for and
supply of two-bedroom apartments for rent?
What monthly rental rate will you charge to reestablish the
equilibrium between demand and supply?
Hal Morgan, Regional Property Manager, GoodLife
Management
Lintech's setting up office will increase demand for our
apartments. I suggest we increase rental rates in response to the
increase in demand. This rental rate will apply to all two-
bedroom
apartments on temporary, month-to-month leases when they
come up for renewal, and not only to those that are currently
vacant.
2,000
1,750
1,500
1,250
1.000
750
500
250
0
Demand Shift
tl; Demand increases
Demand decreases
(-) Demand does not change
Supply Shift
C Supply increases
€'0 Supply decreases
C Supply does not change
Rental Rate Supply Curve
Su
Surplus
Quantity supplied
Quantity demanded
Rental rate ($)
0 500 1.000 1 500 2,000 2.500 3,000 3.500 4.000
Number of Apartments
i I Demand Curve-
You have correctly identified the impact of increased
population on the demand
for two-bedroom apartments on temporary, month-to-month
lease. However,
you have not identified the impact on the supply of these
apartments correctly.
An increase in population increases the demand for rented
apartments, but does
not affect the supply of these apartments.
At any given rental rate, more people demand rented
apartments. This results in
an increase in demand. Thus, the demand curve shifts to the
right.
The increase in demand means that quantity demanded is more
than quantity
supplied at the original equilibrium. and there is a temporary
shortage in the
market. That is, the number of apartments demanded is more
than the number
of apartments GoodLife is willing to lease at that rental rate.
This causes the
rental rate to increase. Thus, there is an upward movement
along the supply
curve. As the rental rate increases, quantity demanded decreases
and quantity
supplied increases, leading to a reduction in the shortage. This
adjustment
continues until equilibrium is reached between the new demand
curve and the
original supply curve.
At the new equilibrium, the rental rate is higher than before,
and the number of
apartments demanded and supplied has increased.
Replay
1,500
1.000
500
A shortage in the market exerts an
0 upward pressure on price.
Quantity (units)
R
e
n
ta
l R
a
te
(
$
)
6,000 0 1,000 2,000 3,000 4.000 5,000
Demand Curve
Demand Shift
Supply Curve Rental Rate
Supply Shift
Economics for Business 1
Applying Supply and Demand Concepts
Scenario'
GoodLife has 3.200 two-bedroom apartments available for
lease, and
charges a monthly rental rate of $1,450. However, an increase
in
incomes after the entry of Lintech has led people to prefer
purchasing
detached homes rather than renting apartments. How will this
affect the
demand for and supply of rental apartments?
What monthly rental rate will you charge so that the equilibrium
between demand and supply is reestablished?
Hal Morgan, Regional Property Manager, GoodLife
Management
Demand fcr our apartments is bound to suffer. I think demand
will
continue to decrease as incomes increase, because people will
prefer purchasing detached homes. I suggest we lower our rental
rates to induce more people to rent apartments.
2.000
1,750
1,500
1.250
1.000
750
500
250
0
Scenario
(Znnril ifs. hoc 9nn twri-hAtirrtnm anartmonte awailahle. frit.
!pogo. .--.
r'-
You have correctly identified the impact of a change in
preferences on the
demand for and supply of two-bedroom rented apartments. You
have also
identified the appropriate equilibrium rental rate.
A change in preferences toward purchasing detached homes
reduces the
demand for two-bedroom apartments on temporary, month-to-
month lease. but it
has no impact on the supply of these apartments.
At any given rental rate, there are fewer potential tenants for
your apartments.
This results in a decrease in demand. Therefore, the demand
curve shifts to the
left.
This results in a temporary surplus situation at the original
equilibrium rental rate
because quantity demanded (on the new demand curve) is less
than quantity
supplied. Thus, at this rental rate, you would lease more
apartments than
potential tenants are willing to pay for. To induce potential
tenants to lease more
apartments. the rental rate has to decline. As the rental rate
decreases, the
quantity supplied also decreases, and there is a downward
movement along the
supply curve.
As the rental rate decreases. the surplus starts decreasing
because quantity
supplied decreases and quantity demanded increases. This
adjustment continues
until equilibrium between the new demand curve and the
original supply curve is
reached.
If you compare this equilibrium with the original equilibrium,
you will see that both
rental rate and equilibrium quantity have decreased.
At the new equilibrium, the rental rate, as you have identified
correctly, ie ~ 1 X410
per month. At this rental rate yGni NOUN [email protected]
2:250 apartments, which is equal
to thg 50a4ments that potential tenants are willing to pay for.
Thus, there is no
shortage or surplus in the market.
Replay
Number of Apartments
Demand Shift
C) Demand increases
Demand decreases
(-) Demand does not change
Supply Shift
(") Supply increases
(*) Supply decreases
(I) Supply does not change
Surplus
Quantity supplied
Quantity demanded
Rental rate ($)
A surplus in the market exerts a
2,500 downward pressure on price.
S
Demand Curve
Initial Equilibrium
New Equilibrium
Supply Curve
I 'Demand Shift
Hal Morgan, Regional Property Manager, GoodLife
Management
I suggest we reduce the rental rate for our remaining two-
bedroom apartments on temporary, month-to-month lease.
Demand for our apartments is already low. In this scenario. a
low
rental rate may provide potential tenants with an incentive to
rent
more apartments than detached homes.
1,000 2.000 3,000 4.000 5.000
Number of Apartments
R
e
n
ta
l R
a
te
(
$)
2,000
1,750
1,500
1,250 I
1.0
750
500
250
0
0 6.000
S
D
D1
2.500
2,000
1.500 '
8
a. 1.000
500
Replay
S 1
A shortage in the market exerts an
0 upward pressure on price.
Quantity (units)
i Demand Curve
Demand Shift
Initial Equilibrium
o Supply Curve
Supply Shift
iNew Equilibrium
Economics for Business I
Applying Supply and Demand Concepts
Scenario r
Six months later. Hal's prediction of a further decrease in
demand seems
to be coming true. GoodLife has 2,800 two-bedroom apartments
for
lease on a temporary, month-to-month basis as about 400
apartments
have been converted into condominiums for sale. Susan has also
agreed
to convert more two-bedroom apartments for rent into condos
for sale.
How will these two developments affect demand for and supply
of rented
two-bedroom apartments in future?
What monthly rental rate will you charge so that the equilibrium
between demand and supply is reestablished?
Demand Shift
C Demand increases
(;) Demand decreases
C Demand does not change
Supply Shift
O Supply increases
0, Supply decreases
O Supply does not change
Surplus
Quantity supplied
Quantity demanded
Rental rate ($)
Demand Curve
Demand Shift
Rental Rate
You have correctly identified the impact of change in
preferences and change in
expectations respectively on the demand for and supply of two-
bedroom
apartments on temporary, month-to-month lease. You have also
identified the
equilibrium rental rate correctly.
A change in preferences causes demand for two-bedroom rented
apartments to
decrease. Expecting a further decrease in demand, you have
converted some
apartments for rent to condominiums for sale, causing a
decrease in supply.
At any given rental rate, there are fewer tenants for your
apartments, and you
also lease fewer apartments. This results in a decrease in the
demand for and
the supply of apartments. Therefore, both the demand curve and
the supply
curve shift to the left.
What happens to equilibrium rental rate and quantity now
depends on which of
the two effects is stronger: the decrease in demand or the
decrease in supply.
As you can see from the figure, the shift in supply is more than
the,shift in
demand. This could be because you have decreased supply in
anticipation of a
greater decrease in demand than has actually happened.
There is now a temporary shortage at the original equilibrium
rental rate,
because at this rental rate, quantity supplied on the new supply
curve is less than
quantity demanded on the new demand curve. That is, you
would lease less
number of apartments than potential tenants are willing to pay
for. The rental rate
has to increase to give you incentive to lease more apartments.
As the rental
rate increases, quantity demanded decreases, leading to a
reduction in
shortage. This adjustment continues until equilibrium between
the new demand
and supply curves is reached.
If you compare this equilibrium with the original equilibrium,
you will see that the
equilibrium quantity is less than before, but the equilibrium
rental rate is higher
than before. If the shift in demand had been more than the shift
in supply, as
opposed to what it is now, both equilibrium quantity and rental
rate would have
declined.
At the new equilibrium. as you have correctly identified, the
rental rate is 81,475
per month. At this rental rate, you would lease 1,900
apartments, which equals
the 1,900 apartments for which there are tenants. Thus, there is
no shortage or
surplus.
The concepts of supply and demand are fundamental to
understanding many real-world occurrences.
Economics for Business I
Applying Supply and Demand Concepts
Demand and Supply
The demand curve is downward sloping, and that quantity
demanded increases as the price
decreases—that is. as you move down the demand curve.
GoodLife could increase the quantity
demanded of its rented apartments only by reducing the rental
rate.
The supply curve is upward sloping, and quantity supplied
increases with an increase in price—that is,
as you move up the supply curve. An increase in rental rate
would cause GoodLife to lease out more
apartments.
Equilibrium
Quantity demanded equals quantity supplied only at the
equilibrium point. At prices below equilibrium,
the quantity demanded exceeds quantity supplied, and there is a
shortage in the market. That is,
consumers are willing to buy more than producers are willing to
sell at this price. This causes price to
increase. As price increases, quantity demanded decreases and
quantity supplied increases. This
adjustment process continues until equilibrium is attained.
Similarly, at prices above equilibrium,
quantity supplied exceeds quantity demanded, and there is a
surplus in the market. Producers are
willing to sell more than consumers are willing to buy, which
exerts a downward pressure on price.
The price continues to decrease until equilibrium is attained.
Shifts in demand and supply
Demand and supply are not static; various factors cause them to
increase or decrease. For instance,
an increase in population caused demand for GoodLife's two-
bedroom apartments to increase, but a
change in preferences caused demand to decrease. Similarly, a
change in expectations caused
supply of two-bedroom apartments to decrease. These factors
cause the demand or supply curve to
shift to the right (increase) or left (decrease). A change in price,
on the other hand. causes upward or
downward movement along the same demand or supply curve.
Price ceiling
You have also seen the effect of a price ceiling on the quantity
demanded and quantity supplied of
two-bedroom apartments. A price ceiling below equilibrium
causes shortages because at this price,
consumers' quantity demanded exceeds producers' quantity
supplied. In such a scenario. non-price
methods of rationing the limited supply of two-bedroom
apartments may come into the picture.
Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8

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  • 1. Copies of Scenario's attached Complete the Supply and Demand Simulation located on the student website. Write 700 - 1,050-word paper of no more than summarizing the content. Address the following: Identify two microeconomics and two macroeconomics principles or concepts from the simulation. Explain why you have categorized these principles or concepts as microeconomics or macroeconomics. Identify at least one shift of the supply curve and one shift of the demand curve in the simulation. What causes the shifts? • For each shift, analyze how it would affect the equilibrium price, quantity, and decision making. • How may you apply what you learned about supply and demand from the simulation to your workplace or your understanding of a real-world product with which you are familiar? • How do the concepts of microeconomics help you understand the factors that affect shifts in supply and demand on equilibrium prince and quantity?
  • 2. • How do the concepts of macroeconomics help you understand the factors that affect shifts in supply and demand on the equilibrium price and quantity? Explain how the price elasticity of demand affects a consumer's purchasing and the firm's pricing strategy as it relates to the simulation. 250 3.000 Vacancy rate (%) Revenue (5 in million) Surplus Quantity demanded Rental rate ($) 0 500 1.000 1,500 2.000 2.500 Number of Apartments Demand Curve i Rental Rate Economics for Business 'applying Supply and Demand Concepts Scenario GoodLife currently has 2,000 two-bedroom apartments in its
  • 3. apartment complexes. The current vacancy rate for your two-bedroom apartments on temporary, month-to-month lease is 28 percent. Susan Hearst has recommended that the vacancy rate be brought down to about 15 percent. She has also asked you to maximize revenue. You have to determine the monthly rental rate to ensure that more two-bedroom apartments are occupied and that revenue is maximized. Hal Morgan, Regional Property Manager. GoodLife Management Though we are a monopoly in Atlantis and we can fix the market rental rate at our discretion, well have to lower the rental rate to increase the quantity demanded. We can consider lowering rental rates for all our two-bedroom apartments on temporary month- to- month lease. 1 500 1.250 1.000 750 500
  • 4. R e n ta l R a te ( $ ) Scenario nt-1M ifa t-IirrAntly h2c 4 non buri-hArirnnm onartrnanic in ite You have selected the appropriate rental rate to reduce the vacancy rate to 15 percent. However, you have not maximized revenue. You could have increased the revenue you are earning by lowering the rental rate and the vacancy rate. The demand curve for any product is an imaginary line at a point in time. This tells you the quantities consumers would demand at various prices of the product. As a decision maker, you typically do not have access to the demand curve.
  • 5. However, what you do know is that for any product, more quantity is demanded at a lower price, other things remaining constant. As you have seen, when you reduce the rental rate, more potential tenants are willing to rent apartments, leading to a lower vacancy rate. As you lower the rental rate, revenue initially increases. reaches a maximum at a particular rental rate and quantity demanded. and then decreases. At a rental rate of $1,050 per month, you have succeeded in reducing the vacancy rate to the targeted level. At this rental rate, there were tenants for 1.700 apartments, leading to a revenue of $1.79 million. Also notice that though you have more apartments, not all of them are demanded at this rental rate and you have a surplus of 300 apartments. In order to lease out all your apartments, you would have to reduce the rental rate. Hal Morgan, Regional Property Manager, GoodLife Management It would not be profitable for us to lease out all the apartments at the current rental rate. That is because the cost of maintenance increases as we consider each additional apartment. We would be willing to lease out more apartments at higher rental rates as
  • 6. long as our maintenance costs are covered. 500 1,000 1,500 2,000 2.. 500 3.000 Number of Apartments I I Demand Curve Rental Rate =_-- Supply Curve R e n ta l R a te ( $) 2,000 1,750
  • 7. 1.500 1.250 1.000 750 Rental rate (S) Quantity supplied vnti navp 1 hem) nun-nortresnm onortrnontc o‘itailohlo fnr lagcp nn You have correctly identified the rental rate that you would charge if you were to lease out all your apartments. Economics for Business I Applying Supply and Demand Concepts Scenario t-/ You have 2,500 two-bedroom apartments available for lease on a temporary, month-to-month basis. The current rental rate for these apartments is $1,100. Susan has asked you to assess the possibility of leasing out all these apartments. Would you lease out all the apartments at the current rental rate? If you were to lease out all 2,500 apartments, what would be the rental rate?
  • 8. The supply curve for a product is an imaginary line at a point in time that tells you the quantities a supplier would provide at various prices of the product. As a decision-maker, you typically cannot access the supply curve. For any supplier. a higher price is an incentive to supply more, other things remaining constant. Therefore, as the rental rate increases, the number of apartments that GoodLife is willing to lease increases. This could be because the production cost, or in the case of GoodLife, the maintenance cost, increases for each additional unit of the product. This increasing maintenance cost means that each additional unit of the product, (in your case, each additional apartment), would be supplied at a higher price. The supply curve is, therefore upward sloping. As you increase the rental rate, the number of apartments supplied increases. If you were to lease all your 2,500 apartments, the appropriate rental rate, as you have correctly identified, would be $1,550 per month. 1,000 2,000 3,000 4.000 Number of Apartments 5.000 2,000 1,750
  • 10. Demand Curve i Rental Rate A surplus in the market exerts a 2,500 downward pressure on price. Quantity (units) Demand Curve Supply Curve !Equilibrium Replay Economics for Business I Applying Supply and Demand Concepts 1' Scenario .1' 6 The Atlantis Housing Survey has provided statistics on the demand for two-bedroom rental apartments in Atlantis. For various monthly rental rates, the survey has estimated the number of two-bedroom apartments that will be demanded. On the basis of these estimates, the survey has found a persisting imbalance between quantity demanded and quantity supplied at the prevailing rental rate. What monthly rental rate will you determine to remove this
  • 11. imbalance? Hal Morgan, Regional Property Manager, GoodLife Management For us as suppliers, a high rental rate is an incentive to lease more apartments. However, a high rental rate also means lower quantity demanded of apartments. The survey has found that people who work in Atlantis stay in neighboring towns because of the relatively low rental rates there. I suggest we lower the rental rate to capture this potential demand. You have identified the appropriate rental rate at which there is no imbalance between quantity demanded and quantity supplied. The point at which quantity demanded equals quantity supplied is the equilibrium point. At equilibrium. the market is in a state of balance and there is no incentive for either suppliers or consumers to change their respective quantities. The rental rate corresponding to this point is called equilibrium rental rate, and the corresponding quantity is called equilibrium quantity. At any rental rate above equilibrium, the quantity supplied is more than the quantity demanded and there is a surplus of apartments in the market. This means that GoodLife would supply more apartments than potential tenants would be willing to pay for. For potential tenants to increase their quantity demanded, the rental rate has to decline, because quantity demanded
  • 12. increases only when price decreases, other things remaining constant. As the rental rate decreases, quantity supplied of apartments also decreases, because you would have less incentive to supply at a lower price. The surplus becomes smaller and smaller as the rental rate decreases, leading to an increase in quantity demanded and a decrease in quantity supplied. This adjustment continues until equilibrium is attained. At any rental rate below equilibrium, the quantity demanded is more than the quantity supplied, leading to a shortage of apartments in the market. That is, potential tenants would be willing to pay for more apartments than you would supply. To induce you to increase quantity supplied, the rental rate has to increase, because more is supplied only at a higher price, other things remaining constant. As the rental rate increases, the quantity demanded also decreases, because along a demand curve, an increase in price results in a decrease in quantity demanded. The shortage becomes smaller and smaller as the rental rate increases, resulting in a decrease in quantity demanded and an increase in quantity supplied. This adjustment continues until equilibrium is reached. At a rental rate of $1,050 per month, you would lease 2,000 apartments, which is
  • 13. equal to 2,000 apartments for which there are tenants at this rental rate. There is equilibrium in the market, there is nc shortage or surplus, and therefore, there is no incentive for the rental rate or the number of apartments to change. Scenario `-‘1 2,500 2,000 S Supply Curve Demand Shift Demand Curve Initial Equilibrium co:: New Equilibrium Economics for Business I Foloply C and It has been two years. GoodLife now manages 3,000 two- bedroom apartments, and the prevailing monthly rental rate for temporary, month-
  • 14. to-month leases is $1,150. However. Lintech Inc's move to Atlantis has increased the population in the city. How will this affect demand for and supply of two-bedroom apartments for rent? What monthly rental rate will you charge to reestablish the equilibrium between demand and supply? Hal Morgan, Regional Property Manager, GoodLife Management Lintech's setting up office will increase demand for our apartments. I suggest we increase rental rates in response to the increase in demand. This rental rate will apply to all two- bedroom apartments on temporary, month-to-month leases when they come up for renewal, and not only to those that are currently vacant. 2,000 1,750 1,500 1,250 1.000 750 500 250 0
  • 15. Demand Shift tl; Demand increases Demand decreases (-) Demand does not change Supply Shift C Supply increases €'0 Supply decreases C Supply does not change Rental Rate Supply Curve Su Surplus Quantity supplied Quantity demanded Rental rate ($) 0 500 1.000 1 500 2,000 2.500 3,000 3.500 4.000 Number of Apartments i I Demand Curve- You have correctly identified the impact of increased
  • 16. population on the demand for two-bedroom apartments on temporary, month-to-month lease. However, you have not identified the impact on the supply of these apartments correctly. An increase in population increases the demand for rented apartments, but does not affect the supply of these apartments. At any given rental rate, more people demand rented apartments. This results in an increase in demand. Thus, the demand curve shifts to the right. The increase in demand means that quantity demanded is more than quantity supplied at the original equilibrium. and there is a temporary shortage in the market. That is, the number of apartments demanded is more than the number of apartments GoodLife is willing to lease at that rental rate. This causes the rental rate to increase. Thus, there is an upward movement along the supply curve. As the rental rate increases, quantity demanded decreases and quantity supplied increases, leading to a reduction in the shortage. This adjustment continues until equilibrium is reached between the new demand curve and the original supply curve. At the new equilibrium, the rental rate is higher than before, and the number of apartments demanded and supplied has increased.
  • 17. Replay 1,500 1.000 500 A shortage in the market exerts an 0 upward pressure on price. Quantity (units) R e n ta l R a te ( $ ) 6,000 0 1,000 2,000 3,000 4.000 5,000 Demand Curve Demand Shift
  • 18. Supply Curve Rental Rate Supply Shift Economics for Business 1 Applying Supply and Demand Concepts Scenario' GoodLife has 3.200 two-bedroom apartments available for lease, and charges a monthly rental rate of $1,450. However, an increase in incomes after the entry of Lintech has led people to prefer purchasing detached homes rather than renting apartments. How will this affect the demand for and supply of rental apartments? What monthly rental rate will you charge so that the equilibrium between demand and supply is reestablished? Hal Morgan, Regional Property Manager, GoodLife Management Demand fcr our apartments is bound to suffer. I think demand will continue to decrease as incomes increase, because people will prefer purchasing detached homes. I suggest we lower our rental rates to induce more people to rent apartments. 2.000 1,750 1,500
  • 19. 1.250 1.000 750 500 250 0 Scenario (Znnril ifs. hoc 9nn twri-hAtirrtnm anartmonte awailahle. frit. !pogo. .--. r'- You have correctly identified the impact of a change in preferences on the demand for and supply of two-bedroom rented apartments. You have also identified the appropriate equilibrium rental rate. A change in preferences toward purchasing detached homes reduces the demand for two-bedroom apartments on temporary, month-to- month lease. but it has no impact on the supply of these apartments. At any given rental rate, there are fewer potential tenants for your apartments. This results in a decrease in demand. Therefore, the demand curve shifts to the left.
  • 20. This results in a temporary surplus situation at the original equilibrium rental rate because quantity demanded (on the new demand curve) is less than quantity supplied. Thus, at this rental rate, you would lease more apartments than potential tenants are willing to pay for. To induce potential tenants to lease more apartments. the rental rate has to decline. As the rental rate decreases, the quantity supplied also decreases, and there is a downward movement along the supply curve. As the rental rate decreases. the surplus starts decreasing because quantity supplied decreases and quantity demanded increases. This adjustment continues until equilibrium between the new demand curve and the original supply curve is reached. If you compare this equilibrium with the original equilibrium, you will see that both rental rate and equilibrium quantity have decreased. At the new equilibrium, the rental rate, as you have identified correctly, ie ~ 1 X410 per month. At this rental rate yGni NOUN [email protected] 2:250 apartments, which is equal to thg 50a4ments that potential tenants are willing to pay for. Thus, there is no shortage or surplus in the market. Replay
  • 21. Number of Apartments Demand Shift C) Demand increases Demand decreases (-) Demand does not change Supply Shift (") Supply increases (*) Supply decreases (I) Supply does not change Surplus Quantity supplied Quantity demanded Rental rate ($) A surplus in the market exerts a 2,500 downward pressure on price. S Demand Curve Initial Equilibrium
  • 22. New Equilibrium Supply Curve I 'Demand Shift Hal Morgan, Regional Property Manager, GoodLife Management I suggest we reduce the rental rate for our remaining two- bedroom apartments on temporary, month-to-month lease. Demand for our apartments is already low. In this scenario. a low rental rate may provide potential tenants with an incentive to rent more apartments than detached homes. 1,000 2.000 3,000 4.000 5.000 Number of Apartments R e n ta l R a te ( $)
  • 24. S 1 A shortage in the market exerts an 0 upward pressure on price. Quantity (units) i Demand Curve Demand Shift Initial Equilibrium o Supply Curve Supply Shift iNew Equilibrium Economics for Business I Applying Supply and Demand Concepts Scenario r Six months later. Hal's prediction of a further decrease in demand seems to be coming true. GoodLife has 2,800 two-bedroom apartments for lease on a temporary, month-to-month basis as about 400 apartments have been converted into condominiums for sale. Susan has also agreed to convert more two-bedroom apartments for rent into condos for sale.
  • 25. How will these two developments affect demand for and supply of rented two-bedroom apartments in future? What monthly rental rate will you charge so that the equilibrium between demand and supply is reestablished? Demand Shift C Demand increases (;) Demand decreases C Demand does not change Supply Shift O Supply increases 0, Supply decreases O Supply does not change Surplus Quantity supplied Quantity demanded Rental rate ($) Demand Curve Demand Shift Rental Rate You have correctly identified the impact of change in preferences and change in
  • 26. expectations respectively on the demand for and supply of two- bedroom apartments on temporary, month-to-month lease. You have also identified the equilibrium rental rate correctly. A change in preferences causes demand for two-bedroom rented apartments to decrease. Expecting a further decrease in demand, you have converted some apartments for rent to condominiums for sale, causing a decrease in supply. At any given rental rate, there are fewer tenants for your apartments, and you also lease fewer apartments. This results in a decrease in the demand for and the supply of apartments. Therefore, both the demand curve and the supply curve shift to the left. What happens to equilibrium rental rate and quantity now depends on which of the two effects is stronger: the decrease in demand or the decrease in supply. As you can see from the figure, the shift in supply is more than the,shift in demand. This could be because you have decreased supply in anticipation of a greater decrease in demand than has actually happened. There is now a temporary shortage at the original equilibrium rental rate, because at this rental rate, quantity supplied on the new supply curve is less than quantity demanded on the new demand curve. That is, you
  • 27. would lease less number of apartments than potential tenants are willing to pay for. The rental rate has to increase to give you incentive to lease more apartments. As the rental rate increases, quantity demanded decreases, leading to a reduction in shortage. This adjustment continues until equilibrium between the new demand and supply curves is reached. If you compare this equilibrium with the original equilibrium, you will see that the equilibrium quantity is less than before, but the equilibrium rental rate is higher than before. If the shift in demand had been more than the shift in supply, as opposed to what it is now, both equilibrium quantity and rental rate would have declined. At the new equilibrium. as you have correctly identified, the rental rate is 81,475 per month. At this rental rate, you would lease 1,900 apartments, which equals the 1,900 apartments for which there are tenants. Thus, there is no shortage or surplus. The concepts of supply and demand are fundamental to understanding many real-world occurrences. Economics for Business I
  • 28. Applying Supply and Demand Concepts Demand and Supply The demand curve is downward sloping, and that quantity demanded increases as the price decreases—that is. as you move down the demand curve. GoodLife could increase the quantity demanded of its rented apartments only by reducing the rental rate. The supply curve is upward sloping, and quantity supplied increases with an increase in price—that is, as you move up the supply curve. An increase in rental rate would cause GoodLife to lease out more apartments. Equilibrium Quantity demanded equals quantity supplied only at the equilibrium point. At prices below equilibrium, the quantity demanded exceeds quantity supplied, and there is a shortage in the market. That is, consumers are willing to buy more than producers are willing to sell at this price. This causes price to increase. As price increases, quantity demanded decreases and quantity supplied increases. This adjustment process continues until equilibrium is attained. Similarly, at prices above equilibrium, quantity supplied exceeds quantity demanded, and there is a surplus in the market. Producers are willing to sell more than consumers are willing to buy, which exerts a downward pressure on price. The price continues to decrease until equilibrium is attained. Shifts in demand and supply Demand and supply are not static; various factors cause them to increase or decrease. For instance,
  • 29. an increase in population caused demand for GoodLife's two- bedroom apartments to increase, but a change in preferences caused demand to decrease. Similarly, a change in expectations caused supply of two-bedroom apartments to decrease. These factors cause the demand or supply curve to shift to the right (increase) or left (decrease). A change in price, on the other hand. causes upward or downward movement along the same demand or supply curve. Price ceiling You have also seen the effect of a price ceiling on the quantity demanded and quantity supplied of two-bedroom apartments. A price ceiling below equilibrium causes shortages because at this price, consumers' quantity demanded exceeds producers' quantity supplied. In such a scenario. non-price methods of rationing the limited supply of two-bedroom apartments may come into the picture. Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8
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