Ashish Agrawal presented on Conversion Rate Optimization. He has 8 years of experience in digital marketing. The presentation covered: - What CRO is and its benefits like a structured approach to improving website performance. - Why testing is important using an iterative approach. The stages of testing and types of testing were explained. - Developing hypotheses by gathering data on users' motivations, the relevance of content, and optimal website structures. - Analyzing test results and focusing on key performance indicators to continuously improve advertising.