The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.