Coca Cola Presentation[1]

Coca Cola by, Robin Toal Brock Vestrum LeannaPrivette April Vassau

Agenda Company Overview Industry & Competitors Overview Ratios Future Strategy Recommendation

Company OverviewHistory ,[object Object]

1920-1960s: Coke was introduced overseas and became a partner of the Olympic games. By the time WWII was over, Coke doubled their bottling plants across the country and overseas.,[object Object]

1990s: A decade of consistent growth with the introduction of new products such as Powerade and Dasani bottled water.

2000-Now: 1.4 billion beverages are sold each day. Coke continues to look to delight its customers who reach for one of their products by focusing on what the demand is within local communities. ,[object Object]

Industry Overview Non alcoholic beverages represent 60% of the beverage industry Soft drinks, fruit juices, bottled water, milk, sports drinks, ready-to-drink tea & coffee Leaders in this segment are Coca Cola & Pepsi, which together hold over 50% of the market The beverage industry is highly competitive on pricing, packaging, marketing, and developing new products which leads to pressures from shareholders to expand portfolio of brands

Industry Analysis – Share Price Price Time

Competitors (Ticker) MAIN COMPETITORS Pepsico (PEP) Dr Pepper Snapple Group (DPS) 2ND TIER COMPETITORS NationalBeverage (FIZZ) JonesSoda (JSDA) Nestle (NESN) KraftFoods (KFT)

Coke vs. Pepsi Glob al Footprint Coffee & Tea Social Media Keeping an eye on DPS

Future Strategy Coca-Cola’s 2020 Vision, the 6 P’s: Profit: More than double system revenue by 2020 while increasing system margins People: Be a great place to work Portfolio: More than double servings to over three billion a day by 2020 and be #1 in the nonalcoholic ready-to-drink business in every market and every category that is of value Partners: Be the most preferred and trusted beverage partner Planet: Be the global leader in sustainable water use and industry leadership in packaging, energy and climate protection Productivity: Manage people, time and money for the greatest effectiveness

SWOT Analysis Strengths: Leading market presence, built on strong brand Robust manufacturing and distribution capabilities Strong global footprint Weaknesses: Destocking of products as the consumer preference shifts to value brand products Opportunities: Growing per capita consumption in developing economies Acquisitions of major North American bottler Growing Non-Alcoholic ready-to-drink beverage industry. Threats: Evolving consumer preferences Water scarcity and poor quality would impact production costs and capacity

Coca Cola Presentation[1]

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Editor's Notes