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ILRI Communications and Knowledge Management Strategy

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Presented by Michael Victor at the “Webinar on ILRI Publications Guidelines for Boosting Uganda’s Investments in Livestock Development Project”, 14 April 2020

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ILRI Communications and Knowledge Management Strategy Michael Victor Head of Communications International Livestock Research Institute (ILRI) 14 April 2020 Better lives through livestock
ILRI strategic objectives • Develop, test, adapt and promote science- based practices that achieve better lives through livestock. • Provide compelling scientific evidence in ways that persuade decision-makers— • Work to increase capacity CKM is central to support scientists to reach outcomes – from research to design to getting to outcomes. In addition, plays a central role in contextualizing and advocating for livestock and innovating for uptake.
Digitization • developing capacity to advise and support digitization of agriculture and digital workplace • Apps, new tools, user lead design, etc. Engagement & influencing • Working with media • Amplify and support researchers to engage with media • Engaging influential stakeholders Strategic Communication • Story-telling • Strategic and intentional communications • Coherent story lines and messages Behaviour change Comms • Increasing need to support behaviour change initiatives related to food safety, diseases and AMR • Risk communication Knowledge Capitalization • Social learning to share knowledge • Guides, good practice • Focus on cross cutting topics – policy engagement, smart apps, behaviour change communications Strategic response
Aim to influence Policymakers, strategists at global, regional and national levels Financial investors (donors, private sector companies, foundations) Champions/ livestock aware • ILRI directors, including the board of trustees and Institutional Management Committee • ILRI scientists in programs • ILRI funding, research and implementing partners • Livestock champions/ livestock ‘aware individuals, groups, networks and organizations • News media • Academic/research communities • NGOs and professional development communities Indirect audiencesGeneral public Farmers and farmer groups, civil society Internal audiences Target audiences
ILRI Digital Ecosystem Sharing Interaacting ILRNET 2.0 – based on Sharepoint Program and project based Sharepoints Yammer – ILRNET Institutional conversations MS Teams Team and individual conversations Zoom Webinars, virtual meetings & workshops Sharepoint sites Project, program and initiatives Digital signage Email Wikis Moving into sharepoint Sales force Contact and customer relations CG-space Institutional document repository Slideshare Posters and presentations Flickr Photos Youtube Multi-media ILRI.org Program and project sites Staff Corprorate Blog and stories Facebook Linkedin Twitter Other social media channels ILRI Publishing Tool Approval for journal articles Stopped using In use In development Capturing Pinterest
Improved web content • Consolidated blog space and focus on quality content —less reporting, more analysis  Long-form stories  Editorial  Analysis  Opinion  Podcast  Video  Multi-media stories  Outcome stories  Solution pieces • Working with researchers to produce stories
Freshening up the visual look and feel Fresh take on science posters
Who to contact • Publications – Tsion Issayas t.issayas@cgiar.org • Putting publications onto repository/cg-space – Abenet Yabowork <a.yabowork@cgiar.org> • Blogging/writing – Paul Karaimu p.karaimu@cgiar.org /Annabel Slater a.slater@cgiar.org • Social media – Tsehay Gashaw – t.gashaw@cgiar.org • Internal communicaitons -- Tsehay Gashaw – t.gashaw@cgiar.org
About 620 ILRI staff work in Africa and Asia to enhance incomes and livelihoods, improve food security, and reduce disease and environmental degradation. Australian animal scientist and Nobel Prize laureate Peter Doherty serves as ILRI’s patron. Organizations that fund ILRI through their contributions to CGIAR make ILRI’s work possible. Organizations that partner ILRI in its mission make livestock research for development a reality. www.ilri.orgThis presentation is licensed for use under the Creative Commons Attribution 4.0 International Licence. THANK YOU

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ILRI Communications and Knowledge Management Strategy

  • 1. ILRI Communications and Knowledge Management Strategy Michael Victor Head of Communications International Livestock Research Institute (ILRI) 14 April 2020 Better lives through livestock
  • 2. ILRI strategic objectives • Develop, test, adapt and promote science- based practices that achieve better lives through livestock. • Provide compelling scientific evidence in ways that persuade decision-makers— • Work to increase capacity CKM is central to support scientists to reach outcomes – from research to design to getting to outcomes. In addition, plays a central role in contextualizing and advocating for livestock and innovating for uptake.
  • 3. Digitization • developing capacity to advise and support digitization of agriculture and digital workplace • Apps, new tools, user lead design, etc. Engagement & influencing • Working with media • Amplify and support researchers to engage with media • Engaging influential stakeholders Strategic Communication • Story-telling • Strategic and intentional communications • Coherent story lines and messages Behaviour change Comms • Increasing need to support behaviour change initiatives related to food safety, diseases and AMR • Risk communication Knowledge Capitalization • Social learning to share knowledge • Guides, good practice • Focus on cross cutting topics – policy engagement, smart apps, behaviour change communications Strategic response
  • 4.
  • 5. Aim to influence Policymakers, strategists at global, regional and national levels Financial investors (donors, private sector companies, foundations) Champions/ livestock aware • ILRI directors, including the board of trustees and Institutional Management Committee • ILRI scientists in programs • ILRI funding, research and implementing partners • Livestock champions/ livestock ‘aware individuals, groups, networks and organizations • News media • Academic/research communities • NGOs and professional development communities Indirect audiencesGeneral public Farmers and farmer groups, civil society Internal audiences Target audiences
  • 6. ILRI Digital Ecosystem Sharing Interaacting ILRNET 2.0 – based on Sharepoint Program and project based Sharepoints Yammer – ILRNET Institutional conversations MS Teams Team and individual conversations Zoom Webinars, virtual meetings & workshops Sharepoint sites Project, program and initiatives Digital signage Email Wikis Moving into sharepoint Sales force Contact and customer relations CG-space Institutional document repository Slideshare Posters and presentations Flickr Photos Youtube Multi-media ILRI.org Program and project sites Staff Corprorate Blog and stories Facebook Linkedin Twitter Other social media channels ILRI Publishing Tool Approval for journal articles Stopped using In use In development Capturing Pinterest
  • 7. Improved web content • Consolidated blog space and focus on quality content —less reporting, more analysis  Long-form stories  Editorial  Analysis  Opinion  Podcast  Video  Multi-media stories  Outcome stories  Solution pieces • Working with researchers to produce stories
  • 8. Freshening up the visual look and feel Fresh take on science posters
  • 9. Who to contact • Publications – Tsion Issayas t.issayas@cgiar.org • Putting publications onto repository/cg-space – Abenet Yabowork <a.yabowork@cgiar.org> • Blogging/writing – Paul Karaimu p.karaimu@cgiar.org /Annabel Slater a.slater@cgiar.org • Social media – Tsehay Gashaw – t.gashaw@cgiar.org • Internal communicaitons -- Tsehay Gashaw – t.gashaw@cgiar.org
  • 10. About 620 ILRI staff work in Africa and Asia to enhance incomes and livelihoods, improve food security, and reduce disease and environmental degradation. Australian animal scientist and Nobel Prize laureate Peter Doherty serves as ILRI’s patron. Organizations that fund ILRI through their contributions to CGIAR make ILRI’s work possible. Organizations that partner ILRI in its mission make livestock research for development a reality. www.ilri.orgThis presentation is licensed for use under the Creative Commons Attribution 4.0 International Licence. THANK YOU

Editor's Notes

  1. “Redrawing” our logo New take on science posters New color palette
  翻译：