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Campus
Skills
Report
2022
2
Campus Skills Report 2022
Table of Contents
Data Scientist
Data Analyst
Software Engineer
Machine Learning Engineer
Marketing Specialist
India
The Philippines
Turkey
Colombia
Mexico
Egypt
Saudi Arabia
South Africa
United States
Arts and Humanities
Biological Sciences
Business
Computer Science
Education
Engineering
Health Sciences
Mathematics and Statistics
Physical Sciences
Social Sciences
Technical Appendix
Endnotes
9
10
11
12
13
4 48
7 15 35
49
53
17
19
21
23
25
27
29
31
33
38
39
40
41
42
43
44
45
46
47
Campus Skill
Trends Globally
Appendix
Campus Skill
Trends by Country
Introduction Campus Skill-to-
Job Pathways
Introduction
4
Campus Skills Report 2022 Introduction
Introduction
Understanding the future of higher education
The pandemic dramatically accelerated the pace of technological adoption worldwide. As the
world moved online, individuals, businesses, and governments alike altered their expectations and
behaviors. Today, technological adoption continues at record rates, and innovations in automation
and artificial intelligence (AI) are fast developing.1
These advances are changing both the nature of jobs and the skills required to do them. As
the division of labor among humans, machines, and algorithms shifts, jobs that involve routine,
repetitive work will disappear, while new jobs—many of which cannot currently be predicted—will
emerge. By 2025, 85 million existing jobs may be lost, yet 97 million new jobs may arise.2
Many
of these new jobs will center on skills that are uniquely human, from cognitive skills such as
decision making and creativity, to social and emotional skills, such as collaboration and project
management. Technology skills, such as software programming, machine learning, and product
design, will also increase in demand.3
In our skills-based, accelerated world, higher education is more important than ever.
Higher educational institutions have long been avenues of economic opportunity, social
mobility, and intellectual flourishing. By enabling people to gain the foundational knowledge
and concrete skills that they need to succeed throughout their lives, these institutions are
essential to thriving, equitable societies. As economic growth increasingly depends on advanced
forms of human capital, the role that these institutions play as incubators of human talent will
only become more important.
Aligning higher education and employment
Youth unemployment, long elevated, is reaching crisis levels. In 2020, employment among
15- to 24- year- olds worldwide fell by 8.7%, compared to 3.7% for adults.4
The pandemic worsened
the limited job prospects of many of the world’s youth, who were already at least twice as likely to
be unemployed as adults. Between 2015 and 2025, over one billion young people will enter the job
market—yet only 40% are expected to find formal jobs.5
Joblessness has adverse effects on youth,
including diminished lifetime earnings, social exclusion, and psychological distress.
Enhancing student employability is a top priority for higher education. Higher education has
numerous objectives: among them, contributing to knowledge creation, enabling socioeconomic
mobility, and promoting diversity and inclusion. All of these objectives are tied to students’ career
prospects upon graduation—or, otherwise put, their employability. Employability is a measure
of students’ ability to secure their first job and remain employed throughout their working lives.
While higher education should not focus solely on employability, incorporating employability
within a holistic learning program is of crucial importance.
Higher education institutions rely on successful job placements to increase enrollments
and rise in international rankings. Around the world, students describe bettering their work
opportunities as one of their primary motivations for pursuing a post-secondary degree.6
Global
university rankings also rely on graduates’ employment outcomes when determining institutions’
placements.7
Enhancing student employability can enable higher education institutions to boost
their enrollments, forge deeper industry partnerships, and build stronger alumni communities.
5
Campus Skills Report 2022 Introduction
Embracing skills-first learning
While higher education is typically organized by academic disciplines, today’s jobs are
organized by skills. Youth unemployment has many causes, yet foremost among them are
the disconnects between what students learn and what employers need.8
The fact that higher
educational institutions and employers speak different languages—the first, of academic
disciplines; the second, of skills—has contributed to misalignments between curricula and labor
market demands that may limit students’ ability to secure employment.
A skills-first approach can enable higher educational institutions to align their curricula with
labor market needs. The shared framework of skills connects all players in the education-to-
employment ecosystem. Skills can empower students to identify, understand, and communicate
what they have learned to employers and apply this knowledge to real-world situations. By
conceiving curricula in terms of the specific skills that they impart, higher education institutions
can connect the language of academic disciplines to that of the job market. In doing so, they can
identify curricular strengths and weaknesses, proactively fill curricular gaps, and evolve course
offerings to meet emerging economic and societal needs.
Multi-disciplinary skills empower students to pursue multiple career paths. Skills can be
both discipline-specific—for example, finance for a business student—and multi-disciplinary—
for example, data analytics for an arts and humanities student. Multi-disciplinary skills are
transferable, meaning that they apply to multiple majors and career paths. They thus create a
foundation for continuous learning that enables students to both become and remain employable
throughout their lives. An estimated 85% of the jobs that will exist by 2030 have yet to be invented.9
Multi-disciplinary skills, particularly those that relate to the use, analysis, and design of data and
technology, can help students prepare for this unpredictable future.
Teaching the skills of the future
Higher education institutions often struggle to keep their curricula up to date, especially in
fields related to data and technology. Many of today’s fastest-growing digital skills, including
user experience design, cloud computing, and social media, were relatively unheard of until
recently.10
As new, high-growth skills arise in the working world, many higher education
institutions lack the ability to both identify these skills and integrate them into existing
curricula.11
As a result, many students are being prepared for jobs that may no longer exist, while
others are not acquiring the skills needed for the in-demand jobs to which they aspire.12
Online learning presents higher education with immense opportunities. By providing
transparency about in-demand skills and integrating online courses that teach these skills into
existing curricula, these institutions can effectively align their curricula with both local and
global labor market needs. Guided by their institutions, students can craft versatile portfolios of
skills that enable them to follow their disciplinary interests while gaining job-ready skills.
This report explores skill trends among student learners across the globe and identifies
key steps that higher education institutions can take to improve student employability.
Drawing from Coursera’s 3.8 million registered student learners and 3,700 free and paid campus
customers, it measures the skill proficiencies of students for five emerging roles, highlights
student skill trends across nine countries, and provides skill-to-job pathways for 10 academic
disciplines. Importantly, while certain students use online learning to acquire skills on their
own initiative, others are guided by curated programs implemented by their institutions in
partnership with Coursera. When reading this report, the formative role of higher education
institutions cannot be overstated.
6
Campus Skills Report 2022 Introduction
Campus Skill Trends Globally
FIVE EMERGING JOBS
This section looks at the job-readiness of students
worldwide. It reveals where students are performing well,
and where they’re falling behind, in key skills needed for five
emerging jobs. Drawing on these insights, higher education
leaders can take concrete steps to close curricular gaps and
improve student employability.
Campus Skill Trends by Country
NINE COUNTRIES
This section surfaces the skill and course preferences of
students on Coursera in nine countries. It then pairs these
insights with an analysis of the macro-economic and
environmental factors that may shape their preferences.
Understanding both this nuanced context and the skill needs
of students are crucial first steps in aligning higher education
with employment.
Campus Skill-to-Job Pathways
TEN ACADEMIC DISCIPLINES
This section maps the pathways from the skills that students
across 10 academic disciplines are acquiring on Coursera to
the jobs in which they express interest, and vice versa. These
insights can empower higher education leaders to inform
students about potential jobs that align with their studies,
while also ensuring that they’re teaching the diverse skills
needed to transition into these jobs.
The report is divided into three sections:
SAMPLE INSIGHT
Students across all countries are drawn to technology
and data skills that they will need to enter burgeoning
digital industries and startup scenes.
SAMPLE INSIGHT
The emerging jobs in which students have expressed
the most interest are data scientist, data analyst,
software engineer, machine learning engineer, and
marketing specialist.
SAMPLE INSIGHT
Students across disciplines, particularly
engineering, are picking up on the growing need for
human skills that complement technical skills and
enable workplace success.
Campus Skill
Trends Globally
8
Campus Skills Report 2022 Campus Skill Trends Globally
Campus Skill Trends Globally
This section explores five emerging jobs—data scientist, data analyst, software engineer,
machine learning engineer, and marketing specialist—in which students on Coursera express
strong interest. While most of these jobs are entry level, data scientist and machine learning
engineering roles may require additional qualifications and/or prior work experience. According
to the World Economic Forum, these jobs are among the most in demand and fastest growing
globally: an upward trend that is expected to continue in coming years.13
By revealing where
students are performing well, and where they’re falling behind, this section offers visibility into the
job-readiness of students worldwide. Drawing on these insights, higher education leaders can take
concrete steps to close curricular gaps and improve student employability.
In line with Coursera’s skills-first approach to learning, each job is broken down into a set
of five to six core skills. These skills are assigned target proficiencies—conversant, beginner,
intermediate, or advanced—that reflect the level of expertise required for a working professional.
For each job, a series of density-plot visualizations show the distribution of proficiencies among
students globally on Coursera for each of that job’s associated skills.
Are students equipped with the skills needed to enter emerging jobs? Our skill trend analysis
of students on Coursera reveals the following insights:
•	 The emerging jobs in which students have expressed the most interest are data scientist, data
analyst, software engineer, machine learning engineer, and marketing specialist. While
students have made meaningful progress toward obtaining baseline proficiency in job-relevant
skills, the majority have yet to meet the target skill proficiencies needed to transition into these jobs.
•	 Students who plan to pursue data scientist and data analyst jobs must focus on advancing their
data visualization skills, along with foundational mathematics, probability, and statistics skills.
•	 While a vast majority of students interested in becoming software engineers are conversant
in software engineering, only a small share have the intermediate software engineering skills
needed for the role: a gap that can be closed through coursework in programming languages,
data structures, and operating systems, along with hands-on coding projects.
•	 Machine learning, probability, and statistics are the most developed skills among students who
aspire to become machine learning engineers—yet, to secure these roles, they must improve
their facility with computer and statistical programming.
•	 Students who express interest in becoming marketing specialists show strength in
communication and data analysis software skills. This pairing aligns with the demands of
modern marketing, which blends storytelling and data.
9
Campus Skills Report 2022 Campus Skill Trends Globally
How to read the
Emerging Job
Proficiency Charts
Emerging Job Proficiency Charts examine data gathered from
students on Coursera who express interest in five emerging
jobs. Using Coursera’s skills benchmarking methodology,
these charts show the progress that these students are
making toward attaining the five to six core skills needed to
prepare for these jobs. For each skill, we plot the distribution
of students’ skill scores. Over these distributions, we
superimpose the skill proficiency targets for each emerging
job. We then report the percentage of students interested in
an emerging job who have the necessary proficiency in each
of the core skills required to secure it.
Distribution of students’ skill
proficiency in data management
Students who have not
reached skill proficiency
target in data visualization
Skill proficiency target for
machine learning
Students who have reached or
exceeded skill proficiency target
in data visualization
Meet the skill
proficiency target
Meet the skill
proficiency target
Meet the skill
proficiency target
10
Campus Skills Report 2022 Campus Skill Trends Globally
DATA SCIENTIST PROFICIENCY GLOBALLY
Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
Data scientists make inferences, build
predictive models, and derive strategic
insights from data. Demand for data
scientists is expected to grow by 28%
through 2026, as big data and AI drive
innovation across all sectors of the global
economy.14
Data management skills are a
strong suit among students on Coursera.
They trail behind industry needs in
foundational mathematics, probability,
and statistics skills, as well as the data
visualization skills needed to present their
findings to business stakeholders.
11
Campus Skills Report 2022 Campus Skill Trends Globally
Data analysts use similar tools as data
scientists to surface learnings from data
that answer key business questions. As
cloud and analytics services improve, the
scale and complexity of data are growing
exponentially—as is the need for data
analysts who can extract signals from the
noise.15
To prepare for this role, students
on Coursera must build their facility
with popular tools for data analysis and
visualization, including Python and Tableau.
DATA ANALYST PROFICIENCY GLOBALLY
Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
12
Campus Skills Report 2022 Campus Skill Trends Globally
Software engineers create, implement,
and test computer programs for a wide
range of use cases. As technological shifts
compel more and more companies to think
and act like software companies, software
engineers will be mission critical for
nearly all businesses in the future.16
While
strong in security engineering and mobile
development skills, students on Coursera
must close gaps in foundational coding
and infrastructure skills, including Python,
data pipelines, and systems engineering,
to be competitive for this role. Hands-on
projects that use real-world programming
environments can help students apply these
skills to job-relevant scenarios.17
SOFTWARE ENGINEER PROFICIENCY GLOBALLY
Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
13
Campus Skills Report 2022 Campus Skill Trends Globally
Machine learning engineers design and
develop models that teach themselves
to make increasingly accurate and
sophisticated predictions using data.
A subfield of AI, machine learning has a
projected annual growth rate of 44% for the
next two years.18
Securing this role requires
a broad portfolio of software engineering
and data science skills, from algorithms,
data structures, and computer architecture
to coding languages such as Python, C,
and R. To prepare for this job, students on
Coursera must strengthen their computer
and statistical programming skills.
MACHINE LEARNING ENGINEER PROFICIENCY GLOBALLY
Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
14
Campus Skills Report 2022 Campus Skill Trends Globally
Marketing specialists combine
storytelling and data to build brands and
acquire customers. Grounded in a deep
understanding of their target audience,
marketers create customized experiences
that educate prospective users and
compel them to take action: two tasks
that are essential for businesses.
Students on Coursera are making strides
in communication and data analysis
software skills: a combination that is
crucial for modern marketing, which
relies on both human narratives and
data-driven personalization.19
MARKETING SPECIALIST PROFICIENCY GLOBALLY
Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
Campus Skill
Trends by Country
16
Campus Skills Report 2022 Campus Skill Trends by Country
This section explores campus skill trends in nine countries.
It pairs data gathered from student learners on Coursera
with insights into the specific contexts within which they are
learning. Each analysis connects students’ activity to a range
of macro-economic and environmental factors, including
demographic trends, economic conditions, and technological
shifts, that may shape their preferences.
This section positions higher education within a broader
ecosystem that includes employers and governments.
Understanding this ecosystem, and the interdependencies
that it creates, is a crucial first step toward connecting higher
education with employment.
Our skill trend analysis of students on Coursera reveals the
following country insights:
•	 Students across all countries are drawn to technology and
data skills that they will need to enter fast-developing digital
industries and startup scenes.
•	 In all countries, except the Philippines and the United States,
the enrollment of female students on Coursera lags behind
that of male students. At the same time, gender gaps in
higher education have narrowed globally, suggesting that
female campus students may face unique barriers in their
awareness of and access to online learning.20
Campus Skill Trends by Country
•	 Students in India are seeking out foundational and emerging
digital skills, from C programming to cloud computing, that
prepare them for jobs in their country’s expanding digital
economy.
•	 Of all the countries featured in this report, the Philippines
has the highest percentage of female campus learners
enrolled on Coursera.
•	 Students in Turkey are prioritizing human skills such as
resilience and critical thinking, which industry leaders see as
critical to the country’s services-driven economy.
•	 A high number of students in Colombia are learning
programming, software, and data analysis skills: a promising
trend as the country’s economy prioritizes technology-
driven endeavors.
•	 Business skills, such as organizational development, people
development, and negotiation, appeal to many students in
Mexico, who could benefit from applying these skills to job-
relevant internships and hands-on projects.
•	 Students in Egypt gravitate toward technology skills like
software architecture, software testing, and software
engineering that prepare them to launch their own ventures
in the country’s growing startup scene.
•	 Students in Saudi Arabia are pairing human skills, such as
writing and emotional intelligence, with business skills,
such as negotiation and strategy: a combination that
prepares them for opportunities in the country’s private
sector.
•	 Students in South Africa have an opportunity to engage with
the digital skills required to take advantage of the country’s
growing demands for both digital transformation and
startup talent.
•	 To thrive in the face of rapid technological change, students
in the United States are joining technology skills with human
skills, such as decision making and change management.
“
Campus Skills Report 2022 Campus Skill Trends by Country
22
Campus Median Age
1.7M
Campus Learners
13.6M
Registered Learners
Campus Percent
on Mobile
Campus Percent
Women Learners
54%
40%
Over-indexing skills
Top guided projects
“
ASIA PACIFIC
India
Top jobs by student demand
As a university, our goal is to empower our
students to own their futures. Rather than view
learning as a challenge, we want our graduates
to confidently say: ‘I can learn anytime,
anywhere, and the world is at my feet.’
Since we’ve introduced online learning, half
of our students have taken four or more
online courses and together, they’ve logged
one million learning hours. In addition to
learning in an online environment—a critical
skill for lifelong learning—these students
have been able to gain in-demand skills and
pursue hands-on projects that give them
an edge when applying for jobs. Companies
who interview on our campus are pleasantly
surprised: ‘How have you been able to achieve
all these things?’ they ask our students. When
our students land their dream jobs: that’s a
very proud moment for us.
Reema Gupta
Director of Digital Learning,
Gandhi Institute of Technology
& Management
17
1 Amazon Web Services (1.32x)
2 HTML and CSS (1.23x)
3 Mobile Development (1.22x)
4 Network Model (1.18x)
5 Blockchain (1.18x)
6 Data Structures (1.18x)
7 Software As A Service (1.16x)
8 Interactive Design (1.15x)
9 C Programming (1.15x)
10 Cloud Computing (1.15x)
1 Introduction to Basic Game Development using Scratch
2 AWS S3 Basics
3 Build a Full Website using WordPress
4 Google Ads for Beginners
5 Getting Started with Azure DevOps Boards
6 Create a Resume and Cover Letter with Google Docs
7 Machine Learning Pipelines with Azure ML Studio
8 Develop a Company Website with Wix
9 Getting Started in Google Analytics
10 Business Analysis & Process Management
1 Software Engineer
2 Data Scientist
3 Data Analyst
18
Campus Skills Report 2022 Campus Skill Trends by Country
By 2027, India will become the world’s most populous
country.21
Its demographics skew young, with more than 50%
of its population below the age of 25, and over 65% below the
age of 35. In the next two decades, an estimated 10–12 million
young people will enter its workforce each year: a trend that
promises to fuel extraordinary economic growth, provided that
ample opportunities for productive employment exist.22
Unfortunately, the pandemic prompted an economic
contraction whose impact on young people was particularly
severe.23
In March 2021, unemployment stood at almost 39%
among 20- to 24-year-olds, compared to 9.3% for the general
population.24
Gender disparities further hinder inclusive
growth. From primary through tertiary education, the share
of women who attend school is consistently larger than that
of men. Yet only 24% of women actively engage in the labor
market, giving India one of the lowest female labor force
participation rates in the world.25
While access to higher education is at a historic high, concerns
with the relevance and quality of programs persist. Since 2001,
the number of post-secondary educational institutions in India
has grown dramatically, and enrollment rates have nearly
tripled to 29%.26
Despite these encouraging gains, problems
abound: among them, insufficient funding, weak regulatory
oversight, teaching shortages, and outdated curricula.
Courses in technical disciplines often lag 10 to 15 years behind
industry needs, resulting in graduates who lack the advanced
technology skills needed to drive domestic innovation.27
Data from students in India on Coursera reveals a strong
interest in digital skills. As India’s digital infrastructure
improves, technology is primed to transform nearly every
sector of its economy, from financial services and healthcare
to logistics, manufacturing, and trade.28
By building key
digital skills such as HTML and CSS, data structures, and C
programming, students in India are preparing to meet the
needs of their country’s fast-growing digital economy, which is
expected to serve a population of over 1.5 billion internet users
by 2040.29
Cutting-edge digital skills are priming these students for
emerging technology jobs. In recent years, India has risen
in global innovation rankings.30
What’s more, its startup
ecosystem is the world’s third largest after the U.S. and China.31
By acquiring skills in emerging areas such as blockchain,
cloud computing, and mobile development, students in India
are readying themselves to build innovative products, from
INDIA
Preparing the world’s largest youth population to enter the digital economy
internet-native payment systems to consumer-facing apps for
the country’s nearly 850 million mobile users.32
Demand for
these jobs is surging: in 2020, employers in India posted nearly
379,000 openings for cloud-related roles alone.33
While digital skills dominate among these students, an
opportunity exists to develop human and business skills.
Programming and data skills are crucial for in-demand digital
jobs in India—yet so are collaboration, communication, and
critical thinking skills.34
This is particularly true in software
and web development, as programmers must communicate
technical requirements and act on feedback from cross-
functional stakeholders. Students in India can smooth their
transition into employment by complementing their technical
learnings with non-technical skills.
19
Campus Skills Report 2022 Campus Skill Trends by Country
23
Campus Median Age
30,150
Campus Learners
1.37M
Registered Learners
Campus Percent
on Mobile
Campus Percent
Women Learners
37%
52%
“
ASIA PACIFIC
The Philippines
Top jobs by student demand
1 Software Engineer
2 Data Scientist
3 K-12 Teacher
Although we are based in the
Philippines, Mapua University has
global aspirations. We aim to prepare
our students for jobs that exist both
locally and around the world. To
achieve this goal, we’ve aligned our
curricula with the knowledge and
skills required for entry-level jobs.
We’ve also focused on in-demand
fields such as engineering, computing,
and architecture that expand the
employment opportunities available
to our graduates. Integrating digital
capabilities like online learning into
our curricula has played a major role
in helping us take these important
steps forward.
Dr. Reynaldo B. Vea
President and CEO of Mapua
University and iPeople, Inc.
Top courses
Over-indexing skills
1 People Development (2.79x)
2 Epidemiology (2.54x)
3 Geovisualization (2.36x)
4 Resilience (2.07x)
5 Human Learning (2.02x)
6 Influencing (1.92x)
7 Budget Management (1.83x)
8 Conflict Management (1.76x)
9 Human Resources (1.75x)
10 Leadership Development (1.71x)
1
Communication in the 21st Century Workplace
by University of California, Irvine
2
Initiating and Planning Projects
by University of California, Irvine
3
Resilient Teaching Through Times of Crisis and Change
by University of Michigan
4
Budgeting and Scheduling Projects
by University of California, Irvine
5 Foundations: Data, Data, Everywhere by Google
6 Foundations of Project Management by Google
7
Electric Industry Operations and Markets
by Duke University
8
Programming for Everybody (Getting Started with
Python) by University of Michigan
9 Chinese for Beginners by Peking University
10 Introduction to Social Media Marketing by Facebook
19
20
Campus Skills Report 2022 Campus Skill Trends by Country
Today, the Philippines has the largest youth generation in
its history, with 30 million people aged 10–24 comprising
28% of its population.35
When paired with policies to support
this rising generation and provide them with pathways into
formal jobs, this dynamic can drive tremendous growth.
Youth in the Philippines, however, have long faced high rates
of unemployment and economic disengagement. In January
2020, an estimated 20% of young people in the Philippines
were not in employment, education, or training: a rate that
rose sharply for women.36
The government’s five-year development plan, adopted
in 2017, upholds skills-based higher education as key to
improving outcomes for youth and aligning their studies with
the economy’s changing needs.37
Yet, despite political will to
modernize higher education, significant challenges remain.
While the Philippines hosts nearly 2,000 higher education
institutions—more than 10 times the regional average—they
perform poorly on international rankings, with only one
breaking the top 500 globally.38
Of all the countries featured in this report, the Philippines
has the highest percentage of female students enrolled
on Coursera. According to the World Economic Forum, the
Philippines has the highest levels of gender parity in the region
and ranks 17th globally. In 2020, 1.3 women in the Philippines
were enrolled in tertiary education for every one man. Still,
important progress remains to be made, particularly in STEM
disciplines, where enrollments of women trail significantly
behind those of men. Higher education leaders can help
achieve a more equitable future by creating mentorship
programs for young women who express interest in STEM
fields and integrating digital skills into the business, law, and
education curricula in which the majority of women enroll.39
Students in the Philippines on Coursera are focusing on
human skills such as communication, project management,
and leadership development. These skills, which include
the ability to communicate effectively in English, serve as
gateways for jobs in the country’s thriving business processing
outsourcing (BPO) sector.40
English proficiency has long
THE PHILIPPINES
A rising youth generation with strong English skills confronts technological change
provided a competitive advantage to the Philippines, which
has the world’s fifth-largest English-speaking population. In
2012, it surpassed India as the top outsourcing destination for
voice-based services and has been steadily increasing its share
of the global BPO industry since.41
Students are also building digital skills, including Python
programming and data analytics. Automation and AI are
transforming the Philippines’ economy, including its BPO
sector. By 2022, an estimated 73% of the country’s BPO jobs
will require workers with mid- or high-level skills. To remain
competitive, the Philippines will need to shift toward more
complex offerings, such as engineering services, software
development, game animation, and cloud computing.42
If
students are to fully seize these emerging opportunities, they
will need to learn digital and data skills.
21
Campus Skills Report 2022 Campus Skill Trends by Country
25
Campus Median Age
72,970
Campus Learners
894,380
Registered Learners
Campus Percent
on Mobile
Campus Percent
Women Learners
27%
44%
Top courses
Over-indexing skills
“
EUROPE
Turkey
Top jobs by student demand
Higher education has historically focused on
fostering critical thinking and theory. Today’s
institutions still honor that mission yet have
evolved to serve an additional purpose:
preparing students for the workforce. Graduating
students in Turkey benefit from mastering the
digital, foreign language, and data skills needed
for today’s jobs. Human skills like communication
and collaboration are also key.
Higher education institutions have a collective
responsibility to deliver learning that meets the
needs of students, leaving no one behind. Taking
a skills-oriented approach can help them identify
any curriculum gaps. With this understanding,
institutions can offer targeted courses, projects,
and internships that supplement the learning
experience and better prepare students for their
future jobs.
Dr. Berrin Yanıkkaya
Professor of Communication Studies,
Executive Adviser to the President,
Dean of the Faculty of Arts and Sciences,
and Coordinator of the Teaching and Learning
Unit YU-LEARNT, Yeditepe University
21
1 Bioinformatics (1.53x)
2 Culture (1.46x)
3 Human Learning (1.42x)
4 Critical Thinking (1.35x)
5 Computer Graphic Techniques (1.29x)
6 Epidemiology (1.28x)
7 Linear Algebra (1.26x)
8 Writing (1.26x)
9 Resilience (1.26x)
10 People Analysis (1.23x)
1
Programming for Everybody (Getting Started with
Python) by University of Michigan
2 Foundations: Data, Data, Everywhere by Google
3 Neural Networks and Deep Learning by DeepLearning.AI
4 Foundations of Project Management by Google
5 Foundations of User Experience (UX) Design by Google
6
Excel Skills for Business: Essentials
by Macquarie University
7
Get Interactive: Practical Teaching with Technology
by University of London
8
e-Learning Ecologies: Innovative Approaches to
Teaching and Learning for the Digital Age
by University of Illinois at Urbana-Champaign
9 Financial Markets by Yale University
10 What is Data Science? by IBM
1 Data Scientist
2 Software Engineer
3 Machine Learning Engineer
22
Campus Skills Report 2022 Campus Skill Trends by Country
As the home to Europe’s largest youth population, Turkey is set
to reap sizable economic gains as a new generation of workers
enters its economy.43
To realize these gains, however, leaders
must address a range of structural challenges, including low
labor force participation of women, widespread informal
employment, and pervasive skills gaps.
As a result of the pandemic, gender disparities in Turkey
have widened, and youth unemployment has risen. In 2020,
the share of young people who were not in employment,
education, or training reached 34%: the highest rate of any
country in Europe.44
Turkey’s youth unemployment crisis
comes after a period of tremendous expansion within its higher
education system. Since 2002, the number of state and private
universities in the country has increased by 275%, while the
total number of university students has grown from 1.8 million
to over 7.5 million.45
Yet additional years spent in education
have not necessarily yielded better outcomes for students.
Under-resourcing, uneven quality, and disconnects between
academic curricula and industry needs have produced a growing
population of educated, jobless young people in Turkey.46
Students in Turkey on Coursera are focusing on human
skills that industry leaders have identified as critical to
the future of work. As Turkey shifts toward a services-based
economy, the number of jobs related to customer interaction,
product development, and care provision will grow.47
By
2030 in Turkey, demand for social and emotional skills, such
as resilience, is expected to increase 22%, while demand
for higher-level cognitive skills, such as critical thinking and
human learning, is expected to rise by 7%.48
In a promising
trend, these are among the top skills that students in Turkey on
Coursera are learning.
Advanced math and technology skills prime these
students to meet the needs of their country’s digitizing
economy. By 2030, digital technologies have the potential
to boost Turkey’s economic productivity by 60% and create
1.3 million net new jobs. To realize this growth, however,
an estimated 7.7 million new workers will need to enter the
workforce equipped with appropriate skills.49
By pursuing
linear algebra, a foundation for machine learning, and taking
courses such as “Neural Networks and Deep Learning”
TURKEY
Connecting education to employment for Europe’s youngest workforce
from DeepLearning.AI, students in Turkey on Coursera are
preparing to seize these emerging opportunities.
Encouraging female students in Turkey to adopt online
learning may help close gender gaps, particularly in
STEM fields. In Turkey, women enroll in higher education at
significantly higher rates than men, yet they represent 44%
of students enrolled on Coursera. In addition, fewer than 8%
pursue engineering degrees, compared to 19% of men. By
challenging stereotypes that deter women from STEM fields
and integrating digital skills into existing curricula (particularly
in business, education, and arts and humanities programs,
in which the majority of women enroll), higher education
institutions can help bridge gender-based gaps in technology
skills within Turkey.50
23
Campus Skills Report 2022 Campus Skill Trends by Country 23
Campus Skills Report 2022 Campus Skill Trends by Country
26
Campus Median Age
205,210
Campus Learners
2.28M
Registered Learners
Campus Percent
on Mobile
Campus Percent
Women Learners
25%
44%
“
LATIN AMERICA
Colombia
Top jobs by student demand
1 Data Scientist
2 Software Engineer
3 Data Analyst
In order to survive and remain
relevant in the years to come, higher
education institutions must embrace
technology and virtual education.
In doing so, they can unlock a vast
library of pedagogical resources
created by leading educators
from around the globe. These
resources enrich students’ learning
experiences and empower them to
direct their own courses of study.
They also cultivate key skills such as
independence and self-motivated
learning that are crucial to success
in the 21st century, both within
academia and beyond.
Dr. Alfonso Reyes Alvarado
President, Universidad de Ibagué
Top courses
Over-indexing skills
1 Resilience (3.6x)
2 Adaptability (3x)
3 Geovisualization (2.72x)
4 Emotional Intelligence (2.19x)
5 Human Learning (1.79x)
6 Creativity (1.69x)
7 People Development (1.66x)
8 Spreadsheet Software (1.65x)
9 Culture (1.63x)
10 Data Analysis Software (1.62x)
1
Programming for Everybody (Getting Started with Python)
by University of Michigan
2 Excel Skills for Business: Essentials by Macquarie University
3 Python Data Structures by University of Michigan
4
Introduction to Data Science in Python
by University of Michigan
5
Big Data: el impacto de los datos masivos en la
sociedad actual by Universitat Autònoma de Barcelona
6
Introducción a la programación en Python I:
Aprendiendo a programar con Python
by Pontificia Universidad Católica de Chile
7
Finanzas personales
by Universidad Nacional Autónoma de México
8 Fundamentos de Excel para Negocios by Universidad Austral
9 Programación en Python by Universidad de los Andes
10 First Step Korean by Yonsei University
23
24
Campus Skills Report 2022 Campus Skill Trends by Country
Since the early 2000s, Colombia has made impressive
economic, social, and political strides. Yet Colombia remains
one of the most unequal societies in the world, with the
wealthiest 10% of the population earning more than 11 times
the income of the poorest 10%. Such disparities, combined
with stagnant productivity growth, widespread labor-market
informality, and dependency on oil exports, present urgent
challenges to the country’s future growth.51
Currently, 30% of 25- to 34-year-olds in Colombia hold a
post-secondary degree, compared to the average among
Organisation for Economic Co-operation and Development
(OECD) countries of 46%.52
Since 2000, enrollment rates in
tertiary education have more than doubled.53
This rise can be
attributed, in part, to the increase in the number of degree-
granting programs during the same period. Many of these new
programs are poor in quality and fail to provide pathways into
secure employment.54
However, when students graduate with
job-relevant skills, the benefits of advanced education can be
significant. In Colombia, young adults with tertiary degrees
earn 95% more than their peers with only upper-secondary
degrees, while 82% of adults with tertiary education are
in employment.55
Students in Colombia on Coursera are focusing on human
skills, such as resilience, adaptability, and creativity.
According to employers in Colombia, these skills are among
the most desired yet difficult to find among applicants,
indicating that these students are setting themselves up for
greater success in the job market.56
These skills also align with
the needs of Colombia’s emerging creative economy, which
comprises a range of pursuits across design, new media,
software, and the arts. Together, these pursuits represent over
3.4% of the country’s GDP: a share that is continuing to grow.57
Programming, software, and data analysis courses have
high enrollments among these students. “Programming for
Everybody (Getting Started with Python)” from the University
of Michigan and “Excel Skills for Business: Essentials” from
Macquarie University are the two most popular courses on
Coursera in which these students enroll. To create further
opportunities for their students, higher education institutions
COLOMBIA
Pairing creativity with technology skills to create new avenues of economic growth
can emphasize additional technology skills such as software
engineering, interactive design, and mobile development. In
doing so, they can prepare students for the country’s most in-
demand jobs, such as software developer.58
Gender disparities in the pursuit of online education in
Colombia require thoughtful attention. The enrollment rate
of women in Colombia in tertiary education is 60%, compared
to 51% for men.59
By contrast, 44% of students enrolled on
Coursera in Colombia are women: a discrepancy that may
signal their lack of awareness of or access to online learning. In
the past year, Colombia has slid backward on gender equality
metrics, falling from a rank of 22 out of 153 countries in 2020 to
a rank of 59 out of 156 countries in 2021.60
Encouraging female
students to supplement their education with job-relevant,
online courses, particularly in STEM fields, may help them
achieve better employment outcomes.
25
Campus Skills Report 2022 Campus Skill Trends by Country
26
Campus Median Age
127,470
Campus Learners
4.83M
Registered Learners
“
LATIN AMERICA
Mexico
Top jobs by student demand
1 Data Scientist
2 Software Engineer
3 Financial Analyst
Until recently, digital adoption among
higher education institutions has
progressed slowly. That is now changing
—as technology advances, the workforce
demands a new set of skills that higher
education institutions aren’t always
equipped to teach. Educational offerings
must evolve so that a students’ degree is
more than a symbol, but actually equips
them with the skills needed for the
workforce. At Universidad de Guadalajara,
embracing online learning has helped us
keep pace with this industry innovation.
We are now able to supplement our
curriculum with job-relevant skills and
better serve our students.
Dr. Ricardo Villanueva Lomelí
Rector General
Universidad de Guadalajara
Top courses
Over-indexing skills
1 Adaptability (3.19x)
2 Emotional Intelligence (3.02x)
3 Resilience (2.86x)
4 Organizational Development (2.33x)
5 Creativity (2.29x)
6 Human Learning (2.29x)
7 Collaboration (2.27x)
8 People Development (2.25x)
9 Negotiation (2.17x)
10 Culture (2.11x)
1
Programming for Everybody (Getting Started with Python)
by University of Michigan
2
Contabilidad para no contadores (Accounting for non-
accountants) by Universidad Nacional Autónoma de México
3
Estadística y probabilidad
by Universidad Nacional Autónoma de México
4 Excel Skills for Business: Essentials by Macquarie University
5 First Step Korean by Yonsei University
6
Introducción a Data Science: Programación Estadística con R
by Universidad Nacional Autónoma de México
7 Cómo hacer una tesis by Universidad Nacional Autónoma de México
8 Finanzas personales by Universidad Nacional Autónoma de México
9
Nutrición y obesidad: control de sobrepeso
by Universidad Nacional Autónoma de México
10
Primeros Auxilios Psicológicos (PAP)
by Universitat Autònoma de Barcelona
Campus Percent
on Mobile
Campus Percent
Women Learners
31%
48%
25
26
Campus Skills Report 2022 Campus Skill Trends by Country
Mexico is Latin America’s second-largest economy and has the
region’s second-largest youth population.61
Over the past three
decades, however, economic progress has stalled. High levels
of income inequality and slow rates of technological adoption
are contributing factors.62
Many young people hold informal
jobs, which account for more than half of all employment
in Mexico, yet these jobs lack legal safeguards and hamper
the country’s ability to build human capital. As measured
by GDP per hour worked, Mexico has one of the lowest labor
productivity levels within the OECD.63
In Mexico, dropping out of school is common: only 56% of
15- to 19-year-olds complete upper secondary education.64
In
addition, just 17% of adults in Mexico hold a tertiary degree:
the lowest rate among OECD countries, and one that falls
further in low-income states such as Chiapas.65
The number
of degree-granting programs has expanded in recent years,
yet regulatory frameworks have failed to keep pace, leading
to large differences in quality and labor-market relevance
among programs. In a 2018 study, 46% of employers in Mexico
reported a lack of job-relevant skills among applicants, while
83% considered the education and training of applicants
unsuited to their sector.66
Students in Mexico on Coursera are focusing on business
skills, such as organizational development and people
development. They’re acquiring these skills through courses
on organizational analysis, project management, and
English.67
English proficiency is particularly in demand among
employers in Mexico: in a 2015 survey, 69% identified English
as an essential skill for prospective hires.68
To better bridge
education and employment, higher education leaders can
ground assignments in real-world case studies and help place
students in job-relevant internships.
Human skills such as resilience, creativity, and human
learning create a strong foundation for students to
continually learn and grow. At present, few initiatives exist
to build human skills through higher education in Mexico.69
While students in Mexico on Coursera clearly value these
MEXICO
An expanding higher education system in need of alignment with
labor-market needs
skills, others are unaware of their importance to long-term
professional success. Higher education leaders can take action
by determining where human skills are taught in existing
curricula and closing gaps with a mix of courses and project-
based learning. In doing so, they can help students identify
and communicate this important aspect of their education to
potential employers.
While courses in Python and statistical programming are
popular among these students, additional technology skills
would open further opportunities. ​
Each year, more than
110,000 engineers, representing more than 20% of all graduates,
enter Mexico’s labor force.70
Yet its universities struggle to
keep up with the latest software development tools, which
causes students’ knowledge to lag behind industry needs. By
obtaining advanced technology skills such as web development,
interactive design, and AI, students in Mexico can contribute
to a culture of domestic innovation and seize opportunities in
emerging technology hubs such as Tijuana and Guadalajara.71
27
Campus Skills Report 2022 Campus Skill Trends by Country
24
Campus Median Age
83,220
Campus Learners
1.64M
Registered Learners
“
MIDDLE EAST AND NORTH AFRICA
Egypt
Top jobs by student demand
1 Software Engineer
2 Data Scientist
3 Machine Learning Engineer
At AlAlamein International University
(AIU), we aim to provide world-class
education and job-relevant learning
to equip our students with the skills
necessary to succeed in future jobs.
Integrating online courses into our
curricula allows us to enrich our
programs with content offered by
leading universities and companies
around the world. Importantly, this
content is both up to date and on
demand, thus enabling our students
and instructors to access knowledge in
emerging areas on their own schedules.
Professor Essam Elkordi
President of AlAlamein
International University
Top courses
Over-indexing skills
1 Software Architecture (1.35x)
2 Interactive Design (1.32x)
3 Software Testing (1.32x)
4 Bioinformatics (1.3x)
5 Software Engineering (1.28x)
6 User Experience (1.27x)
7 Operating Systems (1.26x)
8 Human Computer Interaction (1.25x)
9 Graph Theory (1.24x)
10 C Programming (1.23x)
1
Introduction to Programming with MATLAB
by Vanderbilt University
2
Programming for Everybody (Getting Started with
Python) by University of Michigan
3 Foundations: Data, Data, Everywhere by Google
4 Neural Networks and Deep Learning by DeepLearning.AI
5 Algorithmic Toolbox by University of California, San Diego
6 Foundations of Project Management by Google
7 Technical Support Fundamentals by Google
8 Python Basics by University of Michigan
9 Foundations of User Experience (UX) Design by Google
10
English for Career Development
by University of Pennsylvania
Campus Percent
on Mobile
Campus Percent
Women Learners
51%
33%
27
28
Campus Skills Report 2022 Campus Skill Trends by Country
With more than 100 million people, over 60% of whom are under
the age of 30, Egypt has the region’s largest youth population.72
For decades, however, the country’s labor market has failed
to keep pace with the growth of its working-age population.
In 2019, more than one in four young people in Egypt were
unemployed: a statistic that has likely worsened over the course
of the pandemic.73
Even when young people secure a job, it is often precarious.
Employment is concentrated in the informal sector, which
accounts for half of Egypt’s GDP.74
Low skilled and poorly paid,
these jobs fail to nurture the productivity, expertise, and
income necessary for Egypt to utilize the full potential of this
rising generation. Youth unemployment, wealth disparities,
and social stagnation were leading causes of the 2011 uprising
that forced Egypt’s then-president from power.75
Today, these
problems linger, and the pandemic has laid bare further
disparities between the country’s haves and have-nots.76
In higher education, underfunding, overcrowding, and
outdated courses are persistent challenges. In its Vision 2030
development plan, the government has pledged to modernize
curricula, expand technical education, and digitize classrooms.
Despite these ongoing reforms, graduates find themselves with
limited opportunities, as declining public-sector employment
has not been matched by private-sector job creation.77
Students in Egypt on Coursera gravitate toward technology
skills. By learning skills such as software architecture, software
testing, and software engineering, they’re preparing to both
drive digital transformation within existing industries—a
central goal of Vision 2030—and launch their own ventures.
In 2021, Egypt was home to over 560 startups across verticals
such as e-commerce, fintech, and e-health.78
Perceptions of
entrepreneurship are positive among youth, and access to
financing has improved, with $190 million USD invested in
Egyptian startups in 2020.79
Higher education leaders can
support this momentum by supplementing existing curricula
with entrepreneurship skills and hands-on projects that
students can apply to real-world use cases.
Courses such as “Foundations: Data, Data, Everywhere”
from Google empower students with in-demand data
skills. In 2019, Egypt formed the National Council for Artificial
Intelligence: a partnership among state institutions, academics,
EGYPT
The region’s largest youth population looks toward digital opportunities
and business leaders that seeks to harness AI to advance the
country’s sustainable development goals.80
Data is the fuel for
AI, and the pandemic has dramatically accelerated its adoption
in Egypt. As public and private sector actors implement a range
of AI applications, from predictive analytics to Arabic language
chatbots, students with robust data skills will have a strong
competitive advantage over fellow job seekers.81
Only 33% of students enrolled on Coursera in Egypt are
female: the lowest level of all countries featured in this
report. Women in Egypt obtain tertiary degrees at a slightly
higher rate than their male peers.82
Yet, currently, 37% of
young women are neither in school nor working: a number
that rises to nearly 70% among women in rural areas.83
The
potential economic gains of improving women’s pathways
from education to employment are immense: achieving gender
parity in the workforce would add an estimated $313 billion
USD to Egypt’s GDP by 2025.84
29
Campus Skills Report 2022 Campus Skill Trends by Country
28
Campus Median Age
22,890
Campus Learners
606,940
Registered Learners
“
MIDDLE EAST AND NORTH AFRICA
Saudi Arabia
Top jobs by student demand
1 Software Engineer
2 Data Scientist
3 College Professor
Employers today are looking at more than
students’ degrees. They want graduates that
are proficient in English, excel at interpersonal
skills, and know how to use industry-
standard tools such as Microsoft. Ensuring
the curriculum addresses these skill needs is
critical for higher education institutions. So is
forging partnerships with employers.
At the University of Jeddah, we host career
fairs where students can interview with local
employers. Afterwards, we solicit feedback
to understand whether our students meet
employers’ skill requirements. We use this
feedback to prioritize a set of skills by college
or academic discipline, using online learning
to build career paths that help students bridge
between their studies and the job market.
Dr. Hassan Maajeeny
Vice Dean of Community Service,
Deputy Supervisor of the Center for
Guidance and Vocational Rehabilitation,
University of Jeddah
Top courses
Over-indexing skills
1 Audit (2.11x)
2 Writing (1.96x)
3 Negotiation (1.82x)
4 Conflict Management (1.81x)
5 Human Learning (1.67x)
6 Business Communication (1.66x)
7 Strategy (1.65x)
8 Emotional Intelligence (1.64x)
9 Supply Chain Systems (1.63x)
10 Organizational Development (1.56x)
1
Programming for Everybody (Getting Started with Python)
by University of Michigan
2 Foundations: Data, Data, Everywhere by Google
3
Teamwork Skills: Communicating Effectively in Groups
by University of Colorado Boulder
4
Mindware: Critical Thinking for the Information Age
by University of Michigan
5
Learning How to Learn: Powerful mental tools to help you
master tough subjects by Deep Teaching Solutions
6 Foundations of Project Management by Google
7
Write Professional Emails in English
by Georgia Institute of Technology
8 English for Career Development by University of Pennsylvania
9
Speak English Professionally: In Person, Online & On the Phone
by Georgia Institute of Technology
10 The Science of Well-Being by Yale University
Campus Percent
on Mobile
Campus Percent
Women Learners
46%
39%
29
30
Campus Skills Report 2022 Campus Skill Trends by Country
With nearly 60% of its population under the age of 30, Saudi
Arabia is in the midst of a youth bulge. In coming years, 280,000
new entrants are expected to enter its labor force annually.85
At the same time, youth unemployment has been steadily
climbing. It currently stands at 42% among Saudi nationals: the
second-highest rate in the region, and among the highest rates
globally.86
Gender inequities underlie this statistic: as of 2019,
58% of young women were unemployed, compared to 17%
of young men.87
This divide deepened during the pandemic,
which has led to disproportionate job, income, and mobility
losses among women.88
In 2016, the government launched Vision 2030: an ambitious
development plan that aims to shift Saudi Arabia from
an oil-based to a knowledge-based economy.89
In this
undertaking, higher education will play a central role.90
Currently, government spending on tertiary education is
among the highest in the region, yet student outcomes are
often disappointing.91
Many students arrive at university
unprepared and require foundation-year programs to fill
gaps in their upper-secondary schooling. Major reforms will
be needed to align curricula with the needs of the diversified
economy to which Saudi Arabia aspires.
Guided by their institutions, students in Saudi Arabia on
Coursera are pairing human skills, such as writing and
emotional intelligence, with business skills. Human and
business skills elevate one another: writing enables students
to clarify their thoughts and articulate complex ideas to
stakeholders, while emotional intelligence empowers them
to effectively lead and manage teams. By joining writing and
emotional intelligence with courses in strategy, data analysis,
and project management, these students are acquiring a diverse
portfolio of skills that will allow them to enter and grow Saudi
Arabia’s private sector: two strategic priorities of Vision 2030.92
While technology skills represent a weak spot overall,
Python programming from the University of Michigan is
the most popular course among these students. Students
in Saudi Arabia are most likely to pursue degrees in business,
administration, and law, resulting in a shortage of graduates
from STEM disciplines.93
The creation of dedicated STEM
institutions, such as King Abdullah University of Science and
Technology, established in 2009 and ranked among the top
100 universities globally, is a promising step.94
By adding data
and digital skills to core curricula across disciplines, higher
education leaders can further align students’ learnings with
industry needs.
SAUDI ARABIA
Equipping youth with future-oriented skills to promote economic diversification
Only 39% of students enrolled on Coursera in Saudi Arabia
are women. While the gender gap in tertiary education has
narrowed, such that the enrollment rate of women now
exceeds that of men, gender-based divides in employment and
income persist.95
Aided by a series of legal reforms, the female
labor force participation rate has risen by 64% since 2018, yet
significant progress remains to be made—especially when it
comes to achieving parity in STEM professions.96
The economic
benefits of empowering women to both secure their first jobs
and remain employed are profound: achieving gender parity
in the workforce would add an estimated $586 billion USD to
Saudi Arabia’s GDP by 2025.97
31
Campus Skills Report 2022 Campus Skill Trends by Country
25
Campus Median Age
10,090
Campus Learners
606,030
Registered Learners
“
SUB-SAHARAN AFRICA
South Africa
Top jobs by student demand
1 Data Scientist
2 Software Engineer
3 Data Analyst
At the University of the
Witwatersrand, we encourage our
faculty and staff to build cutting-
edge digital and human skills so
that our university stays agile and
competitive. When our faculty
and staff are empowered in the
resilient and entrepreneurial skills
needed in the workforce today,
we will be better positioned to
execute our strategic plan as a
higher education institution.
Dr. Chantelle Murray
Head: HRDU and University SDF,
Human Resource Development Unit (HRDU),
University of the Witwatersrand
Top courses
Over-indexing skills
1 Audit (1.95x)
2 General Accounting (1.81x)
3 Project Management (1.71x)
4 Conflict Management (1.66x)
5 Cyberattacks (1.56x)
6 Budget Management (1.51x)
7 Advertising (1.47x)
8 Risk Management (1.4x)
9 Network Security (1.31x)
10 Finance (1.3x)
1 Basic Information Literacy by The State University of New York
2 Foundations: Data, Data, Everywhere by Google
3
Programming for Everybody (Getting Started with Python)
by University of Michigan
4 Technical Support Fundamentals by Google
5 Foundations of Project Management by Google
6 Foundations of User Experience (UX) Design by Google
7 The Data Scientist’s Toolbox by Johns Hopkins University
8 Excel Skills for Business: Essentials by Macquarie University
9 Google Sheets by Google Cloud
10
Programming Foundations with JavaScript, HTML and CSS
by Duke University
Campus Percent
on Mobile
Campus Percent
Women Learners
42%
42%
31
32
Campus Skills Report 2022 Campus Skill Trends by Country
Today, South Africa is the world’s most unequal country: the
richest 10% of the population holds 71% of the country’s total
wealth, while the poorest 60% holds 7%.98
Progress toward
social equity has been stalled by years of weak economic
growth and rising unemployment, which is particularly
acute among young people. At the end of 2020, youth
unemployment reached a historic high of 63%, compared to
35% for the general population.99
South Africa’s higher education system is the largest and most
highly ranked on the African continent.100
Yet today, students
in South Africa enter tertiary institutions from positions
of extreme inequality in terms of race, class, and financial
resources, as well as the quality of their previous schooling.101
This results in low enrollment rates and widespread dropouts
among underprivileged groups. In 2019, only 4.3% of black
South Africans aged 18 to 29 were pursuing a tertiary degree,
compared to 20% of their white counterparts.102
Despite these
challenges, higher education has outsize benefits: in 2018,
21% of tertiary-educated 25- to 29-year-olds in South Africa
were neither in employment, education, or training, compared
to 52% of those with only an upper-secondary degree.103
Ample opportunities exist for students who develop digital
skills, yet these skills are currently underrepresented
among students in South Africa on Coursera. A 2019 survey
of businesses in South Africa found that more than 90% were
engaged in digital transformation, yet 44% experienced
difficulty recruiting employees with the requisite skills.104
Cape Town is the headquarters of Naspers, a global consumer
internet group and leading technology investor, and the site of
a growing startup community.105
By incentivizing enrollment
in STEM fields, particularly among women, and adding digital
skills to existing curricula, higher education leaders can help
students seize these emerging opportunities.
Business skills, including project management, risk
management, and finance, prepare students to contribute
to South Africa’s growing finance sector.106
South Africa
has one of the strongest environments for doing business
on the African continent and hosts two financial centers,
Johannesburg and Cape Town.107
By pairing learnings about
asset markets, revenue strategy, and investment management
with finance skills, such as the ability to audit financial
SOUTH AFRICA
Making strides toward equity and inclusion through skills-based learning
statements and develop pricing models, students on Coursera
are equipping themselves to enter this competitive industry.
As the number of cybersecurity breaches in South Africa
mounts, these students are pursuing skills in cyberattacks
and network security. A wave of digitization across
government, banking, business, and critical infrastructure has
dramatically expanded the attack surface of South Africa’s
software environment. These vulnerabilities, coupled with
the lack of a strong cybersecurity framework, has made
South Africa the victim of the world’s third-highest number
of cybercrimes.108
By building skills in information and data
security, students in South Africa are preparing to meet an
urgent need within their local economy.
33
Campus Skills Report 2022 Campus Skill Trends by Country
28
Campus Median Age
193,520
Campus Learners
17.4M
Registered Learners
“
NORTH AMERICA
United States
Top jobs by student demand
1 Data Scientist
2 Software Engineer
3 Data Analyst
Our mission is to empower our students,
who range from recent high school
graduates to working professionals, to
advance their careers. Whether it’s landing
their first job, getting promoted, or changing
careers, providing high-quality skills
training is essential. That’s why we decided
to enhance our existing computer science
curricula with professional certificates that
teach modern, job-relevant IT skills. The
demand for these certificates has exceeded
our expectations. Because we didn’t need
to create the content from scratch, our
teachers could focus on supporting students
with one-on-one tutoring and discussion
groups. Through this experience, we’ve
grown even more excited about finding
innovative ways to help our students
develop into talented professionals.
Chad Gorham
Dean of Instruction,
Northeast Alabama Community College
Top courses
Over-indexing skills
1 Decision Making (1.42x)
2 Audit (1.4x)
3 SQL (1.39x)
4 Accounting (1.39x)
5 Data Visualization Software (1.37x)
6 Network Security (1.33x)
7 Experimental Design (1.33x)
8 Change Management (1.29x)
9 Databases (1.29x)
10 Software As A Service (1.23x)
1
Programming for Everybody (Getting Started with Python)
by University of Michigan
2 Foundations: Data, Data, Everywhere by Google
3 Technical Support Fundamentals by Google
4 Foundations of Project Management by Google
5 Foundations of User Experience (UX) Design by Google
6 Introduction to Probability and Data with R by Duke University
7
Foundations of Everyday Leadership
by University of Illinois at Urbana-Champaign
8
Financial Accounting: Foundations
by University of Illinois at Urbana-Champaign
9
Applications of Everyday Leadership
by University of Illinois at Urbana-Champaign
10 Introduction to Data Science in Python by University of Michigan
Campus Percent
on Mobile
Campus Percent
Women Learners
26%
50%
33
34
Campus Skills Report 2022 Campus Skill Trends by Country
As the world’s largest economy, and its third most innovative,
the U.S. occupies a privileged position on the global stage.109
Yet threats to its geopolitical dominance loom, with China
poised to surpass the U.S. in GDP by 2032.110
Domestically,
income inequality is widening, and questions of racial and
social justice have assumed new urgency.111
The U.S. university system is the world’s second largest and
attracts the most international students of any country.112
Its
post-secondary institutions lead in global rankings: currently,
eight out of the top 10 and 38 out of the top 100 reside in
the U.S.113
A range of problems, however, jeopardize future
progress. Degree completion rates are low, especially among
disadvantaged groups, and equity gaps persist in enrollments
in STEM fields. Tuition costs are among the world’s highest
and continue to rise, leaving many students with prohibitive
debt.114
In a 2016 study, only 49% of college graduates in the
U.S. agreed that their degree equipped them with the skills
needed to secure jobs.115
These trends have led to urgent
discussions about how to make four-year college degrees in
the U.S. more accessible, affordable, and job-relevant.
Students in the U.S. on Coursera are prioritizing advanced
technology skills that ready them for high-growth, in-
demand jobs. The U.S. plays a central role in the world’s
evolving digital economy. Forty-one of the 100 largest digital
platforms are based in the U.S.; collectively, they account for
two-thirds of these platforms’ total market capitalization.116
By learning skills such as software as a service and network
security that are crucial to this sector’s continued expansion,
these students are positioning themselves to be competitive
on the job market.
Students are leaning into data skills that are propelling
changes across all industries in the U.S. In 2020, data
science and data engineering jobs in the U.S. grew at an
average rate of 35%.117
Forward-thinking companies are
harnessing the power of data to achieve myriad goals, from
realizing new revenue streams to creating personalized
products.118
By developing skills such as SQL and data
visualization software, students are priming themselves to
succeed in the U.S.’s data-driven future.
UNITED STATES
A global innovation leader seeks advanced skills to remain competitive
Human skills are equipping these students to thrive in
the new business normal in the U.S., where change is a
constant. With an estimated 85% of the jobs that will exist by
2030 yet to be invented, students’ ability to adapt to change
and respond strategically to disruption will be increasingly
important.119
U.S. executives agree: in a 2016 survey, 92%
ranked human skills as equally or more important than
technical skills, yet 89% struggled to find candidates who
possessed such skills.120
By acquiring human skills such
as decision making and change management, students
in the U.S. are positioning themselves to benefit from the
accelerating pace of technological change.
Campus Skill-to-
Job Pathways
36
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Looking at students across 10 academic disciplines, this
section maps the connections, or “pathways,” from the
top skills that they are acquiring on Coursera to the top
jobs in which they express interest, and vice versa. Charting
these pathways between skills and jobs offers visibility into the
learning patterns and career preferences of students around
the globe. Together, they create a dynamic weave, with each
skill opening trajectories to multiple jobs, and each job tracing
back to multiple skills.
Three categories help make sense of the skills that students
are learning:
•	 Core describes skills that fall into the standard curriculum
for a given major: for example, programming principles is a
core skill for computer science students.
•	 Multi-disciplinary describes skills that fall outside the standard
curriculum for a given major: for example, data analytics is a
multi-disciplinary skill for arts and humanities students.
•	 Emerging describes skills that have arisen in recent
years and are in high demand in today’s global digital
economy.121
Most emerging skills, such as machine learning
and human computer interaction, pertain to the use and
design of technology. Others, such as business psychology
and entrepreneurship, relate to new ways of running and
creating businesses.
Building on the insights surfaced in this section, higher
education leaders can inform students about potential
jobs that align with their studies, and ensure that students
have the diverse portfolio of skills needed to transition into
these jobs.
Our skill-to-job analysis of students on Coursera reveals
the following insights:
•	 Students from every discipline are pursuing technology
skills, such as computer and statistical programming, as
many look to secure jobs in the technology sector.
•	 Students across disciplines, particularly engineering, are
picking up on the growing need for human skills that
complement technical skills and enable workplace success.
•	 Arts and humanities students who aspire to become
professors and K-12 teachers are prioritizing communication,
research, and writing skills.
•	 As they consider jobs as data scientists and data analysts,
biological sciences students are focusing on data analysis and
data management skills that complement their research skills.
•	 By seeking out computer programming and machine learning
skills, business students are building the ability to mobilize
data to achieve business goals.
Campus Skill-to-Job Pathways
•	 Computer science students are doubling down on computer
programming and cloud computing skills as they look toward
jobs as software engineers and data scientists.
•	 Many education students desire jobs outside of teaching. As
they aim toward jobs as data scientists and entrepreneurs,
they’re developing statistical programming and even
machine learning skills.
•	 By prioritizing core skills like mathematics, statistical
programming, and computer programming, engineering
students are preparing for their top jobs: software engineer
and data scientist.
•	 Data scientist is a preferred job for health sciences students,
who are acquiring data analysis, data management, and
general statistics skills.
•	 By seeking out communication, leadership, and
entrepreneurship skills, mathematics and statistics
students are gaining the business acumen needed to apply
their analytical skills to the workplace.
•	 As they consider a variety of jobs—professor, researcher, and
data scientist among them—physical sciences students are
pursuing a variety of skills, including software engineering,
data visualization, and business analysis.
•	 Social sciences students are developing statistical
programming and business analysis skills that enhance their
research skills.
37
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Business Analysis
College Professor
Data Analyst
Psychologist
Researcher
Business Psychology
Architect
Graphic Designer
K-12 Teacher
Communication
Computer Graphics
Computer Programming
Data Analysis
Entrepreneurship
Finance
General Statistics
Graphic Design
Human Computer Interaction
Human Resources
Leadership and Management
Learning
Marketing
Research and Design
Statistical Programming
Strategy and Operations
User Experience
Writing
Core Multi-disciplinary Emerging
How to read the Campus
Skill-to-Job Pathways
Skill-to-Job Pathways are visual representations of the skills
students are building to prepare themselves for jobs after
graduation. On the left side of the chart, we present the skills
students are developing by taking graded assessments on
Coursera. Wider bars indicate more student time is dedicated
to learning those skills. On the right side of the chart, we
present the careers that students have indicated interest in.
The shaded “pathways” between the left and right sides of
the chart represent the amount of time students interested in
each career are spending learning each skill.
Amount of student time spent learning a
given skill
Core Multi-disciplinary Emerging
Skills students are learning Jobs students are interested in
38
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Arts and Humanities
Many arts and humanities students aspire to careers in
education and indicate college professor and K-12 teacher as
their top job choices. Others gravitate toward roles outside the
education sector, such as graphic designer and architect, that
require a broad mix of human, business, and digital skills.
By building core skills in communication, research, and
writing, arts and humanities students are preparing for
jobs that require the ability to articulate complex concepts,
surface new ideas, and think creatively. At the same time,
they’re learning digital skills, such as computer graphics,
computer programming, and user experience, that enhance
their efficacy as teachers and enable them to pursue tracks
into graphic design. Emerging digital skills, such as human
computer interaction, prime them to bring a foundational
understanding of human motivation and behavior to the
creation of digital products.
To ensure that these students can successfully transition
into the workplace, higher education institutions should
actively support their development of digital and business
skills. By pairing these highly marketable skills with the human
skills imparted by core arts and humanities curricula, such as the
ability to communicate, contextualize, and think critically, these
students will be competitive for the increasing number of jobs
that require human-centered approaches to problem solving.122
Business Analysis
College Professor
Data Analyst
Psychologist
Researcher
Business Psychology
Architect
Graphic Designer
K-12 Teacher
Communication
Computer Graphics
Computer Programming
Data Analysis
Entrepreneurship
Finance
General Statistics
Graphic Design
Human Computer Interaction
Human Resources
Leadership and Management
Learning
Marketing
Research and Design
Statistical Programming
Strategy and Operations
User Experience
Writing
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Analyst
Psychologist
Researcher
Business Psychology
Architect
Graphic Designer
K-12 Teacher
Communication
Computer Graphics
Computer Programming
Data Analysis
Entrepreneurship
Finance
General Statistics
Graphic Design
Human Computer Interaction
Human Resources
Leadership and Management
Learning
Marketing
Research and Design
Statistical Programming
Strategy and Operations
User Experience
Writing
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Analyst
Psychologist
Researcher
Business Psychology
Architect
Graphic Designer
K-12 Teacher
Communication
Computer Graphics
Computer Programming
Data Analysis
Entrepreneurship
Finance
General Statistics
Graphic Design
Human Computer Interaction
Human Resources
Leadership and Management
Learning
Marketing
Research and Design
Statistical Programming
Strategy and Operations
User Experience
Writing
Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging
ARTS AND HUMANITIES PATHWAY
39
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Bioinformatics
Biologist
College Professor
Data Scientist
Researcher
Business Analysis
Business Psychology
Physician
Communication
Computer Programming
Data Analyst
Data Analysis
Data Management
Entrepreneurship
Entrepreneur
Epidemiology
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Writing
Core Multi-disciplinary Emerging
Bioinformatics
Biologist
College Professor
Data Scientist
Researcher
Business Analysis
Business Psychology
Physician
Communication
Computer Programming
Data Analyst
Data Analysis
Data Management
Entrepreneurship
Entrepreneur
Epidemiology
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Writing
Core Multi-disciplinary Emerging
Bioinformatics
Biologist
College Professor
Data Scientist
Researcher
Business Analysis
Business Psychology
Physician
Communication
Computer Programming
Data Analyst
Data Analysis
Data Management
Entrepreneurship
Entrepreneur
Epidemiology
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Writing
Core Multi-disciplinary Emerging
Biological Sciences
While many biological sciences students plan to pursue
tracks into teaching, medicine, and research, others
express interest in the fast-growing role of data scientist.123
Combining frameworks from statistics and computer science,
data science demands a diverse portfolio of math and
technology skills. These skills prove equally valuable for students
who desire to become professors, physicians, and researchers,
as digitization and big data are reshaping these professions.124
Biological sciences students are preparing to enter the
job market by complementing their core research skills
with training in data analysis and data management.
Multi-disciplinary coursework in computer and statistical
programming enables them to lean into technological trends.
Their strong interest in bioinformatics, a rapidly developing
skill and associated profession that applies computational
techniques to genetic data, may signal their recognition of the
increasing importance of data-driven methods.125
Higher education institutions can support these students
by identifying emerging data-driven jobs to which they can
aspire and equipping them with the multi-disciplinary skills
needed to secure these roles. By integrating multi-disciplinary
electives in programming and computer modeling into core
biological sciences curricula, higher education leaders can
better position these students to succeed, whether as academic
researchers or as industry professionals.
BIOLOGICAL SCIENCES PATHWAY
Core Multi-disciplinary Emerging
40
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Business
Business students are considering a variety of jobs,
including marketing specialist, business consultant, and
entrepreneur. Data analyst and financial analyst also feature
among their top job choices. This finding may reflect the growing
overlaps between business and data skills, as companies strive
to transform data into insights that can guide their strategies
and confer competitive advantages.126
Building data fluency remains top of mind for these
students, with data analysis serving as a core skill that
flows into each of their desired careers. Many are pursuing
multi-disciplinary coursework in computer programming.
Others are acquiring emerging skills, such as machine learning,
that enable them to extract patterns from data at scale. By
pairing technology expertise with core skills in leadership,
communication, and strategy, they’re developing the ability
to mobilize data to support decision making, understand
customers, and optimize business processes—to name just a few
of data’s myriad business applications.
To prepare these students for their first jobs, higher
education institutions can foreground data fluency as an
essential aspect of business curricula. By encouraging these
students to prioritize not only human but also digital and
data skills, these institutions can smooth their transitions into
business environments where data-driven problem solving,
critical thinking, and teamwork go hand-in-hand.
BUSINESS PATHWAY
Accounting
Entrepreneur
Financial Analyst
Business Analysis
Business Analyst
Business Consultant
Data Analyst
Data Scientist
Marketing Specialist
Business Psychology
Communication
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Marketing
Research and Design
Sales
Spreadsheet Software
Statistical Programming
Strategy and Operations
Core Multi-disciplinary Emerging
Accounting
Entrepreneur
Financial Analyst
Business Analysis
Business Analyst
Business Consultant
Data Analyst
Data Scientist
Marketing Specialist
Business Psychology
Communication
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Marketing
Research and Design
Sales
Spreadsheet Software
Statistical Programming
Strategy and Operations
Core Multi-disciplinary Emerging
Accounting
Entrepreneur
Financial Analyst
Business Analysis
Business Analyst
Business Consultant
Data Analyst
Data Scientist
Marketing Specialist
Business Psychology
Communication
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Marketing
Research and Design
Sales
Spreadsheet Software
Statistical Programming
Strategy and Operations
Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging
41
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Computer Science
Computer science students aspire to become software
engineers, data scientists, and machine learning engineers.
In coming years, these are projected to be among the world’s
fastest growing and most in-demand jobs, as technological
advances transform business models and consumer
expectations alike.127
As they look toward these jobs, computer science students
are focusing on core skills including databases, computer
programming, and software engineering. By studying
theoretical computer science, they’re building a first-principles
understanding of both how and why specific software solutions
work. This conceptual foundation will enable them to design
computational approaches to business problems and contribute
to rapidly evolving fields such as AI, computer vision, and natural
language processing.
While the growing demand for software and data skills
makes these students highly employable, higher education
institutions can improve their career outcomes by
integrating human and business skills into computer science
curricula. By fostering the ability to communicate, strategize,
manage, and lead, these students will be better positioned to
succeed in industry settings where technology solutions are
crafted in cross-functional teams and guided by business goals.
Artificial Neural Networks
Data Scientist
Machine Learning Engineer
Software Engineer
Cloud Computing
Data Analyst
Computer Architecture
Computer Networking
Computer Programming
Data Engineer
Entrepreneur
Researcher
Data Analysis
Data Management
Databases
Deep Learning
General Statistics
Human Computer Interaction
Machine Learning
Machine Learning Algorithms
Mathematics
Programming Principles
Security Engineering
Software Engineering
Statistical Programming
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Artificial Neural Networks
Data Scientist
Machine Learning Engineer
Software Engineer
Cloud Computing
Data Analyst
Computer Architecture
Computer Networking
Computer Programming
Data Engineer
Entrepreneur
Researcher
Data Analysis
Data Management
Databases
Deep Learning
General Statistics
Human Computer Interaction
Machine Learning
Machine Learning Algorithms
Mathematics
Programming Principles
Security Engineering
Software Engineering
Statistical Programming
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Artificial Neural Networks
Data Scientist
Machine Learning Engineer
Software Engineer
Cloud Computing
Data Analyst
Computer Architecture
Computer Networking
Computer Programming
Data Engineer
Entrepreneur
Researcher
Data Analysis
Data Management
Databases
Deep Learning
General Statistics
Human Computer Interaction
Machine Learning
Machine Learning Algorithms
Mathematics
Programming Principles
Security Engineering
Software Engineering
Statistical Programming
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
COMPUTER SCIENCE PATHWAY
Core Multi-disciplinary Emerging
42
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Education
While many education students envision themselves as
professors and K-12 teachers, a significant portion aspire
to careers as data scientists, software engineers, and
entrepreneurs. These paths into data and technology offer
ample opportunities for professional growth—yet they require
a specialized portfolio of technology skills.
As education students plan to pursue both teaching and
technology professions, they’re focusing on core skills in
communication, research, and writing. Multi-disciplinary
learnings in business analysis and marketing enhance their
job-readiness by equipping them with a set of in-demand
skills that employers can easily recognize.128
At the same time,
studies of computer and statistical programming, computer
graphics, and theoretical computer science prepare them for
high-growth digital jobs.
By recognizing the appeal of technology jobs for education
students, together with the increasing importance of
technology for teaching, higher education institutions
can take concrete steps to improve these students’
job-readiness.129
Such steps may include, for example,
complementing core skills developed in education curricula
with data, software, and design skills.
Business Analysis
College Professor
Data Scientist
K-12 Teacher
Business Psychology
Researcher
Software Engineer
Communication
Computer Graphics
Computer Programming
Data Analyst
Entrepreneur
Data Analysis
Entrepreneurship
Finance
Human Resources
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Writing
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Scientist
K-12 Teacher
Business Psychology
Researcher
Software Engineer
Communication
Computer Graphics
Computer Programming
Data Analyst
Entrepreneur
Data Analysis
Entrepreneurship
Finance
Human Resources
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Writing
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Scientist
K-12 Teacher
Business Psychology
Researcher
Software Engineer
Communication
Computer Graphics
Computer Programming
Data Analyst
Entrepreneur
Data Analysis
Entrepreneurship
Finance
Human Resources
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Writing
Core Multi-disciplinary Emerging
EDUCATION PATHWAY
Core Multi-disciplinary Emerging
43
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Business Analysis
Data Analyst
Data Scientist
Software Engineer
Cloud Computing
Communication
Computer Architecture
Electronics Engineer
Computer Graphics
Computer Networking
Computer Programming
Entrepreneur
Machine Learning Engineer
Researcher
Data Analysis
Data Management
Deep Learning
Entrepreneurship
Finance
Leadership and Management
Machine Learning
Mathematics
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Business Analysis
Data Analyst
Data Scientist
Software Engineer
Cloud Computing
Communication
Computer Architecture
Electronics Engineer
Computer Graphics
Computer Networking
Computer Programming
Entrepreneur
Machine Learning Engineer
Researcher
Data Analysis
Data Management
Deep Learning
Entrepreneurship
Finance
Leadership and Management
Machine Learning
Mathematics
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Business Analysis
Data Analyst
Data Scientist
Software Engineer
Cloud Computing
Communication
Computer Architecture
Electronics Engineer
Computer Graphics
Computer Networking
Computer Programming
Entrepreneur
Machine Learning Engineer
Researcher
Data Analysis
Data Management
Deep Learning
Entrepreneurship
Finance
Leadership and Management
Machine Learning
Mathematics
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Engineering
Engineering students aspire to jobs at the forefront of
technological change, including software engineer, data
scientist, and machine learning engineer. While the rapid
rate of innovation in these fields promises tremendous growth,
it also presents challenges: foremost among them, the need to
keep pace with evolving digital skills.
As they consider these in-demand roles, engineering students
are focusing on core skills such as mathematics, statistical
programming, and computer programming. Their recognition
of the need for cutting-edge digital skills is clear, as the popularity
of machine learning, deep learning, and cloud computing
demonstrates. Training in multi-disciplinary skills such as
communication, leadership, and management complements
their technical toolkit, priming them to succeed in work
environments where cross-functional collaboration is key.130
Higher education institutions can boost engineering
students’ job-readiness by crafting curricula that cultivate a
broad portfolio of digital and human skills. These skills should
be paired with a mindset of lifelong learning that motivates
engineering students to continuously acquire new skills beyond
their formal education. This mindset is invaluable for learners
from all disciplines—yet it is particularly urgent for engineers, as
the half-life of engineers’ discipline-specific skills is shortening
at an accelerating pace.131
ENGINEERING PATHWAY
Core Multi-disciplinary Emerging
44
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Health Sciences
Physician, researcher, and pharmacist are the top jobs
to which health sciences students are drawn, with data
scientist following close behind. Their preferences may
reflect the growing linkage between health and technology, as
data, algorithms, and digital tools promise to improve patient
outcomes, expand access to care, and pioneer new approaches
to diagnosis and treatment.
Core skills in data analysis, data management, and general
statistics ensure that these students can build upon
technological advances and marshal data to inform strategic
healthcare decisions. Multi-disciplinary studies in computer
and statistical programming deepen their data fluency, while
communication skills enable them to convey findings to
patients with empathy. Their interest in entrepreneurship may
signal their desire to advance innovations in their field, while
epidemiology and machine learning equip them to model
population-level dynamics and contribute to urgent policy
discussions around global health.
By integrating data fluency and digital skills into health
sciences curricula, higher education institutions can position
their students to benefit from the technological tailwinds
that are transforming the health sciences.132
Thus prepared,
these students can confidently transition into the workplace and
contribute to a future where data-driven healthcare is the norm.
Business Analysis
Data Analyst
Physician
Researcher
Pharmacist
Business Psychology
Psychologist
Communication
College Professor
Data Scientist
Computer Graphics
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Epidemiology
Finance
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Writing
Core Multi-disciplinary Emerging
Business Analysis
Data Analyst
Physician
Researcher
Pharmacist
Business Psychology
Psychologist
Communication
College Professor
Data Scientist
Computer Graphics
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Epidemiology
Finance
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Writing
Core Multi-disciplinary Emerging
Business Analysis
Data Analyst
Physician
Researcher
Pharmacist
Business Psychology
Psychologist
Communication
College Professor
Data Scientist
Computer Graphics
Computer Programming
Data Analysis
Data Management
Entrepreneurship
Epidemiology
Finance
General Statistics
Leadership and Management
Learning
Machine Learning
Marketing
Mathematics
Research and Design
Statistical Programming
Strategy and Operations
Writing
Core Multi-disciplinary Emerging
HEALTH SCIENCES PATHWAY
Core Multi-disciplinary Emerging
45
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Artificial Neural Networks
Data Analyst
Data Scientist
Business Analysis
Business Psychology
College Professor
Communication
Computer Programming
Financial Analyst
Machine Learning Engineer
Researcher
Software Engineer
Data Analysis
Data Management
Databases
Deep Learning
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Machine Learning Algorithms
Mathematics
SQL
Spreadsheet Software
Statistical Programming
Theoretical Computer Science
Core Multi-disciplinary Emerging
Artificial Neural Networks
Data Analyst
Data Scientist
Business Analysis
Business Psychology
College Professor
Communication
Computer Programming
Financial Analyst
Machine Learning Engineer
Researcher
Software Engineer
Data Analysis
Data Management
Databases
Deep Learning
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Machine Learning Algorithms
Mathematics
SQL
Spreadsheet Software
Statistical Programming
Theoretical Computer Science
Core Multi-disciplinary Emerging
Artificial Neural Networks
Data Analyst
Data Scientist
Business Analysis
Business Psychology
College Professor
Communication
Computer Programming
Financial Analyst
Machine Learning Engineer
Researcher
Software Engineer
Data Analysis
Data Management
Databases
Deep Learning
Entrepreneurship
Finance
General Statistics
Leadership and Management
Machine Learning
Machine Learning Algorithms
Mathematics
SQL
Spreadsheet Software
Statistical Programming
Theoretical Computer Science
Core Multi-disciplinary Emerging
Mathematics
and Statistics
Mathematics and statistics students place data scientist,
data analyst, and machine learning engineer among their
most desired jobs: a trend that indicates their attraction
to data-driven professions. With data fast becoming the
world’s most valuable economic resource, these jobs present
tremendous opportunities for innovation and growth.133
By pursuing multi-disciplinary skills in communication,
leadership, and management, these students are building
the business acumen needed to apply their quantitative
skills to the workplace. At the same time, they’re deepening
core skills within their discipline, including databases, data
management, and statistical programming. The popularity
of machine learning, artificial neural networks, and deep
learning—among the most sought-after digital skills by leading
technology companies—demonstrates these students’ interest
in emerging methods for modeling and interpreting data.134
To facilitate these students’ transitions into employment,
higher education leaders can encourage them to apply their
academic learnings through hands-on projects. For example,
a professor could pose questions based on an actual data set
and prompt students to build and validate a statistical model
that addresses these questions.
MATHEMATICS AND STATISTICS PATHWAY
Core Multi-disciplinary Emerging
46
Campus Skills Report 2022 Campus Skill-to-Job Pathways
Physical Sciences
While research and academic tracks appeal to many
physical sciences students, jobs such as data scientist
and software engineer also exert a strong pull. These two
paths complement one another, as data fluency is increasingly
valuable within both academic and business settings.
By developing digital skills such as software engineering,
statistical programming, and data visualization, these
students are boosting their competitiveness for a wide
range of jobs. Multi-disciplinary studies in business analysis,
leadership, and management complement their technical
expertise by enabling them to partner with cross-functional
colleagues and tie their analyses to business goals. Machine
learning further elevates their digital skills and equips them to
join cutting-edge research and technology teams.
Through emphasizing the broad applicability of data and
digital skills, higher education leaders can raise awareness
among physical sciences students of the numerous
in-demand jobs for which their studies prepare them.
By encouraging these students to apply their aptitude for
quantitative methods to emerging digital challenges, from data
encryption for financial transactions to motion forecasting for
autonomous vehicles, higher education leaders can help set
these students along high-growth professional paths.135
PHYSICAL SCIENCES PATHWAY
Business Analysis
College Professor
Data Analyst
Data Scientist
Researcher
Business Psychology
Physicist
Communication
Geologist
Computer Graphics
Computer Programming
Software Engineer
Data Analysis
Data Management
Data Visualization
Deep Learning
Entrepreneurship
General Statistics
Leadership and Management
Machine Learning
Mathematics
Research and Design
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Analyst
Data Scientist
Researcher
Business Psychology
Physicist
Communication
Geologist
Computer Graphics
Computer Programming
Software Engineer
Data Analysis
Data Management
Data Visualization
Deep Learning
Entrepreneurship
General Statistics
Leadership and Management
Machine Learning
Mathematics
Research and Design
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging
Business Analysis
College Professor
Data Analyst
Data Scientist
Researcher
Business Psychology
Physicist
Communication
Geologist
Computer Graphics
Computer Programming
Software Engineer
Data Analysis
Data Management
Data Visualization
Deep Learning
Entrepreneurship
General Statistics
Leadership and Management
Machine Learning
Mathematics
Research and Design
Software Engineering
Statistical Programming
Strategy and Operations
Theoretical Computer Science
Web Development
Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
Campus Skills Report_2022.pdf
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Campus Skills Report_2022.pdf

  • 2. 2 Campus Skills Report 2022 Table of Contents Data Scientist Data Analyst Software Engineer Machine Learning Engineer Marketing Specialist India The Philippines Turkey Colombia Mexico Egypt Saudi Arabia South Africa United States Arts and Humanities Biological Sciences Business Computer Science Education Engineering Health Sciences Mathematics and Statistics Physical Sciences Social Sciences Technical Appendix Endnotes 9 10 11 12 13 4 48 7 15 35 49 53 17 19 21 23 25 27 29 31 33 38 39 40 41 42 43 44 45 46 47 Campus Skill Trends Globally Appendix Campus Skill Trends by Country Introduction Campus Skill-to- Job Pathways
  • 4. 4 Campus Skills Report 2022 Introduction Introduction Understanding the future of higher education The pandemic dramatically accelerated the pace of technological adoption worldwide. As the world moved online, individuals, businesses, and governments alike altered their expectations and behaviors. Today, technological adoption continues at record rates, and innovations in automation and artificial intelligence (AI) are fast developing.1 These advances are changing both the nature of jobs and the skills required to do them. As the division of labor among humans, machines, and algorithms shifts, jobs that involve routine, repetitive work will disappear, while new jobs—many of which cannot currently be predicted—will emerge. By 2025, 85 million existing jobs may be lost, yet 97 million new jobs may arise.2 Many of these new jobs will center on skills that are uniquely human, from cognitive skills such as decision making and creativity, to social and emotional skills, such as collaboration and project management. Technology skills, such as software programming, machine learning, and product design, will also increase in demand.3 In our skills-based, accelerated world, higher education is more important than ever. Higher educational institutions have long been avenues of economic opportunity, social mobility, and intellectual flourishing. By enabling people to gain the foundational knowledge and concrete skills that they need to succeed throughout their lives, these institutions are essential to thriving, equitable societies. As economic growth increasingly depends on advanced forms of human capital, the role that these institutions play as incubators of human talent will only become more important. Aligning higher education and employment Youth unemployment, long elevated, is reaching crisis levels. In 2020, employment among 15- to 24- year- olds worldwide fell by 8.7%, compared to 3.7% for adults.4 The pandemic worsened the limited job prospects of many of the world’s youth, who were already at least twice as likely to be unemployed as adults. Between 2015 and 2025, over one billion young people will enter the job market—yet only 40% are expected to find formal jobs.5 Joblessness has adverse effects on youth, including diminished lifetime earnings, social exclusion, and psychological distress. Enhancing student employability is a top priority for higher education. Higher education has numerous objectives: among them, contributing to knowledge creation, enabling socioeconomic mobility, and promoting diversity and inclusion. All of these objectives are tied to students’ career prospects upon graduation—or, otherwise put, their employability. Employability is a measure of students’ ability to secure their first job and remain employed throughout their working lives. While higher education should not focus solely on employability, incorporating employability within a holistic learning program is of crucial importance. Higher education institutions rely on successful job placements to increase enrollments and rise in international rankings. Around the world, students describe bettering their work opportunities as one of their primary motivations for pursuing a post-secondary degree.6 Global university rankings also rely on graduates’ employment outcomes when determining institutions’ placements.7 Enhancing student employability can enable higher education institutions to boost their enrollments, forge deeper industry partnerships, and build stronger alumni communities.
  • 5. 5 Campus Skills Report 2022 Introduction Embracing skills-first learning While higher education is typically organized by academic disciplines, today’s jobs are organized by skills. Youth unemployment has many causes, yet foremost among them are the disconnects between what students learn and what employers need.8 The fact that higher educational institutions and employers speak different languages—the first, of academic disciplines; the second, of skills—has contributed to misalignments between curricula and labor market demands that may limit students’ ability to secure employment. A skills-first approach can enable higher educational institutions to align their curricula with labor market needs. The shared framework of skills connects all players in the education-to- employment ecosystem. Skills can empower students to identify, understand, and communicate what they have learned to employers and apply this knowledge to real-world situations. By conceiving curricula in terms of the specific skills that they impart, higher education institutions can connect the language of academic disciplines to that of the job market. In doing so, they can identify curricular strengths and weaknesses, proactively fill curricular gaps, and evolve course offerings to meet emerging economic and societal needs. Multi-disciplinary skills empower students to pursue multiple career paths. Skills can be both discipline-specific—for example, finance for a business student—and multi-disciplinary— for example, data analytics for an arts and humanities student. Multi-disciplinary skills are transferable, meaning that they apply to multiple majors and career paths. They thus create a foundation for continuous learning that enables students to both become and remain employable throughout their lives. An estimated 85% of the jobs that will exist by 2030 have yet to be invented.9 Multi-disciplinary skills, particularly those that relate to the use, analysis, and design of data and technology, can help students prepare for this unpredictable future. Teaching the skills of the future Higher education institutions often struggle to keep their curricula up to date, especially in fields related to data and technology. Many of today’s fastest-growing digital skills, including user experience design, cloud computing, and social media, were relatively unheard of until recently.10 As new, high-growth skills arise in the working world, many higher education institutions lack the ability to both identify these skills and integrate them into existing curricula.11 As a result, many students are being prepared for jobs that may no longer exist, while others are not acquiring the skills needed for the in-demand jobs to which they aspire.12 Online learning presents higher education with immense opportunities. By providing transparency about in-demand skills and integrating online courses that teach these skills into existing curricula, these institutions can effectively align their curricula with both local and global labor market needs. Guided by their institutions, students can craft versatile portfolios of skills that enable them to follow their disciplinary interests while gaining job-ready skills. This report explores skill trends among student learners across the globe and identifies key steps that higher education institutions can take to improve student employability. Drawing from Coursera’s 3.8 million registered student learners and 3,700 free and paid campus customers, it measures the skill proficiencies of students for five emerging roles, highlights student skill trends across nine countries, and provides skill-to-job pathways for 10 academic disciplines. Importantly, while certain students use online learning to acquire skills on their own initiative, others are guided by curated programs implemented by their institutions in partnership with Coursera. When reading this report, the formative role of higher education institutions cannot be overstated.
  • 6. 6 Campus Skills Report 2022 Introduction Campus Skill Trends Globally FIVE EMERGING JOBS This section looks at the job-readiness of students worldwide. It reveals where students are performing well, and where they’re falling behind, in key skills needed for five emerging jobs. Drawing on these insights, higher education leaders can take concrete steps to close curricular gaps and improve student employability. Campus Skill Trends by Country NINE COUNTRIES This section surfaces the skill and course preferences of students on Coursera in nine countries. It then pairs these insights with an analysis of the macro-economic and environmental factors that may shape their preferences. Understanding both this nuanced context and the skill needs of students are crucial first steps in aligning higher education with employment. Campus Skill-to-Job Pathways TEN ACADEMIC DISCIPLINES This section maps the pathways from the skills that students across 10 academic disciplines are acquiring on Coursera to the jobs in which they express interest, and vice versa. These insights can empower higher education leaders to inform students about potential jobs that align with their studies, while also ensuring that they’re teaching the diverse skills needed to transition into these jobs. The report is divided into three sections: SAMPLE INSIGHT Students across all countries are drawn to technology and data skills that they will need to enter burgeoning digital industries and startup scenes. SAMPLE INSIGHT The emerging jobs in which students have expressed the most interest are data scientist, data analyst, software engineer, machine learning engineer, and marketing specialist. SAMPLE INSIGHT Students across disciplines, particularly engineering, are picking up on the growing need for human skills that complement technical skills and enable workplace success.
  • 8. 8 Campus Skills Report 2022 Campus Skill Trends Globally Campus Skill Trends Globally This section explores five emerging jobs—data scientist, data analyst, software engineer, machine learning engineer, and marketing specialist—in which students on Coursera express strong interest. While most of these jobs are entry level, data scientist and machine learning engineering roles may require additional qualifications and/or prior work experience. According to the World Economic Forum, these jobs are among the most in demand and fastest growing globally: an upward trend that is expected to continue in coming years.13 By revealing where students are performing well, and where they’re falling behind, this section offers visibility into the job-readiness of students worldwide. Drawing on these insights, higher education leaders can take concrete steps to close curricular gaps and improve student employability. In line with Coursera’s skills-first approach to learning, each job is broken down into a set of five to six core skills. These skills are assigned target proficiencies—conversant, beginner, intermediate, or advanced—that reflect the level of expertise required for a working professional. For each job, a series of density-plot visualizations show the distribution of proficiencies among students globally on Coursera for each of that job’s associated skills. Are students equipped with the skills needed to enter emerging jobs? Our skill trend analysis of students on Coursera reveals the following insights: • The emerging jobs in which students have expressed the most interest are data scientist, data analyst, software engineer, machine learning engineer, and marketing specialist. While students have made meaningful progress toward obtaining baseline proficiency in job-relevant skills, the majority have yet to meet the target skill proficiencies needed to transition into these jobs. • Students who plan to pursue data scientist and data analyst jobs must focus on advancing their data visualization skills, along with foundational mathematics, probability, and statistics skills. • While a vast majority of students interested in becoming software engineers are conversant in software engineering, only a small share have the intermediate software engineering skills needed for the role: a gap that can be closed through coursework in programming languages, data structures, and operating systems, along with hands-on coding projects. • Machine learning, probability, and statistics are the most developed skills among students who aspire to become machine learning engineers—yet, to secure these roles, they must improve their facility with computer and statistical programming. • Students who express interest in becoming marketing specialists show strength in communication and data analysis software skills. This pairing aligns with the demands of modern marketing, which blends storytelling and data.
  • 9. 9 Campus Skills Report 2022 Campus Skill Trends Globally How to read the Emerging Job Proficiency Charts Emerging Job Proficiency Charts examine data gathered from students on Coursera who express interest in five emerging jobs. Using Coursera’s skills benchmarking methodology, these charts show the progress that these students are making toward attaining the five to six core skills needed to prepare for these jobs. For each skill, we plot the distribution of students’ skill scores. Over these distributions, we superimpose the skill proficiency targets for each emerging job. We then report the percentage of students interested in an emerging job who have the necessary proficiency in each of the core skills required to secure it. Distribution of students’ skill proficiency in data management Students who have not reached skill proficiency target in data visualization Skill proficiency target for machine learning Students who have reached or exceeded skill proficiency target in data visualization Meet the skill proficiency target Meet the skill proficiency target Meet the skill proficiency target
  • 10. 10 Campus Skills Report 2022 Campus Skill Trends Globally DATA SCIENTIST PROFICIENCY GLOBALLY Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold Data scientists make inferences, build predictive models, and derive strategic insights from data. Demand for data scientists is expected to grow by 28% through 2026, as big data and AI drive innovation across all sectors of the global economy.14 Data management skills are a strong suit among students on Coursera. They trail behind industry needs in foundational mathematics, probability, and statistics skills, as well as the data visualization skills needed to present their findings to business stakeholders.
  • 11. 11 Campus Skills Report 2022 Campus Skill Trends Globally Data analysts use similar tools as data scientists to surface learnings from data that answer key business questions. As cloud and analytics services improve, the scale and complexity of data are growing exponentially—as is the need for data analysts who can extract signals from the noise.15 To prepare for this role, students on Coursera must build their facility with popular tools for data analysis and visualization, including Python and Tableau. DATA ANALYST PROFICIENCY GLOBALLY Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
  • 12. 12 Campus Skills Report 2022 Campus Skill Trends Globally Software engineers create, implement, and test computer programs for a wide range of use cases. As technological shifts compel more and more companies to think and act like software companies, software engineers will be mission critical for nearly all businesses in the future.16 While strong in security engineering and mobile development skills, students on Coursera must close gaps in foundational coding and infrastructure skills, including Python, data pipelines, and systems engineering, to be competitive for this role. Hands-on projects that use real-world programming environments can help students apply these skills to job-relevant scenarios.17 SOFTWARE ENGINEER PROFICIENCY GLOBALLY Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
  • 13. 13 Campus Skills Report 2022 Campus Skill Trends Globally Machine learning engineers design and develop models that teach themselves to make increasingly accurate and sophisticated predictions using data. A subfield of AI, machine learning has a projected annual growth rate of 44% for the next two years.18 Securing this role requires a broad portfolio of software engineering and data science skills, from algorithms, data structures, and computer architecture to coding languages such as Python, C, and R. To prepare for this job, students on Coursera must strengthen their computer and statistical programming skills. MACHINE LEARNING ENGINEER PROFICIENCY GLOBALLY Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
  • 14. 14 Campus Skills Report 2022 Campus Skill Trends Globally Marketing specialists combine storytelling and data to build brands and acquire customers. Grounded in a deep understanding of their target audience, marketers create customized experiences that educate prospective users and compel them to take action: two tasks that are essential for businesses. Students on Coursera are making strides in communication and data analysis software skills: a combination that is crucial for modern marketing, which relies on both human narratives and data-driven personalization.19 MARKETING SPECIALIST PROFICIENCY GLOBALLY Target Skill Proficiency Learner Below Threshold Learner at or Above Threshold
  • 16. 16 Campus Skills Report 2022 Campus Skill Trends by Country This section explores campus skill trends in nine countries. It pairs data gathered from student learners on Coursera with insights into the specific contexts within which they are learning. Each analysis connects students’ activity to a range of macro-economic and environmental factors, including demographic trends, economic conditions, and technological shifts, that may shape their preferences. This section positions higher education within a broader ecosystem that includes employers and governments. Understanding this ecosystem, and the interdependencies that it creates, is a crucial first step toward connecting higher education with employment. Our skill trend analysis of students on Coursera reveals the following country insights: • Students across all countries are drawn to technology and data skills that they will need to enter fast-developing digital industries and startup scenes. • In all countries, except the Philippines and the United States, the enrollment of female students on Coursera lags behind that of male students. At the same time, gender gaps in higher education have narrowed globally, suggesting that female campus students may face unique barriers in their awareness of and access to online learning.20 Campus Skill Trends by Country • Students in India are seeking out foundational and emerging digital skills, from C programming to cloud computing, that prepare them for jobs in their country’s expanding digital economy. • Of all the countries featured in this report, the Philippines has the highest percentage of female campus learners enrolled on Coursera. • Students in Turkey are prioritizing human skills such as resilience and critical thinking, which industry leaders see as critical to the country’s services-driven economy. • A high number of students in Colombia are learning programming, software, and data analysis skills: a promising trend as the country’s economy prioritizes technology- driven endeavors. • Business skills, such as organizational development, people development, and negotiation, appeal to many students in Mexico, who could benefit from applying these skills to job- relevant internships and hands-on projects. • Students in Egypt gravitate toward technology skills like software architecture, software testing, and software engineering that prepare them to launch their own ventures in the country’s growing startup scene. • Students in Saudi Arabia are pairing human skills, such as writing and emotional intelligence, with business skills, such as negotiation and strategy: a combination that prepares them for opportunities in the country’s private sector. • Students in South Africa have an opportunity to engage with the digital skills required to take advantage of the country’s growing demands for both digital transformation and startup talent. • To thrive in the face of rapid technological change, students in the United States are joining technology skills with human skills, such as decision making and change management.
  • 17. “ Campus Skills Report 2022 Campus Skill Trends by Country 22 Campus Median Age 1.7M Campus Learners 13.6M Registered Learners Campus Percent on Mobile Campus Percent Women Learners 54% 40% Over-indexing skills Top guided projects “ ASIA PACIFIC India Top jobs by student demand As a university, our goal is to empower our students to own their futures. Rather than view learning as a challenge, we want our graduates to confidently say: ‘I can learn anytime, anywhere, and the world is at my feet.’ Since we’ve introduced online learning, half of our students have taken four or more online courses and together, they’ve logged one million learning hours. In addition to learning in an online environment—a critical skill for lifelong learning—these students have been able to gain in-demand skills and pursue hands-on projects that give them an edge when applying for jobs. Companies who interview on our campus are pleasantly surprised: ‘How have you been able to achieve all these things?’ they ask our students. When our students land their dream jobs: that’s a very proud moment for us. Reema Gupta Director of Digital Learning, Gandhi Institute of Technology & Management 17 1 Amazon Web Services (1.32x) 2 HTML and CSS (1.23x) 3 Mobile Development (1.22x) 4 Network Model (1.18x) 5 Blockchain (1.18x) 6 Data Structures (1.18x) 7 Software As A Service (1.16x) 8 Interactive Design (1.15x) 9 C Programming (1.15x) 10 Cloud Computing (1.15x) 1 Introduction to Basic Game Development using Scratch 2 AWS S3 Basics 3 Build a Full Website using WordPress 4 Google Ads for Beginners 5 Getting Started with Azure DevOps Boards 6 Create a Resume and Cover Letter with Google Docs 7 Machine Learning Pipelines with Azure ML Studio 8 Develop a Company Website with Wix 9 Getting Started in Google Analytics 10 Business Analysis & Process Management 1 Software Engineer 2 Data Scientist 3 Data Analyst
  • 18. 18 Campus Skills Report 2022 Campus Skill Trends by Country By 2027, India will become the world’s most populous country.21 Its demographics skew young, with more than 50% of its population below the age of 25, and over 65% below the age of 35. In the next two decades, an estimated 10–12 million young people will enter its workforce each year: a trend that promises to fuel extraordinary economic growth, provided that ample opportunities for productive employment exist.22 Unfortunately, the pandemic prompted an economic contraction whose impact on young people was particularly severe.23 In March 2021, unemployment stood at almost 39% among 20- to 24-year-olds, compared to 9.3% for the general population.24 Gender disparities further hinder inclusive growth. From primary through tertiary education, the share of women who attend school is consistently larger than that of men. Yet only 24% of women actively engage in the labor market, giving India one of the lowest female labor force participation rates in the world.25 While access to higher education is at a historic high, concerns with the relevance and quality of programs persist. Since 2001, the number of post-secondary educational institutions in India has grown dramatically, and enrollment rates have nearly tripled to 29%.26 Despite these encouraging gains, problems abound: among them, insufficient funding, weak regulatory oversight, teaching shortages, and outdated curricula. Courses in technical disciplines often lag 10 to 15 years behind industry needs, resulting in graduates who lack the advanced technology skills needed to drive domestic innovation.27 Data from students in India on Coursera reveals a strong interest in digital skills. As India’s digital infrastructure improves, technology is primed to transform nearly every sector of its economy, from financial services and healthcare to logistics, manufacturing, and trade.28 By building key digital skills such as HTML and CSS, data structures, and C programming, students in India are preparing to meet the needs of their country’s fast-growing digital economy, which is expected to serve a population of over 1.5 billion internet users by 2040.29 Cutting-edge digital skills are priming these students for emerging technology jobs. In recent years, India has risen in global innovation rankings.30 What’s more, its startup ecosystem is the world’s third largest after the U.S. and China.31 By acquiring skills in emerging areas such as blockchain, cloud computing, and mobile development, students in India are readying themselves to build innovative products, from INDIA Preparing the world’s largest youth population to enter the digital economy internet-native payment systems to consumer-facing apps for the country’s nearly 850 million mobile users.32 Demand for these jobs is surging: in 2020, employers in India posted nearly 379,000 openings for cloud-related roles alone.33 While digital skills dominate among these students, an opportunity exists to develop human and business skills. Programming and data skills are crucial for in-demand digital jobs in India—yet so are collaboration, communication, and critical thinking skills.34 This is particularly true in software and web development, as programmers must communicate technical requirements and act on feedback from cross- functional stakeholders. Students in India can smooth their transition into employment by complementing their technical learnings with non-technical skills.
  • 19. 19 Campus Skills Report 2022 Campus Skill Trends by Country 23 Campus Median Age 30,150 Campus Learners 1.37M Registered Learners Campus Percent on Mobile Campus Percent Women Learners 37% 52% “ ASIA PACIFIC The Philippines Top jobs by student demand 1 Software Engineer 2 Data Scientist 3 K-12 Teacher Although we are based in the Philippines, Mapua University has global aspirations. We aim to prepare our students for jobs that exist both locally and around the world. To achieve this goal, we’ve aligned our curricula with the knowledge and skills required for entry-level jobs. We’ve also focused on in-demand fields such as engineering, computing, and architecture that expand the employment opportunities available to our graduates. Integrating digital capabilities like online learning into our curricula has played a major role in helping us take these important steps forward. Dr. Reynaldo B. Vea President and CEO of Mapua University and iPeople, Inc. Top courses Over-indexing skills 1 People Development (2.79x) 2 Epidemiology (2.54x) 3 Geovisualization (2.36x) 4 Resilience (2.07x) 5 Human Learning (2.02x) 6 Influencing (1.92x) 7 Budget Management (1.83x) 8 Conflict Management (1.76x) 9 Human Resources (1.75x) 10 Leadership Development (1.71x) 1 Communication in the 21st Century Workplace by University of California, Irvine 2 Initiating and Planning Projects by University of California, Irvine 3 Resilient Teaching Through Times of Crisis and Change by University of Michigan 4 Budgeting and Scheduling Projects by University of California, Irvine 5 Foundations: Data, Data, Everywhere by Google 6 Foundations of Project Management by Google 7 Electric Industry Operations and Markets by Duke University 8 Programming for Everybody (Getting Started with Python) by University of Michigan 9 Chinese for Beginners by Peking University 10 Introduction to Social Media Marketing by Facebook 19
  • 20. 20 Campus Skills Report 2022 Campus Skill Trends by Country Today, the Philippines has the largest youth generation in its history, with 30 million people aged 10–24 comprising 28% of its population.35 When paired with policies to support this rising generation and provide them with pathways into formal jobs, this dynamic can drive tremendous growth. Youth in the Philippines, however, have long faced high rates of unemployment and economic disengagement. In January 2020, an estimated 20% of young people in the Philippines were not in employment, education, or training: a rate that rose sharply for women.36 The government’s five-year development plan, adopted in 2017, upholds skills-based higher education as key to improving outcomes for youth and aligning their studies with the economy’s changing needs.37 Yet, despite political will to modernize higher education, significant challenges remain. While the Philippines hosts nearly 2,000 higher education institutions—more than 10 times the regional average—they perform poorly on international rankings, with only one breaking the top 500 globally.38 Of all the countries featured in this report, the Philippines has the highest percentage of female students enrolled on Coursera. According to the World Economic Forum, the Philippines has the highest levels of gender parity in the region and ranks 17th globally. In 2020, 1.3 women in the Philippines were enrolled in tertiary education for every one man. Still, important progress remains to be made, particularly in STEM disciplines, where enrollments of women trail significantly behind those of men. Higher education leaders can help achieve a more equitable future by creating mentorship programs for young women who express interest in STEM fields and integrating digital skills into the business, law, and education curricula in which the majority of women enroll.39 Students in the Philippines on Coursera are focusing on human skills such as communication, project management, and leadership development. These skills, which include the ability to communicate effectively in English, serve as gateways for jobs in the country’s thriving business processing outsourcing (BPO) sector.40 English proficiency has long THE PHILIPPINES A rising youth generation with strong English skills confronts technological change provided a competitive advantage to the Philippines, which has the world’s fifth-largest English-speaking population. In 2012, it surpassed India as the top outsourcing destination for voice-based services and has been steadily increasing its share of the global BPO industry since.41 Students are also building digital skills, including Python programming and data analytics. Automation and AI are transforming the Philippines’ economy, including its BPO sector. By 2022, an estimated 73% of the country’s BPO jobs will require workers with mid- or high-level skills. To remain competitive, the Philippines will need to shift toward more complex offerings, such as engineering services, software development, game animation, and cloud computing.42 If students are to fully seize these emerging opportunities, they will need to learn digital and data skills.
  • 21. 21 Campus Skills Report 2022 Campus Skill Trends by Country 25 Campus Median Age 72,970 Campus Learners 894,380 Registered Learners Campus Percent on Mobile Campus Percent Women Learners 27% 44% Top courses Over-indexing skills “ EUROPE Turkey Top jobs by student demand Higher education has historically focused on fostering critical thinking and theory. Today’s institutions still honor that mission yet have evolved to serve an additional purpose: preparing students for the workforce. Graduating students in Turkey benefit from mastering the digital, foreign language, and data skills needed for today’s jobs. Human skills like communication and collaboration are also key. Higher education institutions have a collective responsibility to deliver learning that meets the needs of students, leaving no one behind. Taking a skills-oriented approach can help them identify any curriculum gaps. With this understanding, institutions can offer targeted courses, projects, and internships that supplement the learning experience and better prepare students for their future jobs. Dr. Berrin Yanıkkaya Professor of Communication Studies, Executive Adviser to the President, Dean of the Faculty of Arts and Sciences, and Coordinator of the Teaching and Learning Unit YU-LEARNT, Yeditepe University 21 1 Bioinformatics (1.53x) 2 Culture (1.46x) 3 Human Learning (1.42x) 4 Critical Thinking (1.35x) 5 Computer Graphic Techniques (1.29x) 6 Epidemiology (1.28x) 7 Linear Algebra (1.26x) 8 Writing (1.26x) 9 Resilience (1.26x) 10 People Analysis (1.23x) 1 Programming for Everybody (Getting Started with Python) by University of Michigan 2 Foundations: Data, Data, Everywhere by Google 3 Neural Networks and Deep Learning by DeepLearning.AI 4 Foundations of Project Management by Google 5 Foundations of User Experience (UX) Design by Google 6 Excel Skills for Business: Essentials by Macquarie University 7 Get Interactive: Practical Teaching with Technology by University of London 8 e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age by University of Illinois at Urbana-Champaign 9 Financial Markets by Yale University 10 What is Data Science? by IBM 1 Data Scientist 2 Software Engineer 3 Machine Learning Engineer
  • 22. 22 Campus Skills Report 2022 Campus Skill Trends by Country As the home to Europe’s largest youth population, Turkey is set to reap sizable economic gains as a new generation of workers enters its economy.43 To realize these gains, however, leaders must address a range of structural challenges, including low labor force participation of women, widespread informal employment, and pervasive skills gaps. As a result of the pandemic, gender disparities in Turkey have widened, and youth unemployment has risen. In 2020, the share of young people who were not in employment, education, or training reached 34%: the highest rate of any country in Europe.44 Turkey’s youth unemployment crisis comes after a period of tremendous expansion within its higher education system. Since 2002, the number of state and private universities in the country has increased by 275%, while the total number of university students has grown from 1.8 million to over 7.5 million.45 Yet additional years spent in education have not necessarily yielded better outcomes for students. Under-resourcing, uneven quality, and disconnects between academic curricula and industry needs have produced a growing population of educated, jobless young people in Turkey.46 Students in Turkey on Coursera are focusing on human skills that industry leaders have identified as critical to the future of work. As Turkey shifts toward a services-based economy, the number of jobs related to customer interaction, product development, and care provision will grow.47 By 2030 in Turkey, demand for social and emotional skills, such as resilience, is expected to increase 22%, while demand for higher-level cognitive skills, such as critical thinking and human learning, is expected to rise by 7%.48 In a promising trend, these are among the top skills that students in Turkey on Coursera are learning. Advanced math and technology skills prime these students to meet the needs of their country’s digitizing economy. By 2030, digital technologies have the potential to boost Turkey’s economic productivity by 60% and create 1.3 million net new jobs. To realize this growth, however, an estimated 7.7 million new workers will need to enter the workforce equipped with appropriate skills.49 By pursuing linear algebra, a foundation for machine learning, and taking courses such as “Neural Networks and Deep Learning” TURKEY Connecting education to employment for Europe’s youngest workforce from DeepLearning.AI, students in Turkey on Coursera are preparing to seize these emerging opportunities. Encouraging female students in Turkey to adopt online learning may help close gender gaps, particularly in STEM fields. In Turkey, women enroll in higher education at significantly higher rates than men, yet they represent 44% of students enrolled on Coursera. In addition, fewer than 8% pursue engineering degrees, compared to 19% of men. By challenging stereotypes that deter women from STEM fields and integrating digital skills into existing curricula (particularly in business, education, and arts and humanities programs, in which the majority of women enroll), higher education institutions can help bridge gender-based gaps in technology skills within Turkey.50
  • 23. 23 Campus Skills Report 2022 Campus Skill Trends by Country 23 Campus Skills Report 2022 Campus Skill Trends by Country 26 Campus Median Age 205,210 Campus Learners 2.28M Registered Learners Campus Percent on Mobile Campus Percent Women Learners 25% 44% “ LATIN AMERICA Colombia Top jobs by student demand 1 Data Scientist 2 Software Engineer 3 Data Analyst In order to survive and remain relevant in the years to come, higher education institutions must embrace technology and virtual education. In doing so, they can unlock a vast library of pedagogical resources created by leading educators from around the globe. These resources enrich students’ learning experiences and empower them to direct their own courses of study. They also cultivate key skills such as independence and self-motivated learning that are crucial to success in the 21st century, both within academia and beyond. Dr. Alfonso Reyes Alvarado President, Universidad de Ibagué Top courses Over-indexing skills 1 Resilience (3.6x) 2 Adaptability (3x) 3 Geovisualization (2.72x) 4 Emotional Intelligence (2.19x) 5 Human Learning (1.79x) 6 Creativity (1.69x) 7 People Development (1.66x) 8 Spreadsheet Software (1.65x) 9 Culture (1.63x) 10 Data Analysis Software (1.62x) 1 Programming for Everybody (Getting Started with Python) by University of Michigan 2 Excel Skills for Business: Essentials by Macquarie University 3 Python Data Structures by University of Michigan 4 Introduction to Data Science in Python by University of Michigan 5 Big Data: el impacto de los datos masivos en la sociedad actual by Universitat Autònoma de Barcelona 6 Introducción a la programación en Python I: Aprendiendo a programar con Python by Pontificia Universidad Católica de Chile 7 Finanzas personales by Universidad Nacional Autónoma de México 8 Fundamentos de Excel para Negocios by Universidad Austral 9 Programación en Python by Universidad de los Andes 10 First Step Korean by Yonsei University 23
  • 24. 24 Campus Skills Report 2022 Campus Skill Trends by Country Since the early 2000s, Colombia has made impressive economic, social, and political strides. Yet Colombia remains one of the most unequal societies in the world, with the wealthiest 10% of the population earning more than 11 times the income of the poorest 10%. Such disparities, combined with stagnant productivity growth, widespread labor-market informality, and dependency on oil exports, present urgent challenges to the country’s future growth.51 Currently, 30% of 25- to 34-year-olds in Colombia hold a post-secondary degree, compared to the average among Organisation for Economic Co-operation and Development (OECD) countries of 46%.52 Since 2000, enrollment rates in tertiary education have more than doubled.53 This rise can be attributed, in part, to the increase in the number of degree- granting programs during the same period. Many of these new programs are poor in quality and fail to provide pathways into secure employment.54 However, when students graduate with job-relevant skills, the benefits of advanced education can be significant. In Colombia, young adults with tertiary degrees earn 95% more than their peers with only upper-secondary degrees, while 82% of adults with tertiary education are in employment.55 Students in Colombia on Coursera are focusing on human skills, such as resilience, adaptability, and creativity. According to employers in Colombia, these skills are among the most desired yet difficult to find among applicants, indicating that these students are setting themselves up for greater success in the job market.56 These skills also align with the needs of Colombia’s emerging creative economy, which comprises a range of pursuits across design, new media, software, and the arts. Together, these pursuits represent over 3.4% of the country’s GDP: a share that is continuing to grow.57 Programming, software, and data analysis courses have high enrollments among these students. “Programming for Everybody (Getting Started with Python)” from the University of Michigan and “Excel Skills for Business: Essentials” from Macquarie University are the two most popular courses on Coursera in which these students enroll. To create further opportunities for their students, higher education institutions COLOMBIA Pairing creativity with technology skills to create new avenues of economic growth can emphasize additional technology skills such as software engineering, interactive design, and mobile development. In doing so, they can prepare students for the country’s most in- demand jobs, such as software developer.58 Gender disparities in the pursuit of online education in Colombia require thoughtful attention. The enrollment rate of women in Colombia in tertiary education is 60%, compared to 51% for men.59 By contrast, 44% of students enrolled on Coursera in Colombia are women: a discrepancy that may signal their lack of awareness of or access to online learning. In the past year, Colombia has slid backward on gender equality metrics, falling from a rank of 22 out of 153 countries in 2020 to a rank of 59 out of 156 countries in 2021.60 Encouraging female students to supplement their education with job-relevant, online courses, particularly in STEM fields, may help them achieve better employment outcomes.
  • 25. 25 Campus Skills Report 2022 Campus Skill Trends by Country 26 Campus Median Age 127,470 Campus Learners 4.83M Registered Learners “ LATIN AMERICA Mexico Top jobs by student demand 1 Data Scientist 2 Software Engineer 3 Financial Analyst Until recently, digital adoption among higher education institutions has progressed slowly. That is now changing —as technology advances, the workforce demands a new set of skills that higher education institutions aren’t always equipped to teach. Educational offerings must evolve so that a students’ degree is more than a symbol, but actually equips them with the skills needed for the workforce. At Universidad de Guadalajara, embracing online learning has helped us keep pace with this industry innovation. We are now able to supplement our curriculum with job-relevant skills and better serve our students. Dr. Ricardo Villanueva Lomelí Rector General Universidad de Guadalajara Top courses Over-indexing skills 1 Adaptability (3.19x) 2 Emotional Intelligence (3.02x) 3 Resilience (2.86x) 4 Organizational Development (2.33x) 5 Creativity (2.29x) 6 Human Learning (2.29x) 7 Collaboration (2.27x) 8 People Development (2.25x) 9 Negotiation (2.17x) 10 Culture (2.11x) 1 Programming for Everybody (Getting Started with Python) by University of Michigan 2 Contabilidad para no contadores (Accounting for non- accountants) by Universidad Nacional Autónoma de México 3 Estadística y probabilidad by Universidad Nacional Autónoma de México 4 Excel Skills for Business: Essentials by Macquarie University 5 First Step Korean by Yonsei University 6 Introducción a Data Science: Programación Estadística con R by Universidad Nacional Autónoma de México 7 Cómo hacer una tesis by Universidad Nacional Autónoma de México 8 Finanzas personales by Universidad Nacional Autónoma de México 9 Nutrición y obesidad: control de sobrepeso by Universidad Nacional Autónoma de México 10 Primeros Auxilios Psicológicos (PAP) by Universitat Autònoma de Barcelona Campus Percent on Mobile Campus Percent Women Learners 31% 48% 25
  • 26. 26 Campus Skills Report 2022 Campus Skill Trends by Country Mexico is Latin America’s second-largest economy and has the region’s second-largest youth population.61 Over the past three decades, however, economic progress has stalled. High levels of income inequality and slow rates of technological adoption are contributing factors.62 Many young people hold informal jobs, which account for more than half of all employment in Mexico, yet these jobs lack legal safeguards and hamper the country’s ability to build human capital. As measured by GDP per hour worked, Mexico has one of the lowest labor productivity levels within the OECD.63 In Mexico, dropping out of school is common: only 56% of 15- to 19-year-olds complete upper secondary education.64 In addition, just 17% of adults in Mexico hold a tertiary degree: the lowest rate among OECD countries, and one that falls further in low-income states such as Chiapas.65 The number of degree-granting programs has expanded in recent years, yet regulatory frameworks have failed to keep pace, leading to large differences in quality and labor-market relevance among programs. In a 2018 study, 46% of employers in Mexico reported a lack of job-relevant skills among applicants, while 83% considered the education and training of applicants unsuited to their sector.66 Students in Mexico on Coursera are focusing on business skills, such as organizational development and people development. They’re acquiring these skills through courses on organizational analysis, project management, and English.67 English proficiency is particularly in demand among employers in Mexico: in a 2015 survey, 69% identified English as an essential skill for prospective hires.68 To better bridge education and employment, higher education leaders can ground assignments in real-world case studies and help place students in job-relevant internships. Human skills such as resilience, creativity, and human learning create a strong foundation for students to continually learn and grow. At present, few initiatives exist to build human skills through higher education in Mexico.69 While students in Mexico on Coursera clearly value these MEXICO An expanding higher education system in need of alignment with labor-market needs skills, others are unaware of their importance to long-term professional success. Higher education leaders can take action by determining where human skills are taught in existing curricula and closing gaps with a mix of courses and project- based learning. In doing so, they can help students identify and communicate this important aspect of their education to potential employers. While courses in Python and statistical programming are popular among these students, additional technology skills would open further opportunities. ​ Each year, more than 110,000 engineers, representing more than 20% of all graduates, enter Mexico’s labor force.70 Yet its universities struggle to keep up with the latest software development tools, which causes students’ knowledge to lag behind industry needs. By obtaining advanced technology skills such as web development, interactive design, and AI, students in Mexico can contribute to a culture of domestic innovation and seize opportunities in emerging technology hubs such as Tijuana and Guadalajara.71
  • 27. 27 Campus Skills Report 2022 Campus Skill Trends by Country 24 Campus Median Age 83,220 Campus Learners 1.64M Registered Learners “ MIDDLE EAST AND NORTH AFRICA Egypt Top jobs by student demand 1 Software Engineer 2 Data Scientist 3 Machine Learning Engineer At AlAlamein International University (AIU), we aim to provide world-class education and job-relevant learning to equip our students with the skills necessary to succeed in future jobs. Integrating online courses into our curricula allows us to enrich our programs with content offered by leading universities and companies around the world. Importantly, this content is both up to date and on demand, thus enabling our students and instructors to access knowledge in emerging areas on their own schedules. Professor Essam Elkordi President of AlAlamein International University Top courses Over-indexing skills 1 Software Architecture (1.35x) 2 Interactive Design (1.32x) 3 Software Testing (1.32x) 4 Bioinformatics (1.3x) 5 Software Engineering (1.28x) 6 User Experience (1.27x) 7 Operating Systems (1.26x) 8 Human Computer Interaction (1.25x) 9 Graph Theory (1.24x) 10 C Programming (1.23x) 1 Introduction to Programming with MATLAB by Vanderbilt University 2 Programming for Everybody (Getting Started with Python) by University of Michigan 3 Foundations: Data, Data, Everywhere by Google 4 Neural Networks and Deep Learning by DeepLearning.AI 5 Algorithmic Toolbox by University of California, San Diego 6 Foundations of Project Management by Google 7 Technical Support Fundamentals by Google 8 Python Basics by University of Michigan 9 Foundations of User Experience (UX) Design by Google 10 English for Career Development by University of Pennsylvania Campus Percent on Mobile Campus Percent Women Learners 51% 33% 27
  • 28. 28 Campus Skills Report 2022 Campus Skill Trends by Country With more than 100 million people, over 60% of whom are under the age of 30, Egypt has the region’s largest youth population.72 For decades, however, the country’s labor market has failed to keep pace with the growth of its working-age population. In 2019, more than one in four young people in Egypt were unemployed: a statistic that has likely worsened over the course of the pandemic.73 Even when young people secure a job, it is often precarious. Employment is concentrated in the informal sector, which accounts for half of Egypt’s GDP.74 Low skilled and poorly paid, these jobs fail to nurture the productivity, expertise, and income necessary for Egypt to utilize the full potential of this rising generation. Youth unemployment, wealth disparities, and social stagnation were leading causes of the 2011 uprising that forced Egypt’s then-president from power.75 Today, these problems linger, and the pandemic has laid bare further disparities between the country’s haves and have-nots.76 In higher education, underfunding, overcrowding, and outdated courses are persistent challenges. In its Vision 2030 development plan, the government has pledged to modernize curricula, expand technical education, and digitize classrooms. Despite these ongoing reforms, graduates find themselves with limited opportunities, as declining public-sector employment has not been matched by private-sector job creation.77 Students in Egypt on Coursera gravitate toward technology skills. By learning skills such as software architecture, software testing, and software engineering, they’re preparing to both drive digital transformation within existing industries—a central goal of Vision 2030—and launch their own ventures. In 2021, Egypt was home to over 560 startups across verticals such as e-commerce, fintech, and e-health.78 Perceptions of entrepreneurship are positive among youth, and access to financing has improved, with $190 million USD invested in Egyptian startups in 2020.79 Higher education leaders can support this momentum by supplementing existing curricula with entrepreneurship skills and hands-on projects that students can apply to real-world use cases. Courses such as “Foundations: Data, Data, Everywhere” from Google empower students with in-demand data skills. In 2019, Egypt formed the National Council for Artificial Intelligence: a partnership among state institutions, academics, EGYPT The region’s largest youth population looks toward digital opportunities and business leaders that seeks to harness AI to advance the country’s sustainable development goals.80 Data is the fuel for AI, and the pandemic has dramatically accelerated its adoption in Egypt. As public and private sector actors implement a range of AI applications, from predictive analytics to Arabic language chatbots, students with robust data skills will have a strong competitive advantage over fellow job seekers.81 Only 33% of students enrolled on Coursera in Egypt are female: the lowest level of all countries featured in this report. Women in Egypt obtain tertiary degrees at a slightly higher rate than their male peers.82 Yet, currently, 37% of young women are neither in school nor working: a number that rises to nearly 70% among women in rural areas.83 The potential economic gains of improving women’s pathways from education to employment are immense: achieving gender parity in the workforce would add an estimated $313 billion USD to Egypt’s GDP by 2025.84
  • 29. 29 Campus Skills Report 2022 Campus Skill Trends by Country 28 Campus Median Age 22,890 Campus Learners 606,940 Registered Learners “ MIDDLE EAST AND NORTH AFRICA Saudi Arabia Top jobs by student demand 1 Software Engineer 2 Data Scientist 3 College Professor Employers today are looking at more than students’ degrees. They want graduates that are proficient in English, excel at interpersonal skills, and know how to use industry- standard tools such as Microsoft. Ensuring the curriculum addresses these skill needs is critical for higher education institutions. So is forging partnerships with employers. At the University of Jeddah, we host career fairs where students can interview with local employers. Afterwards, we solicit feedback to understand whether our students meet employers’ skill requirements. We use this feedback to prioritize a set of skills by college or academic discipline, using online learning to build career paths that help students bridge between their studies and the job market. Dr. Hassan Maajeeny Vice Dean of Community Service, Deputy Supervisor of the Center for Guidance and Vocational Rehabilitation, University of Jeddah Top courses Over-indexing skills 1 Audit (2.11x) 2 Writing (1.96x) 3 Negotiation (1.82x) 4 Conflict Management (1.81x) 5 Human Learning (1.67x) 6 Business Communication (1.66x) 7 Strategy (1.65x) 8 Emotional Intelligence (1.64x) 9 Supply Chain Systems (1.63x) 10 Organizational Development (1.56x) 1 Programming for Everybody (Getting Started with Python) by University of Michigan 2 Foundations: Data, Data, Everywhere by Google 3 Teamwork Skills: Communicating Effectively in Groups by University of Colorado Boulder 4 Mindware: Critical Thinking for the Information Age by University of Michigan 5 Learning How to Learn: Powerful mental tools to help you master tough subjects by Deep Teaching Solutions 6 Foundations of Project Management by Google 7 Write Professional Emails in English by Georgia Institute of Technology 8 English for Career Development by University of Pennsylvania 9 Speak English Professionally: In Person, Online & On the Phone by Georgia Institute of Technology 10 The Science of Well-Being by Yale University Campus Percent on Mobile Campus Percent Women Learners 46% 39% 29
  • 30. 30 Campus Skills Report 2022 Campus Skill Trends by Country With nearly 60% of its population under the age of 30, Saudi Arabia is in the midst of a youth bulge. In coming years, 280,000 new entrants are expected to enter its labor force annually.85 At the same time, youth unemployment has been steadily climbing. It currently stands at 42% among Saudi nationals: the second-highest rate in the region, and among the highest rates globally.86 Gender inequities underlie this statistic: as of 2019, 58% of young women were unemployed, compared to 17% of young men.87 This divide deepened during the pandemic, which has led to disproportionate job, income, and mobility losses among women.88 In 2016, the government launched Vision 2030: an ambitious development plan that aims to shift Saudi Arabia from an oil-based to a knowledge-based economy.89 In this undertaking, higher education will play a central role.90 Currently, government spending on tertiary education is among the highest in the region, yet student outcomes are often disappointing.91 Many students arrive at university unprepared and require foundation-year programs to fill gaps in their upper-secondary schooling. Major reforms will be needed to align curricula with the needs of the diversified economy to which Saudi Arabia aspires. Guided by their institutions, students in Saudi Arabia on Coursera are pairing human skills, such as writing and emotional intelligence, with business skills. Human and business skills elevate one another: writing enables students to clarify their thoughts and articulate complex ideas to stakeholders, while emotional intelligence empowers them to effectively lead and manage teams. By joining writing and emotional intelligence with courses in strategy, data analysis, and project management, these students are acquiring a diverse portfolio of skills that will allow them to enter and grow Saudi Arabia’s private sector: two strategic priorities of Vision 2030.92 While technology skills represent a weak spot overall, Python programming from the University of Michigan is the most popular course among these students. Students in Saudi Arabia are most likely to pursue degrees in business, administration, and law, resulting in a shortage of graduates from STEM disciplines.93 The creation of dedicated STEM institutions, such as King Abdullah University of Science and Technology, established in 2009 and ranked among the top 100 universities globally, is a promising step.94 By adding data and digital skills to core curricula across disciplines, higher education leaders can further align students’ learnings with industry needs. SAUDI ARABIA Equipping youth with future-oriented skills to promote economic diversification Only 39% of students enrolled on Coursera in Saudi Arabia are women. While the gender gap in tertiary education has narrowed, such that the enrollment rate of women now exceeds that of men, gender-based divides in employment and income persist.95 Aided by a series of legal reforms, the female labor force participation rate has risen by 64% since 2018, yet significant progress remains to be made—especially when it comes to achieving parity in STEM professions.96 The economic benefits of empowering women to both secure their first jobs and remain employed are profound: achieving gender parity in the workforce would add an estimated $586 billion USD to Saudi Arabia’s GDP by 2025.97
  • 31. 31 Campus Skills Report 2022 Campus Skill Trends by Country 25 Campus Median Age 10,090 Campus Learners 606,030 Registered Learners “ SUB-SAHARAN AFRICA South Africa Top jobs by student demand 1 Data Scientist 2 Software Engineer 3 Data Analyst At the University of the Witwatersrand, we encourage our faculty and staff to build cutting- edge digital and human skills so that our university stays agile and competitive. When our faculty and staff are empowered in the resilient and entrepreneurial skills needed in the workforce today, we will be better positioned to execute our strategic plan as a higher education institution. Dr. Chantelle Murray Head: HRDU and University SDF, Human Resource Development Unit (HRDU), University of the Witwatersrand Top courses Over-indexing skills 1 Audit (1.95x) 2 General Accounting (1.81x) 3 Project Management (1.71x) 4 Conflict Management (1.66x) 5 Cyberattacks (1.56x) 6 Budget Management (1.51x) 7 Advertising (1.47x) 8 Risk Management (1.4x) 9 Network Security (1.31x) 10 Finance (1.3x) 1 Basic Information Literacy by The State University of New York 2 Foundations: Data, Data, Everywhere by Google 3 Programming for Everybody (Getting Started with Python) by University of Michigan 4 Technical Support Fundamentals by Google 5 Foundations of Project Management by Google 6 Foundations of User Experience (UX) Design by Google 7 The Data Scientist’s Toolbox by Johns Hopkins University 8 Excel Skills for Business: Essentials by Macquarie University 9 Google Sheets by Google Cloud 10 Programming Foundations with JavaScript, HTML and CSS by Duke University Campus Percent on Mobile Campus Percent Women Learners 42% 42% 31
  • 32. 32 Campus Skills Report 2022 Campus Skill Trends by Country Today, South Africa is the world’s most unequal country: the richest 10% of the population holds 71% of the country’s total wealth, while the poorest 60% holds 7%.98 Progress toward social equity has been stalled by years of weak economic growth and rising unemployment, which is particularly acute among young people. At the end of 2020, youth unemployment reached a historic high of 63%, compared to 35% for the general population.99 South Africa’s higher education system is the largest and most highly ranked on the African continent.100 Yet today, students in South Africa enter tertiary institutions from positions of extreme inequality in terms of race, class, and financial resources, as well as the quality of their previous schooling.101 This results in low enrollment rates and widespread dropouts among underprivileged groups. In 2019, only 4.3% of black South Africans aged 18 to 29 were pursuing a tertiary degree, compared to 20% of their white counterparts.102 Despite these challenges, higher education has outsize benefits: in 2018, 21% of tertiary-educated 25- to 29-year-olds in South Africa were neither in employment, education, or training, compared to 52% of those with only an upper-secondary degree.103 Ample opportunities exist for students who develop digital skills, yet these skills are currently underrepresented among students in South Africa on Coursera. A 2019 survey of businesses in South Africa found that more than 90% were engaged in digital transformation, yet 44% experienced difficulty recruiting employees with the requisite skills.104 Cape Town is the headquarters of Naspers, a global consumer internet group and leading technology investor, and the site of a growing startup community.105 By incentivizing enrollment in STEM fields, particularly among women, and adding digital skills to existing curricula, higher education leaders can help students seize these emerging opportunities. Business skills, including project management, risk management, and finance, prepare students to contribute to South Africa’s growing finance sector.106 South Africa has one of the strongest environments for doing business on the African continent and hosts two financial centers, Johannesburg and Cape Town.107 By pairing learnings about asset markets, revenue strategy, and investment management with finance skills, such as the ability to audit financial SOUTH AFRICA Making strides toward equity and inclusion through skills-based learning statements and develop pricing models, students on Coursera are equipping themselves to enter this competitive industry. As the number of cybersecurity breaches in South Africa mounts, these students are pursuing skills in cyberattacks and network security. A wave of digitization across government, banking, business, and critical infrastructure has dramatically expanded the attack surface of South Africa’s software environment. These vulnerabilities, coupled with the lack of a strong cybersecurity framework, has made South Africa the victim of the world’s third-highest number of cybercrimes.108 By building skills in information and data security, students in South Africa are preparing to meet an urgent need within their local economy.
  • 33. 33 Campus Skills Report 2022 Campus Skill Trends by Country 28 Campus Median Age 193,520 Campus Learners 17.4M Registered Learners “ NORTH AMERICA United States Top jobs by student demand 1 Data Scientist 2 Software Engineer 3 Data Analyst Our mission is to empower our students, who range from recent high school graduates to working professionals, to advance their careers. Whether it’s landing their first job, getting promoted, or changing careers, providing high-quality skills training is essential. That’s why we decided to enhance our existing computer science curricula with professional certificates that teach modern, job-relevant IT skills. The demand for these certificates has exceeded our expectations. Because we didn’t need to create the content from scratch, our teachers could focus on supporting students with one-on-one tutoring and discussion groups. Through this experience, we’ve grown even more excited about finding innovative ways to help our students develop into talented professionals. Chad Gorham Dean of Instruction, Northeast Alabama Community College Top courses Over-indexing skills 1 Decision Making (1.42x) 2 Audit (1.4x) 3 SQL (1.39x) 4 Accounting (1.39x) 5 Data Visualization Software (1.37x) 6 Network Security (1.33x) 7 Experimental Design (1.33x) 8 Change Management (1.29x) 9 Databases (1.29x) 10 Software As A Service (1.23x) 1 Programming for Everybody (Getting Started with Python) by University of Michigan 2 Foundations: Data, Data, Everywhere by Google 3 Technical Support Fundamentals by Google 4 Foundations of Project Management by Google 5 Foundations of User Experience (UX) Design by Google 6 Introduction to Probability and Data with R by Duke University 7 Foundations of Everyday Leadership by University of Illinois at Urbana-Champaign 8 Financial Accounting: Foundations by University of Illinois at Urbana-Champaign 9 Applications of Everyday Leadership by University of Illinois at Urbana-Champaign 10 Introduction to Data Science in Python by University of Michigan Campus Percent on Mobile Campus Percent Women Learners 26% 50% 33
  • 34. 34 Campus Skills Report 2022 Campus Skill Trends by Country As the world’s largest economy, and its third most innovative, the U.S. occupies a privileged position on the global stage.109 Yet threats to its geopolitical dominance loom, with China poised to surpass the U.S. in GDP by 2032.110 Domestically, income inequality is widening, and questions of racial and social justice have assumed new urgency.111 The U.S. university system is the world’s second largest and attracts the most international students of any country.112 Its post-secondary institutions lead in global rankings: currently, eight out of the top 10 and 38 out of the top 100 reside in the U.S.113 A range of problems, however, jeopardize future progress. Degree completion rates are low, especially among disadvantaged groups, and equity gaps persist in enrollments in STEM fields. Tuition costs are among the world’s highest and continue to rise, leaving many students with prohibitive debt.114 In a 2016 study, only 49% of college graduates in the U.S. agreed that their degree equipped them with the skills needed to secure jobs.115 These trends have led to urgent discussions about how to make four-year college degrees in the U.S. more accessible, affordable, and job-relevant. Students in the U.S. on Coursera are prioritizing advanced technology skills that ready them for high-growth, in- demand jobs. The U.S. plays a central role in the world’s evolving digital economy. Forty-one of the 100 largest digital platforms are based in the U.S.; collectively, they account for two-thirds of these platforms’ total market capitalization.116 By learning skills such as software as a service and network security that are crucial to this sector’s continued expansion, these students are positioning themselves to be competitive on the job market. Students are leaning into data skills that are propelling changes across all industries in the U.S. In 2020, data science and data engineering jobs in the U.S. grew at an average rate of 35%.117 Forward-thinking companies are harnessing the power of data to achieve myriad goals, from realizing new revenue streams to creating personalized products.118 By developing skills such as SQL and data visualization software, students are priming themselves to succeed in the U.S.’s data-driven future. UNITED STATES A global innovation leader seeks advanced skills to remain competitive Human skills are equipping these students to thrive in the new business normal in the U.S., where change is a constant. With an estimated 85% of the jobs that will exist by 2030 yet to be invented, students’ ability to adapt to change and respond strategically to disruption will be increasingly important.119 U.S. executives agree: in a 2016 survey, 92% ranked human skills as equally or more important than technical skills, yet 89% struggled to find candidates who possessed such skills.120 By acquiring human skills such as decision making and change management, students in the U.S. are positioning themselves to benefit from the accelerating pace of technological change.
  • 36. 36 Campus Skills Report 2022 Campus Skill-to-Job Pathways Looking at students across 10 academic disciplines, this section maps the connections, or “pathways,” from the top skills that they are acquiring on Coursera to the top jobs in which they express interest, and vice versa. Charting these pathways between skills and jobs offers visibility into the learning patterns and career preferences of students around the globe. Together, they create a dynamic weave, with each skill opening trajectories to multiple jobs, and each job tracing back to multiple skills. Three categories help make sense of the skills that students are learning: • Core describes skills that fall into the standard curriculum for a given major: for example, programming principles is a core skill for computer science students. • Multi-disciplinary describes skills that fall outside the standard curriculum for a given major: for example, data analytics is a multi-disciplinary skill for arts and humanities students. • Emerging describes skills that have arisen in recent years and are in high demand in today’s global digital economy.121 Most emerging skills, such as machine learning and human computer interaction, pertain to the use and design of technology. Others, such as business psychology and entrepreneurship, relate to new ways of running and creating businesses. Building on the insights surfaced in this section, higher education leaders can inform students about potential jobs that align with their studies, and ensure that students have the diverse portfolio of skills needed to transition into these jobs. Our skill-to-job analysis of students on Coursera reveals the following insights: • Students from every discipline are pursuing technology skills, such as computer and statistical programming, as many look to secure jobs in the technology sector. • Students across disciplines, particularly engineering, are picking up on the growing need for human skills that complement technical skills and enable workplace success. • Arts and humanities students who aspire to become professors and K-12 teachers are prioritizing communication, research, and writing skills. • As they consider jobs as data scientists and data analysts, biological sciences students are focusing on data analysis and data management skills that complement their research skills. • By seeking out computer programming and machine learning skills, business students are building the ability to mobilize data to achieve business goals. Campus Skill-to-Job Pathways • Computer science students are doubling down on computer programming and cloud computing skills as they look toward jobs as software engineers and data scientists. • Many education students desire jobs outside of teaching. As they aim toward jobs as data scientists and entrepreneurs, they’re developing statistical programming and even machine learning skills. • By prioritizing core skills like mathematics, statistical programming, and computer programming, engineering students are preparing for their top jobs: software engineer and data scientist. • Data scientist is a preferred job for health sciences students, who are acquiring data analysis, data management, and general statistics skills. • By seeking out communication, leadership, and entrepreneurship skills, mathematics and statistics students are gaining the business acumen needed to apply their analytical skills to the workplace. • As they consider a variety of jobs—professor, researcher, and data scientist among them—physical sciences students are pursuing a variety of skills, including software engineering, data visualization, and business analysis. • Social sciences students are developing statistical programming and business analysis skills that enhance their research skills.
  • 37. 37 Campus Skills Report 2022 Campus Skill-to-Job Pathways Business Analysis College Professor Data Analyst Psychologist Researcher Business Psychology Architect Graphic Designer K-12 Teacher Communication Computer Graphics Computer Programming Data Analysis Entrepreneurship Finance General Statistics Graphic Design Human Computer Interaction Human Resources Leadership and Management Learning Marketing Research and Design Statistical Programming Strategy and Operations User Experience Writing Core Multi-disciplinary Emerging How to read the Campus Skill-to-Job Pathways Skill-to-Job Pathways are visual representations of the skills students are building to prepare themselves for jobs after graduation. On the left side of the chart, we present the skills students are developing by taking graded assessments on Coursera. Wider bars indicate more student time is dedicated to learning those skills. On the right side of the chart, we present the careers that students have indicated interest in. The shaded “pathways” between the left and right sides of the chart represent the amount of time students interested in each career are spending learning each skill. Amount of student time spent learning a given skill Core Multi-disciplinary Emerging Skills students are learning Jobs students are interested in
  • 38. 38 Campus Skills Report 2022 Campus Skill-to-Job Pathways Arts and Humanities Many arts and humanities students aspire to careers in education and indicate college professor and K-12 teacher as their top job choices. Others gravitate toward roles outside the education sector, such as graphic designer and architect, that require a broad mix of human, business, and digital skills. By building core skills in communication, research, and writing, arts and humanities students are preparing for jobs that require the ability to articulate complex concepts, surface new ideas, and think creatively. At the same time, they’re learning digital skills, such as computer graphics, computer programming, and user experience, that enhance their efficacy as teachers and enable them to pursue tracks into graphic design. Emerging digital skills, such as human computer interaction, prime them to bring a foundational understanding of human motivation and behavior to the creation of digital products. To ensure that these students can successfully transition into the workplace, higher education institutions should actively support their development of digital and business skills. By pairing these highly marketable skills with the human skills imparted by core arts and humanities curricula, such as the ability to communicate, contextualize, and think critically, these students will be competitive for the increasing number of jobs that require human-centered approaches to problem solving.122 Business Analysis College Professor Data Analyst Psychologist Researcher Business Psychology Architect Graphic Designer K-12 Teacher Communication Computer Graphics Computer Programming Data Analysis Entrepreneurship Finance General Statistics Graphic Design Human Computer Interaction Human Resources Leadership and Management Learning Marketing Research and Design Statistical Programming Strategy and Operations User Experience Writing Core Multi-disciplinary Emerging Business Analysis College Professor Data Analyst Psychologist Researcher Business Psychology Architect Graphic Designer K-12 Teacher Communication Computer Graphics Computer Programming Data Analysis Entrepreneurship Finance General Statistics Graphic Design Human Computer Interaction Human Resources Leadership and Management Learning Marketing Research and Design Statistical Programming Strategy and Operations User Experience Writing Core Multi-disciplinary Emerging Business Analysis College Professor Data Analyst Psychologist Researcher Business Psychology Architect Graphic Designer K-12 Teacher Communication Computer Graphics Computer Programming Data Analysis Entrepreneurship Finance General Statistics Graphic Design Human Computer Interaction Human Resources Leadership and Management Learning Marketing Research and Design Statistical Programming Strategy and Operations User Experience Writing Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging ARTS AND HUMANITIES PATHWAY
  • 39. 39 Campus Skills Report 2022 Campus Skill-to-Job Pathways Bioinformatics Biologist College Professor Data Scientist Researcher Business Analysis Business Psychology Physician Communication Computer Programming Data Analyst Data Analysis Data Management Entrepreneurship Entrepreneur Epidemiology General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Writing Core Multi-disciplinary Emerging Bioinformatics Biologist College Professor Data Scientist Researcher Business Analysis Business Psychology Physician Communication Computer Programming Data Analyst Data Analysis Data Management Entrepreneurship Entrepreneur Epidemiology General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Writing Core Multi-disciplinary Emerging Bioinformatics Biologist College Professor Data Scientist Researcher Business Analysis Business Psychology Physician Communication Computer Programming Data Analyst Data Analysis Data Management Entrepreneurship Entrepreneur Epidemiology General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Writing Core Multi-disciplinary Emerging Biological Sciences While many biological sciences students plan to pursue tracks into teaching, medicine, and research, others express interest in the fast-growing role of data scientist.123 Combining frameworks from statistics and computer science, data science demands a diverse portfolio of math and technology skills. These skills prove equally valuable for students who desire to become professors, physicians, and researchers, as digitization and big data are reshaping these professions.124 Biological sciences students are preparing to enter the job market by complementing their core research skills with training in data analysis and data management. Multi-disciplinary coursework in computer and statistical programming enables them to lean into technological trends. Their strong interest in bioinformatics, a rapidly developing skill and associated profession that applies computational techniques to genetic data, may signal their recognition of the increasing importance of data-driven methods.125 Higher education institutions can support these students by identifying emerging data-driven jobs to which they can aspire and equipping them with the multi-disciplinary skills needed to secure these roles. By integrating multi-disciplinary electives in programming and computer modeling into core biological sciences curricula, higher education leaders can better position these students to succeed, whether as academic researchers or as industry professionals. BIOLOGICAL SCIENCES PATHWAY Core Multi-disciplinary Emerging
  • 40. 40 Campus Skills Report 2022 Campus Skill-to-Job Pathways Business Business students are considering a variety of jobs, including marketing specialist, business consultant, and entrepreneur. Data analyst and financial analyst also feature among their top job choices. This finding may reflect the growing overlaps between business and data skills, as companies strive to transform data into insights that can guide their strategies and confer competitive advantages.126 Building data fluency remains top of mind for these students, with data analysis serving as a core skill that flows into each of their desired careers. Many are pursuing multi-disciplinary coursework in computer programming. Others are acquiring emerging skills, such as machine learning, that enable them to extract patterns from data at scale. By pairing technology expertise with core skills in leadership, communication, and strategy, they’re developing the ability to mobilize data to support decision making, understand customers, and optimize business processes—to name just a few of data’s myriad business applications. To prepare these students for their first jobs, higher education institutions can foreground data fluency as an essential aspect of business curricula. By encouraging these students to prioritize not only human but also digital and data skills, these institutions can smooth their transitions into business environments where data-driven problem solving, critical thinking, and teamwork go hand-in-hand. BUSINESS PATHWAY Accounting Entrepreneur Financial Analyst Business Analysis Business Analyst Business Consultant Data Analyst Data Scientist Marketing Specialist Business Psychology Communication Computer Programming Data Analysis Data Management Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Marketing Research and Design Sales Spreadsheet Software Statistical Programming Strategy and Operations Core Multi-disciplinary Emerging Accounting Entrepreneur Financial Analyst Business Analysis Business Analyst Business Consultant Data Analyst Data Scientist Marketing Specialist Business Psychology Communication Computer Programming Data Analysis Data Management Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Marketing Research and Design Sales Spreadsheet Software Statistical Programming Strategy and Operations Core Multi-disciplinary Emerging Accounting Entrepreneur Financial Analyst Business Analysis Business Analyst Business Consultant Data Analyst Data Scientist Marketing Specialist Business Psychology Communication Computer Programming Data Analysis Data Management Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Marketing Research and Design Sales Spreadsheet Software Statistical Programming Strategy and Operations Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging
  • 41. 41 Campus Skills Report 2022 Campus Skill-to-Job Pathways Computer Science Computer science students aspire to become software engineers, data scientists, and machine learning engineers. In coming years, these are projected to be among the world’s fastest growing and most in-demand jobs, as technological advances transform business models and consumer expectations alike.127 As they look toward these jobs, computer science students are focusing on core skills including databases, computer programming, and software engineering. By studying theoretical computer science, they’re building a first-principles understanding of both how and why specific software solutions work. This conceptual foundation will enable them to design computational approaches to business problems and contribute to rapidly evolving fields such as AI, computer vision, and natural language processing. While the growing demand for software and data skills makes these students highly employable, higher education institutions can improve their career outcomes by integrating human and business skills into computer science curricula. By fostering the ability to communicate, strategize, manage, and lead, these students will be better positioned to succeed in industry settings where technology solutions are crafted in cross-functional teams and guided by business goals. Artificial Neural Networks Data Scientist Machine Learning Engineer Software Engineer Cloud Computing Data Analyst Computer Architecture Computer Networking Computer Programming Data Engineer Entrepreneur Researcher Data Analysis Data Management Databases Deep Learning General Statistics Human Computer Interaction Machine Learning Machine Learning Algorithms Mathematics Programming Principles Security Engineering Software Engineering Statistical Programming Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Artificial Neural Networks Data Scientist Machine Learning Engineer Software Engineer Cloud Computing Data Analyst Computer Architecture Computer Networking Computer Programming Data Engineer Entrepreneur Researcher Data Analysis Data Management Databases Deep Learning General Statistics Human Computer Interaction Machine Learning Machine Learning Algorithms Mathematics Programming Principles Security Engineering Software Engineering Statistical Programming Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Artificial Neural Networks Data Scientist Machine Learning Engineer Software Engineer Cloud Computing Data Analyst Computer Architecture Computer Networking Computer Programming Data Engineer Entrepreneur Researcher Data Analysis Data Management Databases Deep Learning General Statistics Human Computer Interaction Machine Learning Machine Learning Algorithms Mathematics Programming Principles Security Engineering Software Engineering Statistical Programming Theoretical Computer Science Web Development Core Multi-disciplinary Emerging COMPUTER SCIENCE PATHWAY Core Multi-disciplinary Emerging
  • 42. 42 Campus Skills Report 2022 Campus Skill-to-Job Pathways Education While many education students envision themselves as professors and K-12 teachers, a significant portion aspire to careers as data scientists, software engineers, and entrepreneurs. These paths into data and technology offer ample opportunities for professional growth—yet they require a specialized portfolio of technology skills. As education students plan to pursue both teaching and technology professions, they’re focusing on core skills in communication, research, and writing. Multi-disciplinary learnings in business analysis and marketing enhance their job-readiness by equipping them with a set of in-demand skills that employers can easily recognize.128 At the same time, studies of computer and statistical programming, computer graphics, and theoretical computer science prepare them for high-growth digital jobs. By recognizing the appeal of technology jobs for education students, together with the increasing importance of technology for teaching, higher education institutions can take concrete steps to improve these students’ job-readiness.129 Such steps may include, for example, complementing core skills developed in education curricula with data, software, and design skills. Business Analysis College Professor Data Scientist K-12 Teacher Business Psychology Researcher Software Engineer Communication Computer Graphics Computer Programming Data Analyst Entrepreneur Data Analysis Entrepreneurship Finance Human Resources Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Writing Core Multi-disciplinary Emerging Business Analysis College Professor Data Scientist K-12 Teacher Business Psychology Researcher Software Engineer Communication Computer Graphics Computer Programming Data Analyst Entrepreneur Data Analysis Entrepreneurship Finance Human Resources Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Writing Core Multi-disciplinary Emerging Business Analysis College Professor Data Scientist K-12 Teacher Business Psychology Researcher Software Engineer Communication Computer Graphics Computer Programming Data Analyst Entrepreneur Data Analysis Entrepreneurship Finance Human Resources Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Writing Core Multi-disciplinary Emerging EDUCATION PATHWAY Core Multi-disciplinary Emerging
  • 43. 43 Campus Skills Report 2022 Campus Skill-to-Job Pathways Business Analysis Data Analyst Data Scientist Software Engineer Cloud Computing Communication Computer Architecture Electronics Engineer Computer Graphics Computer Networking Computer Programming Entrepreneur Machine Learning Engineer Researcher Data Analysis Data Management Deep Learning Entrepreneurship Finance Leadership and Management Machine Learning Mathematics Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Business Analysis Data Analyst Data Scientist Software Engineer Cloud Computing Communication Computer Architecture Electronics Engineer Computer Graphics Computer Networking Computer Programming Entrepreneur Machine Learning Engineer Researcher Data Analysis Data Management Deep Learning Entrepreneurship Finance Leadership and Management Machine Learning Mathematics Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Business Analysis Data Analyst Data Scientist Software Engineer Cloud Computing Communication Computer Architecture Electronics Engineer Computer Graphics Computer Networking Computer Programming Entrepreneur Machine Learning Engineer Researcher Data Analysis Data Management Deep Learning Entrepreneurship Finance Leadership and Management Machine Learning Mathematics Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Engineering Engineering students aspire to jobs at the forefront of technological change, including software engineer, data scientist, and machine learning engineer. While the rapid rate of innovation in these fields promises tremendous growth, it also presents challenges: foremost among them, the need to keep pace with evolving digital skills. As they consider these in-demand roles, engineering students are focusing on core skills such as mathematics, statistical programming, and computer programming. Their recognition of the need for cutting-edge digital skills is clear, as the popularity of machine learning, deep learning, and cloud computing demonstrates. Training in multi-disciplinary skills such as communication, leadership, and management complements their technical toolkit, priming them to succeed in work environments where cross-functional collaboration is key.130 Higher education institutions can boost engineering students’ job-readiness by crafting curricula that cultivate a broad portfolio of digital and human skills. These skills should be paired with a mindset of lifelong learning that motivates engineering students to continuously acquire new skills beyond their formal education. This mindset is invaluable for learners from all disciplines—yet it is particularly urgent for engineers, as the half-life of engineers’ discipline-specific skills is shortening at an accelerating pace.131 ENGINEERING PATHWAY Core Multi-disciplinary Emerging
  • 44. 44 Campus Skills Report 2022 Campus Skill-to-Job Pathways Health Sciences Physician, researcher, and pharmacist are the top jobs to which health sciences students are drawn, with data scientist following close behind. Their preferences may reflect the growing linkage between health and technology, as data, algorithms, and digital tools promise to improve patient outcomes, expand access to care, and pioneer new approaches to diagnosis and treatment. Core skills in data analysis, data management, and general statistics ensure that these students can build upon technological advances and marshal data to inform strategic healthcare decisions. Multi-disciplinary studies in computer and statistical programming deepen their data fluency, while communication skills enable them to convey findings to patients with empathy. Their interest in entrepreneurship may signal their desire to advance innovations in their field, while epidemiology and machine learning equip them to model population-level dynamics and contribute to urgent policy discussions around global health. By integrating data fluency and digital skills into health sciences curricula, higher education institutions can position their students to benefit from the technological tailwinds that are transforming the health sciences.132 Thus prepared, these students can confidently transition into the workplace and contribute to a future where data-driven healthcare is the norm. Business Analysis Data Analyst Physician Researcher Pharmacist Business Psychology Psychologist Communication College Professor Data Scientist Computer Graphics Computer Programming Data Analysis Data Management Entrepreneurship Epidemiology Finance General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Writing Core Multi-disciplinary Emerging Business Analysis Data Analyst Physician Researcher Pharmacist Business Psychology Psychologist Communication College Professor Data Scientist Computer Graphics Computer Programming Data Analysis Data Management Entrepreneurship Epidemiology Finance General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Writing Core Multi-disciplinary Emerging Business Analysis Data Analyst Physician Researcher Pharmacist Business Psychology Psychologist Communication College Professor Data Scientist Computer Graphics Computer Programming Data Analysis Data Management Entrepreneurship Epidemiology Finance General Statistics Leadership and Management Learning Machine Learning Marketing Mathematics Research and Design Statistical Programming Strategy and Operations Writing Core Multi-disciplinary Emerging HEALTH SCIENCES PATHWAY Core Multi-disciplinary Emerging
  • 45. 45 Campus Skills Report 2022 Campus Skill-to-Job Pathways Artificial Neural Networks Data Analyst Data Scientist Business Analysis Business Psychology College Professor Communication Computer Programming Financial Analyst Machine Learning Engineer Researcher Software Engineer Data Analysis Data Management Databases Deep Learning Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Machine Learning Algorithms Mathematics SQL Spreadsheet Software Statistical Programming Theoretical Computer Science Core Multi-disciplinary Emerging Artificial Neural Networks Data Analyst Data Scientist Business Analysis Business Psychology College Professor Communication Computer Programming Financial Analyst Machine Learning Engineer Researcher Software Engineer Data Analysis Data Management Databases Deep Learning Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Machine Learning Algorithms Mathematics SQL Spreadsheet Software Statistical Programming Theoretical Computer Science Core Multi-disciplinary Emerging Artificial Neural Networks Data Analyst Data Scientist Business Analysis Business Psychology College Professor Communication Computer Programming Financial Analyst Machine Learning Engineer Researcher Software Engineer Data Analysis Data Management Databases Deep Learning Entrepreneurship Finance General Statistics Leadership and Management Machine Learning Machine Learning Algorithms Mathematics SQL Spreadsheet Software Statistical Programming Theoretical Computer Science Core Multi-disciplinary Emerging Mathematics and Statistics Mathematics and statistics students place data scientist, data analyst, and machine learning engineer among their most desired jobs: a trend that indicates their attraction to data-driven professions. With data fast becoming the world’s most valuable economic resource, these jobs present tremendous opportunities for innovation and growth.133 By pursuing multi-disciplinary skills in communication, leadership, and management, these students are building the business acumen needed to apply their quantitative skills to the workplace. At the same time, they’re deepening core skills within their discipline, including databases, data management, and statistical programming. The popularity of machine learning, artificial neural networks, and deep learning—among the most sought-after digital skills by leading technology companies—demonstrates these students’ interest in emerging methods for modeling and interpreting data.134 To facilitate these students’ transitions into employment, higher education leaders can encourage them to apply their academic learnings through hands-on projects. For example, a professor could pose questions based on an actual data set and prompt students to build and validate a statistical model that addresses these questions. MATHEMATICS AND STATISTICS PATHWAY Core Multi-disciplinary Emerging
  • 46. 46 Campus Skills Report 2022 Campus Skill-to-Job Pathways Physical Sciences While research and academic tracks appeal to many physical sciences students, jobs such as data scientist and software engineer also exert a strong pull. These two paths complement one another, as data fluency is increasingly valuable within both academic and business settings. By developing digital skills such as software engineering, statistical programming, and data visualization, these students are boosting their competitiveness for a wide range of jobs. Multi-disciplinary studies in business analysis, leadership, and management complement their technical expertise by enabling them to partner with cross-functional colleagues and tie their analyses to business goals. Machine learning further elevates their digital skills and equips them to join cutting-edge research and technology teams. Through emphasizing the broad applicability of data and digital skills, higher education leaders can raise awareness among physical sciences students of the numerous in-demand jobs for which their studies prepare them. By encouraging these students to apply their aptitude for quantitative methods to emerging digital challenges, from data encryption for financial transactions to motion forecasting for autonomous vehicles, higher education leaders can help set these students along high-growth professional paths.135 PHYSICAL SCIENCES PATHWAY Business Analysis College Professor Data Analyst Data Scientist Researcher Business Psychology Physicist Communication Geologist Computer Graphics Computer Programming Software Engineer Data Analysis Data Management Data Visualization Deep Learning Entrepreneurship General Statistics Leadership and Management Machine Learning Mathematics Research and Design Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Business Analysis College Professor Data Analyst Data Scientist Researcher Business Psychology Physicist Communication Geologist Computer Graphics Computer Programming Software Engineer Data Analysis Data Management Data Visualization Deep Learning Entrepreneurship General Statistics Leadership and Management Machine Learning Mathematics Research and Design Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Business Analysis College Professor Data Analyst Data Scientist Researcher Business Psychology Physicist Communication Geologist Computer Graphics Computer Programming Software Engineer Data Analysis Data Management Data Visualization Deep Learning Entrepreneurship General Statistics Leadership and Management Machine Learning Mathematics Research and Design Software Engineering Statistical Programming Strategy and Operations Theoretical Computer Science Web Development Core Multi-disciplinary Emerging Core Multi-disciplinary Emerging
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