This document discusses how to understand and maximize the value of a business. It covers: 1) The difference between building wealth through a business versus just generating income. 2) How businesses are typically valued based on discretionary cash flow multiples and understanding common valuation methods and benchmarks. 3) Key areas ("sellability factors") business owners can focus on to increase their business' value, such as growth, profitability, sustainability, and risk management. Taking steps to improve these areas through strategic planning can help business owners maximize the potential sale price.