Business Intelligence 3.0 aims to revolutionize BI by making it social, relevant, and self-service. Traditional BI tools are too complicated for most business users and require heavy IT support. BI 3.0 solutions allow users to collaborate socially within the BI system, receive automatically relevant insights without searching, and personalize their own self-service analytics without training. Panorama Necto is presented as one such BI 3.0 tool that connects data, insights, and people in a way that drives social intelligence for businesses.