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Document # BRANDPROFILE2014002 v1 Copyright 2014© IT Brand Pulse. All rights reserved. 
Citrix: 2014 ADC Market Leader 
IT BRAND LEADER 
PROFILE 
Application Delivery Controller Market Overview 
The run-rate for Application Delivery Controllers (ADCs) increased in 2014 by nearly 20% to almost $2 billion annually. Demand for ADCs is growing because they have become an essential component of an enterprise network. In this important market, Citrix has consistently won share because it is perceived by IT Pros as best optimized for virtualized and cloud data center environments. 
Citrix: Voted ADC Market Leader for the Second Consecutive Year 
IT votes for Citrix accelerated in 2014 as the company achieved the highest score of the survey in the Market Leader category, and opened a double-digit lead over 2nd place F5. 
Citrix Brand Values Which Stand Out 
For the second year in a row, ADC survey respondents chose Citrix as the leader in all six categories: Market, Performance, Reliability, Innovation, Price, and Service & Support. To understand what is behind the IT professionals’ perceptions, we focused on where Citrix scores improved, as well as the biggest spread between leader and runner-up. Votes for Citrix increased in every category, with the most considerable span occurring in both Price and Reliability. Once again, the survey results indicated that for ADCs, the breadth of Citrix capabilities stands out in an ultra-competitive field of contenders. 
IT Brand Pulse Brand Leader Surveys 
In a sea of high-powered IT advertising, the Brand Leader Program delivers survey data which captures the perceptions of IT professionals. Brand Leader Surveys are independent, non-sponsored research covering hundreds of IT categories each year – from servers, storage and networking to software and other broad IT market segments. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database. Learn more about brand leader surveys at www.itbrandpulse.com. 
2014 Application Delivery Controller Brand Leader Survey

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Brand Leader Profile - Citrix, 2014 ADC Market Leader

  • 1. Document # BRANDPROFILE2014002 v1 Copyright 2014© IT Brand Pulse. All rights reserved. Citrix: 2014 ADC Market Leader IT BRAND LEADER PROFILE Application Delivery Controller Market Overview The run-rate for Application Delivery Controllers (ADCs) increased in 2014 by nearly 20% to almost $2 billion annually. Demand for ADCs is growing because they have become an essential component of an enterprise network. In this important market, Citrix has consistently won share because it is perceived by IT Pros as best optimized for virtualized and cloud data center environments. Citrix: Voted ADC Market Leader for the Second Consecutive Year IT votes for Citrix accelerated in 2014 as the company achieved the highest score of the survey in the Market Leader category, and opened a double-digit lead over 2nd place F5. Citrix Brand Values Which Stand Out For the second year in a row, ADC survey respondents chose Citrix as the leader in all six categories: Market, Performance, Reliability, Innovation, Price, and Service & Support. To understand what is behind the IT professionals’ perceptions, we focused on where Citrix scores improved, as well as the biggest spread between leader and runner-up. Votes for Citrix increased in every category, with the most considerable span occurring in both Price and Reliability. Once again, the survey results indicated that for ADCs, the breadth of Citrix capabilities stands out in an ultra-competitive field of contenders. IT Brand Pulse Brand Leader Surveys In a sea of high-powered IT advertising, the Brand Leader Program delivers survey data which captures the perceptions of IT professionals. Brand Leader Surveys are independent, non-sponsored research covering hundreds of IT categories each year – from servers, storage and networking to software and other broad IT market segments. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database. Learn more about brand leader surveys at www.itbrandpulse.com. 2014 Application Delivery Controller Brand Leader Survey
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