B2B Marketing and Lead Generation for Technology Vendors - by MarketXpander

1

B2B Marketing and Lead
Generation Services
FOCUSED ON SERVING
TECHNOLOGY VENDORS

www.MarketXpander.com

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How can we help technology companies?
 Create, Execute and Improve a marketing plan that
generates steady stream of high quality leads
 Nurture & Manage Leads and turn them over when
they are sales ready
 Assist in recruiting the right channel partners across
geographies
 Call on existing clients and sell renewals and upgrades
 Handle the technology and data that is required to
automate marketing & sales

3

Services & Outcomes
Lead Generation Teleprospecting
Increasing the lead volume and Increase Number of Qualified
Content Development
strengthen the sales pipeline Leads generated every month
E-mail Marketing
Increase in Lead to Customer
Lead Generation through
Improving the lead quality ` conversion ratio
Social Media
Increased sales productivity
Lead Generation through
Organic and Paid Search

Channel Development Partners recruited in specific
Recruiting right, productive Partners Partner Recruitment geography with specific profile as
per agreed target.

Lead Management & Nurturing Increased conversion of enquiries
Handling inquiries, qualification and Lead Qualification to leads
preventing leakage Marketing Automation Increase Number of Qualified
Implementation Leads generated every month
Increased sales productivity
Support Farming
Inside Sales to existing Renewals
clients Upgrades

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Marketing Channel Expertise

5

Engagement Steps

Client Plan and
Discovery Define

Establish Execute, Mea
Strategy sure, Improve

4-6 weeks

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Client Discovery

Execute, Me
Client Establish Plan and
asure, Impro
Discovery Strategy Define
ve

 Understanding revenue model
 Learn about your customers, value proposition
 Your customers’ buying process; buyers, influencers, users
 Current sales & marketing process; Org Structure
 Analysis of historical sales & marketing results
 (Optional)Plan and execute a Pilot Project for 2-4 weeks to
‘test waters’ and establish reliable framework for Execution

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Establish Strategy

Execute, Me
asure, Impro
ve

 Learn Client’s business plan & marketing budgets
 Explore Client’s marketing strategies
 Scope out MarketXpander’s possible contribution
 List key metrics that MarketXpander will be responsible for
 Audience -> Needs -> Message -> Delivery

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Plan and Define

Execute, Me
asure, Impro
ve

 Process Definition and implementation roadmap
 Create detailed execution plan
 Agree on ground rules and governance
 Develop in-depth training plan for team members
 Set up Technology Infrastructure – CRM and Marketing
Automation

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Execute, Measure & Improve

Execute, Me
asure, Impro
ve

 Team Building & Training
 Prospect Data Discovery & development
 Create and Execute Marketing Campaigns
 Response Handling
 Weekly Reports
 Measure and Improve

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Team and Pricing Model
• Marketing Strategy Consultants
• Lead Generation & Inside Sales
Professionals
• Content Writers
• Digital Marketing Professionals
• Marketing Automation Experts
• CRM Experts
• Market Researchers

Pay for Performance & Effort

Base Fees for Effort
Fees for outcomes signed up by MarketXpander

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Why MarketXpander?
 Our services blend the right strategy, sales
talent, process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs
+ governance
◦ Technology = CRM + marketing automation + analytics +
automated web research
 We sign-up for delivering sales results
 Cost Benefits attributed to global service delivery

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About MarketXpander
 B2B Marketing Services Company providing lead
generation, lead nurturing, channel development and
marketing automation services
 Generate sales outcomes for our clients by applying
technology, industrialization of processes and
exceptional sales talent.
 Customers in US and India – ISVs, SaaS companies and
System Integrators
 Service Delivery based in Bangalore, India

www.MarketXpander.com

Write to: Nilesh Patel (nilesh@marketxpander.com), CEO.

B2B Marketing and Lead Generation for Technology Vendors - by MarketXpander

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