Anders Lang Head Of Marketing Gucci The Modern Gamification

Nordics Digital Enterprise Festival Copenhagen 7th February 2019 Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event! Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits. – Social vs benefits – Build a social reward system – Key components – Fall pits – RoadmapRead less