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Powering travel behaviour change
through the RAC WA electric bike trials
AITPM National Conference, Perth 2018
We want to…
• Reduce the number of road deaths and serious injuries;
• Ensure WA has a world class commuter network;
• Keep the cost of motoring and transport down; and
• Reduce the impact of CO2 emissions from cars.
Overview of the trials
• Purpose
• Gain insight into user experiences to better understand
the potential and power of eBikes.
• Showcase the growing importance of personal mobility
options, and benefits of cycling.
• Key information
Electric bikes (eBikes)
• Bicycles with electric motors and
rechargeable batteries
• Two categories in WA – those with 200 watt
outputs and ‘Pedalecs’ that have a
maximum power output of 250 watts.
• Rapidly expanding global market
• “Global annual sales of E-Bicycles are
expected to exceed 40 million units by
2023”, Navigant Research, 2014.
• According to Bicycle Industries Australia, it is
estimated that between 10,000 to 15,000
eBikes were imported into Australia in 2017.
Trial design
Operational aspects
• Workplace “lease” system
• eBikes loaned for storage at work and home.
• Risk management
• Robust risk assessment.
• Induction process.
• Crash and breakdown procedures.
• Insurances and participation T&Cs.
• eBike selection and procurement
• Choice of bike was important.
• Negotiation of supplier agreement.
Participant recruitment
• Expressions of interest.
• Eligibility criteria –
participants had to be:
• employees of the partner
organisations, living within 20km
of their typical place of work;
• fit and healthy to ride;
• willing / able to commute by bike
twice a week; and
• happy to share experiences.
Data collection and
evaluation
• Surveys:
• “Before” and “after” surveys capturing travel
behaviours and perceptions.
• Weekly travel diaries:
• Record of trips, experiences and issues encountered.
• Flexibility to complete daily, every couple of days or
once a week.
• Sharing of experiences:
• “Where has your eBike taken you?”
“Hanging out with my crew”
“Oh I do like to be beside the seaside”
“Meet you at Middleton Beach”
Outcomes
Regional trial
Mode of travel for trips to and from work:
Average:
Car = 48%
eBike = 46%
Regional trial
Likelihood of driving less
Likelihood of cycling more than before the trial
“Enjoyed being part of a trial that
could hopefully see the reduction of
cars on our roads.”
- CoA participant
“Re-invigorated my interest
in cycling and highlighted a
cost effective means of
transport as I transition to
retirement.”
- CoA participant
Note: Results based on the 17 “after” survey completions.
“A great experience which has
encouraged me to get out and cycle
more and has enabled me to buy
my own eBike.”
- DSR participant
5
10
2
I will likely drive a lot
less often
I will likely drive less
I will likely drive the
same amount
8
6
2
1 Extremely likely
Likely
Somewhat likely
Neither likely nor unlikely
Impacts on cycling and driving:
Regional trial
• 10 out of 17 respondents made financial savings
• Collectively saving over $200 per week.
• 16 out of 17 experienced a range of
health / wellbeing and / or fitness
benefits
“In the 10 weeks I managed
to clock up 700km – that’s
700km of fuel I saved.”
– CoA participant
“A fantastic experience that
improved my health, allowed me
to enjoy the outdoors more and
take on a cycling challenge that I
otherwise would not consider.”
- CoA participant
Personal benefits of cycling:
Regional trial
The eBike journey to success:
A tale of two cities
Some key differences:
A tale of two cities
Combined, the two trials resulted in:
“A fantastic opportunity that
has enabled me to make a
significant change to my
lifestyle!”
– CoA participant
A tale of two cities
• Satisfaction with eBike
• 43 out of 49 participants were
“extremely satisfied” with their eBike.
• All bar one of the participants said that
they would recommend eBikes to
others for commuting.
• 31 eBikes were bought by participants
and 7 by partner organisations.
• Extensive media and industry
interest
• Media coverage reached a total
audience of more than 530,000 people.
Increased awareness and appeal of eBikes:
Key take-outs and lessons
Influential factors
• Strategic vision.
• Proactive champions.
• Creating a ‘community feel’ to inspire
participants and others.
• Maximising opportunities for sustained
behaviour change (and legacy initiatives to keep
the momentum going).
“The participants’ positive e-Biking experiences
seem infectious, with many of their colleagues
being inspired to use their commute as an easy way
to incorporate exercise into their day.”
Carl Beck, CoA
Acknowledgments
• Ultimately, selecting the right partners is key.
Special thanks go to the Trial Coordinators from each organisation, the 60 participants
and the broader RAC project team.
Thank you! Any questions?
Sarah Macaulay,
Manager, Transport Planning
RAC, Advocacy and Members
sarah.macaulay@rac.com.au

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AITPM Conference Presentation - Sarah Macaulay

  • 1. Powering travel behaviour change through the RAC WA electric bike trials AITPM National Conference, Perth 2018
  • 2. We want to… • Reduce the number of road deaths and serious injuries; • Ensure WA has a world class commuter network; • Keep the cost of motoring and transport down; and • Reduce the impact of CO2 emissions from cars.
  • 3. Overview of the trials • Purpose • Gain insight into user experiences to better understand the potential and power of eBikes. • Showcase the growing importance of personal mobility options, and benefits of cycling. • Key information
  • 4. Electric bikes (eBikes) • Bicycles with electric motors and rechargeable batteries • Two categories in WA – those with 200 watt outputs and ‘Pedalecs’ that have a maximum power output of 250 watts. • Rapidly expanding global market • “Global annual sales of E-Bicycles are expected to exceed 40 million units by 2023”, Navigant Research, 2014. • According to Bicycle Industries Australia, it is estimated that between 10,000 to 15,000 eBikes were imported into Australia in 2017.
  • 6. Operational aspects • Workplace “lease” system • eBikes loaned for storage at work and home. • Risk management • Robust risk assessment. • Induction process. • Crash and breakdown procedures. • Insurances and participation T&Cs. • eBike selection and procurement • Choice of bike was important. • Negotiation of supplier agreement.
  • 7. Participant recruitment • Expressions of interest. • Eligibility criteria – participants had to be: • employees of the partner organisations, living within 20km of their typical place of work; • fit and healthy to ride; • willing / able to commute by bike twice a week; and • happy to share experiences.
  • 8. Data collection and evaluation • Surveys: • “Before” and “after” surveys capturing travel behaviours and perceptions. • Weekly travel diaries: • Record of trips, experiences and issues encountered. • Flexibility to complete daily, every couple of days or once a week. • Sharing of experiences: • “Where has your eBike taken you?” “Hanging out with my crew” “Oh I do like to be beside the seaside” “Meet you at Middleton Beach”
  • 10. Regional trial Mode of travel for trips to and from work: Average: Car = 48% eBike = 46%
  • 11. Regional trial Likelihood of driving less Likelihood of cycling more than before the trial “Enjoyed being part of a trial that could hopefully see the reduction of cars on our roads.” - CoA participant “Re-invigorated my interest in cycling and highlighted a cost effective means of transport as I transition to retirement.” - CoA participant Note: Results based on the 17 “after” survey completions. “A great experience which has encouraged me to get out and cycle more and has enabled me to buy my own eBike.” - DSR participant 5 10 2 I will likely drive a lot less often I will likely drive less I will likely drive the same amount 8 6 2 1 Extremely likely Likely Somewhat likely Neither likely nor unlikely Impacts on cycling and driving:
  • 12. Regional trial • 10 out of 17 respondents made financial savings • Collectively saving over $200 per week. • 16 out of 17 experienced a range of health / wellbeing and / or fitness benefits “In the 10 weeks I managed to clock up 700km – that’s 700km of fuel I saved.” – CoA participant “A fantastic experience that improved my health, allowed me to enjoy the outdoors more and take on a cycling challenge that I otherwise would not consider.” - CoA participant Personal benefits of cycling:
  • 13. Regional trial The eBike journey to success:
  • 14. A tale of two cities Some key differences:
  • 15. A tale of two cities Combined, the two trials resulted in: “A fantastic opportunity that has enabled me to make a significant change to my lifestyle!” – CoA participant
  • 16. A tale of two cities • Satisfaction with eBike • 43 out of 49 participants were “extremely satisfied” with their eBike. • All bar one of the participants said that they would recommend eBikes to others for commuting. • 31 eBikes were bought by participants and 7 by partner organisations. • Extensive media and industry interest • Media coverage reached a total audience of more than 530,000 people. Increased awareness and appeal of eBikes:
  • 17. Key take-outs and lessons
  • 18. Influential factors • Strategic vision. • Proactive champions. • Creating a ‘community feel’ to inspire participants and others. • Maximising opportunities for sustained behaviour change (and legacy initiatives to keep the momentum going). “The participants’ positive e-Biking experiences seem infectious, with many of their colleagues being inspired to use their commute as an easy way to incorporate exercise into their day.” Carl Beck, CoA
  • 19. Acknowledgments • Ultimately, selecting the right partners is key. Special thanks go to the Trial Coordinators from each organisation, the 60 participants and the broader RAC project team.
  • 20. Thank you! Any questions? Sarah Macaulay, Manager, Transport Planning RAC, Advocacy and Members sarah.macaulay@rac.com.au
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