Advertising and Promotion of whisper by Sakthi Sundar

INTRODUCTION
• Whisper is a sanitary pad which came in existence in 1980s.
• Whisper is a trademark of the Procter & Gamble (P&G)
Company.
• It is the only product which boldly showed the sanitary pads on
Televisions.
• Committed to innovation in feminine hygiene products.
• Actively engages with consumers through educational initiatives
and community outreach programs.
• Recognized as a market leader in feminine hygiene, trusted by
millions of women worldwide.

PRODUCTS UNDER WHISPER
Product Name Features Absorption
Level
Sizes Available
Whisper Ultra Thin - Ultra-thin design
- Rapid Absorption
Light to Heavy Flow Regular, XL, XXL
Whisper Maxi
Nights
- Extra-long and
wide for overnight
protection
Heavy Flow Regular, XL, XXL
Whisper Choice - Soft cotton-like
cover
- Odour-lock
technology
Light to Medium
flow
Regular, XL
Whisper Soft - Soft and gentle
on skin
- Dermatologically
tested
Light to Medium
flow
Regular, XL
Whisper Ultra Soft - Silky soft cover
for comfort
- Extra-absorbent
core
Light to Heavy Flow Regular, XL, XXL

Aspect Details
Brand Name Whisper
Parent Company Procter & Gamble (P&G)
Founded Early 1980s
Headquarters Cincinnati, Ohio, United States
Products Sanitary napkins and feminine hygiene
Market Reach Global presence in numerous countries
Innovation Continuous product innovation and R&D
Values Focus on comfort, protection, and confidence
Social Impact Initiatives promoting menstrual health education and
empowerment
Sustainability Eco-friendly product lines and environmental
initiatives
Market Position Leading brand in the feminine hygiene market
COMPANY PROFILE

PROMOTION-CELEBRITY
ENDORSEMENT
The actresses who lent their credibility and star power to Whisper's
advertising campaigns are:
Parineeti Chopra
Sonakshi Sinha
Sakshi Malik
Kriti Sanon
Sharmila Nicollet

KRITI SANON
& SHARMILA
NICOLLET
SONAKSHI SINHA &
SAKSHI MALIK
PARINEETI
CHOPRA

PRICE RANGE OF WHISPER NAPKINS
Product Type Price Range (INR)
Whisper Ultra Thin ₹60 - ₹120
Whisper Soft ₹55 - ₹110
Whisper Maxi Nights ₹70 - ₹130
Whisper Ultra XL ₹70 - ₹130
Whisper Choice XL ₹65 - ₹125
Whisper Ultra XL Wings ₹75 - ₹140
Whisper Maxi XL Wings ₹80 - ₹150
Whisper Heavy Flow XL ₹80 - ₹150

INNOVATIONS OF WHISPER SANITARY NAPKINS

Aspect
Description
Product - Whisper offers a range of sanitary napkins designed for different flow
levels and preferences.
- Products feature advanced absorption technology, soft materials, and
innovative designs for superior comfort and protection.
- Whisper also provides variants such as ultra-thin pads, maxi pads, and
overnight pads to meet diverse needs.
Price - Whisper's pricing strategy offers products at various price points to
cater to different consumer budgets.
- Prices are influenced by factors such as production costs,
competition, and perceived value.
- Whisper aims to maintain affordability while offering quality products.
MARKETING MIX OF WHISPER SANITARY NAPKINS

Place - Whisper products are widely distributed through various
channels including supermarkets, pharmacies,
convenience stores, and online retailers.
- The brand ensures extensive availability to ensure easy
access for consumers across different regions.
Promotion - Whisper utilizes diverse advertising channels such as
television, print media, digital platforms, and social
media to reach its target audience effectively.
- The brand employs emotional branding, celebrity
endorsements, educational campaigns, and community
engagement to connect with consumers and build brand
awareness.
- Whisper's promotional efforts focus on empowering
women, breaking taboos, and promoting menstrual
health and hygiene.

Advertising and Promotion of whisper by Sakthi Sundar

Advertising and Promotion of whisper by Sakthi Sundar

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