7 Habits of Highly Effective Personalisation Teams | Dan Ross from Optimizely

Learn about the 7 Habits of Highly Effective Personalisation Teams | Dan Ross, Managing Director | Optimizely In this learning session, Dan Ross will talk from experience what it takes to make an organisation a champion at personalisation. You will return to your team with clear action items to upgrade your organisation into a personalisation powerhouse. UNDERSTAND If your current optimisation programme is as mature as you think, or if you are just scratching the surface CREATE the ‘dream team’ that can reach your personalisation goals on an ongoing basis RETHINK and improve your audience strategy Learn more at optimizely.com/resources Dan is a Silicon Valley veteran and has led various Go-to-Market teams at four tech companies. An Aussie by birth (in spite of his American accent), he's returning home to grow Optimizely's Australian and New Zealand presence. In his spare time, Dan can be found attempting random hobbies like flying planes, triathlons or mountain biking.Read less